GREY GOOSE GUIDE FOR EXTRAORDINARY THE HOSTS. IMPRESS YOUR GUESTS. START WITH GREY GOOSE VODKA AND ELEVATE ANY CELEBRATION.

Transcription

1 THE GREY GOOSE GUIDE FOR EXTRAORDINARY HOSTS. IMPRESS YOUR GUESTS. START WITH GREY GOOSE VODKA AND ELEVATE ANY CELEBRATION. 1

2 IL SE CRÉE UNE SORTE DE MAGIE. THERE S MAGIC AT WORK HERE. FRANÇOIS THIBAULT GREY GOOSE MAÎTRE DE CHAI YOU CAN ACHIEVE THE EXCEPTIONAL IF YOU START WITH THE BEST. Our Maître de Chai, François Thibault, proves this with every batch of GREY GOOSE Vodka. But the same can be said for any endeavor in life, including creating incredible experiences. Every gathering has the potential to be unforgettable. Use this guide to craft a celebration that will FLY BEYOND expectations. 2 3

3 PLANNING YOUR GATHERING. THE KEY TO HOSTING AN INCREDIBLE EVENING IS SIMPLICITY ELEVATED WITH SOPHISTICATION. Choose a few integral elements that are important to you specialty cocktails, music and an hors d oeuvres spread, for instance and ensure they are exceptional in every way. Your guests will appreciate the attention to detail. NOTES ON PREPARATION. THINK ABOUT SPACE. Arranging food and drink separately will help encourage mingling and movement, giving your gathering more energy and ensuring memorable interactions for every guest. CONSIDER THE TIME OF YOUR EVENT. Not every gathering has to occur during cocktail hour or at night. Brunch or afternoon events can be a novel treat and are an opportunity to present a different menu and cocktails. OFFER A BALANCED FOOD & COCKTAIL MENU. Present a variety of hot and cold fare, including vegetarian options, or a varied spread of cold appetizers like cheese, nuts, olives and charcuterie. Also, craft a complementary range of drinks, in terms of flavor profile and drink strength, to account for a variety of tastes. 4 5

4 THE BASICS. cocktails. DISCOVER HOW TO MAKE THE PERFECT GREY GOOSE COCKTAIL, FROM CLASSIC TO CONTEMPORARY. FLY BEYOND the ordinary with our collection of recipes designed to bring out the distinctive character of GREY GOOSE Vodka. CHOOSE YOUR SIGNATURE COCKTAILS. You don t need to have a comprehensive drink menu. Instead, focus on just a few cocktails and take extra care with the quality and character of their ingredients starting with GREY GOOSE Vodka. An exquisite cocktail is an expression of sophisticated taste, and it is quality, not quantity, that will leave a lasting impression on your guests. DON T UNDERESTIMATE THE IMPORTANCE OF ICE. Ice plays a very important role in cocktails; it chills and dilutes the drink, with as much as 30% of the final drink water from melted ice. For this reason, it is important not to use stale ice as it imparts its flavor into the drink. Make sure you have enough ice on hand for the duration of your event. PROVIDE OPTIONS BEYOND SPIRITS. Take care of your non-drinkers and designated drivers with a non-alcohol drink. Also, keep a carafe of drinking water and glasses easily accessible for your guests throughout the evening. Explore our library of extraordinary cocktails and mocktails at greygoose.com 6 7

