ALPE PRAGAS DOLOMITES

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1 ALPE PRAGAS DOLOMITES

2 ALPE PRAGAS ALPE PRAGAS FRUIT DELIGHTS EXPERIENCE MEETS INNOVATION 04 NATURE GIVES US FRUIT AND UNIQUE FLAVOURS 06 Goodness in a jar THE FRESHNESS OF JUST PICKED PRODUCE IN A GLASS JAR I would so love to be a bread roll! MY FAVOURITE ALPE PRAGAS PRODUCT PLEASANTLY SPICY FLAVOUR CHUTNEYS & WINE JELLIES 16 THE GUEST IS KING 20 Time for presents - Time for preserves! 22 BERRIES AND ART 23 FOOD & ART FACTORY 2

3 ALPE PRAGAS FRUIT DELIGHTS 3

ALPE PRAGAS ALPE PRAGAS FRUIT DELIGHTS Origin. Where experience meets innovation and goodness meets refinement, Stefan Gruber and his wooden spoon certainly have something to do with it.

4 ALPE PRAGAS ALPE PRAGAS FRUIT DELIGHTS Origin. Where experience meets innovation and goodness meets refinement, Stefan Gruber and his wooden spoon certainly have something to do with it. I have always been a son of nature. While growing in my parents farm in Braies di Fuori, I was always running through meadows. I didn t have a great feeling with cows. As a teenager, I much more enjoyed to handle fruit than milk and hay. My passion was all for strawberries, raspberries and currants, and how to preserve them. I dreamed of making the most exclusive and refined products from the highest quality fruit. This was the start of a long-lasting love, and a clear vision. 1978: Stefan Gruber in his parents farm in Braies. This is how it all started. For fruit lover Stefan Gruber, the most important thing has always been to only produce excellent quality. And therefore, he soon started to grow the best fruit himself. In 1995, the first strawberries, raspberries and currants were grown in the family fields of Braies di Fuori. As soon as they reached the right ripeness, they were harvested by hand with the utmost care and attention. As soon as harvested, they were immediately taken to his mother s kitchen, where they were cooked. Stefan Gruber spent days racking his brains for the best ingredients, the best fruit content, and the most delicate results. All this was decided by trial and error, by continuously tasting and rejecting, times and times again. Finally, the perfect recipe was found, and the product was ready for the market. The only thing missing was the best packaging: with the help of the professionals of the sector, Stefan Gruber came up with a captivating look that has since successfully represented the handmade fresh fruit preserves of South Tyrol: Alpe Pragas. 4

His state of the art production plant in the beautiful

5 The spirit of time. Today, after 20 years of production and sales, Stefan Gruber can smile about some failed attempts, but as the saying goes: Nothing ventured nothing gained. His state of the art production plant in the beautiful Braies Valley, near Lake Braies, is the proud result of his capable entrepreneurship, of personal dedication and team work. 5

ALPE PRAGAS ALPE PRAGAS FRUIT DELIGHTS We value the gifts of nature.

have moulded with their own hands: at Alpe Pragas we recognise the value of

In the surrounding fields grow plants treated with care and love, and which

The fresh mountain air ensures slow ripening, and protects the plants from

6 ALPE PRAGAS ALPE PRAGAS FRUIT DELIGHTS We value the gifts of nature... Foto: Ralph Mittermaier The Dolomites, Lake Braies, a territory that farmers have moulded with their own hands: at Alpe Pragas we recognise the value of nature and we are grateful for what it gives us. In the surrounding fields grow plants treated with care and love, and which reward us with top quality berries. The fresh mountain air ensures slow ripening, and protects the plants from diseases, for at this altitude there are not many parasites. Therefore, the use of pesticides can be reduced. The result is integrated farming that protects the environments. 6

ALPE PRAGAS FRUIT DELIGHTS... it gives us back fruit, and flavour.

Lightly heating the preserves during production, a process followed by extremely quick cooling, also helps

We only add a few ingredients: a little beet sugar or agave syrup, the juice of lemons ripened under the

7 ALPE PRAGAS FRUIT DELIGHTS... it gives us back fruit, and flavour. Thanks to their position 1,200 m above sea level, our fruits have all the time they need to develop their full flavour under the sun. And with a minimum fruit content of 70 %, Alpe Pragas jars contain the highest possible amount of fruit. Lightly heating the preserves during production, a process followed by extremely quick cooling, also helps to keep natural flavours and precious vitamins intact. We only add a few ingredients: a little beet sugar or agave syrup, the juice of lemons ripened under the Sicilian sun, and a little apple pectin. That s all! The ingredients of our new organic range all come from strictly controlled organic farms. Our extremely high quality requirements are also met by Alpe Pragas partners, who supply fruit that in order to ripen require warmer temperatures. 7

