COCKTAILS

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2 NIO COCKTAILS THE IDEA STRATEGY PACKAGING COCKTAILS BUSINESS

3 THE IDEA OUR VISION IS THAT OF BEING RECOGNISED AS THE BRAND WHICH OFFERS THE BEST COCKTAIL TASTING EXPERIENCE OUTSIDE OF A BAR. THIS MEANS CONSTANT COMMITMENT TO EXCELLENCE IN ALL OF OUR ACTIVITIES, SO AS TO GUARANTEE OUR CONSUMERS UNFORGETTABLE TASTING MOMENTS. OUR MISSION IS TO GIVE EVERYONE THE CHANCE TO HAVE A PERFECT COCKTAIL WHICH CAN BE TRIED ANYWHERE ON ANY OCCASION. 1.

4 1. SHAKE THE CONCEPT UNDERPINNING NIO IS EXTREMELY SIMPLE AND DESIGNED TO LET YOU TRY ONE OF OUR COCKTAILS WHEREVER YOU ARE, WHEN YOU ONLY HAVE A GLASS AND SOME ICE. 2. TEAR JUST SHAKE THE BOX, TEAR THE PRE-CUT CORNER AND POUR THE COCKTAIL IN A GLASS FULL OF ICE AND YOU CAN SERVE A PERFECT COCKTAIL IN JUST A FEW SECONDS. YOU DON T NEED ANY BARMAN SKILLS: IT IS SO SIMPLE THAT YOUR CUSTOMERS AND GUESTS CAN HAVE FUN PREPARING THEIR OWN FAVOURITE DRINK BY THEMSELVES! FOR A PERFECT DRINK IT IS POSSIBLE, BUT NOT ESSENTIAL, TO ADD A SLICE OF ORANGE OR LIME DEPENDING ON THE COCKTAIL. THANKS TO SUCH SIMPLICITY NIO COCKTAILS ARE PERFECT IN ANY SETTING. 3. POUR

5 OUR STRATEGY IS BASED ON INNOVATION, DESIGN, QUALITY AND THE RELATIONSHIP WITH CONSUMERS. STRATEGY OUR BRAND AIMS TO BECOME THE REFERENCE POINT AND THE FIRST CHOICE FOR ALL LOVERS OF COCKTAILS AND AT THE SAME TIME A PRACTICAL AND EFFICIENT SOLUTION FOR ALL THOSE OCCASIONS WHERE HAVING A BAR WOULD BE EXPENSIVE AND COMPLICATED. IN THE VAST WORLD OF COCKTAILS AND SPIRITS NIO IS A PIONEER, ALLOWING EVERYONE, FOR THE FIRST TIME, TO SIMPLY AND QUICKLY HAVE CREATED OR TO CREATE THE PERFECT COCKTAIL ON ANY OCCASION: AT A PARTY, A WEDDING, AN EVENT IN A PARTICULAR LOCATION, FOR CATERING, ON A PLANE, BOAT, POOLSIDE, IN A HOTEL ROOM. 2.

6 PACKAGING ALL THE MOST IMPORTANT AMBASSADOR BRANDS AGREE IN STATING THAT IN THE WORLD OF COCKTAILS THE AESTHETIC FACTOR AND THE THEATRICAL FACTOR ARE FUNDAMENTAL. THE PRESENTATION OF THE PRODUCT AND THE PURCHASE AND CONSUMPTION EXPERIENCE ARE AS IMPORTANT AS THE PRODUCT ITSELF. NIO WANTED TO DEVELOP UNIQUE PACKAGING WITH THE AIM OF CREATING A PACKAGE WITH AN ORIGINAL DESIGN, AN ICONIC OBJECT, BUT AT THE SAME TIME PRACTICAL THANKS TO THE EASY TEAR OPENING WHICH LETS YOU POUR AND TASTE THE COCKTAIL IN JUST A FEW SECONDS. 3. THE PRODUCTS CAN BE BOUGHT BOTH INDIVIDUALLY AND IN A FASHIONABLE BOX WITH 5 OR 10 COCKTAILS WHICH IS PERFECT AS A GIFT OR CAN BE TRANSFORMED INTO A HANDY DISPLAY HOLDER.

