INTELLIGENTSIA. an exploration into a mobile app redesign for the speciality coffee house s customers and how to widen their reach
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1 INTELLIGENTSIA an exploration into a mobile app redesign for the speciality coffee house s customers and how to widen their reach By Diana Cholankeril Alexa Albanese and Ben Degedeh
2 PROBLEM THE CURRENT MOBILE APP DESIGN
3 WHO IS INTELLIGENTSIA Source:
4 WHO IS INTELLIGENTSIA a speciality coffee brand that is extremely passionate about coffee and wants its customers to love coffee too Source:
5 INTELLIGENTSIA IS BUILT ON EXCELLENCE
6 RESEARCH CUSTOMER QUOTES 1 Loyal to Intelligentsia for the beans, I think they have the best coffee in the area 2 I ve been coming to this place for the past two years and it s becoming a daily ritual 3 I go to Intelligentsia because it s the only place that offers Angelinos which have 4 shots of espresso, and is really well balanced
7 RESEARCH EMPLOYEE QUOTES I believes that the brand quality stands for excellence and it shows in the merchandise, the design of the spaces, latte art
8 WHAT RESEARCH HAS TAUGHT US
9 SYNTHESIS INSIGHTS 1 through Intelligentsia creates a tight knit coffee community quality products, customer outreach and education
10 SYNTHESIS INSIGHTS 2 coffee Intelligentsia strives to include the consumer in the whole making experience by telling the story of their products.
11 SYNTHESIS INSIGHTS 3 and Intelligentsia wants to create a welcoming atmosphere where people feel comfortable asking questions, chatting with others, spending time.
12 INSIGHTS TO PRINCIPLES FROM INSIGHTS TO PRINCIPLES
13 Solutions should encourage engagement
14 Solutions should educate users in multiple ways (instructional and informative)
15 Solutions should make users feel like they are part of a culture Source:
16 Mobile app solutions should align with the brand goals as well as the look and feel of the website Source:
17 HOW MIGHT WE How might we encourage users (instructionally and informatively) to engage in the community and help them feel a part of the Intelligentsia culture?
18 INTRODUCING INTRODUCING
19 THE SOLUTION APP DESIGN JOIN OUR Monthly Co!ee Club AND GET YOUR FIRST MONTH FREE Insta Beer + Co!ee SUNDAY JUNE 25TH PITCHFORK MUSIC FEST Meet Our Growers THE INTELLIGENTSIA APP REDESIGN Gentsia SHARE YOUR LATTE ART Locations Brew Guide Social Feed Tour our Roasting Coffee Club Store
20 THE SOLUTION APP DESIGN A solution that engages users in multiple ways Meet Our Growers ORGANIC INDONESIA Blackberry, Plum, Macadamia Nut KARYENDA, BURUNDI Burundi LIMITED RELEASE Apricot, Valencia Orange, Praline BURUNDI Blackberry, Dried Mango, Malted Chocolate The highest order of Burundi s ceremonial sacred drums, Karyenda is used to celebrate the harvest. The coffee that bears its name offers a bright acidity and full body with flavors of tangerine, dried cherry and a tamarind finish. PRODUCER: Yandaro CWS Region: Kayanza BUY Country: Burundi Elevation: MASL Harvest: March - June 2016 Cultivar: Mibirizi, Jackson, Bourbon Locations Brew Guide Social Feed Coffee Club Store Locations Brew Guide Social Feed Coffee Club Store
21 THE SOLUTION APP DESIGN A solution that engages users in multiple ways Burundi KARYENDA, BURUNDI The highest order of Burundi s ceremonial sacred drums, Karyenda is used to celebrate the harvest. The coffee that bears its name offers a bright acidity and full body with flavors of tangerine, dried cherry and a tamarind finish. It s informative PRODUCER: Yandaro CWS Region: Kayanza BUY Country: Burundi Elevation: MASL Harvest: March - June 2016 Cultivar: Mibirizi, Jackson, Bourbon Locations Brew Guide Social Feed Coffee Club Store
22 THE SOLUTION APP DESIGN A solution that engages users in multiple ways French Press HOW MUCH ARE YOU BREWING? Grams Ounces Volume Is instructional COFFEE 24 G YIELD WATER 384 G 336 G Brew Guide Start Timer Locations Brew Guide Social Feed Coffee Club Store
23 THE SOLUTION APP DESIGN A solution that encourages user engagement with the brand INTELLIGENTSIA ON INSTAGRAM Share your home brew experience or see what other Intelligentsia lovers are up to! Blue Velvet, Austin, Texas #IGCoffee #IGLatteArt how cute is this little yellow coffee pot I found at a vintage store in downtown Austin?! Can t wait to use it with my #Intelligentsia #KungaMaitu #IGcoffee Locations Brew Guide Social Feed Coffee Club Store
24 THE SOLUTION APP DESIGN It also helps users feel apart of the Intelligentsia culture INTELLIGENTSIA ON INSTAGRAM Share your home brew experience or see what other Intelligentsia lovers are up to! Blue Velvet, Austin, Texas #IGCoffee #IGLatteArt how cute is this little yellow coffee pot I found at a vintage store in downtown Austin?! Can t wait to use it with my #Intelligentsia #KungaMaitu #IGcoffee Locations Brew Guide Social Feed Coffee Club Store
25 THE SOLUTION APP DESIGN A design that matches the look and feel of the website JOIN OUR Monthly Co!ee Club AND GET YOUR FIRST MONTH FREE Insta Beer + Co!ee SUNDAY JUNE 25TH PITCHFORK MUSIC FEST Meet Our Growers Gentsia SHARE YOUR LATTE ART Locations Brew Guide Social Feed Tour our Roasting Coffee Club Store
26 THE SOLUTION A RECAP IS INSTRUCTIONAL CREATES CULTURE IS ON BRAND KARYENDA, BURUNDI Burundi The highest order of Burundi s ceremonial sacred drums, Karyenda is used to celebrate the harvest. The coffee that bears its name offers a bright acidity and full body with flavors of tangerine, dried cherry and a tamarind finish. Blue Velvet, Austin, Texas JOIN OUR Monthly Co!ee Club AND GET YOUR FIRST MONTH FREE Beer + Co!ee SUNDAY JUNE 25TH PITCHFORK MUSIC FEST PRODUCER: Yandaro CWS Region: Kayanza BUY Country: Burundi Elevation: MASL Harvest: March - June 2016 Cultivar: Mibirizi, Jackson, Bourbon Locations Brew Guide Social Feed Coffee Club how cute is this little yellow coffee pot I found at a vintage store in downtown Austin?! Can t wait to use it with my #Intelligentsia #KungaMaitu #IGcoffee Locations Insta Gentsia SHARE YOUR LATTE ART Brew Guide Social Feed Meet Our Growers Tour our Roasting Coffee Club Store A solution that engages users in multiple ways A solution that encourages user engagement with the brand It also helps users feel apart of the Intelligentsia culture
27 THE SOLUTION A RECAP A REDESIGN THAT ENCOURAGES, ENGAGES AND CREATES A STRONG CULTURE
28 THANK YOU THANK YOU
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