ALPE PRAGAS ALPE PRAGAS FRUIT DELIGHTS From the plant, With

During the growing stages, the fields are cared for with the

When the fruits reach the right size, they are delicately

From harvesting to the glass jar, each and every stage

8 ALPE PRAGAS ALPE PRAGAS FRUIT DELIGHTS From the plant, With us handmade is not just a word. During the growing stages, the fields are cared for with the utmost attention. When the fruits reach the right size, they are delicately harvested by hand. From harvesting to the glass jar, each and every stage undergoes a strictly controlled production process. This is guaranteed by a staff of experienced and skilled individuals, for whom quality has absolute priority on everything else. 8

ALPE PRAGAS FRUIT DELIGHTS As delicately as possible : this is our motto when producing our fruit preserves. Only in this way, can natural flavours and vitamins be preserved.

The production process is followed by cooling, which itself contributes to naturally preserve the precious ingredients. straight to the glass jar. Delightful, natural, genuine.

9 ALPE PRAGAS FRUIT DELIGHTS As delicately as possible : this is our motto when producing our fruit preserves. Only in this way, can natural flavours and vitamins be preserved. This is why our fruit is vacuum cooked in boilers at a temperature of approximately 65 C, after which the preserve is transferred to glass jars and pasteurised, so that it will keep for 2 years. The production process is followed by cooling, which itself contributes to naturally preserve the precious ingredients. straight to the glass jar. Delightful, natural, genuine. These are the words that thanks to the five simple principles below can describe Alpe Pragas preserves: We only use top quality fruit and ingredients, from our own farm or trusted partners. Each jar contains at least 70% fruit. Our products do not contain artificial additives, such as artificial flavours, colour additives and preservatives, flavour enhancers, or similar. Thanks to the delicate production process, all the precious properties remain unaltered. The respectful and sustainable use of resources, such as water, air, energy and soil, is an essential component. In this way, the unmistakeable taste of strawberries, raspberries, currants, cherries, gooseberries, blackberries, cranberries, plums, apricots, apples, pears, plum quinces and much more, reaches the glass jar intact, to spoil the palates of many satisfied customers. 9

10 ALPE PRAGAS I would so love to be 10

Natural, authentic and without colour additives and preservatives. With this wonderful range of fruits, the berry connoisseur Stefan Gruber turns old recipes into delightful delicacies.

11 ALPE PRAGAS FRUIT DELIGHTS At Alpe Pragas there is one clear rule. Only top class products can receive the Fruit delights stamp, and be considered as meeting the extremely high quality standards in terms of manufacture of taste. a bread roll... Fresh fruit preserves. Natural, authentic and without colour additives and preservatives. With this wonderful range of fruits, the berry connoisseur Stefan Gruber turns old recipes into delightful delicacies. Fruit preserve 335 g SORTS Strawberry Raspberry Red currant The expert processing of the manufacture Black currant of taste ensures an intense flavour to the last spoon, with less sugar and less calories. Raspberries, forest fruits and rose hip all receive a special treatment: they are offered in the finely strained version, for a fruity seedless pleasure. Fruits Lemon Juice Green gooseberry Blueberry Cranberry Apricot Mixed berries Sour Cherry Apricot & Rose hip Blackberry Plum Fruit preserve 110 g SORTS Strawberry Raspberry Blueberry Mixed berries Apricot Apricot & Rose hip Green gooseberry Red currant Chestnut Sour Cherry Orange Sugar Gelling agent: apple pectin Elderberry & Plum Quince Chestnut Apricot & Ginger & Mint Pear & Lime Peach & Lemongrass Raspberry & Rhubarb Lemon & Strawberry Orange Apple Strudel Fig Peach SEASONAL ONLY Summer dream (Raspberry, apple, vanilla) Winter dream (Raspberry, cranberry, apple, red currant, orange juice, spices, rum) Finely strained 340 g SORTS Raspberry Mixed berries Rose hip 11

12 ALPE PRAGAS ALPE PRAGAS FRUIT DELIGHTS Our Number One delights: Pure variety PURE VARIETY Some fruits deserve their own range. The unique flavours of rare and precious varieties show their full potential in this range. Each variety is developed in a completely individual manner, and the flavours are unmistakeable. Created for really special moments of pleasures, they know how to excite connoisseurs. Pure variety fruit preserve 220 g SORTS *Senga Sengana - Strawberry *Jolico Cornel cherry *Apricot Val Venosta *Apricot Klosterneuburger 12