5 STIR THEIR TASTES. CHOOSE A SIGNATURE COCKTAIL FOR YOUR GATHERING. REMEMBER THAT EVEN THE MOST FAMILIAR COCKTAILS CAN BE INSPIRING WHEN PREPARED WITH PASSION. Take for instance, the Martini. Often misunderstood, it should always be stirred, never shaken. As it is crafted with distilled spirits and lighter ingredients, stirring creates the desired delicate texture, whereas shaking creates a haziness. Even with a small drink menu, you can tailor a specific cocktail to a specific taste. The key is choosing a cocktail with wide appeal and multiple variations, such as the Martini. CREATE THE IDEAL MARTINI EXPERIENCE FOR YOUR GUESTS. MIX IT DRY with just a hint of vermouth. The spirit provides an herbal balance to the crisp, bright flavor of the World s Best Tasting Vodka. TRY IT WET if your guests enjoy the flavorful complexity of vermouth and desire a generous splash of it. MAKE IT DIRTY if your guests crave salty notes of the olive brine. Just a splash adds a distinct dimension. OLIVE OR A TWIST? An olive rounds out your cocktail with rich, savory flavor and complements a wet Martini. A lemon twist adds a bright, clean layer of taste and brings out the citrus notes in a dry Martini. 8 9

6 GREY GOOSE DRY MARTINI. ALWAYS STIRRED. NEVER SHAKEN. The Perfect Stir: To achieve a clear, delicate texture and the ideal serving temperature of 38 F, stir deliberately for seconds, keeping the ice cubes intact. 2½ parts GREY GOOSE Vodka ½ part chilled NOILLY PRAT Original French Dry Vermouth 1 dash of orange bitters Lemon zest for garnish Build ingredients in a Boston glass or mixing glass, top with cubed ice and stir. Fine strain into a chilled 4½ oz. martini cocktail glass this ideal size glass (the typical martini cocktail glass is 6-8 oz.) ensures that the Martini is always as close as possible to the optimum temperature. Present with lemon zest. Ideally, all components used to build the Martini should be chilled, including the vodka, vermouth, martini cocktail glass and mixing glass. A properly chilled Martini best expresses the full spectrum of flavors in GREY GOOSE Vodka

7 CHOOSING THE RIGHT GLASSWARE. TO ENHANCE YOUR GUESTS' EXPERIENCE AND APPRECIATION OF EACH COCKTAIL YOU SERVE, CHOOSE THE CORRECT VESSEL FOR EACH DRINK. Glassware should always be hand polished to remove smudges. Also, if time allows, chill glasses before service. Three essential cocktail glasses for a home bartender are the old fashioned glass, the highball glass and the martini cocktail glass THE OLD FASHIONED GLASS, OR ROCKS GLASS. Used for short mixed drinks and cocktails. Spirits served straight, neat or on the rocks are also at home in this vessel. It is ideal for the: Caipiroska 2. THE HIGHBALL GLASS. Taller and thinner than an old fashioned glass, these are used most often to serve mixed drinks on ice. Most drinks that are one part spirit and one part mixer, like the traditional Highball itself, are served in this glass. It is ideal for the: Bloody Mary, Vodka & Soda 3. THE MARTINI COCKTAIL GLASS. For the perfect serve, choose the ideal size (4½ oz.) martini cocktail glass. Historically, martini cocktail glasses were made smaller and for good reason. They are easier to hold and balance and ensure that the last sip of your Martini is as crisp and cool as the first. This glass is ideal for the: Martini, Cosmopolitan 12 13

8 The Moscow Mule is traditionally served in a copper mug to better express its cold, refreshing qualities to the hands and lips. GREY GOOSE LE MELON MELON MULE. SOMETIMES THE RIGHT GLASS ISN'T GLASS AT ALL. 1½ parts GREY GOOSE Le Melon Flavored Vodka 3 parts ginger beer 3 lime wedges Build ingredients in the copper mug (if a copper mug is unavailable, build in a highball glass.) Add GREY GOOSE Le Melon, squeeze in the fresh lime wedges, fill with ice and top with ginger beer

