Invest in a passion, a blockchain project to add transparency to wine and spirits business

Transcription

1 Invest in a passion, a blockchain project to add transparency to wine and spirits business

2 Contents 1. SUMMARY PROBLEMS Wine and spirits counterfeit Product life-cycle Solution Blockchain CORC (Content Originality Control) system Track using CORC Uncork using CORC Advantages for Producer: Advantages for Consumer: $corc token Own wine production Marketplace APP MARKET SIZE BUSINESS MODEL Value Proposition Key Partners/Suppliers Key Activities Key Resources Customer Relationships Channels Customer Segments Cost Structure Revenue Streams Token Distribution Bounty Pre-ICO Early contribution period: ICO Use of Proceed from ICO s TIMELINE ТЕАМ REFERENCES... 27

3 1. SUMMARY We are very happy and proud to introduce you the very first wine and spirits focused start up based on Ethereum Blockchain. With this, we also want to introduce our cryptocurrency that will allow us to continue pursuit or dreams and build our business together with you all, our backers: $corc coin. We are a highly motivated and enthusiastic team with diverse backgrounds and experiences that will complement each other to make this business work. From Supply chain, to programing passing through finance, ERP specialists and wine producers, we will make sure that we continue to incorporate key elements to our core team to reach our objectives. We will diversify our business model and work with key partners to be able to deliver our vision and solutions and build a sustainable business. Please see below what we plan to deliver: Provide Producers with tools to manage the supply chain for Wine and spirits production. Also we will work with the cork producers to control cork quality and origin. Fight counterfeit with or Codeblock based solution to guaranty authenticity of the product, CORC Content Originality Control. (patent pending) We are adding more control to the entire bottle life cycle from Production to after consumption. We will provide solutions so both consumers and producers can control the number of bottles still in circulation. Especially talking about fine wine and spirits this will be a game changer that will ensure authenticity of wine, both if you plan to purchase as an investment or for consumption. Create our CellR Lab app so producers can track bottles, onsite and offsite inventory levels, sales, distribution, consumption, all in real-time. Share pertinent supply chain data and insights, or entire content produced by CellRLab with the final consumers. Open a wine marketplace that allows cryptocurrency holders to buy and exchange wine and other spirits. $corc token holders will have benefits and discounts. Create our own wine brand and produce quality wines with originality certified by Ethereum Blockchain.

4 2. PROBLEMS 2.1. Wine and spirits counterfeit Wine lovers want to know where their wine comes from. We make it easy for your business to bring trustworthy information to the point of sale, helping you build brand trust. Fake wine Is a multi-billion dollar market. The total value of fake wine according to Maureen Downey, one of the foremost experts on fake wine who was leading the wine authentication classes, is around $3 billion. In some situations, fake wines can be easy to spot by observing common typos, unusual labeling or bottling. In other instances, fraudulent replications may seam impeccably real from the exterior and only after consumption, one notices that the product has in fact been forged Product life-cycle A producer generally losses track of its good produced as soon as the item is sold to a third-party distributor, retailer or any other type of consumer. We want to add that extra layer of control, which will provide real value and trust to both ends, from producer to consumer.

5 3. Solution 3.1. Blockchain The Blockchain is a public and distributed register shared among different participants of a peer-to-peer network. Maybe the best reference you have related to blockchain is Bitcoin. Although Bitcoin is an innovative and exciting payment system, or currency, it is the technology behind Bitcoin that we are using to secure and register CellR Lab transactions. Ethereum, the blockchain technology that our project uses, allows users to execute peer-to-peer contracts. It enables us to register on the blockchain who owns what and its exchange value. Blockchain is a distributed ledger or decentralized database (no one regulates or owns it). It is a network of replicated databases, synchronized via the internet and visible to anyone within the network. A blockchain is a magic computer that anyone can upload programs to and leave the programs to self-execute, where the current and all previous states of every program are always publicly visible, and which carries a very strong crypto economically secured guarantee that programs running on the chain will continue to execute in exactly the way that the blockchain protocol specifies. Vitalik Buterin Auditable An auditable record that can be inspected and used by companies, standards organizations, regulators, and customers alike Cost-efficient A solution to drastically reduce costs by eliminating the need for handling companies to be audited Real-time and agile A fast and highly accessible sign-up means quick deployment Public The openness of the platform enables innovation and could achieve bottom-up transparency in supply chains instead of burdensome top-down audits Guaranteed continuity The elimination of any central operator ensures inclusiveness and longevity

