MED IA KIT 2017 www. j a c o bs c r e ek.c o m PAGE 1

Transcription

1 MED IA KIT 2017 www. j a c o bs c r e ek.c o m PAGE 1

2 C O N T E N TS KEY THINGS TO KNOW... 3 ABOUT. 4 A GLOBAL SUCCESS... 5 OUR ICON... 6 WINE SHOW AWARDS... 7 AUSTRALIA AS A WINE COUNTRY... 8 AUSTRALIA S WINE REGIONS AUSTRALIA S CLIMATE FOR VITICULTURE VITICULTURE & WINEMAKING WINEMAKING PHILOSOPHY PRODUCT RANGE - MASTERBRAND PRODUCT RANGE - INNOVATION PRODUCT RANGE - SPARKLING PRODUCT RANGE EXCLUSIVE TO CHINA PRODUCT RANGE HERITAGE AND TRAVEL RETAIL CHIEF WINEMAKER BEN BRYANT WINEMAKER TRINA SMITH JACOB S CREEK VISTOR CENTRE HISTORY PAGE 22

3 K E Y T H I N G S T O K N O W DEDICATED TO QUALITY Jacob s Creek wines are crafted by talented winemakers and grape growers who are dedicated to delivering genuine quality for consumers Our grapes are grown utilising world class vineyard management to deliver the highest possible quality to our consumers Our winemakers give our everyday wines as much care and devotion as our fine wines. This attention to quality across our portfolio is widely recognised as Jacob s Creek s signature mark Jacob s Creek was deemed the world s most awarded winery in both 2008 and 2014 (wawwj.com) based on its performance in wine shows A REAL PLACE Jacob s Creek is a real place, and the brand is founded in over 165 years of winemaking legacy of Gramp & Sons that dates back to 1847 Jacob s Creek is a small creek which runs through the heart of the Barossa Valley in South Australia In 1847 Johann Gramp planted the Barossa Valley s first commercial vineyard on the banks of Jacob s Creek, founding the Gramp & Sons business over 165 years ago. For almost 40 years Jacob s Creek wines have been a leader in defining contemporary Australian wine styles CONSUMERS AT OUR HEART Consumers and their evolving tastes are at the forefront of our winemakers minds and are at heart of everything we do at Jacob s Creek. Our consumers are our most important critic. Making great tasting wines that we know they will enjoy, drives and inspires us Consumers vote with their lips. Over a million glasses of Jacob s Creek wine are enjoyed every day across the globe Jacob s Creek offers a comprehensive portfolio of wines, - from table to sparkling, in a variety of styles - to suit every drinking occasion Jacob s Creek is about bringing people together to share quality wines, with great food, among good friends and family A GLOBAL LEADER Jacob s Creek is a leading Australian wine brand globally Since 1976 Jacob s Creek has been a driving force of Australian wine in domestic and international markets We are the number one bottled wine brand in Australia, No. 1 Australian wine brand in China; No. 1 imported wine brand in India; Jacob s Creek is sold in over 80 countries, having one of the largest geographic footprints of any wine brand Jacob s Creek is owned, made and distributed by Pernod Ricard, one of the world s leading drinks companies PAGE 3

4 A B O U T JACOB S CREEK is one of Australia s leading global wine brands, offering quality contemporary wine styles with great varietal expression. Having earned thousands of medals at wine shows over the last 30 years, JACOB S CREEK wines are trusted by consumers for their genuine quality. Every JACOB S CREEK wine is created with consumers and their evolving tastes in mind. Led by Chief Winemaker Ben Bryant great care is taken by each of the skilled and passionate individuals behind the brand, to deliver the highest quality wines possible within each range. The brand was first launched in 1976 and is named after a creek that runs through the renowned Barossa Valley wine region in South Australia. JACOB S CREEK is rooted in 165 years of winemaking tradition, which began when Johann Gramp planted his first vineyard on the banks of Jacob s Creek in In doing so, Johann founded the Gramp & Sons business and began a history of winemaking innovation that continues today. The Jacob s Creek Visitor Centre and the main winery are still within 2km of the original site. Today, JACOB S CREEK sources grapes from across South Eastern Australia including premium South Australian regions such as Coonawarra, Langhorne Creek, Barossa Valley and Adelaide Hills. JACOB S CREEK pursues its commitment to the environment by restoring biodiversity along the creek; reducing packaging; using lighter weight bottles; recycling winery water as well as ambitious targets for energy savings, waste reduction and sustainable farming. In 2014 JACOB S CREEK was recognised as THE WORLD S MOST AWARDED WINERY* by the World Association of Wine-writers and Journalists. * Based on its performance at international wine shows from 1 Feb 2013 to 31 Jan 2014 to achieve #1 rank in the 2014 World Ranking of Wines by PAGE 4