7 THE MIXOLOGIST PATRICK PISTOLESI IS ONE OF THE BARMEN WHO HAS MOST CONTRIBUTED TO CHANGING AND DISSEMINATING THE COCKTAIL CULTURE IN ROME OVER THE LAST 10 YEARS, NOW RUNNING THE BAR OF CAFE PROPAGANDA, HE IS THE SEAL OF GUARANTEE ON NIO COCKTAILS. A MASTER OF MIXING, PATRICK WAS INVOLVED IN THE CREATION OF THE FIRST GIN BAR IN ITALY (THE GIN CORNER), TRAVELS THE WORLD STARRING IN INTERNATIONAL COMPETITIONS, BOTH AS A JUDGE AND AS A CONTESTANT, AND HE IS MUCH SOUGHT AFTER AS A BRAND AMBASSADOR BY THE BIGGEST BRANDS. PATRICK DECIDED TO JOIN THE NIO PROJECT IN ORDER TO SPREAD THE CULTURE OF COCKTAILS AND ENJOYING A DRINK ALSO AWAY FROM THE BAR: AS FROM TODAY, THANKS TO NIO S INNOVATIVE IDEA AND PATRICK S ESSENTIAL CONTRIBUTION, COCKTAILS HAVE BECOME DEMOCRATIC, ACCESSIBLE TO EVERYONE, EVERYWHERE, AT ANY TIME, WITHOUT COMPROMISING QUALITY.

8 COCKTAILS EACH OF OUR DRINKS HAS BEEN PERSONALLY DEVELOPED BY THE MIXOLOGIST PATRICK PISTOLESI, AN INTERNATIONALLY FAMOUS BARTENDER WHO MIXES TRADITION AND INNOVATION IN PERFECT HARMONY. THE BASIC RANGE OFFERS 10 DIFFERENT OPTIONS, INCLUDING THE MOST POPULAR DRINKS, PERIODICALLY SUPPORTED BY NEW PRODUCTS ON THE BASIS OF A SPECIFIC COCKTAIL CALENDAR. THE BASE RANGE WILL ALSO BE SUPPORTED BY VARIOUS LUXURY EDITIONS CHARACTERISED BY THE USE OF EVEN MORE SELECT INGREDIENTS AND LIMITED EDITIONS FROM WORLD FAMOUS BARTENDERS. ALL NIO COCKTAILS ARE MIXED IN ITALY, WITHOUT ADDING ANY PRESERVATIVES, ADDITIVES OR CHEMICALS. 4.

9 Gin Vermouth Bitter Water Angostura Vodka Citric acid Water Sugar solution Natural Colorants Tequila Triple sec Citric acid Water Natural Colorants Bourbon Water Vermouth Angostura Gin Citric acid Water Sugar solution Natural Colorant White rum Citric acid Wate Sugar solution Natural Colorants o Wa Bour Bourbon Citric acido Water Sugar solution on whiskey sour MARGARITA gin sour negroni vodka sour manhattan DAIQUIRI Gin Lime cordial Water Vermouth Bitter Water Angostura Bourbon Vermouth Bitter Water Angostura milano torino gimlet boulevardier

10 luxury edition THE PURPOSE OF THE LUXURY EDITION IS TO BE ABLE TO SATISFY ALSO THE NEEDS OF CONSUMERS WITH MORE SOPHISTICATED PALATES, CUSTOMERS LOOKING FOR PARTICULAR COCKTAILS, MIXED WITH SUPER PREMIUM INGREDIENTS. THESE CUSTOMERS TOO CAN TRY THEIR FAVOURITE COCKTAIL ANY TIME, ANYWHERE, ALL THEY NEED IS A GLASS AND SOME ICE. THE FIRST LUXURY EDITION INCLUDES FOUR EXQUISITE COCKTAILS, SKILFULLY MIXED BY OUR MIXOLOGIST TO SATISFY THE REFINED TASTE OF OUR MOST DEMANDING CUSTOMERS. IT CAN MAKE FOR A CLASSY PRESENT OR THE PERFECT PRODUCT FOR EXCLUSIVE LOCATIONS SUCH AS LUXURY HOTEL SUITES, HIGH CLASS RESTAURANTS, QUALITY CATERING AND ALL THE SITUATIONS WHERE IT MAY BE NECESSARY TO OFFER A UNIQUE AND HIGH QUALITY PRODUCT. THE COCKTAILS IN THE LUXURY EDITION ARE SOLD TO THE PUBLIC IN BOXES OF 4 OR 8 ITEMS, OR INDIVIDUALLY TO PROFESSIONAL OPERATORS WHO REQUEST THEM.

11 BUSINESS TARGET MARKET OUR MISSION IS TO BECOME A SIMPLE AND CONCRETE SOLUTION FOR ALL THOSE PROFESSIONAL OPERATORS WHO WOULD LIKE TO OFFER AN ORIGINAL AND EXTREMELY HIGH QUALITY PRODUCT TO THEIR CUSTOMERS, OVERCOMING THE CLASSIC PROBLEMS OF THE EXPENSE AND LACK OF COST-EFFECTIVENESS IN SETTING UP A BAR AND MANAGING IT: HOTELS, RESTAURANTS, AIRLINES, SHIPS, CATERING COMPANIES, EVENT AGENCIES, WEDDING PLANNERS. WE ALSO OFFER OUR PRODUCTS TO COMPANIES WHICH CAN USE THEM AS ORIGINAL GIFTS FOR THEIR CUSTOMERS OR AS A REAL MARKETING AND COMMUNICATION TOOL. 5.

