BROCHURE INTRO (PANEL 1)

Transcription

1 BROCHURE INTRO (PANEL 1) GRAPHIC: TYPE GRAPHIC TO REPRESENT "CIRCLE OF SUCCESS"; I.E WORDS IN A CONTINUING CIRCLE: SYSCO * SUCCESS * CUSTOMERS * SUCCESS * SYSCO * SUCCESS * CUSTOMERS * SUCCESS * SYSCO * SUCCESS We're SYSCO, a world-renowned resource of infinite possibilities for those of you who run foodservice, hospitality and healthcare establishments. We're people. We're products. We're services. We're a continuous flow of behind-the-scenes support, feeding your creative efforts to fill an ever-expanding hunger for food prepared away from home. Our goal is simple: provide you with what you need, when you need it, so you can keep your customers coming back for more. And we're always looking for better ways to serve you, so you can better serve your guests. Such is the circle of success. NEW SPREAD: CUSTOMERS (SPREADS 2-3 & 4-5) NOTE: BREAK AS YOU WISH INTO 2 SPREADS. HEAD: The Circle of Success COPY SPREADS 2-3: At SYSCO, we've always viewed our customers as valued partners. By helping you succeed, we in turn reap the benefits. From the beginning, this circle of mutual respect and shared success has fueled our expansion, making SYSCO the largest foodservice marketing and distribution organization in North America. Today, we operate distribution locations throughout the United States and Canada, and our product lines are as diverse as the establishments we serve over 415,000 customers and counting. Page 1 of 10

2 FLOAT TYPE BETWEEN 2 SPREADS: (SYSCO CUSTOMERS) food restaurants bistros cafes cafeterias food courts bakeries delis mobile carts hospitality hotels motels resorts cruise ships entertainment country clubs theme parks sports arenas summer camps education schools colleges healthcare hospitals nursing homes retirement facilities MORE COPY SPREADS 2-3: Our clientele is diverse and demanding, yet it doesn't matter if you're one of our Five Star restaurants, a national chain, or the neighborhood sandwich shop. When you partner with SYSCO, you become a unique family member receiving our full focus and one-on-one attention. No matter your size or service arena, your operation will benefit from SYSCO's unsurpassed size and scope. From exclusive resorts to hospitals and even airport food carts, we pride ourselves in meeting our customers' specific needs with 24/7 reliability. Page 2 of 10

3 (COPY SPREADS 2-3 CONTINUED) How may we help you? The possibilities are endless. Develop a signature dish. Design a sandwich wrapper. Authenticate a restaurant theme. Create a hearthealthy menu. Redesign a dining hall. Deliver a 12-foot ice sculpture. We can do it all just ask. FLOATING FACTOID: HEALTHCARE One stop shopping at its best! SYSCO is the leading supplier to both acute and long-term healthcare providers, delivering nutritious meal and beverage solutions as well as foodservice and medical supplies and equipment. Ordering from one source means more convenience and less paperwork for your team. NEW SPREAD: OUR BRANDS (SPREAD 6-7) Great products. Great variety. Great value. This is what SYSCO delivers: the buying power to offer you nearly 300,000 choices of outstanding products in all price ranges, giving you one-stop shopping convenience for every foodservice need. SYSCO supplies all the basics -- canned, dried and frozen foods and we give you exciting options, like exotic fresh produce and custom cut steaks and just about whatever you can dream up! We offer an amazing selection of supplies and equipment, too. FLOAT TYPE: products outstanding quality Our exclusive SYSCO Brand products are second-to-none. All meet or exceed USDA requirements as well as the quality standards of competitive national brands. No doubt about it. You can depend on SYSCO to deliver the highest levels of quality, service, innovation and reliability from start to finish. We're your one source for every imaginable ingredient required to create the perfect meal -- and all the ancillary items needed to clean it, prep it, cook it, and serve it in style. Page 3 of 10