5 A G L O B A L S U C C E S S PAGE 5

6 O U R I C O N WINE GLASS The creek flows into the wine glass, which is framed by the vine leaves. TWO VINE LEAVES Our winemaking history is represented by two vines leaves whose borders form the banks of Jacob s Creek. FLOWING CREEK Jacob s Creek flows down the centre of our icon, representing the backbone of our heritage. SINCE 1847 The year Johann Gramp planted his first vines on the banks of Jacob s Creek. GRAMP & SONS Our long history of winemaking started when Johann Gramp planted his first vineyard alongside Jacob s Creek. LOGOTYPE A more contemporary evolution of Jacob s Creek logotype. In 2014 we introduced this new brand icon. It was the most significant enhancement to the Jacob s Creek logo since it was launched in PAGE 6

7 W I N E S H O W A W A R D S IN 2016, OUR WINES WON 424 AWARDS IN WINE SHOWS: 2015 JC Reserve Barossa Signature Riesling Sydney Royal Wine Show 2016 Trophy 2013 Jacob s Creek Expedition Shiraz China W&S Awards Best Value 2016 Trophy The Coonawarra Wine of the Year Trophy 2010 Jacob s Creek Centenary Hill Korea Wine Challenge 2016 Trophy Best Australian Red Wine NV Jacob's Creek Wines New York Int. Wine Competition 2016 Trophy Australia Moscato Winery of the Year IN 2013 JACOB S CREEK CELEBRATED THE MILESTONE OF ACHIEVING 7,000 WINE SHOW AWARDS ACROSS THE BRAND S PORTFOLIO, IN DOMESTIC & INTERNATIONAL WINE SHOWS SINCE THE TALLY BEGAN IN EARLY 1990s. NV Jacob's Creek Wines New York Int. Wine Competition 2016 Trophy Barossa Shiraz Winery of the Year NV Jacob's Creek Wines New York Int. Wine Competition 2016 Trophy Adelaide Chardonnay Winery of the Year PLUS 67 GOLD MEDALS, 19 SPECIAL GOLD MEDALS, 128 SILVER MEDALS, 181 BRONZE MEDALS and 19 OTHER. PAGE 7

8 A U S T R A L I A A S A W I N E C O U N T R Y AUSTRALIA IS A MAJOR WINE PRODUCING COUNTRY, IN TOP 6 IN THE WORLD: AUSTRALIA S KEY WINE EXPORT MARKETS IN 2016^: #6 BILLION LITRES WINE PRODUCERS* WINE EXPORTERS~ #1 Italy (4.9) Spain (2.4) #2 France (4.2) Italy (2.0) #3 Spain (3.8) France (1.4) #4 USA (2.3) Chile (0.88) #5 Australia (1.3) (1.3) Australia (0.74) (0.74) #6 China (1.2) Sth Africa (0.42) (0.42) 200 YEARS + OF WINEMAKING HISTORY Earliest vines planted in 1791, and commercial vineyards for wine established in most states by ,468 WINE PRODUCER companies in 2016 # t otop P MARKETS # 1 #2 #3 #4 #5 EXPORT BY VOLUME EXPORT BY VALUE #1 UK (33%) USA (21%) #2 USA (22%) UK (18%) #3 China (10%) China (20%) #4 Canada (9%) Canada (9%) #5 Germany (5%) Hong Kong (6%) (6%) MOST SIGNIFICANT EXPORT GROWTH IN VALUE FROM: CHINA, USA, HONG KONG, CANADA & MALAYSIA Sources: * International Organization of Vine and Wine (OIV) Est. production 2016); ~ International Organization of Vine and Wine (OIV) Exports 2015) ; # Winetitles (The Australian and New Zealand Wine Industry Directory, 2016 ) ; ^Wine Australia (Wine Export Approvals Data Base - Standard, Financial year 2014/15 vs 2015/16) PAGE 8

9 AUSTRALIA AS A WINE COUNTRY continued VINEYARD AREA^^: 135,177 hectares in 2015 (down 9 % since 2012) GRAPE CRUSH 1.81 M tonnes grapes in 2016 Red 52% / White 48% (Up 10% from 2015) # GRAPE VARIETIES Top 5 varieties crushed in 2016 ( 000 tonnes) # : Shiraz 24%, Chardonnay 22%, Cabernet Sauvignon 14%, Merlot 6%, Sauvignon Blanc 5% WINE EXPORTS^: 727 million litres in 2015/16 to over 120 countries, worth AUD$2.1 billion up 11% in value and up 0.5% in volume from 2014/15 CONSUMPTION: 23.5 Litres per capita * Domestic wine 458 M litres (stable). Imported wine 82M litres #. Sources: ^^ABS Vineyard survey #Winemakers Federation of Australia (WFA Vintage Report 2016); ^Wine Australia (Wine Export Approvals, Financial year 2015/16 and 2014/15); *Wine Australia Per Capital Consumption; source Euromonitor International February (ABS Australian Bureau of Statistics, Cat No , for MAT June 2014 PAGE 9

10 A U S T R A L I A S W I N E R E G I O N S 65 registered GI wine regions. Most of the key grape growing regions are located in the South Eastern part of Australia. South Australia (the home of Jacob s Creek) is the major wine producing state, comprising 48 % of vineyard area, 43 % of grape crush and 49 % of wine production in Australia in PAGE 10

