A New Twist on Ice Cream

Transcription

1 FRANCHISE INFORMATION REPORT A New Twist on Ice Cream

2 Table of Contents About Freezing Moo The Origins The Experience Moo s Menu Community The Future of Freezing Moo The Freezing Moo Franchise Why Franchise with Freezing Moo? Getting Started

3 About Freezing Moo Freezing Moo presents a new trend in the frozen dairy industry. Referred to as hibachi for ice cream, Freezing Moo is an experience for the senses, with its delicious flavors and aesthetic appeal. This ice cream is a step above the rest as only the freshest, most wholesome ingredients are allowed: milk, cream, cane sugar, and fruit. There are no chemicals or preservatives. Everyone in the Freezing Moo family aims to bring a taste of joy and a fun experience to all who visit Freezing Moo s locations one cup at a time! The Origins Freezing Moo is modeled after a style of made-to-order ice cream that originated with a street vendor in Thailand. The first Freezing Moo location opened in December of 2016 in Overland Park s Deer Creek shopping center. Freezing Moo is the first shop using this serving style in Kansas City. They have these all over Asia, but mostly as street vendors, says co-owner Truman Yeh, who grew up in Hong Kong. People enjoy the freshness of the ice cream with the fresh ingredients mixed in. Using our chain-store background, we aregoing to package Freezing Moo. But we re not just marketing a product, we are selling an experience. Yeh opened Freezing Moo with his partners, Tommy Tang and Amy Su. Yeh and Tang have successfully operated the GB Chinese fast food restaurants inside multiple Hen House Markets for approximately eight years.

4 The Experience CONSISTENTLY ENJOYABLE FAMILY OUTINGS Watching from behind a Plexiglas screen, a sweet confectionary performance begins. First the customers pick their flavor from No. 1 Monkey Business (banana, Nutella, graham crackers and chocolate) to No. 18 Lotz a Nuts (graham crackers, Butterfingers, peanut butter and chocolate sauce). For the local college fan, there s also the No. 16 Rock Chalk Cherry (cherry, sugar cookies and chocolate sauce) and No. 17 Wildcats (blackberries, strawberries, banana and chocolate sauce). The customers then head down the counter to see their orders take shape behind the Plexiglas partition. Employees pour a fresh mixture of milk, cream, sugar and egg, no preservatives allowed, onto a stainless steel plate kept at 3.2 degrees Fahrenheit and then chop in ingredients such as fresh fruit and cookies as the milk mixture swiftly freezes into a square sheet of ice cream. Then the Freezing Moo employee draws on the ice cream using chocolate, caramel or strawberry sauce. Pictures of teddy bears, smiley faces, dinosaurs or alligators, names or messages such as Happy Birthday are skillfully drawn on the ice cream sheet to the customers delight. Using stainless steel spatulas, the employee then rolls up the ice cream, making five to six rolls per order for $5.99. Customers can add three toppings from a choice of more than 30 including brownies, Reese s Peanut Butter Cups, coconut flakes, mango, toasted marshmallows and lychee. Additional toppings are 50 cents each. The ice cream creation is then drizzled with chocolate, caramel or strawberry syrup,

5 condensed milk or whipped cream. Freshly made regular waffle cones are 91 cents and chocolate waffle cones are $1.82. UNIQUE STORE ENVIRONMENT Hundreds of colorful Sticky Notes with fun messages and printed photos are posted to the walls of Freezing Moo. Customers are able to take selfie-style photos, send them to one of two printers in Freezing Moo and immediately print them to either post them or have as a keepsake as part of the Freezing Moo interactive experience. On a recent weekday, twenty-something friends, tweens and teens, and three generations of one family filled the photo space. Customers take photos to print out at one of two printers. The customers can then post these fun photos on the walls, which are already plastered with hundreds of colorful images and Post-It notes with messages. Prom dates have pulled up in their limos, and families stop in after Sunday brunch to participate in the Freezing Moo experience. Moo s Menu Freezing Moo offers delicious, assorted ice cream flavors including bestsellers such as Whole Latte Love (coffee, cookies, caramel), Mint To Be (mint Oreo, chocolate) and Cookie Monster (Oreo cookie, chocolate). For an Asian-influenced flavor, the Green Giant uses green tea, lychee fruit and condensed milk. Flavors of the rolled ice cream are predetermined by the co-owners Yeh and Tang. They choose what ingredient combinations taste best together and work well on the cold plate for spreading and rolling. While the flavors remain the same for a few months, Yeh and Tang rotate new flavors as the seasons change.

6 Community FREE ICE CREAM GIVEAWAYS Freezing Moo posts free ice cream giveaways as promotions on its Facebook page. The business owners have already reached out to local schools and organizations, such as the local school district and soccer league, to promote its ice cream and become involved with the surrounding community. Freezing Moo has sponsored many schools and hosted fundraising events in each store, greatly to the benefit of Freezing Moo s reputation as a community member. We want to be part of the community and participate in school events and activities. We want to help grow the area. With Freezing Moo, Yeh and Tang have found a means to reach people from all walks of life and nationalities. To ensure that all people have an opportunity to enjoy the Freezing Moo experience, Freezing Moo posts free bi-monthly ice cream giveaways on its Facebook page two-hour events that can draw hundreds of people. In order to receive a free ice cream, guests like and share the Freezing Moo Facebook page. During the event, a marketing coordinator talks to guests to gather demographical, geographical and marketing information to further campaigns and pass out coupons to customers to ensure their future business. These events allow Freezing Moo to introduce this style of ice cream service to new customers and spread word of Freezing Moo s incredible business and product.