12 BUSINESS SALE CHANNELS HOTELS CATERING AND FOOD SERVICE COMPANIES EVENTS & WEDDINGS REFRESHMENT SERVICES MARKETING AGENCIES CORPORATE GIFTS TRAVEL CONCEPT STORES FOOD RETAILERS SHOP-IN-SHOPS MONO-BRAND FRANCHISING

13 BUSINESS HOTELS AND B&B NIO IS THE NATURAL EVOLUTION OF THE OLD AND NOW OBSOLETE CONCEPT OF THE MINIBAR, FINALLY OFFERING GUESTS A REAL TASTE EXPERIENCE, WHILE THEY RELAX IN THEIR ROOM AFTER A LONG DAY S WORK OR SIGHTSEEING OR CHATTING IN THE HOTEL LOUNGE. OUR COCKTAILS ARE PERFECT JUST ADDING ICE, BUT THEY ALSO GUARANTEE A GREAT EXPERIENCE WITHOUT IT IF SERVED CHILLED. OUR COCKTAILS CAN BE A PLEASANT SURPRISE FOR GUESTS TO FIND IN THEIR MINIBAR OR ON THE TABLE IN THEIR ROOM, BUT THEY CAN ALSO BE AN UNEXPECTED GRATUITY FOR THOSE DECIDING TO BOOK A SUITE; FINALLY, IT IS POSSIBLE TO HAVE A COCKTAIL LIST IF YOU HAVE A RESTAURANT, BUT NO BAR. ALL THIS GENERATES ADDITIONAL TURNOVER WITHOUT CREATING COSTS.

14 BUSINESS RESTAURANTS MOST RESTAURANTS DON T HAVE A BAR OR A BARMAN AND SO CANNOT OFFER THEIR CUSTOMERS THE CHANCE TO LINGER AFTER DINNER TO CHAT WHILE SIPPING A COCKTAIL. ANYONE WANTING TO CONTINUE THEIR NIGHT OUT MUST GO ON TO A CLUB AND THIS MEANS A SIGNIFICANT LOSS OF TURNOVER. NIO CAN BE THE RIGHT SOLUTION. WHETHER YOU ARE A PIONEER AND WANT TO SHOW YOUR CUSTOMERS YOUR INNOVATION BY OPENING NIO COCKTAILS BEFORE THEIR VERY EYES, OR WHETHER YOU HAVE NO WISH TO GIVE THIS AWAY TO CUSTOMERS, THIS SOLUTION LETS YOU EXPAND YOUR OFFER WITH A HIGH-QUALITY PRODUCT THAT IS EXACTLY THE SAME AS THEY WOULD FIND IN AN EXCLUSIVE COCKTAIL BAR.

15 BUSINESS CATERING & FOOD SERVICE NIO COCKTAILS ARE AN IDEAL SOLUTION TO OFFER ALONGSIDE FOOD IN PARTICULAR CONTEXTS, WHERE FOR LOGISTICAL, ORGANISATIONAL OR OTHER REASONS CONNECTED TO THE CHARACTERISTICS OF THE LOCATION IT IS NOT COST-EFFECTIVE TO OFFER A BAR SERVICE. IN ALL THESE SITUATIONS NIO COCKTAILS ENSURE EASY MANAGEMENT OF STOCK, NO WASTE, AND ELIMINATE THE PROBLEM OF THE WEIGHT AND DISPOSAL OF GLASS. IN ADDITION, WHEN THERE ARE CROWDED EVENTS, NIO COCKTAILS ALLOW QUICK SERVICE WHICH ELIMINATES THE CHORE OF HAVING TO WAIT AND LONG QUEUES AND SO TRANSLATES INTO HIGHER SALES WITH LOWER COSTS. Since it is easy to separate the plastic packaging from the paper wrapping, NIO Cocktails guarantee high environmental sustainability