13 ALPE PRAGAS FRUIT DELIGHTS All organic Pure nature in a jar. The jar is filled with fruit that only comes from controlled organic farms. With as much authenticity and purity as possible. Along with 65% fruit, the agave syrup and the lemon juice give to the preserve a sweet exotic flavour. Everything organic, of course! A little apple pectin is used as gelling agent. The result is a natural taste, like when tasting fruit straight from the plant. Organic fruit preserves 220 g SORTS Organic strawberry Organic raspberry Organic blueberry Organic mixed berries Organic apricot Organic apple Organic sour cherry Organic orange Our organic products are controlled by ABCERT inspection/authorised by MiPAAF IT BIO 013, inspector no BZ B EU/extra EU farming 13

14 ALPE PRAGAS ALPE PRAGAS FRUIT DELIGHTS The manufacture of taste 14

inviting tourist location, due to its proximity to Lake Braies.

the special characteristics of this place.

15 Welcome. Nature has inspired the whole creation of the manufacture of taste, which is also at the same time an inviting tourist location, due to its proximity to Lake Braies. A lot of wood, natural light and the meeting with people that carry out their work with passion, are the special characteristics of this place. In our shop, the exquisite Alpe Pragas products on display leave visitors spoilt for choice. Our personnel will be happy to help you to find the perfect gift for your friends, or even for yourself. The bright and inviting premises are also a regular backdrop for concerts and art exhibitions. 15

ALPE PRAGAS ALPE PRAGAS FRUIT DELIGHTS Pleasantly CHUTNEYS With their sweet and spicy flavour, chutneys have for a long time been a permanent feature of the Alpe Pragas range.

Using several types of vegetables and spices, it is possible to obtain inviting flavours, which become the ICING ON THE CAKE OF ANY CHEESE DISHES.

16 ALPE PRAGAS ALPE PRAGAS FRUIT DELIGHTS Pleasantly CHUTNEYS With their sweet and spicy flavour, chutneys have for a long time been a permanent feature of the Alpe Pragas range. Faithful to the philosophy of Stefan Gruber, also in this case we only use high quality ingredients, without any artificial additives whatsoever. Using several types of vegetables and spices, it is possible to obtain inviting flavours, which become the ICING ON THE CAKE OF ANY CHEESE DISHES. WINE JELLIES Lagrein and Gewürztraminer - the local wines of South Tyrol give these delicacies a special touch. Alpe Pragas wine jellies become an excellent ACCOM- PANIMENT FOR ANY TYPE OF CHEESE. Thanks to their delicate spicy flavour, they ENRICH SAUCES AND DRESSINGS. With their refined taste, they are also ideal in MEAT AND RO- ASTS, as well as CAKES AND DESSERTS. Chutneys 160 g SORTS Apple & Onion Quince & Mustard Fig & Green tomato Apricot & Pumpkin Pear & Saffron Paprika & Chilli Blueberry & Horseradish Raspberry & Balsamic vinegar Fig & Mustard / spicy Grill Barbecue / spicy Mango hot Wine jellies 150 g SORTS Lagrein Gewu rztraminer 16

17 ALPE PRAGAS FRUIT DELIGHTS spicy... 17

ALPE PRAGAS ALPE PRAGAS FRUIT DELIGHTS Cheers! SMOOTHIES Passion for fruit and the desire to experiment are the common denominators of the wide variety of Alpe Pragas products.

Extremely tasty and nutrimental, they are ideal to take with you when out and about.

their very best in the Alpe Pragas natural syrups, made without using any artificial flavours or colour additives.

18 ALPE PRAGAS ALPE PRAGAS FRUIT DELIGHTS Cheers! SMOOTHIES Passion for fruit and the desire to experiment are the common denominators of the wide variety of Alpe Pragas products. The creamy and fruity smoothies transform the fruit delights in a drink with 95% fruit content, a small percentage of thick agave syrup and many precious vitamins and minerals. Extremely tasty and nutrimental, they are ideal to take with you when out and about. Smoothies 200 ml SORTS Blueberry Mixed berries Pear & Raspberry Apricot Cranberry SYRUPS Ripe fruits, harvested by hand, elderberry flowers, raspberries and blueberries, all give their very best in the Alpe Pragas natural syrups, made without using any artificial flavours or colour additives. Concentrated fruit diluted with cold water at a ratio of 1 to 7 results in a delicious drink, refreshing and full of flavour. But they can also be used for much more: a shot of syrup gives that special touch to many cocktails and aperitifs. Syrups 500 ml SORTS Elderflower Raspberry Blueberry Cornel cherry Syrups 250 ml SORTS Elderflower 18