9 A FEW THINGS TO KEEP IN MIND WHEN BATCHING: CRAFTED BY THE BATCH. BATCHING COCKTAILS BEFORE YOUR EVENT ALLOWS FOR ADVANCED PREP AND EASIER SERVING. When done correctly, you can replicate the same standards one would expect at a top mixology bar on a scale large enough for your guest list. YOU CAN BATCH THE NIGHT BEFORE. But only if all ingredients in the cocktail contain alcohol and there are no fresh juices, effervescent ingredients like ginger beer, or volatile ingredients like eggs or milk. FRESHNESS IS CRITICAL. Remember that batched cocktails change slightly over time. If batching the night before, proper storage is essential to maintaining freshness. ALWAYS USE YOUR PALATE. The taste or strength of certain ingredients can change in large quantities, so taste before you serve. For instance, with bitters it is often unnecessary to multiply the amount of dashes for one drink into a large batch

10 GREY GOOSE L E C I T R O N BLOODY MARY. The tastes of certain ingredients intensify or diminish in large batches, so alterations should not be made to create different-sized quantities without prior testing. BY THE GLASS OR BY THE BATCH. COCKTAIL RECIPE: 2 parts GREY GOOSE Le Citron Flavored Vodka 4 parts premium organic tomato juice 1 part fresh lemon juice ¼ part Worcestershire sauce ¼ part dashes of hot sauce Pinch fleur de sel Pinch black pepper Build ingredients in a Boston glass. Top with cubed ice. Roll the cocktail by pouring it back and forth between Boston glass and tin. Strain into a highball glass and garnish with fresh cut celery, ground pepper and sprigs of aromatic herbs. BATCH MIX: 14 cups premium organic tomato juice ¼ cup lemon juice ¼ cup lime juice 3-4 Tbsp. hot sauce 7 Tbsp. prepared horseradish 7 Tbsp. Worcestershire sauce 1 Tbsp. celery salt 1 Tbsp. black pepper 1 Tbsp. paprika 2 tsp. salt Combine all ingredients in a one-gallon container, and stir vigorously. Prepare in advance and add GREY GOOSE Le Citron to each individual cocktail upon serving

11 THE FINISHING TOUCHES. Garnishes should always complement the flavors and aroma of the cocktail. Remember that it s perfectly acceptable not to garnish a drink, but when you do, garnishes should be immaculate. CHERRIES & BERRIES Always use fresh cherries. They are small and dark skinned in liqueur, not fluorescent red and candied. Alternatively, you can make your own using dark, fresh cherries soaked with spices and GREY GOOSE. WEDGES Wedges should be small, even, clean cut and neatly trimmed. RIMS Circle the edge of the glass, a half or full turn, with a citrus wedge. Carefully press the outside edge of the moistened glass into salt, spice or sugar mix, ensuring that it remains only on the exterior of the glass. Shake loose any excess and set aside to dry. OLIVES Select pitted olives or pit them yourself. Store in brine, not oil. ZESTING Use citrus zest to spritz oils and aromas on the rim and stem of the glass. TWISTS Twists should be cleanly cut (but with natural edges) and have the pith removed from the underside. They should be approximately one inch wide by two inches long. Twist the peel to release the aromatic oils stored in the fruit s skin. For more extraordinary garnish ideas, visit greygoose.com/host 20 21

12 GREY GOOSE L'ORANGE COSMOPOLITAN. FINISHED WITH A TWIST. 3 parts GREY GOOSE L Orange Flavored Vodka ½ part premium orange liqueur ½ part cranberry juice 1 squeeze lime 1 orange twist When garnishing with a twist, take care to twist the peel, releasing the aromas and flavors of the fruit. Combine first four ingredients in order listed into a cocktail shaker with ice. Shake and strain into a chilled martini cocktail glass. Garnish with a fresh orange twist, taking care to twist the peel enough to release the oils from the fruit s skin. If your guest prefers a sweeter Cosmopolitan, try this recipe with 2 parts GREY GOOSE L Orange, one part premium orange liqueur and one part cranberry juice

