26~29 APRIL, Korean International Exhibition Center. Co-hosts

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Rafe Warner
5 years ago
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Hotel, Restaurant, Foodservice, Bakery &

Exhibition Center Held in conjunction with:

2011 Including: SEOUL FOODMAC 2011 SEOUL

1 Approved Event 26~29 APRIL, 2011 The International Exhibition for the Food, Drink, Hotel, Restaurant, Foodservice, Bakery & Supermarket Industries Korean International Exhibition Center Held in conjunction with: WINE KOREA 2011 MEAT KOREA 2011 SEOUL FOODTECH 2011 Including: SEOUL FOODMAC 2011 SEOUL FOODPACK 2011 SEOUL FOODSAFETY 2011 Co-hosts Korean Foods Industry Association

K O R E A S L E A D I N G I N T E R N 26~29 APRIL, 2011 KINTEX K o r e a n I n t e r n a t i o n a l E x h i b i t i o n C e n t e r Approved Event All photographs

34 trillion and its imports totalled US$323 billion in the 12 months to the end of December.

Economic growth rebounded strongly through the end of 2009 and early 2010 and consumer confidence and spending patterns are back on track.

Korean consumers place value on high quality, cost, healthiness and convenience and demand for imported products such as meat, coffee, seafood, wine and confectionery

These include the soon to be realized Korea-US FTA and The Korea-European Union FTA.

Negotiations happened. The follow up will now be important and we plan to exhibit in 2011 again to follow up.

All services were great KEM, shipping, all arrived on time.

2 K O R E A S L E A D I N G I N T E R N 26~29 APRIL, 2011 KINTEX K o r e a n I n t e r n a t i o n a l E x h i b i t i o n C e n t e r Approved Event All photographs taken from Seoul Food & Hotel 2010 South Korea is the world s 14th largest economy and has a population of 49.4 million (2009), it has a GDP of US$1.34 trillion and its imports totalled US$323 billion in the 12 months to the end of December. The global financial crisis of had a short and sharp impact on South Korea. Economic growth rebounded strongly through the end of 2009 and early 2010 and consumer confidence and spending patterns are back on track. Its GDP growth rate is forecast to be 5.9% in South Korea s total imports of agricultural products reached a record high of US$24 billion in Korean consumers place value on high quality, cost, healthiness and convenience and demand for imported products such as meat, coffee, seafood, wine and confectionery items is growing. There are numerous Free Trade Agreements concluded with Korea which have increased opportunities as import tariffs are lowered. These include the soon to be realized Korea-US FTA and The Korea-European Union FTA. We have had several negotiations with companies on Thursday and more senior people came back to follow up and talk more to us. Talks on pricing happened. Negotiations happened. The follow up will now be important and we plan to exhibit in 2011 again to follow up. The show looks really professional compared to some other shows we have been to. The cleaning was outstanding, very clean and professional. All services were great KEM, shipping, all arrived on time. Catherine Carran, Mana Soju, New Zealand The best show we ve been to, very good feedback from clients and big thank you to the show organisers. Eric Hukowskyj Bickford s Australia, Australia The show was overall great and very well organized. I have met 30 importers and I believe there are some good leads. We are planning on coming back in 2011 again. Azucena Cuesta Moran, Export Department Agroibericos DeRaza S.L., Spain I was happy with the visitor quality. Our current customers have come to visit us here which was a great opportunity to keep in touch with them, as well as meet new potential customers. It also gave us an opportunity to sample our products. Ivar Williksen Nils Williksen AS, Norway