7 MONTHLY CONTESTS To add to the participatory, interactive appeal of Freezing Moo, the business hosts monthly contests and invites customers to vote on three or four options as an upcoming flavor of the month. This ensures future flavor s popularity, increases interaction with the community and provides continuous rewards to Freezing Moo s patrons. FIELD TRIPS In order to continuously build a brand and community relationships, Freezing Moo invites local schools to come and tour Freezing Moo. During the tour, a maximum of twenty students are introduced to the Freezing Moo brand, shown how the ice cream is made and receive their own ice cream to enjoy. Each student leaves with Freezing Moo brand awareness, including Freezing Moo merchandise.

8 The Future of Freezing Moo EXPANSION Freezing Moo s popularity now at several thousand orders of the ice cream a week had the partners scrambling to keep up with demand. The locations started with four ice cream rolling stations and recently increased to 10 stations. Freezing Moo Rolling Ice Cream openedin late 2016 at 6936 W. 135th St., near Hen House Market. Since 2016, the large demand has created a significant need for more locations. Because of this, new locations are consistently explored and considered for Freezing Moo locations. In June 2017, the partners opened a shop in the former Glacé Artisan Ice Cream space at 4535 W. 119th St. in Leawood s Town Center Crossing. In July 2017, Freezing Moo opened another location in a new freestanding building, between Pizzeria Locale and Zoës Kitchen at Oak Park Mall, W. 95th St., in Overland Park. In the first half year of 2018, there are 10 total locations in the pipeline, including 1st Kansas City Missouri location on 133rd & Stateline, 1 Lee s Summit MO, 2 Wichita locations, 1 Atlanta GA, and St Louis MO. CATERING Having found significant success at its various locations, as well as having created a well-established following of dedicated ice-cream consumers, Freezing Moo has expanded to catering. Catering is offered for different amounts of people. We cater all birthday parties, wedding receptions, business events, and for any other event that calls for a sweet treat! Freezing Moo continues to expand in order to meet the increasing demand. The need for more locations is evidenced by output demanded of each location.

9 Why Franchise with the Freezing Moo Franchising with Freezing Moo is easy, straightforward and profitable due to the renown, marketing and brand that comes with Freezing Moo. RENOWN Freezing Moo s Thai style of frozen ice cream has received praise and recognition in both traditional and online news forums. Freezing Moo is Edible Performance Art FlatLand KC, online news source. Freezing Moo is the Coolest New Ice Cream Parlor in KC JournoSpeak, online blog. Overland Park s new Hibachi for ice cream Kansas City Star, both online and in print news source. Countless videos, Facebook posts, Instagram posts, tweets and other, popular sources of media discuss and praise the Freezing Moo ice cream style as well as the Freezing Moo brand. Viral videos have documented this style of ice cream as the newest, and greatest frozen treat experience. Freezing Moo provides both a novelty experience as well as fresh, wholesome treats everyone can enjoy. MARKETING The Freezing Moo is well established on all popular social media platforms. It has a strong presence on these platforms and continuously engages the community through regular, highly successful campaigns. These campaigns are led and devised by the Freezing Moo Marking and Public Relations Team. In addition to these efforts, the Freezing Moo has recently started a line of merchandise, which has found great success. Selling gift cards and basic clothing items with the Freezing Moo logo has proven exceeding successful. Through the successful marketing campaigns, Freezing Moo has expanded in prominence. Freezing Moo owns its domain name and logo, meaning it is always the top search result using a search engine. The favorable media attention received also highlights the success of Freezing Moo and promises when franchising with Freezing Moo, success and profit is easily gained due to its successful promotions and strong online presence.

10 BRAND Freezing Moo has successfully established itself in the Kansas City area. Well-known and synonymous with superior and engaging service, delicious ice cream and a family-friendly atmosphere, The Freezing Moo brand carries with it the esteem and promise of a high quality product. Getting Started INVESTMENT EXPENSES The initial investment expenses are estimated at $300,000 to $350,000, including the initial fee of $30,000. Other fees include 5% of sales per month and $500 per month as a marketing fee, which includes the right to use the national website, a store website, social media support, menu design and coupons. LOCATION SELECTION Freezing Moo will assist with location selection to help determine the best location with the highest grossing potential. TRAINING AND SUPPORT Each Franchise location comes with adequate training and support for a successful entity. A two-week long training session at the Freezing Moo training location is provided for two managers or franchisees.

11 A supporting manager is available for four weeks at the Franchise location. One week is spent prior to opening preparing. The manager will stay onsite for an additional three weeks to help ensure the local store operation is working efficiently and effectively. Quarterly visits and performance evaluation checklists are available to maintain the Freezing Moo standard. Freezing Moo will help with leasing, site selection, trade area study, preliminary drawing, floor plan layout, store design, building materials, final drawings, permits, electrical and plumbing, signage design, banner design, pre-opening marketing materials, opening marketing materials, the computer system, POS system, equipment, occupancy permit and assistance for additional required licensing and permits. MANAGEMENT SERVICES FOR FRANCHISEES ARE AVAILABLE FOR FRANCHISING DETAILS CONTACT: BOB CROW Franchise Director or 1(866) We look forward to visiting with you!