6 Blockchain is an incorruptible distributed ledger of data, which can be used to store informational assets ranging from managing cryptographic contracts to transferring value. Please see below a visual representation of the technology: The usages of the blockchain are various: At CellR it will allows us to track every single owner of the bottle until the last person that registers it on the blockchain, hopefully when someone uncorks it.

7 3.2. CORC (Content Originality Control) system The total value of fake wine according to Maureen Downey, one of the foremost experts on fake wine, is around $3 billion and growing each year. We want to add that extra layer of control to the bottle life cycle by enabling the consumer to contribute to guarantee the originality of the products he consumes. By doing so, the consumer will be rewarded $corc tokens he can exchange and the producer will access valuable data regarding the last step of the product life cycle. We intend to do this by: Track the bottle life cycle, from producer to consumer, avoiding this way that the consumer buys counterfeit products and allow more control of the supply chain. $corc tokes rewarded Gathering information regarding when the wine in Uncorked and feed it back to the producer. This way it allows him to get detailed chronologic and geographic data and insights of the entire journey of goods produced, which could be leveraged to refine marketing and sales strategies and decisions. $corc tokes rewarded

8 This control will be done using QR codes and/or RFID tags and blockchain to guarantee traceability and security Track using CORC One function of corc system is to allow consumers to track the bottle while its ownership changes and feed back data to producers. This will provide valuable information to producers regarding the products path all the way to end user purchase and consumption. This will also allow producers to get valuable data and measures of goods sold. The insights gathered can be ultimately leveraged for optimizing strategies and processes, which will enable economic growth and customer loyalty. The steps to complete a track are: 1. Scan QR Code 2. Confirm the track 3. Add picture (optional) 4. Enter/verify the bottle serial number 5. Be rewarded $corc (if serial number and picture are provided, more tokens are rewarded) Scans can be done using our app or using chrome browser QR code scan or other scanners on a mobile device with internet access. QR codes can be placed in the front or back of the bottle and be unique for each bottle referencing the bottle number, or general for a certain wine production for the year.

9 Tracking QR code outside of the bottle. Can be on the front, back or even on the capsule outside Unique QR codes are recommended for high end, small batch wines and spirits were quality and originality warranty is necessary. Every single bottle will have a unique QR code that when is marked as uncorked will feed to the corc ecosystem and allow consumers to verify originality of the product being purchased Uncork using CORC The uncork functionality allows the consumer to certify that the bottle has been consumed. That information (along with date and location) will be registered on producer s database. The QR code in this case will be located on a part of the bottle only accessible when opened for consumption. It can be either: Hidden under the bottle top cover Placed in a sealed container that should only be unsealed when consumption occurs QR Code placed inside the capsule or under a sealed logo/capsule cover This act will provide various advantages to both consumer and producer Advantages for Producer:

10 Track the bottle life cycle until final step, consumption Gather valuable information such as geographical and biographical context of the product reach Able to better control stocks allowing to automatically update own asset tracking ERP Guarantee quality and originality. A bottle once registered as opened will indicate other users that the product is counterfeit. Launch loyalty programs and other campaigns straight after a QR Code is scanned. Improve story telling around wines and spirits and boost emotional, social, and epistemological experiences within consumers Advantages for Consumer: Allow verification of product originality. Contributes to the fight against counterfeit Be rewarded $corc for scanning the QR codes, join loyalty programs, share the project Use your $corc tokens in the marketplace Allow to keep track of all transactions and possessions Counterfeit control Opening control Traceability Track Uncork