13 ALWAYS USE THE FINEST INGREDIENTS. Just as GREY GOOSE Maître de Chai François Thibault starts every batch of the World s Best Tasting Vodka with the finest soft winter wheat and spring water from France, an extraordinary cocktail demands the best ingredients. Even a recipe that features fairly standard ingredients, such as lemon juice, simple syrup and club soda, can be elevated by using ingredients of exceptional quality. FRUIT JUICES should always be freshly pressed from hand-selected fruit, not from concentrate or pasteurized. Squeeze and strain yourself or source from a trusted supplier. Do not use packaged lime and lemon juice or sour mix. SIMPLE SYRUP is easy to make at home, and doing so ensures its quality. You should prepare syrups in advance and chill before use (recipe on following page). Commercial syrups, like orgeat or pure maple syrup, should be high quality and from freshly opened bottles. CLUB SODA should always be chilled before use and come from a just-opened container. Select high-quality brands it makes a difference

14 GREY GOOSE CHERRY NOIR CHERRY COLLINS. To make your own simple syrup, combine one part sugar and one part filtered water in a saucepan. Bring to a boil, stirring deliberately until sugar has dissolved. Chill before using. START WITH THE BEST, FINISH WITH A CHERRY. 3 parts GREY GOOSE Cherry Noir Flavored Vodka 1½ part fresh lemon juice 1 parts simple syrup 4 parts club soda Into a shaker place GREY GOOSE Cherry Noir, freshly squeezed lemon juice and prepared, chilled simple syrup. Shake and strain over fresh ice in a tall glass and top up with chilled, freshly opened club soda. Garnish with a fresh cherry

15 SIMPLE SERVES. EXTRAORDINARY FLAVORS. THE VODKA & SODA IS A STAPLE COCKTAIL CRISP, REFRESHING AND EASY-TO-SERVE. And with the right ingredients beginning with GREY GOOSE the Vodka & Soda can be transformed into an unforgettable drink that flies beyond expectations. Unlike other vodkas, which are distilled to a cold neutrality to remove their impurities, GREY GOOSE is built from the ground up to express the character and taste of its superior French ingredients: soft winter wheat from the Picardie region and pure Gensac spring water. The simplicity of a Vodka & Soda helps it express the full spectrum of tastes in the GREY GOOSE family of vodkas. Additionally, the ease of preparing these sparkling cocktails can make hosting a cocktail party quite a bit easier. A TOUCH OF TASTE. Add a sophisticated complement to the flavors of GREY GOOSE by choosing a fresh, aromatic garnish. As always, garnishes should be hand selected and freshly cut, and herbal garnishes should be gently clapped between your hands to release the aromatic oils from their leaves. Add the finishing touch of a chilled, just-opened club soda for a deceptively complex tasted experience

16 CRAFT AN EXCEPTIONAL VODKA & SODA. RECIPE: 1½ PARTS GREY GOOSE VODKA OR FLAVORED VODKA 3 PARTS CLUB SODA A FLAVORFUL GARNISH TO COMPLEMENT THE SPIRIT GREY GOOSE LE MELON & SODA The light, fresh flavor of cucumber is an extraordinary complement to the bright, clean taste of French Cavaillon melons in GREY GOOSE Le Melon Flavored Vodka. Add a squeeze of freshly cut lime to round out the taste profile of this delicious cocktail. GREY GOOSE CHERRY NOIR & SODA The earthy, herbal notes of fresh oregano are a unique complement to the vibrant aromas and flavors of ripe black cherries in GREY GOOSE Cherry Noir Flavored Vodka. Squeeze in the juice from a freshly cut lemon wedge for the perfect finishing touch. 1. SELECT A VARIETY OF GREY GOOSE. 2. ADD CLUB SODA. GREY GOOSE LA POIRE & SODA The aromatic pine and pepper notes of rosemary pair perfectly with the crisp, round and subtly sweet taste of French Anjou pears in GREY GOOSE La Poire Flavored Vodka. Add the juice from a fresh lime wedge to top this sparkling cocktail. 3. ADD A FLAVOR-ENHANCING GARNISH. Choose from these suggestions or experiment on your own. GREY GOOSE VODKA & SODA The fresh, slightly sweet aroma of mint is the perfect complement to the floral bouquet and smooth, rounded texture of GREY GOOSE Vodka. Accent with the juice from a fresh lime wedge. For more extraordinary garnish ideas, visit greygoose.com/host 30 GREY GOOSE LE CITRON & SODA Earthy with subtle notes of mint, thyme is paired with lemon in many culinary combinations. Try using a fresh thyme sprig to accent the bright citrus flavor of Menton lemons in GREY GOOSE Le Citron Flavored Vodka. Finish with a squeeze of fresh lemon. GREY GOOSE L ORANGE & SODA The sweet, peppery taste of fresh basil is an invigorating complement to the fragrant, zesty taste of freshly picked oranges in GREY GOOSE L Orange Flavored Vodka. Spritz with fresh lemon juice. 31