11 AUSTRALIA S CLIMATE FOR VITICULTURE The climate of all of the South Eastern area of Australia is temperate which is suitable for growing grapes. In particular, the Mediterranean-like climate in parts of South Australia and Western Australia is excellent for viticulture. Different areas are described as being warm, moderate, cool or cold climate viticulture regions. This thermal map shows the daily maximum temperature during January, the critical time when veraison (the onset of grape ripening) occurs in Australia. Cold Moderate Cool Warm Hot Source information: Bureau of Meteorology, Average Daily Maximum Temperature for January ( C), 30 year data PAGE 11

12 V I T I C U L T U R E & W I N E M A K I N G For Jacob s Creek the primary focus of our viticulture effort is on GRAPE AND WINE QUALITY. We believe that wine quality begins in the vineyard, so we have EXACTING STANDARDS for quality and we adhere to them strictly. Our winemakers and viticulturists COLLABORATE with our growers to ensure the right quality specification grapes are being grown. Jacob s Creek winemakers spend a lot of time in our own and grower vineyards discussing STYLE, QUALITY & ASSESSING fruit PAGE 12

13 W I N E M A K I N G P H I L O S O P H Y HIGH QUALITY WINES IN CONTEMPORARY AUSTRALIAN STYLE, THAT ARE FRESH, ELEGANT, GREAT TASTING AND EXPRESS TRUE VARIETAL CHARACTER. HIGH QUALITY At Jacob s Creek, quality comes from having high standards in everything we do. As always with wine, quality starts in the vineyard, and an important aspect that differentiates Jacob s Creek is our focus and dedication at this critical stage. Our grape purity standards are among the highest in the industry, and we work closely with our growers to achieve these each vintage. Our viticulture team makes multiple trips to all the vineyards commencing 3-4 months before harvest begins, and every single vineyard that we source grapes from is visited and assessed by one of our winemakers during vintage. In fact, we give every block equal attention, regardless of whether the grapes are destined for our Classic range or for our icon wine Johann. It is one of the reasons that Jacob s Creek wines have always delivered excellent quality at every price point. After harvest it is the winemaker s job to ensure that all the hard work done in the vineyard is reflected in the bottle. Here the talent and combined experience of the winemaking team is vital, requiring incredible attention-to-detail and thousands of micro decisions ensure the quality of the finished wine. Led by Chief Winemaker Ben Bryant, the team is focused on delivering attractive varietal wines of the highest possible quality every vintage. CONTEMPORARY AUSTRALIAN STYLE The winemakers at Jacob s Creek are quintessentially Australian. We respect tradition and history but we have always looked for new and better ways of doing things. In the 1950 s our winemakers introduced temperature-controlled pressure vessels to make fresh vibrant white wines. This was a catalyst for the development of many modern winemaking techniques used in Australia today. Regardless of process, it is the end product that counts. At Jacob s Creek, contemporary Australian wine styles means making approachable wines that are enjoyable to drink. They are wines that can be trusted and relied upon for their consistent quality, but not their sameness. They are wines that deliver excellent value, not measured by their price, but in the way they deliver exceptional quality at every price point, against expectation. It means going the extra mile to satisfy our customers. PAGE 13

14 W I N E M A K I N G P H I L O S O P H Y continued FRESH, ELEGANT, GREAT TASTING We dedicate significant effort to ensure the freshness of Jacob s Creek wines. This means picking the fruit at optimal ripeness, delivering it rapidly to the winery, monitoring it through fermentation, and then storing the wine in controlled conditions until it is ready to bottle. The use of screw-caps helps ensure that the wine which reaches the customer is as fresh and bright as it was when it was made. Elegance comes from restraint in fruit selection and judicious use of oak. Our winemakers prefer fruit that is perfectly ripe in terms of flavour and tannin profiles, rather than pursuing maximum sugar ripeness. Our focus has always been on making balanced wines, so the oak should support the fruit intensity not over-whelm it. The result is wines that taste great, with the varietal flavour of the fruit shining through. MADE BY Our wines are an expression of what Jacob s Creek is Made By. We celebrate the individual character of each grape variety the unique combination of aromas, flavours and texture that make Shiraz wine taste like Shiraz grapes, or Chardonnay like Chardonnay grapes. During the growing season our viticulture team works with our growers to nurture the vines to fully develop its varietal flavours. Our winemakers taste the fruit in the vineyard, and make the decision to pick it on the day it has achieved its optimal varietal character. Then they focus on retaining all those characteristics throughout the winemaking process, using special yeasts and fermentation regimes to maximise varietal expression. That is why we proudly label our Classic wines with their varietal names each is a true reflection of the grape variety on the label. For our Reserve wines, we source grapes from those regions that are best for growing particular varieties, delivering even more distinct varietal character. ALL OF OUR JACOB S CREEK WINES ARE MADE WITH THIS FUNDAMENTAL WINEMAKING PHILOSOPHY IN MIND PAGE 14

