Selling Crab in the U.S.

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1 Selling Crab in the U.S. Opportunities and Challenges U.S. Restaurant Industry SOUTHERN GULF SNOW CRAB WORKSHOP MONCTON, NEW BRUNSWICK January, 2008

2 Opportunities in the U.S. Market

3 Darden Restaurants, Inc.

4 Not Only at Red Lobster Crab Alfredo Venezia Crab Claws

5 1 st Red Lobster Lakeland, Florida

6 Red Lobster Crab Menu Offerings

7 Menu Items with Crab

8 Food & Beverage Spending $1.3 Trillion Commercial Away from Home $491 Billion 38% Other Sales Away from Home $177 Billion Restaurant Sales Away from Home $314 Billion Other $12 Billion 1% Food at Home $778 Billion 61%

9 2006 U.S. Restaurant Industry Sales $314 Billion Mid-Scale Quick Service Casual Dining Fine Dining Source: CREST & USDC

10 U.S. Restaurant Growth 935,000 restaurants will hit $536.9 billion in sales in 2007 Restaurant Industry Sales (Billions of Current Dollars) $ % Increase in Last 10 Years $322.5 $199.7 $ Est. Source: National Restaurant Association 2007 Restaurant Industry Forecast

11 2006 U.S. Restaurant Industry Sales $314 Billion Quick Service $181B 58% Average Meal Price $5 Mid-Scale $50B 16% Average Meal Price $9 Source: CREST & USDC

12 2006 U.S. Restaurant Industry Sales $314 Billion Quick Service $181B 58% Average Meal Price $5 Mid-Scale $50B 16% Average Meal Price $9 Casual Dining $68B 21% Average Meal Price $15 Source: CREST & USDC Fine Dining $15B 5% Average Meal Price $30 Darden 8% Share of Casual Dining

13 Opportunities in the U.S. Restaurant Industry

14 U.S. Crab Imports % 20% 40% Snow King Dungeness Swimming Other 0% 23% US Census Bureau

15 U.S. Snow Crab Catch E Millions of Pounds Year US Census Bureau

16 U.S. Snow Crab Imports E U.S. Snow Crab Imports, E 250 Millions of Pounds E Year US Census Bureau

17 U.S. Snow Crab Catch Plus Imports E Millions of Pounds E 08E Year Catch Imports US Census Bureau

18 Global Seafood Procurement Not Without Controversy

19 Darden Darden Environmental Environmental Trust Trust

20 Global Aquaculture -- Darden Actions

21 Seafood Guides United States Audubon Society ( Blue Ocean Institute [Seafood MiniGuide: org] Monterey Bay Aquarium [Seafood Watch Pocket Guide: Environmental Defense [Seafood Selector: NRDC [Mercury in Fish: Shedd Aquarium [Rite Bite Seafood Wallet Card: Wildlife Conservation Society [Go Fish card: Steinhart Aquarium [California Academy of Sciences Seafood Guide: ECHO Fund [Seafood Surveillance Card: Eartheasy [Sustainable seafood guide: Physicians for Social Responsibility [Guide to Healthy Fish: Organic Styles [Seafood Shopping List: Eating Well [The Essential Eating Well Seafood Guide: ww.eatingwell.com] ell.com] Purdue University [Fish for Your Health: u/fish4health/]

22 Standards/Certification Programs Global Aquaculture Alliance Global FAO & WHO/CODEX alimentarius commission Global International Standards Organization (ISO) Global Marine Stewardship Council Global Naturland Global Office international des épizooties (OIE) Global Safe Quality Food -- SQF Global WWF Global Agriculture, Fisheries and Conservation Department of Hong Kong/Accredited Fish Farm Scheme Hong Kong Alter-trade Japan Japan, Indonesia BIO-GRO New Zealand New Zealand BIO-Suisse Switzerland Brand Canada Americas Carrefour Quality Line Internal Conseil ds appellations agroalimentaires du Québec (CAAQ)/Quebec Organic Reference Standard Quebec EurepGAP: Integrated Aquaculture Assurance Scotland Friends of the Sea Jamaica Fundaciòn Chile Chile IFOAM International Label Rouge France Marine Aquarium Council (MAC) International Milieukeur Netherlands NASAA Australian and South Pacific National Code System for Responsible Aquaculture Canada Quality Approved Scottish Salmon/Tartan Quality Mark Scotland Safe Quality Food Canada Shrimp Seal of Quality Bangladesh Soil Association UK SPLAM Malaysia Swiss Import Promotion Programme (SIPPO) Switzerland Thai Quality Shrimp Thailand USDA US USDA - Organic US Whole Foods Internal

Proposed Solutions -- Short Term The Role of

States, Japan, European nations, and other developed

Effort should be led by international organizations

23 Proposed Solutions -- Short Term The Role of International Organizations Companies in the United States, Japan, European nations, and other developed nations work to reduce number of standards. Effort should be led by international organizations such as the Food and Agriculture Organization of the United Nations

24 Proposed Solutions -- Long-Term The Role of Governments Consumer facing companies, production companies, and supply chain companies should petition their respective governments to enhance national laws pertaining to environment and social justice For emerging nations, credibility of their laws and their enforcement ement is key to government supplanting private standard setting organizations ions Partnerships can be developed with stakeholders, such as non- governmental organizations to avoid negative impacts on ecosystems, communities, and other unplanned activities

25 Summary of Market Opportunities and Challenges The Casual Dining and Fine Dining segments of the U.S. restaurant industry will continue to grow Increasing sales to the Casual Dining segment will require creative approaches where the average meal price is $15.00 A static global snow crab resource is an opportunity tempered by consideration for consumers price sensitivity for restaurant meals Industry needs to address growing media attention to food safety, resource management and sustainability

26 Selling Crab in the U.S. Opportunities and Challenges U.S. Restaurant Industry SOUTHERN GULF SNOW CRAB WORKSHOP MONCTON, NEW BRUNSWICK January, 2008

Sustainability Initiatives in Other Tropical Commodities Dr. Jean-Marc Anga Director, Economics and Statistics Division

0 International Cocoa Organization Sustainability Initiatives in Other Tropical Commodities Dr. Jean-Marc Anga Director, Economics and Statistics Division 1 Sustainable Development 1983: Brundtland Commission