19 ALPE PRAGAS FRUIT DELIGHTS ALPE PRAGAS COLLECTION 19

ALPE PRAGAS ALPE PRAGAS FRUIT DELIGHTS For the well being of your Even at

for your guests. Fruit delights for your buffet or à la carte breakfast.

raspberries and the likes always look the part - the right packaging just provides

And those chefs and patisserie chefs that never get enough of the full flavour of

Fruit preserve 1800 g QUANTITIES Strawberry Raspberry Blueberry Apricot Cranberry

20 ALPE PRAGAS ALPE PRAGAS FRUIT DELIGHTS For the well being of your Even at breakfast time, the best hotels only offer the best: Alpe Pragas fruit preserves for your guests. Fruit delights for your buffet or à la carte breakfast. In the delightful 600 g decorated jar, or in the precious 28 g mini jar, raspberries and the likes always look the part - the right packaging just provides the finishing touch. And those chefs and patisserie chefs that never get enough of the full flavour of our fruit preserves, can take advantage of our 1.8 kg jars. Fruit preserve 1800 g QUANTITIES Strawberry Raspberry Blueberry Apricot Cranberry Sour cherry Fruit preserve 600 g QUANTITIES Strawberry Raspberry Blueberry Apricot Mixed berries Cranberry Sour cherry Fruit preserve 28 g QUANTITIES Strawberry Raspberry Blueberry Apricot Orange 20

In addition to looking inviting, this handmade display unit also meets a very practical need: the fruit preserves are kept cool by the built-in

21 ALPE PRAGAS FRUIT DELIGHTS guest. Refined packaging for our fruit delights. The elegant steel display makes the 4 decorated 600 g jars even more captivating. In addition to looking inviting, this handmade display unit also meets a very practical need: the fruit preserves are kept cool by the built-in cooled container, which means that they keep for much longer. Love goes through the stomach. With this pleasant gift, hotels and restaurants give a tasty memory to their guests. With all senses and a lot of love for nature - all in the fresh flavour of this fruity thought. 21

22 ALPE PRAGAS ALPE PRAGAS FRUIT DELIGHTS How to make people smile? With a gift from the heart. I still remember when I was a child and my mum gave me the jam that I loved, made with her hands. A gift from her heart, the memory of which still fills me with joy. 22

ALPE PRAGAS FRUIT DELIGHTS The result is always

of additives, and a manufacture of taste

thank you, to show kindness, or simply to spoil

Wrapped in elegant packaging, and certainly

Nature and fortune gifts are not that rare,

(Luc de Clapiers Vauvenargues, French writer

Pragas art is an integral part of the company

Gruber believes that it is extremely important

23 ALPE PRAGAS FRUIT DELIGHTS The result is always guaranteed: sweet fruit, full flavour, absence of additives, and a manufacture of taste following a tradition of vision and passion, which always aims at giving the best. It looks home made and is a fun gift idea: as a thank you, to show kindness, or simply to spoil oneself. Wrapped in elegant packaging, and certainly made with love. Nature and fortune gifts are not that rare, like the art of enjoying them. (Luc de Clapiers Vauvenargues, French writer and philosopher) FOOD & ART FACTORY At Alpe Pragas art is an integral part of the company culture. In addition to respect for nature and preservation of ancient traditions, Stefan Gruber believes that it is extremely important to interact with local painters and musicians. The premises of the manufacture of taste are the regular backdrop for contemporary art exhibitions and concerts, where visitors can loose themselves in the world of Muses. 23

ALPE PRAGAS ~ Braies di Fuori 38 ~ 39030 Braies ~ South Tyrol - Italy ~ Tel. +39 0474 749400 ~ info@alpepragas.com WWW.ALPEPRAGAS.COM www.facebook.com/alpepragas ~ www.instagram.

24 ALPE PRAGAS ~ Braies di Fuori 38 ~ Braies ~ South Tyrol - Italy ~ Tel ~ info@alpepragas.com ~ Our organic products are controlled by ABCERT Inspection/ Authorised by MiPAAF IT BIO 013, inspector no BZ B EU/extra EU farming ALPE PRAGAS is a registered Trademark Leitner Graphics -

Love for the brand and product culture. Continuous research of the best balance between quality and taste. Passion and integrity in all our actions

We want to offer to our consumers unforgettable moments of pleasure, delighting them with several taste experiences, suitable for all ages and occasions of consumption. Love for the brand and product culture