15 P R O D U C T R A N G E - M A S T E R B R A N D Shiraz Cabernet, Shiraz, Cabernet Sauvignon, Cabernet Merlot, Merlot, Pinot Noir, Grenache Shiraz, Sangiovese CLASSIC Chardonnay, Semillon Chardonnay, Semillon Sauvignon Blanc, Sauvignon Blanc, Riesling, Pinot Grigio, Shiraz Rosé, Moscato, Moscato Rosé. Our classic range offers fresh, great tasting wines that have been created to drink now. Our flagship range, Classic is a popular choice with consumers who seek excellent value and consistent quality. Reserve Barossa Riesling, Reserve Adelaide Hills Sauvignon Blanc, Reserve Adelaide Hills Chardonnay, Reserve Adelaide Hills Pinot Noir, Reserve Coonawarra Cabernet Sauvignon, Reserve Barossa Shiraz. Reserve Limestone Coast Shiraz, RESERVE Each wine in our Reserve range is made by selecting premium quality fruit from one of Australia s best wine regions for each region to make wines with great varietal expression. Double Barrel Shiraz, Double Barrel Cabernet Sauvignon, Double Barrel Shiraz Cabernet DOUBLE BARRELL Jacob s Creek Double Barrel is a range that is comprised of premium reds which go through two types of barrel treatment (hence the name Double Barrel). The wines are first aged in traditional wine barrels, before being finished in used whisk(e)y barrels. Shiraz, Shiraz Cabernet, Cabernet Sauvignon, Chardonnay, Riesling, BAROSSA SIGNATURE Barossa Signature focusses on expressing the character of our signature wine region and brand home, through a range of premium Barossa reds and whites. Please note: Jacob s Creek is ranged specific to market requirements. Certain ranges and varieties may not be available in all countries. For product availability in a specific country please contact marketing or visit the website and select a country PAGE 15

16 P R O D U C T R A N G E - I N N O V A T I O N Sauvignon Blanc, Pinot Grigio, Unoaked Chardonnay, Shiraz Rosé, Sauvignon Blanc Cuvee NV, Sauvignon Blanc with a dash of Moscato Bianco, Pinot Gris with a dash of Moscato Bianco. Moscato, Moscato Rosé, Sparkling Moscato, Sparkling Moscato Rosé Le Petit Rosé, Barosé COOL HARVEST TWIN PICKINGS MOSCATO ROSÉ Our Cool Harvest wines are light and fresh in style which is achieved by harvesting the grapes in coolest part of the night to best retain all the delicate fruit flavours, aromas and natural crisp acidity. Twin Pickings is a delicious blend of a popular refreshing grape varietal with a dash of Moscato Bianco. They are stylish and refreshing wines with a hint of sweetness. This range of wines showcase the sweet fruit flavours of the Moscato grape varieties, in slightly spritzed and sparkling offerings, with contemporary feminine appeal. Le Petit Rosé and Barosé. Fresh, provence style rosés showcasing a modern Australian approach and premium fruit from selected blocks of Pinot Noir, Grenache and Mataro. Please note: Jacob s Creek is ranged specific to market requirements. Certain ranges and varieties may not be available in all countries. For product availability in a specific country please contact marketing or visit the website and select a country PAGE 16

17 P R O D U C T R A N G E - I N N O V A T I O N continued Chardonnay, Shiraz, Montepulciano Wah white (Japanese sushi/sashimi), Wah red (Japanese meat), Shiraz, Rosé, Chardonnay and Sparkling EARTH.VINE.GRAPE. Our first organic wine, made from certified organically-grown grapes using certified organic winemaking techniques. The result is vibrant wines that are a beneficial choice for the environment. WAH A new selection of individual wines, each developed in collaboration with a renowned chef, to perfectly complement Japanese cuisine. UNVINED A range of dealcoholised wines made for those who prefer to limit alcohol consumption but still wish to enjoy the wine drinking occassions. Please note: Jacob s Creek is ranged specific to market requirements. Certain ranges and varieties may not be available in all countries. For product availability in a specific country please contact marketing or visit the website and select a country PAGE 17

18 P R O D U C T R A N G E - S P A R K L I N G JACOB S CREEK IS ONE OF THE ONLY WINE BRANDS IN THE WORLD TO HAVE A SUCCESSFUL RANGE OF SPARKLING WINES UNDER THE SAME BRAND NAME AS THE STILL TABLE WINES A TESTAMENT TO THE STRENGTH, REPUTATION AND GENUINE APPEAL OF THE JACOB S CREEK NAME. Chardonnay Pinot Noir Brut Cuvée NV, Sparkling Rosé Cuvée NV, Blanc de Blancs NV, Sparkling Shiraz Cuvée NV, Sparkling Moscato NV, Sparkling Moscato Rosé NV. SPARKLING Our sparkling wines stand for quality and enjoyment for all occasions. They deliver true varietal expression, consistent quality, great value for money and an easy drinking approachable style. Trilogy Cuvee Brut NV, Trilogy Rosé Cuvee NV. Sparkling Reserve Chardonnay Pinot Noir (vintage), Prosecco PREMIUM SPARKLING Our premium sparkling wines are ideal for sophisticated entertaining and special occasions. 100% bottle fermented they deliver fresh varietal definition with subtle yeasty complexity. Please note: Jacob s Creek is ranged specific to market requirements. Certain ranges and varieties may not be available in all countries. For product availability in a specific country please contact marketing or visit the website and select a country PAGE 18