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12 3.3. $corc token $corc token is the motor of our ecosystem. Token name $CORC Token Supply $CORC Type ERC20 It will be used so buyers and sellers can exchange value within the ecosystem. Users of the CellR Lab platform will be rewarded $corc tokens by completing tasks: Track Bottles using CORC Uncork bottles Referral programs Also, the token can be assigned to a bottle and when this bottle is sold and changes hands, the token will be changing ownership also and guarantee that way the authenticity of the bottle from the producer until the consumer uncorks it Own wine production In the grandiose amphitheater of the Douro Valley, classified World Heritage, man gave birth to Port wine and table wines of great quality. Long famous as the source of port wine, the Douro is now also renowned for its fine, rich unfortified wines, both red and white. Port wine is the oldest ambassador for Portugal. Grown on the terraces of the Douro, it proudly belongs to one of the oldest demarcated regions of the world since the Companhia Geral da Agricultura das Vinhas do Alto Douro (General Agricultural Company for the Vineyards of the Upper Douro) was created in Its mission was to set the boundaries of the region, register the vineyards and classify the wines according to their quality.

13 Douro table wines, which in recent decades have gained great renown and have been acclaimed across borders, thanks to the quality of both the reds and whites, and even the rosés, are also produced here. Inseparable from the River Douro that runs through deep valleys from the border with Spain until near Porto, this region of Schist Mountains, with poor, harsh soils, was transformed by the actions of the men who planted the vineyards step by step. Green in summer, fiery red in autumn, the vineyards have created a unique landscape classified by UNESCO. The Douro region is divided into three sub-regions: from west to east the Baixo Corgo, Cima Corgo and Douro Superior. The fertile, cooler, rainier Baixo Corgo, closest to the Serra do Marão, is the sub region with the most vineyards. The Cima Corgo, including the towns of Pinhão, São João da Pesqueira and Tua, is the heartland of fine port production, also the source of many of today s fine unfortified wines. The Douro Superior, very cold in winter, infernally hot in summer, is the biggest of the sub-regions (by no means all planted but much planting is underway). The Douro has a huge selection of local grape varieties, and many vineyards of impressive, gnarled old vines that give small yields of rich, complex wine, whether for port or for unfortified wines. Dozens of different grape varieties may be mixed together in these old vineyards. In modern vineyards, vines are planted separately, and five grapes have been declared the top choice for port: Tinta Roriz, Touriga Franca, Touriga Nacional, Tinta Barroca and Tinto Cão. Some of these, from old, mixed-variety vineyards at high altitudes, are being used for a new generation of dry white wines. Traditional landholders in the Alto Douro region have produced wine for some 2,000 years. Since the 18th century, its main product, port wine, has been world famous for its quality. This long tradition of viticulture has produced a cultural landscape of outstanding beauty that reflects its technological, social and economic evolution. Millions of hot, tough hours of manual work have gone into terracing and training these great hills of schist into vineyards. Neat terraces corrugate every horizon, rows and stairs intricate as cornrows, maps with living contours. The visual effect is mesmerizing even before the first drinking session of Douro wines.

14 We plan to have a production of bottles of Wine with market value of on the first year so we can this way showcase or solution and open our marketplace, allowing you to exchange already your $corc tokens for a product and contribute for the ecosystem to start producing sharable results Marketplace Our blockchain based marketplace will allow wine and spirits merchants to sell their products and consumers to acquire them using crypto. All exchanges will be recorded in the Ethereum blockchain. $corc token will be used to exchange value. Marketplace Corc system application layer Corc token Ethereum IPFS We will accept Bitcoin, Ethereum, Litecoin and monero to be exchanged for $corc for purchases.