3 A T I O N A L F O O D, D R I N K & H Wine Korea 2011 Meat Korea 2011 Wine Korea, in conjunction with Seoul Food & Hotel 2011 Wine is popular in all levels of Korean society. An increasingly westernized diet and drinking culture, rising incomes, and perceived health benefits have all contributed to the growth in wine consumption. There are more than 300 companies importing wine into Korea with red wine the most popular, followed by white wine and then sparkling wine. The wine market had a value of US$360 million in 2007, up from US$320 million in Wine Korea attracts exhibitors from both Old and New World Wine countries, and has become one of the most established marketing platforms for the industry, for both new to market and established brands APRIL 2011 INTHE 8TH INTERNATIONAL EXHIBITION OF W E & SPIRITS Meat Korea, in conjunction with Seoul Food & Hotel 2011 For the fourth time Meat Korea will run alongside Seoul Food & Hotel 2011, providing a unique entry point into Korea s huge and growing meat markets. Imports are growing at an estimated 10% each year, and with Korea s quick return to prosperity this is expected to increase significantly. Meat Korea is a major part of Seoul Food & Hotel and draws major participation from key meat producing and exporting countries, such as the USA, Canada, New Zealand, Mexico, France and Brazil. In 2010, South Korea became the largest growth market for US beef exports. It is now the no. 3 volume market for U.S beef. THE 4TH INTERNATIONAL EXHIBITION OF MEAT & POULTRY AP RIL 2011 Korea s Hotel & Restaurant Industry There is still considerable new construction in Korea s hotel industry, both in Seoul and throughout the country. Hotel occupancy is regularly amongst the highest in the world and many hotels are under construction or in the planning stages to meet the increased demand for additional rooms. The restaurant, bar and pub sector is very buoyant, and as traditional Korean food and drink is increasingly allied to international cuisine, there are growing opportunities for imported products. Food and beverage sales currently represent up to 50% of total sales revenue for Korea s four and five star hotels. For suppliers to this vibrant and growing sector Seoul Food & Hotel is the ideal platform to access these markets. It s a great thing that we got to expose our product and had a tremendous response from it. It was a very informative show as well - we got a lot of info from people in the business about the market in South Korea. It is a great way to stay in touch with our current customers and to meet new potential ones. The show turned out great for us and we are definitely planning to come back in Charlie Lee, K G H Industry Ltd. / Bunge Canada This has been an excellent show and we have exhibitors that expect sales to increase 8 times in the coming year. All exhibitors were very pleased with the quality of traffic and the buyers who they met with. We are looking forward to expanding the US Pavilion for Michael Fay, Director USDA/FAS, USA We are in a situation where we are trying to create a greater awareness of New Zealand grass-fed beef as a healthy, safe, nutritional and delicious alternative to the other primarily green-fed beef which is sold in the Korean market. In that context, SFH represented a very good opportunity for us to present our beef to a wide range of the Korean meat and broader food trade as well as media people. We were able to display and sample the beef to visitors and to receive highly positive feedback concerning its quality and taste. John Hundleby, Market Manager (Korea) Meat & Wool New Zealand Ltd. We had at least 80 leads from this show! We have brought almost 40 companies, including 28 breweries. It was great to meet the domestic market professionals and new potential customers - importers and distributors. Marc Devriendt, Investment and Trade Counselor Flanders Investment & Trade, Belgium

4 O S P I T A L I T Y T R A D E S H O W EXHIBITOR PROFILE International exhibitors showcasing a full range of food and hospitality products including: Food & Drink Seafood at Seoul Food & Hotel 2011 Korea is one of the largest seafood markets in the world in terms of per capita consumption, and relies heavily on imported seafood. The size of the seafood market in Korea has been estimated to be US$7 billion in 2009, and imports account for between 30 40% of this market. Korean consumers are becoming more focused on well-being, organics and health, and this has had a very positive effect on seafood consumption. This, together with an explosion of seafood buffet restaurants, has seen a strong market become even stronger. Seoul Food & Hotel is the ideal opportunity to capitalize on this huge market. Beverages - Non Alcoholic Canned & Processed Foods Confectionery Dairy Products Food Ingredients Fresh Produce Frozen & Chilled Food Gourmet Food Health Food Meat & Poultry Organic Food & Drink Seafood Wines, Spirits & Beers INDUSTRY SUPPORT VISITOR PROFILE All of the Leading Industry and Government Bodies and Associations support Seoul Food & Hotel 2011 Goyang City Gyeong Gi-Do Korea Association for Food Protection Korea Baking Association (KBA) Korea Baking Machine Association Korea Coffee Association (KCA) Korea Cooks Association (KCA) Korea Distribution Science Association (KoDiSA) Korea Importers Association (KOIMA) Korea Food & Drug Administration (KFDA) Korea Food Research Institute (KFRI) Korea Restaurant Association (KRA) Korea Wine Association Korean Dietetic Association (KDA) Korean Imported Liquor Wholesaler s Association (KILWA) The Korean Society for Food Engineering (K.S.F.E) The Korean Society of Food Hygiene & Safety Korean Society of Food Sciences & Technology (KoSFoST) Ministry of Knowledge and Economy Ministry of Culture, Sports & Tourism Ministry for Food, Agriculture, Forestry & Fisheries Ministry of Health, Welfare & Family Affairs Rural Development Administration Distributors Importers Wholesalers Retailers Confectioners Chefs F & B Managers Hotel Owners & Managers Restaurant Owners & Managers Bar Owners & Managers Supermarkets, Hypermarkets, Grocery Visitors Quick Service Restaurants Clubs & Resorts Catering Service Consultants, Kitchen Planners Government & Trade Associations Industrial & Travel Catering Industrial, Craft, In-store Bakers Korean Government Procurement Officers Franchisers & Franchisees Trade-only visitors represent senior buyers & specifiers from the whole food industry spectrum including retail, import, distribution, wholesale, food manufacture & bakery, as well as the total hospitality sector from hotels, restaurants & bars to fast-food, clubs, resorts & institutional foodservice.