19 P R O D U C T R A N G E EXCLUSIVE TO CHINA Semillon Sauvignon Blanc, Chardonnay, Merlot, Shiraz, Shiraz Cabernet, Cabernet Sauvignon. WINEMAKER S SELECTION Our Winemaker s Selection range offers great tasting wines that have been created to be approachable wines that complement a wide variety of foods with Chinese taste preferences in mind. Exclusive to China. Chardonnay, Merlot, Cabernet Sauvignon. BARREL SELECTION Premium gift boxed wines which follow the tradition of ageing wine in oak barrels. Each wine in the range contains selected parcels matured in premium barrels to create generous wines with superior complexity and well-integrated oak influence. Exclusive to China. Cabernet Merlot: 1888 District Council, 1886 Cellar Expansion, 1850 The Winery is Built, 1847 First Cuttings The Solway Cabernet Shiraz, 1819 The Birth of Johann Shiraz Cabernet. MILESTONES This range is for discerning drinkers who appreciate the combination of intensity and smoothness on the palate achieved through these elegant red blends. The names of each wine pay homage to important milestone years in the history of our winery from 1819 to Chardonnay, Cabernet Merlot, Cabernet Shiraz OUR CRAFT Our Craft is a genuine wine with a true sense of place and a rich heritage. Our expert winemakers are down to earth and exclude passion for their craft, all of which is reflected in the quality of these wines. Please note: Jacob s Creek is ranged specific to market requirements. Certain ranges and varieties may not be available in all countries. For product availability in a specific country please or visit the website and select a country PAGE 19

20 P R O D U C T R A N G E H E R I T A G E & T R A V E L R E T A I L CENTENARY HILL AND STEINGARTEN ARE LICENCED TO BEAR THE BAROSSA TRUST MARK MEANING THEY ARE GENUINE HIGH QUALITY PRODUCTS OF BAROSSA ORIGIN. The Barossa Trust Mark is a mark of aspirational standard set by the Barossa region. It provides you with a guarantee and assurance of quality. Johann Shiraz Cabernet, Centenary Hill Barossa Valley Shiraz, Steingarten Eden Valley Riesling, Bungalow Lane Cab Sav Lyndale Chardonnay, HERITAGE COLLECTION These wines set a benchmark in regional Australian wines of outstanding quality, and each is named in honour of a special person or place in the proud winemaking history of Gramp & Sons beginning in Coonawarra Shiraz, Coonawarra Cabernet Sauvignon, Coonawarra Cabernet Sauvignon EXPEDITION Exclusive to Asia Pacific Travel Retail, Jacob s Creek Expedition pays tribute to the ship that brought our founder, Johann Gramp, on an expedition across the seas to South Australia in Ten years after disembarking The Solway, Johann was to plant the first vines on the banks of Jacob s Creek. It is founded on five value pillars: Origin - our sense of place Integrity - our sense of purpose Quality - our sense of ambition Environment - our sense of responsibility Community - our sense of belonging Granted under licence, the Trust Mark is awarded to Barossan products and experiences that demonstrate exemplary achievement and distinction across these five areas of value creation. Trust Mark holders have a deep commitment to these values. The Barossa Trust Mark is assurance that the food, wine or tourism offering consumers are choosing is one that meets a standard of excellence, on which you can rely. Please note: Jacob s Creek is ranged specific to market requirements. Certain ranges and varieties may not be available in all countries. For product availability in a specific country please contact marketing or visit the website and select a country PAGE 20

21 IF BEN WASN T A WINEMAKER HE WOULD BE LIVING ON THE LAND SOMEWHERE IN AUSTRALIA ENJOYING EVERYTHING IT HAS TO OFFER FAVOURITE WINE JACOB S CREEK STEINGARTEN RIESLING OR JACOB S CREEK CENTENARY HILL SHIRAZ FAVOURITE DISH SOUTH AUSTRALIAN KING GEORGE WHITING OR FRESH COFFIN BAY OYSTERS FAVOURITE WINE SAYING A GLASS A DAY KEEPS THE DOCTOR AWAY FOLLOW CAREER HIGHLIGHTS : Regional Winemaker/Manager August 2015: Appointed Chief Winemaker of (NSW/Vic) / Wyndham Estate Winemaker Jacob s Creek : Winemaker - Orlando Winery : Winemaking & Supply Manager : Winemaker/Winery Manager, Poet s Australia, Pernod Ricard Winemakers Corner Winery : International Brand Development : Cellar Manager, Poet s Corner Director Asia, Pernod Ricard Winemakers Winery : Chief Winemaker Wyndham Estate / : Cellar Hand, Poet s Corner Winery Global Marketing Manager Wyndham Estate : Orlando Winery Manager / Chief Winemaker Wyndham Estate