16 BUSINESS EVENTS & WEDDINGS NIO COCKTAILS ARE THE PERFECT CHOICE FOR BOTH PRIVATE AND CORPORATE EVENTS, AS THEY ARE A SOLUTION WHICH GUARANTEES FLEXIBILITY AND COST-EFFECTIVENESS. DUE TO THEIR INNOVATIVE CHARACTER, THE QUALITY OF THE PRODUCT AND ALSO THANKS TO THE POSSIBILITY OF PERSONALISING THE DESIGN*, NIO COCKTAILS ARE AN ORIGINAL SOLUTION TO ORGANISE ANY EVENT AND AS A COMMUNICATION TOOL FOR YOUR BUSINESS. FROM CORPORATE CONVENTIONS TO PRIVATE PARTIES, TO A WEDDING OR A COCKTAIL ON A TERRACE OR ONBOARD A BOAT, NIO COCKTAILS HAVE TASTE AND ORIGINALITY, AVOIDING THE LOGISTICAL AND ORGANISATIONAL PROBLEMS TYPICAL OF A BAR: THE TRANSPORT AND DISPOSAL OF GLASS, THE COST OF BARMEN, SERVICE SPEED, QUALITY OF THE COCKTAILS, WASTE AND MANAGEMENT OF STOCK ARE JUST SOME OF THE CRITICAL ISSUES WHICH NIO SIMPLIFIES. *BY AFFIXING A PHRASE, COMPANY LOGO OR BY PLAYING ON ELEMENTS WHICH BRING TO MIND THE CUSTOMER S BRAND IDENTITY. CUSTOMISATION INCLUDES A PRICE ADJUSTMENT AND A MINIMUM ORDER QUANTITY.

17 BUSINESS RETAIL ONE OF THE MAIN MISSIONS OF NIO COCKTAILS IS TO ENTER THE HOMES OF ALL ITALIANS, INTRODUCING A WAY OF ENJOYING COCKTAILS WHICH HAS NEVER EXISTED UP TO NOW. WE BELIEVE THAT OUR PRODUCT CAN RIDE THE WAVE OF THE COCKTAIL GENERATION THAT WE ARE SEEING AND WIN OVER ALL THOSE WHO WANT TO REPLICATE THE EXPERIENCE OF THE COCKTAIL BAR ALSO IN THEIR OWN HOMES, ON HOLIDAY, ONBOARD SHIP, OR IN ANY LOCATION WHERE THE CONSUMPTION OF COCKTAILS WAS PREVIOUSLY PROHIBITIVE. SO, WE ARE SURE THAT THE NIO CONCEPT CAN REPRESENT A GREAT SALES OPPORTUNITY IN THE RETAIL WORLD BOTH IN TERMS OF PURCHASING DECISIONS LINKED TO CONSUMPTION AND AS AN ORIGINAL GIFT IDEA. IN MULTI-BRAND OUTLETS, IN THE FORM OF CORNERS OR SHOP-IN-SHOPS, IN CONCEPT STORES AND SOON ALSO AS A MONO-BRAND OUTLET, NIO COCKTAILS ARE THE PIONEER OF A NEW CATEGORY IN A MARKET WHICH STILL DOES NOT EXIST.

18 BUSINESS TRAVEL X ELIMINATION OF GLASS (SAFETY OF CABIN CREW AND PASSENGERS IN CASE OF TURBULENCE, WEIGHT REDUCTION AND FUEL SAVING) MORE CONTROL OVER PRODUCTS IN TERMS OF QUANTITY, QUALITY AND WASTE SUSTAINABLE PRODUCT SIZE OF 1 pack (cm) L 13,5 H 13,5 D 0,8 LIGHT WITH THE MINIMUM ENCUMBRANCE THE COCKTAILS ARE ALREADY MIXED, SO IT IS POSSIBLE TO SIGNIFICANTLY REDUCE THE NUMBER OF BOTTLES ONBOARD CUSTOMISATION FOR AIRLINES IN CASE OF IN-FLIGHT SALES

19 BUSINESS CUSTOMISATION DESPITE THE UNIQUE STYLE WHICH CHARACTERISES NIO COCKTAILS, IT IS POSSIBLE TO DECIDE TO MAKE THEM EVEN MORE EXCLUSIVE THANKS TO THE POSSIBILITY OF CUSTOMISING THE LOOK BY INTRODUCING DISTINCTIVE ELEMENTS. CUSTOMISATION IS PERFECT BOTH FOR PEOPLE WHO WANT TO CELEBRATE AN UNFORGETTABLE MOMENT AND FOR COMPANIES WHICH WANT TO USE OUR PRODUCTS FOR A SPECIFIC CONVENTION OR AS A TRULY ORIGINAL GADGET TO AMAZE THEIR CUSTOMERS, FOR HOTELS WHICH CHOOSE NIO FOR THEIR ROOMS AND GENERALLY FOR ALL THOSE PROFESSIONALS WHO BELIEVE THAT BEING DISTINCTIVE IS A CRITICAL FACTOR IN SUCCESS. SEND YOUR LOGO TO OUR GRAPHICS OFFICE AND WE WILL PREPARE THE RENDERING FOR YOUR CUSTOMISED NIO COCKTAIL FREE OF CHARGE! GRAFICA@NIO-COCKTAILS.COM OM

20 Via Tortona, 15 Milano