We never leave for real. Something always stays. Life is beautiful. Solaris
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1 Life is beautiful
2 We never leave for real. Something always stays. Life is beautiful. Solaris
3 Friendly Solaris is young-at-heart and friendly *2010 customer survey Solaris entertainment and lifestyle centre is for young and active people or for anyone who feels young at heart. We believe that age makes no difference and is often overrated. Come as you are, because you are always welcome. Our focus is entertainment which is why families love visiting us. Whether they come for the various tasty and affordable dining options, a fully digital cinema experience or an easily accessible parking space in the center of Tallinn. On lunch hours, our bars and restaurants are filled with bustling business people who come here to get away from their daily work routine. Solaris Centre is successful thanks to it s growing clientele. According to a survey conducted in March 2010, majority of the customers assessed the Centre 4.6 points on a 5 point scale. We thank them, and hope to offer them everything a shopping center in Tallinn has to offer, but in a more calming and serene environment. We believe that shopping and leisure should go hand in hand. Innovative, reliable, easily accessible these are the faces of Solaris Centre.
4 Loyalty We take care of our own. That is why Solaris is the only shopping centre in Estonia who has successfully launched a centre-wide customer loyalty program which currently has more than 87,000 members. In addition to enjoying a 5% discount at any store in the Solaris Centre, Solaris Club members receive our weekly newsletter, which gives an heads-up on all of the upcoming campaigns, special offers, events, movies and concerts. We like to keep our customers up to date on what is happening in and around us. For our tenants, the weekly Solaris Club newsletter is a perfect way to inform over 87,00 regular customers about their news and special offerings. We highly value two way communication with our customers. So far over 5000 people have joined our Facebook page and actively take part in our daily actions. Perfect communication *87,000 Solaris Club members
5 Lively & Unique Be different. We encourage you to. Something is always happening in Solaris. It is like an ant hill, bubbling with life. That is why our marketing program is centered on events: movie premiers, fashion shows, concerts, workshops, presentations, dance acts, a Christmas park on our rooftop etc. Our philosophy is that people like to participate and engage rather than be forced and pressured. An interesting event always creates more positive feedback than a all-year-long lasting sales campaign on things you really do not need. We believe that Solaris is the first and the only centre in Tallinn that combines entertainment and shopping in a new and lively way. Shopping isn t supposed to be a punishment for the whole family, rather a fun day out. Whenever you come for a quick bite, grocery shopping, to catch the latest movie or to see your favorite artist you will be welcomed with smiling faces and open arms. Combining entertainment with shopping.
6 Mobility Solaris has become a new and vibrant meeting point in the heart of Tallinn. A place to leisurely spend your spare time or a warm and welcoming sanctuary on the way home. We are easily accessible by car, public transportation or by foot. All of the mayor bus stops are close by and we are served by minibus shuttle service. Our parking garage is open 24 hours and shelters up to 250 vehicles from the weather elements that bless Estonia. If you don t like the traffic you can always come by bicycle, there are racks located at every exit. 24h parking and easy access by public trasportation. Average visitors per day.
7 Individuality Solaris Centre offers stores for emotional and impulsive purchases, strong brand stores and shops providing much needed daily goods and services. Our grocery store provides a fantastic array of products including among other things, an organic produce department and many articles and brands that are available only in Solaris. The food store alone has a sales area of 1,700m2, that should fulfill the needs of even the pickiest shopper. Be it a fast breakfast, interesting business lunch or an evening out with your friends our 11 different restaurants provide something to suite all tastes. Nobody will be left hungry. The highlights of the food court are Vapiano, Hesburger, Lido and Café Komeet. Watching a sun set over the old town of Tallinn is a sight everyone should see at least once. Solaris roof-top-garden provides you with the greatest view of the majestic old town. Catered by dexterous chefs of Café Komeet, your sunsets will never be the same. Solaris Centre is home for more than 50 shops. We provide the most unique tenant mix in the Estonian market. Many successful brands have chosen Solaris Center as a home for their flagship stores (e.g., Apollo, EMT, IM Arvutid, Sony, Nike, etc.). As we value uniqueness, you can find stores in Solaris Centre that cannot be found in any of the other shopping centres. For example Reede, WePlay, Solaris Food Store, Coco bakery, etc. Solaris Centre s main tenants are Solaris Food Store, Apollo bookstore, Lido restaurant, Solaris Kino, Nokia Concert hall and soon-to-be opened organic food market - Biopesa. Large variety of unique brands and products.
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9 Harju Sakala Aia Kaupmehe Rävala puiestee Location Shops & Services Food court Entertainment Cinema Roofgarden To be open soon Sakala Suur-Patarei Kalasadama Sakala Sadama PORT OF TALLINN Estonia puiestee Kai Rannamäe tee PORT Laeva Teatri väljak Ahtri Paadi Lootsi Lootsi Suur-Kloostri Aida Lai Vaimu Pikk Olevimägi Vene Ahtri Tuukri Tuukri Rataskaevu Kinga Mündi TALLINN TOWN HALL Pühavaimu Apteegi Vene Sauna Müürivahe G. Otsa Valli Pärnu maantee Uus Vana-Viru Viru Inseneri Mere puiestee Narva maantee A. Laikmaa Gonsiori Pronksi Narva maantee Raua Fr. R. Kreutzwaldi UNIVERSITY OF TALLINN Tina Toompea Kaarli puiestee Estonia puiestee Kentmanni Teatri väljak Rävala puiestee Rävala puiestee Gonsiori J. Kunderi Roosikrantsi Liivalaia Turu Lastekodu Tartu maantee Lembitu Hariduse Kentmanni Tõnismägi Tatari Liivalaia Juhkentali
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11 Need to know Solaris Club member profile highlights. 61% 63% 86% Of members are of age Of members are female Of members prefer estonian as their primary communication language
12 When your faith smiles at you, smile back. Life is beautiful. Solaris
13 Need to know Solaris averages visitors per day 19% 20% Of visitors are of age Of visitors are of age % 17% Of visitors are of age % Of visitors are over the age of 55 11% Of visitors are of age Of visitors are of age 36-45
14 Life is beautiful
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