4 FLOATING FACTOID: PRODUCT TIER SYSCO's most popular products are tiered into four quality and price levels to fit any budget: Supreme, Imperial, Classic and Reliance. FLOATING FACTOID: MARKET-TARGETED BRANDS SHOW LOGOS FOR BRANDS Exclusive! Our proprietary SYSCO Brand global flavors provide all you need to spice up an entire theme restaurant, or simply add a worldly dish or two to your menu. Complete product lines available in authentic Mexican, Italian, Asian, and all-american Deli favorites. FLOATING FACTOID: EXPANDED BRANDS SHOW LOGOS FOR BRANDS Great tastes. Great values. Only from SYSCO! Fresh custom cut meats -- like having SYSCO as your personal butcher. SYSCO's full range of zesty tabletop condiments and sauces complement any dish. FLOATING FACTOID: BRANDABLES SYSCO Brandables: yummy heat and serve foods, precooked, pre-seasoned and pre-sliced for total convenience cuts your kitchen prep in half, saving you time and money! FLOATING FACTOID: DISPOSABLES Convenience! SYSCO disposable products available in all shapes, colors, sizes and quality levels. FLOATING FACTOID: CHEMICALS Safety first! SYSCO chemical products solve all your sanitation and maintenance needs available in quantity and packaging options. Page 4 of 10

5 NEW SPREAD: SPECIALTY COMPANIES (SPREAD 8-9) HEAD: Unleash Your Creativity! When you think of SYSCO, simply think beyond the basics and expect the unexpected. Is it rare and exotic produce you desire? Perhaps you wish to dazzle diners with the most amazing precision-cuts of beef? Or pamper your guests with scented, logo-stamped soaps? With SYSCO's specialty companies at your beck and call, if you can imagine it, we can help turn your visions into reality. FLOAT TYPE: exotic produce fresh FLOATING FACTOID: FRESHPOINT FreshPoint produce is the ultimate resource for chefs who wish to create with the extraordinary. We offer an exceptional variety of unconventional fruits, vegetables and herbs always fresh -- our unique selection reading like a travel guide for the palate. In mushrooms, alone, you'll find seasonal Buna-shimeji from Japan, St. George's from Europe, and Pied Bleu from France. What's more, a tight delivery radius and frequent delivery schedules allow FreshPoint to efficiently meet the needs of those who require multiple deliveries per week. FLOATING FACTOID: NATURAL SYSCO Natural produce is true taste and convenience: the best pre-washed and pre-cut fruit and vegetable staples, including a variety of ready-to-eat salads plus sliced, diced and chopped offerings. FLOAT TYPE: premium beef custom-cut Page 5 of 10

6 FLOATING FACTOID: BEEF SYSCO specialty meats like having an exclusive, neighborhood butcher at your command! Our private label, Buckhead Beef and Newport Pride steaks are center-of-the-plate products, precision cut to your exact specifications. Our Butcher's Block brand offers you 60- to 80-pound boxed sides of beef. Always tender, juicy and flavorful, choose from wet- and dry-aged meats, Certified Angus Beef products, USDA Prime and USDA Choice cuts. Remember: our customcut meats reduce your labor costs, product waste and food safety issues, too. FLOATING FACTOID: GUEST SUPPLY Guest Supply, our hospitality arm, provides hotel and resort customers with a full range of personal care amenities, room accessories, house-keeping supplies, paper products, furniture and textiles. NEW SPREAD: PHOTO SEGUE (SPREAD 10-11) SHOW MIX OF PRODUCTS & PEOPLE We're SYSCO far more than the products we deliver. We're a team of professionals, nearly 50,000 strong, armed with the necessary skills, resources, ideas and passion to feed your hunger for success. NEW SPREAD: EMPLOYEES (SPREAD 12-13) HEAD: Serving Your Success. We know you have a lot on your plate. Your time is limited. And we know how to make the most of it. At SYSCO, we're ready and able to nurture your needs on a daily basis, while cultivating your plans for future growth. FLOAT TYPE: people responsive service We may be the Goliath of the foodservice industry, but when it comes to our customers, your size does not matter. Whether you're a single entity or a multivenue operation, you'll receive the utmost in personal attention from your team at SYSCO. Page 6 of 10

7 FLOATING FACTOID: MAs From the onset, you'll be assigned a primary point of contact, a SYSCO Marketing Associate (MA), whose capabilities go far beyond the traditional role of sales representative. Think of your MA as a personal advisor, an extension of your operation with the knowledge and training to maximize your business potential. Need help negotiating the bounty of nearly 300,000 SYSCO products? Your MA is your trusted guide, making sure you get the best value for your budget. Your MA may assist in other crucial areas: menu planning, design and costing applications; inventory control; location selection; wait staff and food safety training; grand opening and event planning; marketing programs and materials, and so much more. FLOATING FACTOID: PRODUCT SPECIALISTS & MERCHANDISERS As our partner you're connected via your MA to a whole network of SYSCO professionals, among these, Product Specialists with answers to your most difficult foodservice questions, and Merchandisers, continually searching the world for just the right products. Add to the roster developers of innovative products and services and technology, marketing consultants and market trend watchers, and you have an entire army of experts ready to march in step to ensure your success. NEW SPREAD: QA (SPREAD 14-15) HEAD: The Buzz on QA. Our dedication to QUALITY ASSURANCE is your peace-of-mind. Overused and over-promised, everyone puts the spin on quality these days. Be assured, at SYSCO we walk the talk. Our Quality Assurance (QA) program is unmatched in the industry. The sheer number of people and resources committed to support the integrity of our products is far superior to our competitors' programs. In fact, we have the most rigorous testing systems of any distributor. FLOAT TYPE: integrity confidence quality Page 7 of 10

