C A M E L M I L K I C E C R E A M

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1 CAMEL MILK ICE CREAM

2 C A M E L I C I O U S : OV E RV I E W Launched in August 2006, and produced by Emirates Industry for Camel Milk & Products (EICMP), Camelicious is the worldwide leading and foremost brand of camel milk

3 ABOUT EICMP Established in 2003, and housed within a camel farm, EICMP is the world s leading and most advanced fully integrated production facility for camel milk and related products The plant incorporates state of the art technology and extensive camel research to meet the highest international standards The operation has ISO certification for both the farm facilities and dairy processing, and follows HACCP procedures In 2013 it became the first camel milk production facility worldwide to receive EU Commission approval to export its products to the EU zone

4 CAMELICIOUS AT A GLANCE

5 MARKET PRESENCE

6 INTERNATIONAL ACCREDITATION

7 FARM AND PROCESS The Farm: At our ISO certified farm, we look after each camel and ensure that they are not just healthy but also happy by following the best breeding practices and latest scientific approaches. Our farm has over 4500 healthy camels and is equipped with state of the art milking parlour Quality Control & Processing: As the biggest producer of camel milk products worldwide, we follow international quality standards like ISO, HACCP and EU guidelines. We are committed to quality and delivering fresh products to our customers Research & Development: We undertake research projects across various fields and publish our findings in internationally recognised peer reviewed journals. We also use this findings to further improve our processes and practices

8 FARM AND PROCESS

9 FARM AND PROCESS

10 CAMELICIOUS : THE BRAND After extensive research, EICMP launched the world s leading camel milk brand Camelicious in August To date, the local and international demand for camel milk products is higher than the supply The company has been steadily widening the Camelicious range of camel milk products Camelicious Camel Milk products are currently sold in the UAE and exported to USA, UK, Netherlands, Denmark, Italy, Belgium, Malaysia, Brunei, India, Singapore, Saudi Arabia, Kuwait, Qatar, Jordan and Oman

11 E I C M P B R A N D S A N D PA RT N E R S EICMP owns Camelicious, The world s leading brand of camel milk and related products EICMP is associated with the following brands: The Majlis: A unique new camel milk café concept that presents Emirati hospitality in a plush, modern setting Al Nassma: The world s first camel milk chocolate, as delicious as it is unique

12 C A M E L M I L K : A M U LT I T U D E O F B E N E F I TS Camel milk is extremely nutritious. Bedouins used it as their traditional and healthy staple diet until the mid-20th century. Camel milk offers proteins, vitamins and carbohydrates required to face the harsh desert life. Benefits of camel milk are diverse in particular in the fields of health, beauty and well-being H E A LT H Camel milk is low in fat. The fat content of camel milk is approx. 50% lower than of cow s milk and contains unsaturated fatty acids which helps reduce cholesterol to aid healthy cardio-vascular functioning Camel milk is rich in natural vitamin C. The content of this immune-boosting vitamin is 3-5 times higher than in cow s milk Some recent studies suggest that camel milk has a positive effect on Diabetes II patients. Studies in India show that regular consumption of camel milk helps reducing the required amount of insulin injections

13 C A M E L M I L K : A M U LT I T U D E O F B E N E F I TS Camel milk contains more calcium than other milks. The intake of this natural mineral is important for growing children and helps preventing Osteoporosis Researches currently in progress investigate positive effects of camel milk on patients with hepatitis, autoimmune diseases, Crone s disease, Autism & Rheumatism Some reports say that people with lactose intolerance might digest camel milk easier than cow s milk Camel milk is naturally pro-biotic and assists healthy bacteria growth within the gut There are no known allergies to camel milk. People suffering from cow s milk allergy can enjoy camel milk as a healthy alternative

14 C A M E L M I L K : A M U LT I T U D E O F B E N E F I TS B E A U T Y & W E L L- B E I N G Camel milk contains a good amount of Lanolin and other natural moisturizers, providing a calming and soothing effect on the skin Research shows that camel milk has beneficial properties on treating psoriasis patients, by both ingestion and topical application Camel milk carries naturally occurring anti-aging properties such as Elastin, vitamin C and Lanolin, which can be used topically in creams, soaps and baths Camel milk supports the development of healthy bones, nails, hair, teeth and skin due to calcium, other minerals & vitamins Camel milk is closest in composition to human milk, therefore, more beneficial to children Camel milk is easy to include in family daily diet. Camel milk can substitute any other milk in cooking and baking, benefiting the health of the whole family Camel milk is smooth and natural in taste; not as distinctive as goat and sheep milk

15 C A M E L I C I O U S : P RO D U C T S Camelicious Plain Milk Camelicious Flavoured Milk: Date, Chocolate, Strawberry and Saffron Camelicious Cheese: Akawi, Nabulsi, White Camelicious Ice Coffee Range Camelicious Hot Coffee Range Camelicious Functional Drinks( Triger, Glory and Wonder)