22 An early sprout to a flourishing vine Ben Bryant has come a long way since his student days when he earned a little extra cash pruning vines in the Central Ranges of New South Wales. Now Chief Winemaker for Jacob s Creek - one of the world s largest and most respected wine brands - Ben s hard work and intuitive understanding of premium winemaking has seen him anointed with one of the most coveted roles in Australian wine. Formative years take root Ben s wine adventure began in the small town of Mudgee NSW, close to where he grew up on his family s property. After deciding not to pursue a career in sports physiotherapy, his first position was as a cellar hand at the local Poet s Corner Winery, which was then owned by Orlando Wines. Working closely with an array of ferments during my first vintage, I was immediately intrigued by what was happening in the process, from vine to wine. As I began to understand the fundamental elements of winemaking, my appreciation grew into a deeper passion. Ben reflects on that time: The work was very peripheral in those days; the appeal was in the agricultural way of life. But as Ben started working more closely with the winemakers, he soon developed a fascination with the intricacy of the winemaking process. Working closely with an array of ferments during my first vintage, I was immediately intrigued by what was happening in the process, from vine to wine. As I began to understand the fundamental elements of winemaking, my appreciation grew into a deeper passion. Dedicating himself to this passion, Ben enrolled in oenology at Charles Sturt University. He completed his winemaking degree over the next 5 years at Poet s Corner, by which time he was Winemaker and Winery Manager. This was a heady responsibility for a young man, but one that he has very fond memories of. The craft of winemaking begins to ferment In the years to follow, Ben made wine in numerous regions across Australia, including the Barossa Valley, Mudgee, Hunter Valley and Riverina. Each role offered a deeper understanding of the industry and Australian regionality. He has also enjoyed experiences overseas - not least his 2007 vintage whilst in China, where he oversaw the winemaking operations for the then 13,000T Helan Mountain winery in Ningxia Province.

23 In 2008 Ben joined the winemaking team at Wyndham Estate, before being appointed Chief Winemaker in 2010, where his passion for Shiraz winemaking was given a platform to shine. In 2012, Ben took on the role of Global Marketing Manager for Wyndham Estate, in addition to Chief Winemaker. Ben managed the global marketing strategy for the brand and its implementation across domestic and international markets. His exposure to and success in global marketing led to his next appointment in 2013, as International Brand Development Director for Asia at what is now Pernod Ricard Winemakers. Based out of Hong Kong, Ben was tasked with accelerating growth for the company s portfolio of premium wine brands across Asia. Aged to produce the finest Australian wines Ben eventually returned to the Barossa Valley at the end of 2014, where he took up the role of Winemaking and Supply Manager Australia for Pernod Ricard Winemakers. Now in his fifteenth year with the company, Ben is responsible for the winemaking process from grape through to bottle across all of the company s Australian wine brands. Every wine should depict a story. When I taste a wine, I want to taste where it s from, and be captivated by the experience. Wine is an adventure for me it is enchanting, intriguing and exciting and all of that should be reflected and celebrated in each glass. Commenting on his appointment, Ben said: The industry of wine is one in which you never stand still, and you never stop learning. I haven t stood still for fifteen years, and I am eager to see what the next fifteen have in store. I have inherited not only a world-class brand in Jacob s Creek, but a world-class team of individuals who together have worked tirelessly to make the brand what it is today. From grape sourcing to winemaking we all live and breathe our passion for wine, and we are united by a common, simple goal to make great wines that people love. I look forward to being part of the team on the next stage of the journey. A husband to wife Kate and father to three young children, Ben is a keen golfer and has a self-confessed weakness for great Chardonnay. He has a great respect for the previous generations of Jacob s Creek winemakers. Ben sums up his outlook on wine: Every wine should depict a story. When I taste a wine, I want to taste where it s from, and be captivated by the experience. Wine is an adventure for me it is enchanting, intriguing and exciting and all of that should be reflected and celebrated in each glass.

24 SHE IS MADE BY A PASSION FOR SPARKLING FAVOURITE WINE: JACOB S CREEK RESERVE SPARKLING FAVOURITE WINE DESTINATION: CHAMPAGNE. I VE BEEN THERE A NUMBER OF TIMES AND IT S BEAUTIFUL. FAVOURITE FOOD/WINE MEAL PAIRING: THE BEAUTY OF FOOD AND WINE PAIRING IS THE JOURNEY THERE S NO RIGHT OR WRONG AND YOU CONTINUE TO KEEP TRYING AND DISCOVERING. FAVOURITE PART ABOUT HER JOB: VINTAGE IS AN AMAZING TIME; IT S WHEN EVERYTHING COMES TO LIFE. FOLLOW TRINA CAREER HIGHLIGHTS Completed Bachelor of Oenology, 1998 Completed first vintage, 1997 Was introduced to sparkling wine at Brown Brothers, 1999 Brown Brothers Patricia 2000 sparkling wine won the inaugural Thorp Scholarship at the Sydney Wine Show, 2004 Began nine year tenure at Treasury Wine Estate, 2007 Appointed Senior Sparkling Winemaker at Treasury Wine Estate, 2008 Appointed Group White & Sparkling Winemaker at Jacob s Creek, 2016