5 Seoul Food & Hotel Key Facts & Figures Seoul Food & Hotel 2010 Exhibiting area / gross m 2 53,541m 2 Total number of exhibiting companies 1,095 Number of international companies 393 Total number of visitors 42,590 Visitor Breakdown By Region Visitors - Main Area of Interest Seoul 38.8% Kyungki 32.5% Incheon Kangwon Kyungnam Kyungbuk Daegu Daejeon 5.9% 1.2% 1.4% 1.2% 0.8% 1.3% Busan 0.9% Jeonnam 0.8% Jeonbuk 1.2% Jeju 0.2% Chungnam 2.7% Chungbuk 2.6% Others 8.5% 0% 10% 20% 30% 40% Agricultural Products / Processed & Packaged Foods 8.4% Seafood / Processed & Packaged Foods 3.3% Meat / Processed & Packaged Foods 6.1% Poultry Products 1.8% Dairy Products 5.6% Food Additives & Ingredients Bakery & Confectionery 8.1% 9.8% Wines, Liquor & Beverages 6.5% Coffee & Tea 19.8% Health & Organic Foods 7.0% Traditional Foods 4.9% Franchise 8.3% Catering Service 2.5% Food Marketing, Information & Equipment 6.7% Other 1.2% 0% 5% 10% 15% 20% * Based on 62,606 responses Foreign Exhibitors ASIA China Hong Kong India Indonesia Japan Malaysia Macau Philippines Singapore Sri Lanka Taiwan Thailand Vietnam EUROPE Austria Belgium Cyprus France Germany Greece Italy Norway Poland Spain Turkey UK AMERICAS Canada Chile Mexico USA REST OF WORLD Australia Kenya New Zealand South Korea Tunisia TOTAL NUMBER OF EXHIBITING NATIONS: 34

KINTEX - World Class Venue KINTEX is one of the newest and leading international exhibition complexes in North East Asia in size, operational systems and service quality.

6 KINTEX - World Class Venue KINTEX is one of the newest and leading international exhibition complexes in North East Asia in size, operational systems and service quality. It is equipped with facilities and infrastructure superior to other exhibition centers all over the world. In particular, the KINTEX exhibition hall is a single-floor pillar-less structure, and this unique feature makes it possible for KINTEX to accommodate all exhibition organisers various demands. Located in Goyang City in the north of metropolitan Seoul, it is close to both Gimpo and Incheon international airports and a short distance from Seoul. KINTEX is close to many major hotels and a short walk to the nearest subway station system with easy and short connections to the rest of Seoul. The Organisers - Experience and Professionalism Allworld Exhibitions and the Korean Trade-Investment Promotion Agency (KOTRA) have merged their two exhibitions, Food & Hotel Korea (FHK) and Seoul Food into one single exhibition called Seoul Food and Hotel. Allworld Exhibitions organises over 15 food and hospitality shows in Asia every year - all having the Apple symbol of quality. Apple shows have long been the industry standard for quality food, drinks, hospitality, foodservice and bakery trade exhibitions and include the FHC series in China, FHA in Singapore and HOFEX in Hong Kong amongst many others. KOTRA is the principal national promotional organisation of Korea and is responsible for the country s national trade and investment. It has an extensive network of 105 overseas offices and organises Korean pavilions and product shows in strategic markets abroad. How to Exhibit - Stand Package Options Space Only Walk on Stand Premium Stand Bare floorspace, ideal for large exhibitors or national groups who wish to build their own stand. Includes walls, carpet, lighting, fascia, power point, counter, table, chairs & shelving. Includes walls, carpet, lighting, fascia, power point, counter, table, chairs, lockable cupboard, display cube, logo tower & shelves. US$310 per m 2 US$370 per m 2 (minimum area 18m 2 ) (minimum area 9m 2 ) US$400 per m 2 (minimum area 18m 2 ) For Further Information Please Contact Your Nearest Office WORLDWIDE Overseas Exhibition Services Ltd 12th Floor, Westminster Tower, 3 Albert Embankment, London, SE1 7SP, UK Tel: +44 (0) Fax: +44 (0) pmarch@oesallworld.com Contact: Paul March ASIA/ASEAN International Expo Management Pte Ltd No. 1 Jalan Kilang Timor #09-03 Pacific Tech Centre Singapore Tel: Fax: cassandra@iemallworld.com Contact: Cassandra Chan KOREA Korean Exhibition Management Co., Ltd #1408 LG Twintel 1st, Samsung-dong, Seoul, , Korea Tel: +82 (0) Fax: +82 (0) ellen@kemallworld.com Contact: Ellen Ha Korea Trade-Investment Promotion Agency

Korea s largest International Exhibition for the Food, Drink, Hotel, Restaurant, Foodservice, Bakery & Supermarket Industries

21-24 May 2019 KOREAN INTERNATIONAL EXHIBITION CENTER (KINTEX) Korea s largest International Exhibition for the Food, Drink, Hotel, Restaurant, Foodservice, Bakery & Supermarket Industries Featuring Held