8 Nearly 200 strong, our global QA team functions as the eyes and ears of the company through all stages of SYSCO Brand product development. Whether in the fields inspecting product, on the production line monitoring the process, or establishing guidelines and reviewing supplier plants, these individuals verify that SYSCO Brand products meet or exceed government, industry and our own standards. FLOATING FACTOID: On a daily basis, our QA professionals perform unprecedented steps to ensure all products meet demanding criteria for quality, safety and consistency, including size, color, net drained weight, tenderness, shelf life, packaging and other characteristics. FLOATING FACTOID: Exceptional care is taken with key product lines, such as fresh and processed meat, poultry, seafood and produce, where safety is of a particular concern and consistency may vary. NEW SPREAD: DISTRIBUTION & TECHNOLOGY (SPREAD 16-17) HEAD: On the Go & Online We're SYSCO. We're trucks and warehouses and technology and dedicated people working around the clock, making sure your orders are accurately filled and delivered, intact and on time. Just ask any SYSCO customer about our phenomenal fill rate, the best in the industry. We're innovative warehousing and distribution systems, utilizing the most advanced inventory control programs in frozen, refrigerated and dry storage spaces. The SYSCO broadline distribution network spans North America. And our chain restaurant distribution arm, SYGMA, operates from over a dozen locations across the United States, each supplying multiple locations for two to 10 chain restaurant "concepts," or customers. We're also fleets of specially designed, refrigerated trucks with temperaturecontrolled zones maintaining the perfect climate in transit. Page 8 of 10

9 And we're developers of technology, allowing SYSCO to buy more easily, store more efficiently, and deliver more productively all of which translates into better value and service for our customers. Speaking of customers: as a SYSCO partner, you have virtually unlimited information at your fingertips, available 24/7, at SYSCO.com. So easy to navigate, our Internet web site can assist you in so many ways. Log on and view detailed product specs and color photos. Obtain recipes. Get valuable businessbuilding tips. There's so much help in so many areas just get online and you'll get the idea. FLOATING FACTOID: SUS SYSCO Uniform System (SUS) provides automatic detailed monitoring of our daily operations, delivering business-critical information to SYSCO employees whenever they need it so we can be faster and more efficient in responding to your needs. FLOATING FACTOID: SWMS Another customer-focused system, SYSCO Warehouse Management System (SWMS) tracks inventory from the time of our receipt throughout the storage, selection and delivery process, right up to its final arrival at your door. FLOATING FACTOID: SOS SYSCO Order Selector (SOS) is a finger-mounted bar code scanner that dramatically reduces error by confirming appropriate product selection. FLOATING FACTOID: SLS SYSCO Loader System (SLS) confirms that products selected are what was ordered, then generates a map of product placement in the delivery vehicle. FLOATING FACTOID: esysco esysco, our Internet ordering and reporting system, gives you 24/7 access to our most accurate products, pricing and inventory data (available with an optional customer inventory management and menu-planning module.) FLOATING FACTOID: icare icare is a collection of value-added resources offered exclusively by SYSCO to customers. Through our web site, you may access promotional items and training materials as well as search for potential financial lenders to fund restaurant expansions or upgrades. Page 9 of 10

10 FLOATING FACTOID: RestaurantProfitMaker.com RestaurantProfitMaker.com is a resource of special services, offering electronic gift certificates, guest birthday cards, table tents, banners, targeted local cable television advertising, and much more. NEW SINGLE PAGE: OUR PLEDGE (18) We're SYSCO. We're foodservice, hospitality and healthcare products -- more than most can imagine. We're services and warehouses, trucks and technology. Moreover, we're people -- ready to go that extra mile. We're a corporate culture driven by one single thought: How may we help you succeed, today? From SYSCO to you, and back again. May the circle flow, unbroken. Page 10 of 10