15 3.6. APP The CORC app We intend to develop the next generation of wine tracking app s connecting the producer to the consumer and allowing them to collaborate into guarantee the quality and originality of the product being purchased. In addition, we want to allow the consumers to control stocks, sell/buy wines on the marketplace and review wines, producers and sellers. This first step is to guarantee that the basic functionalities of the app are working according to plan, Track and Uncork. We will use our own wine to showcase these functionalities to possible clients and to enable the marketplace. This will enable our ecosystem to fully function and then to start working on the grow strategy. 4. MARKET SIZE Alcoholic Beverages Market was valued at $1,344 billion in 2015, and is projected to reach $1,594 billion by 2022, growing at a CAGR of 2.1% from 2016 to Asia-Pacific is the leader in alcoholic beverages market in both volume and value terms, and is expected to continue leading the market through Allied Market Research We consider that allowing the cryptocurrency owners to purchase alcohol using crypto on top of the producers that opt to use one off our solutions will allow us to capture a small portion of that market, but very significate in terms of profit. Having 0.001% of the total market prediction for 2022 will traduce into dollars. Also, after the successful implementation on wine and spirits business we pretend to explore other markets such has olive oil, high end fashion

16 industry and other markets were originality warranty is a must and counterfeit is a problem. 5. BUSINESS MODEL 5.1. Value Proposition CellR Lab will bring together a community of wine and spirits producers and enthusiasts in a fully integrated platform driven by blockchain and digital technologies. Its business model will provide value to all stakeholders in the sector. The same model can later be diversified and expanded as it is applicable not only to the wine and spirits, but also to other types of premium high-end products that high propensity of fraudulent replication. For producers: Our innovative P2C (production to consumption) traceability solutions and services will help adherent wine producers obtain real time customer data and insights, which may be leveraged to deliver more efficient marketing communications and sales strategies. The CORC system will reduce producers risks and losses resulting from counterfeit products circulating in the marketplace. CellR Lab will help producers increase their target customers perception of quality by certifying the authenticity of the product and by disclosing integrated data on the P2C cycle. The latter will help producers enhance consumer awareness and trust on the products, and consequently leverage brand-value and loyalty. Ultimately, CellR Lab, aided by sophisticated distributed ledger technology, will help producers achieve growth and gain competitive advantage in the marketplace. For consumers: Consumers will enjoy easy and fast access to information about the wine (i.e. origin, authenticity, supply chain journey, impact on environment and society, etc.). At any point of purchase (e.g. online store, retail shelf, or a restaurant) instant, reliable and pertinent data about the product will favorably influence buying purchase behavior, as well as enhance overall consumption experience. Merchants/Retailers

17 If you re a wine retailer you will have access to a data base based on the blockchain that will guarantee the originality of the product you are selling or buying. Contributors/Token Holders $Corc token holder can exchange the tokens in their possession for product in our marketplace or trade the same for other cryptocurrencies/fiat Key Partners/Suppliers Our key partners/suppliers will be composed of high quality wine and spirits producers. Other important suppliers include: Tech firms that will help us develop the technology, platforms and Apps for CellR Lab; Digital marketing service providers that will help us deliver an appealing global communication strategy; Management and finance consultancy firms that will help us ensure best business practices and manage risk for all our stakeholders; Legal advisers that will safeguard transparency and regulatory compliance at all stages of the business cycle Key Activities 5.4. Key Resources Technology developers Software licensing and security Digital marketing & communication tools and content Wine production for showcase ICO funding Advisory firms (legal, technology, management consulting etc.) 5.5. Customer Relationships CellR Lab customer will be the producers of top quality wines and spirits. A customer centric approach is essential for the success of the business model.

