Roadshow Report. Indigo, June 2015

Transcription

1 Executive Summary Roadshow Report Indigo, June 2015 The second Roadshow of the Tastes of Europe Campaign was organized on June in Indigo Lifestyle mall. The mobile exhibition stand was placed in a strategic location, side by side to a high-end supermarket, several cookware shops and a cooking school. The stand attracted hundreds of visitor during the two-day programme; the most popular programme elements were the live cooking shows and the quiz sessions. The increased flow of visitors is attributed to the variety of samples, optimal location and the additional visibility in the shopping mall, including promotion on two LED screens and programme posters at the shopping mall s main entrances. All KPIs have been met or exceeded during this Roadshow as detailed in the tables above and shown in the attached pictures. Report Content: I. Statistics II. Agenda III. Cooking Show Menu IV. Staff V. Products Sampled VI. Website and social media VII. Follow-up Actions VIII. Photo Gallery I. Statistics Key Performance Indicators Item Target Implemented Visitors Visitors at the stand Visitors at cooking show Quiz participants Completed questionnaires Promotional items Taste Book Factsheets Quiz gift bags (pen, apron, GI product, bag) Branded bags and pens for survey participants Producer fliers N/a 200+ Product samples Cooking show dish tasting MS represented 4 11 Product categories represented 7 7 Tasting samples distributed Page 1

2 II. Agenda TIME ACTIVITY & CONTENT VENUE 11:30 Stand opens Animation area 11:30 11:40 Introduction to the campaign Animation 11:45 13:30 Variety sampling Kitchen area 13:30 15:00 Cheese sampling Cheese section 13:45 14:00 1 st Tour of the stand Stand 14:00 14:15 Ask the Producer session Animation area 14:00 15:00 Olive oil sampling Olive Oil section 14:30 14:45 1 st Quiz Animation area 15:00 15:45 Live cooking show and sampling of dishes cooked Kitchen 15:45 16:00 Ask the expert session Kitchen and animation area 16:00 16:30 Questionnaire time Animation area 16:30 18:00 Ham and beer sampling Beer and ham section 17:45 18:00 2 nd Quiz Animation area 18:00 19:30 Wine and cheese sampling Wine section 19:30 End of animation Stand Page 2 III. Cooking show menu Pasta Carbonara with featured PDO/PGI products: PDO Prosciutto di Parma (ham) PDO Parmigiano Reggiano (cheese) PGI Lakonia (olive oil) PGI Pasta di Gragnano (pasta) PGI Sel de Guérande (salt) Vanilla Ice Cream with Cognac Caramel sauce with featured PDO/PGI products: PDO Beurre d Isigny (butter) GI Cognac (spirit drink) IV. Contractors Staff Support Staff - Kinga Katus, Project Coordinator - Robert Rao, Chef - Lesley Murray, Stand Coordinator - Massimiliano Esposito, Chef - Phoebe Chen, Shopping Mall contact point - Jing Lan, Moderator - Jelly Yin, Logistics Coordinator - 5 hostesses - Amber Chung, Media Coordinator - Stand supervisor and technician

3 Products Sampled Product Product category Country of Origin # of samples PGI Bayerisches Bier Beer Germany 90 PGI Českobudějovické pivo, Beer Czech Republic 90 PGI Budějovické pivo PGI Kentish Ale and Kentish Pale Ale Beer United Kingdom 20 PDO Parmigiano Reggiano Cheese Italy 200 PDO Feta Cheese Greece 200 PGI Danablu Cheese Denmark 100 PDO Prosciutto di Parma Ham Italy 600 PGI Lakonia Olive Oil Greece 80 PDO Estapa Olive Oil Spain 80 PDO Beurre d Isigny Variety (butter) France 100 PDO Miel de Granada Variety (honey) Spain 80 PGI Štajersko prekmursko bučno Variety (pumpkin seed oil) Slovenia 60 olje PGI Aceto Balsamico di Modena Variety (vinegar) Italy 120 PDO Bordeaux Wine France 80 PGI Venezie Giulia, PGI Veronese, Wine Italy 80 PDO Valpolicella PDO Rioja Wine Spain 40 PDO Port Wine Portugal 50 PDO Xynisteri Wine Cyprus 40 Total: Page 3 V. Website and social media: Website-EN: Website-CN: e6%bc%94/ Weibo: Facebook: &type=1&l=74637f5231 Twitter:

4 VI. Follow up-actions: - Full roadshow report will be submitted together with the final technical report. - Analysis of visitor surveys will be submitted by 30 June Three professional business contacts have been made, the Contractor will follow-up appropriately with the producers and buyers. Page 4

5 VII. Photo Gallery a. Ask the Expert Session: Chef Robert Roa Page 5 b. Ask the Producer Session: Greek Olive Oil

6 c. Beer sampling Page 6 d. Cheese sampling

7 e. Cooking show audience Page 7 f. Cooking show display

8 g. Cooking show sampling Page 8 h. Cooking show

9 i. Parma ham sampling Page 9 j. Wine sampling

10 k. Variety sampling Page 10 l. Questionnaire

11 m. Quiz participants Page 11 n. Quiz question winner

12 o. Touchscreen Page 12 p. Adjustment - advertising in shopping mall

13 Page 13 q. Adjustment Increased safety measures

14 r. Adjustment Improved sings Page 14 s. Adjustment White roof