25 From finance to fermentation Exchanging accounting for vineyards, Trina Smith followed her heart and has never looked back. Having travelled the world creating vintages and experiencing ways of winemaking from all over, Trina arrives to Jacob s Creek to inject her international knowledge, exceptional skills and remarkable understanding of sparkling into one of Australia s leading sparkling and still wine portfolios. The time when wine came calling Trina was studying accounting at university when she decided to undertake a variety of short courses with a friend for fun. One of them was a wine appreciation course, which she enjoyed so much that she chose to apply for an Oenology degree at the University of Adelaide. Upon completion of her degree, Trina travelled overseas where she completed international vintages in California, South Africa and Italy, with a focus on red wine. During this time, Trina was exposed to a myriad of varietals and blends from around the globe and gained inspiration from the diverse approaches to the art of winemaking she encountered along the way. A passion for sparkling bubbles up My first permanent role when I came back to Australia was with Brown Brothers, where my love for sparkling came about. I had a fantastic mentor, Terry Barnett, who really instigated and cemented my love for sparkling. From there, Trina had a brief interlude in the Yarra Valley at contract facility MasterWinemakers, before moving on to work on the sparkling wine portfolio at Treasury Wine Estate in While Trina has had a dominant focus on sparkling over the past nine years, she has always held an appreciation for white wine with a particular fondness for the varietals that go into sparkling Chardonnay and Pinot. For Trina, the quality of the palate line and texture is what makes a wonderful table wine.

26 Leading a world class portfolio to new heights In October 2016, Trina was announced as the new Jacob s Creek Group White & Sparkling Winemaker and is elated by the opportunity to continue specialising on her greatest passion with Australia s largest wine brand. Of her appointment, Trina says, Jacob s Creek is a proudly Australian brand of world-class standards, with a strong heritage of some of the finest winemakers in the country, who continually share their knowledge into crafting and building the brand into what it is today. If I wasn t a winemaker, I d have no idea what else I d do because I just love winemaking. The whole aspect of winemaking vintage, blending and putting the wines together, it s tough thinking of doing anything else. So long ago I chose to make a change from accounting to winemaking and I just knew I made the right decision then and there. I am thrilled to be a part of this team and look forward to bringing my experiences to the table and help continue to bring Jacob s Creek into the hands of wine lovers around the world. Trina is based out of the brand s home in the Barossa Valley, where she will be responsible for ensuring the white, rosé and sparkling wines are produced to exceptional standards. Delighted to share with her new Jacob s Creek family the wealth of knowledge gained from her time abroad, Trina is dedicated to driving advances and innovation across all aspects of the brand s Australian operations and wine portfolio. Jacob s Creek has so much to offer the world, the breadth of the portfolio still astounds me. As a brand, they are constantly looking developing and breaking new ground in winemaking and that s something exciting to be a part of. Being able to play around with so many different types and styles of wines and varieties makes life a lot more interesting. In ten years from now, Trina is determined to still be in love with her craft. The beauty of being able to innovate and try new things is it helps keep the passion alive, she says. As long as I m still passionate about what I do, I ll be happy.

27 J A C O B S C R E E K V I S I T O R C E N T R E JACOB S CREEK VISITOR CENTRE IS THE HOME OF THE JACOB S CREEK WINE BRAND, LOCATED IN THE HEART OF THE BAROSSA VALLEY IN SOUTH AUSTRALIA. It is OPEN TO THE PUBLIC and encompasses a cellar door, restaurant, history gallery, display vineyard and a walking trail along the banks of the famous Jacob s Creek. The Centre s AWARD-WINNING FACILITIES attract around 160,000 visitors from Australia and overseas each year, and the staff have welcomed over one million people since it opened in Jacob s Creek Visitor Centre has been recognized as A LEADING TOURISM SITE in Australia. It is a member of Ultimate Winery Experiences Australia, and holds national tourism accreditation. In the 2012 Qantas Australian Tourism Awards Jacob s Creek Visitor Centre won the 2011 BEST TOURISM WINERY and Best Tourism Restaurant for Jacob s Restaurant. This in addition to being a multiple winner at the South Australian Tourism Awards for Best Tourism Winery and Best Tourism Restaurant (2007, 2008, 2010, 2011) and Best Major Tourism Attraction in South Australia for three consecutive years (2008, 2009, 2010) which earned the Visitor Centre a place in the SA Tourism Hall of Fame. Designed to be ENVIRONMENTALLY SENSITIVE, Jacob s Creek Visitor Centre incorporates recycled materials in its construction, utilizes solar hot water and solar generated electricity and has an onsite water treatment plant. The building design minimizes the use of power for heating, cooling and lighting, while policies to reduce, reuse and recycle further decrease its environmental footprint. PAGE 27