18 5.6. Channels CellR Lab will operate mostly via online channels to obtain and retain customers. The company will also help producers in the promotion and use of the technology to all users in the P2C flow (logistic operators, retailers, and end consumers) 5.7. Customer Segments CellRLab will target producers of premium wines and spirits, and eventually other manufacturers of consumable goods that have a high propensity of fraudulent replication Cost Structure Technology developers Software licensing and security Digital marketing & communication tools and content Wine production for showcase Advisory (legal, technology, etc.) Token rewarded 5.9. Revenue Streams CORC subscription fees Own Wine sales on marketplace Transaction fees from cryptocurrency purchases, sales and exchanges on marketplace

19 6. Token Distribution 6.1. Bounty 2% of total tokens, $CORC will be rewarded during our bounty program. According to the given value of the token, this will represent 500 ETH. The bounty period will range from one month before the pre-ico until the end of the same. We will reward $corc tokens by completing the below programs: Advisory services - 20% Digital content creation 15% Bitcointalk - 15% Document Translations - 15% Blogs/media project sharing - 10% Telegram - 5% Facebook - 10% Twitter - 10% If you want to participate, please reference to our Medium page with all the details:

20 6.2. Pre-ICO Early contribution period: Rate Pre ICO - 25% Bonus 1 ETH = $corc 1 $corc = 0, ETH 2000 ETH (~500k ) Offering Size 8% of total tokens $CORC Objective 500 ETH If not achieved, all funds will be returned to the Pre-ICO investors Pre ICO Period Start date: 09/12/2017 End date: 09/01/2018 The Pre-ICO period will allow us to gather some key elements to complete our team: A Blockchain and cryptocurrency world knowledgeable legal resource A trust worthy Blockchain/ICO/Cryptocurrency advisor that wants to be part of a committed, energetic, multicultural and passionate team. Most important, that shares our vison: An open, transparent and connected community around wine and spirits were clients enjoy knowing what they consume and producers love to share the stories behind their passion.

21 Create a marketing department to help us reach out to our key audience, clients, investor and costumers The PRE-ICO will accept ETH and Bitcoin contributions. We will provide more precise information on the pre-ico participation model closer to the date. The percentage of tokens to be release is the equivalent to 8% - ( $corc tokens) of the total amount of tokens Note: (Refer to the ICO page for details to check on the token structure) $corc tokens = (considering Ethereum price around 250 ) We aim to raise an amount of contributions that aligns to our objective, to allow us to keep developing our vision; we consider the above figure in line with our immediate needs. The Contribution period will last for a period of 1 month, from 9 th of December until the 9 th of January.

22 6.3. ICO Rate ICO - 20% Bonus 1 ETH = $corc 1 $corc = 0, ETH 2000 ETH (~500k ) Offering Size 40% of total tokens $CORC Objective 2000 ETH If not achieved, all funds will be returned to the investors ICO Period Start date: 2 nd quarter 2018 End date: 1 month after start date The percentage of tokens to be release is the equivalent to 40% - ( $corc tokens) of the total amount of tokens The ICO will accept ETH and Bitcoin contributions $corc tokens = (considering Ethereum price around 250 )

23 6.4. Use of Proceed from ICO s Token Allocation Reserve Team ICO PRE ICO Bounty 8% 2% 40% 40% 10% Token Sale Usage R&D Legal Marketing WINE Production Admin and Ops 30% 25% 10% 15% 20%

24 TIMELINE Work on the implementation of CORC - Content Originality Control looking to commercialize in 2019 using our wine Own wine production and release Open wine and spirits Marketplace where $corc, Bitcoin, Ethereum, Litecoin and monero can be used to purchase wine and spirits. Globalization of the business. Both wine production and consumer/producer services. Improve the app social side creating a new era of wine tracking apps were users and producers are compensated for the usage bringing them closer together. Expand the own wine business both in offer size and diversity Replicate CORC system to be used in other products such as Olive oil and high end fashion brands

25 7. ТЕАМ We are a small committed team that allows us to define the bottom lines of the business we trying to implement, looking at all the prisms of actors involved. We aim to deliver value to the initial investor providing from the start a value for the $corc tokens. Pedro Silva CEO Samir Ahmad CFO Rafa Domingues CTO Stephane Ferreira Wine market consultant Quinta do Pôpa Want to join the team? Please look at the bounty chapter of the whitepaper. We have different backgrounds that complement each other. For reference, below you can find some of companies we worked or work for:

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27 8. REFERENCES Allied Market Research