16 C A M E L I C I O U S : P RO D U C T S Camelicious Endurance Drink Camelicious Fresh & Flavoured Laban Camelicious Milk Powder Camelicious Milk Whey Powder Camelicious Ice Cream Camelicious Longlife Milk (Cartocan) Camelicious Ghee Camelicious Labneh

17 ABOUT CAMELICIOUS ICE CREAM R E TA I L Available in a range of 10 classic and exotic flavours, Camelicious Ice Cream uses natural ingredients, spices and fruits Although camel milk contains approximately 50% less fat than cow s milk, the texture of Camelicious ice cream is as creamy as regular ice cream because of the natural homogeneity of camel milk and usage of camel milk cream instead of vegetable fat The ice cream is available at all major supermarkets in 125ml & 400ml sizes

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19 C A R DA M O M An aromatic spice with a distinctive flavour, cardamom lifts this ice cream out of the ordinary

20 C H O C O L AT E The extra rich and creamy taste of decadent chocolate makes this classic flavour even more irresistible

21 CINNAMON Fragrant and sweet cinnamon adds its warm flavour to cold and creamy ice cream

22 DAT E S Naturally sweet, freshly chopped dates add their own special flavour to this rich ice cream

23 GINGER The spicy heat of fresh ginger is mellowed down by the creamy texture of this ice cream

24 HAZELNUT Roasted hazelnut adds its unique nutty flavour to this rich ice cream

25 P I S TAC H I O The distinctive flavour of nutty pistachio: rich, creamy and delicious

26 S A F F RO N The flavour and colour of highly prized saffron flower filaments makes this ice cream truly exotic

27 S T R AW B E R RY Loaded with fresh strawberries, this is one delectably delicious ice cream

28 VANILLA The classic flavour of fresh cream and real vanilla. Rich and indulgent

29 F R A N C H I S E CO N C E P T Cold, creamy, sweet and rich, ice cream has universal appeal. Enjoyed by young and old, this delicious indulgence is the perfect treat on the go and the long summers in the UAE are made more bearable with an ice cream in hand The UAE is growing increasingly health conscious with awareness campaigns about major diseases that plague the population, the health benefits of Camelicious camel ice cream communicated via creative above and below the line advertising, social media and press releases, are sure to endear the brand to residents and tourists. Health conscious parents too would be reassured by the advantages of a camel milk based ice cream Tourists, especially those looking for authentic and exotic Emarati culinary experiences are bound to be drawn to the brand, and be enticed into trying and buying With extensive expansion planned across the country via distinctive kiosks, ice cream vans, carts and even caravans on beaches and in parks will be another attractions near tourist destinations, in malls and souqs, and tastefully designed stand-alone ice cream parlours, Camelicious ice creams will soon become a top-of-mind brand that adds real value to your mall

30 WHAT MAKES US A UNIQUE FRANCHISOR Camelicious ice creams are made with the best quality ingredients using real paste of fruits, nuts and spices instead of using essences and artificial flavors We do not use vegetable fat but use camel milk cream instead to emphasis the taste of camel milk in our Ice Cream We will offer milkshakes, ice cream desserts and ice cream cakes made from camel milk We will serve hot beverages and coffee selections from a freshly roasted beans being roasted on the spot Customers spending over a certain amount in Camelicious Ice Cream parlours will be invited to our farm for an ultimate experience allowing them to watch live milking sessions and interact with camels

31 FRANCHISE BUSINESS MODEL Type of Parlour: Kiosks (not to exceed 24M2) Shops (not to exceed 80M2) Franchise Fee: To be decided Employees Required: 2 to 6 Royalty Fees: 6% of total revenue Total Initial Investment: Not to Exceed AED 500,000/Kiosk and not to Exceed AED 1,500,000/Shop Agreement Term: 10 years Flagship Store: Flagship Store will be chosen carefully and we will provide exclusivity for the first mall/venue for one year Targeted Locations: Nationwide after exclusivity term, followed by international expansion Training: Franchisees receive extensive training; ongoing coaching and operational manuals

32 SHOPPING MALL : KIOSKS If the availability of space in a mall is restricted to aisles or walkways, fixed or movable Camelicious ice cream kiosks will be set up at one or more locations within the mall

33 SHOPPING MALL : KIOSKS

34 SHOPPING MALL : STAND-ALONE PARLOURS Depending on the availability of the space in a mall, tastefully designed Camelicious ice cream parlours will offer table and chair or bar stool style seating, or a combination of both

35 C O N TAC T F O R B U S I N E S S E N Q U I RY Emirates Industry for Camel Milk & Products (EICMP) T : F : E : info@camelicious.ae saeed@camelicious.ae mutasher@camelicious.ae

36 T H A N K YO U! The Camelicious ice cream team thanks you for your time and look forward to a mutually beneficial relationship in the near future