17 THE GREY GOOSE STORY: FIELD TO BOTTLE. SERVE WITH A STORY. NOTHING ENHANCES THE EXPERIENCE OF ENJOYING A COCKTAIL LIKE A STORY TO ACCOMPANY IT. Every cocktail has a history, whether it is the competing legends surrounding the exact genesis of the Martini and the Cosmopolitan, or the amusing 19th-century hoax that gave its name to the Tom Collins. A little backstory and a few memorable anecdotes make for an exceptional bartender. An extraordinary host can also give a little background on the ingredients, process and spirits used while mixing a drink, building the anticipation among guests to taste the final product. With GREY GOOSE, understanding the story behind its creation brings to life the exceptional taste it s known for around the world. THE INGREDIENTS. GREY GOOSE is composed of just two ingredients: the highest-grade soft winter wheat used to bake the finest breads and patisseries in France, along with naturally filtered spring water from the Grande Champagne region of Cognac. THE PROCESS. GREY GOOSE Vodka is distilled once, because when you start with the best once is enough. Every batch of GREY GOOSE is crafted to express the qualities of its naturally superior ingredients, not hide them. THE MAÎTRE DE CHAI. The GREY GOOSE Maître de Chai (cellar master), François Thibault, received his extensive training from a Maître de Chai with 40 years of spiritmaking experience in the Cognac region. Drawing on this heritage, he set out to defy convention and create a vodka crafted with the care of a cognac. GREY GOOSE is the only vodka crafted by a Maître de Chai, and François oversees every step in its creation from field to bottle. Learn the stories behind your favorite GREY GOOSE cocktails at greygoose.com/host 32 33

18 GREY GOOSE LA POIRE CAIPIROSKA. A NEW TAKE ON A CLASSIC. 2 parts GREY GOOSE La Poire Flavored Vodka 1 whole lime 2 tsp. demerara brown sugar The Caipiroska is a variation on the Caipirinha, a favorite Brazilian cocktail, with vodka substituted in for the traditional cachaça (a spirit made from sugar cane). It is a popular drink in South America, but its exact origins remain a bit of a mystery. Who was the first to choose vodka over cachaça? No one knows for sure, but we applaud their spirit of innovation. Quarter the lime and muddle with sugar in the base of a Boston glass. Add GREY GOOSE La Poire. Add cubed ice and shake. Don t strain, just empty whole contents into a rocks glass

19 SIP RESPONSIBLY. facebook.com/greygoose GREY GOOSE, THE GEESE DEVICE, ITS TRADE DRESS AND FLY BEYOND ARE TRADEMARKS. IMPORTED BY GREY GOOSE IMPORTING COMPANY, CORAL GABLES, FL. VODKA 40% ALC. BY VOL.; FLAVORED VODKAS EACH 40% ALC. BY VOL. DISTILLED FROM GRAIN. MARTINI IS A REGISTERED TRADEMARK AND THE USE OF THE WORD MARTINI HAS BEEN AUTHORIZED BY THE MARTINI TRADEMARK OWNER. ALL OTHER MARKS ARE TRADEMARKS OR REGISTERED TRADEMARKS OF THEIR RESPECTIVE OWNERS.