28 H O M E O F J A C O B S C R E E K The SPACIOUS CELLAR DOOR area offers a panoramic view of vineyards and the Barossa ranges. The friendly, wine educated staff can provide casual or structured wine tastings. Visitors may sample from the extensive range of Jacob s Creek wines, including exclusive products that cannot be found elsewhere. The Centre also caters well to visitors from China with Mandarin speaking staff. OVERALL JACOB S CREEK VISITOR CENTRE GOES A LONG WAY BEYOND A TRADITIONAL CELLAR DOOR. OUTDOORS, visitors can enjoy the native garden and views from the deck, and explore the six hectare site via a sign-posted WALKING TRAIL along the banks of the creek, to see wildlife and enjoy the picnic areas. Visitor experiences also include bike riding, cooking classes and a tour of the DISPLAY VINEYARD which features 14 rows of different grape varieties is available on request. Location: Rowland Flat in the Barossa Valley, South Australia, a one hour drive from Adelaide. The entrance is well signed on Barossa Valley Way, just past the Jacob s Creek bridge. JACOB S RESTAURANT allows visitors to explore Australia s food and wine culture with a lunch menu featuring fresh, seasonal produce with wine recommendations for each dish. The open plan dining area can accommodate between 60 to 150 guests. OPENING HOURS Visitor Centre opens daily 10 am - 5pm, except Christmas Day and Good Friday. Restaurant opens daily 12pm 3pm P: E: visitorcentre@jacobscreek.com.au PAGE 28

29 H I S T O R Y 1837 Bavarian immigrant, Johann Gramp, arrives at Reeve s Point on Kangaroo Island, on the vessel named The Solway Johann Gramp plants the Barossa Valley s first commercial vineyard on the banks of Jacob s Creek Johann Gramp builds the original Gramp family winery at Jacob s Creek. Gustav Gramp (son of Johann Gramp) relocates the winery to its present site at Rowland Flat and extends and improves the property. The family business is registered under the company name of G. Gramp & Sons. The first 100 years of the business is celebrated with the planting of a Moreton Bay Fig tree at a site now named Centenary Hill, overlooking Jacob s Creek Pressure vessel and temperature controlled fermentation is introduced first into Australia at the G Gramp & Sons Rowland Flat winery - a catalyst for many of the modern winemaking techniques that are used in Australia today Steingarten Riesling vineyard is first established, up high in the Barossa ranges, using high density viticultural techniques inspired by vineyards in Germany Steingarten Riesling is first launched with the 1967 vintage Jacob s Creek brand is launched with a 1973 vintage blend of Shiraz, Cabernet and Malbec. Jacob s Creek rapidly becomes one of Australia s most popular red wines. Jacob s Creek Riesling is launched, the first white varietal for the brand. Jacob s Creek is first exported to the UK Pernod Ricard acquires the business (then named Orlando Wines ) Jacob s Creek Chardonnay is launched and quickly becomes one of Australia s top selling white wines Jacob s Creek wins the Australian Exporter of the Year award - the first time that a winery has won the award Jacob s Creek wins the Maurice O Shea Award for outstanding contribution to the Australian wine industry. The first and only time a brand has received this award rather than an individual or organisation Centenary Hill Shiraz is launched with the 1993 vintage The business celebrates its 150th anniversary, and to mark the occasion a Moreton Bay fig tree is planted at the front entrance of the Jacob s Creek Heritage Vineyard. PAGE

30 H I S T O R Y continued Jacob s Creek first Sparkling wine, Chardonnay Pinot Noir is launched. Jacob s Creek Reserve range is launched. Jacob s Creek Visitor Centre is opened. Jacob s Creek celebrates its 30 th anniversary. The first Johann Shiraz Cabernet is released with the 2001 vintage to honour the founder Johann Gramp. Named the 2008 World s most awarded winery by the World Association of Wine Writers and Journalists on WAWWJ.com based on results in wine shows during 2007/ Jacob s Creek Reserve range becomes appellated by region. Jacob s Creek Visitor Centre is entered into South Australian Tourism Hall of Fame. Jacob s Creek is named third in World s Most Admired Wine brands by Drinks International magazine. Jacob s Creek Cool Harvest range of light and fresh wines is launched in Australia. Jacob s Creek Visitor Centre celebrates its 10th Anniversary and wins the 2011 Qantas Australia Tourism Awards for Best Tourism Restaurant and Best Tourism Winery Jacob s Creek launches its new brand identity, with an exciting new logo and packaging design, the most significant enhancement since Jacob s Creek Double Barrel, a range of reds finished in aged whisk(e)y barrels, is launched in Australia. Jacob s Creek launches Le Petit Rosé and Barosé. Fresh, provence style rosés showcasing a modern Australian approach and premium fruit from selected blocks of Pinot Noir, Grenache and Mataro Jacob s Creek adds Pinot Grigio and Sauvignon Blanc varietal wines to its Classic range Jacob s Creek launches its first organic wine range in Finland, named Earth.Vine.Grape. Jacob s Creek Sparkling Moscato is launched in Australia. Jacob s Creek launches Twin Pickings range, varietal wines with a dash of Moscato Bianco, in Australia. PAGE

31 Winery: Postal: Website: Facebook: Twitter: Instagram: Youtube: Barossa Valley Way, Rowland Flat, South Australia GPO Box 2246, Adelaide PAGE 31

32 Contact: Simon Clark Global PR Manager Pernod Ricard Winemakers PAGE 32