TORRES GLOBAL PLAYER BUILDING A GLOBAL BRAND. TORRES Global Player Building a global brand
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1 TORRES GLOBAL PLAYER BUILDING A GLOBAL BRAND
2 Empresa Familiar Fundada al 1870
3 1931 Miguel Torres Carbó 1934 Miguel Torres y Margarita Riera
4 Spanish Chablis Spanish Burdeos
5 DÉCADA DE LOS 60 INCORPORACIÓN Miguel A. Torres
6 DÉCADA DE LOS 60 Cabernet Sauvignon Pinot Noir Chardonnay Riesling Gewürztraminer
7 OLIMPIADA DE LOS VINOS GAULT MILLAU PARIS OCTUBRE 1979
8 130 AÑOS DE HISTORIA 1992
9 Siglo XXI Mireia Torres Miguel Torres Arnau Torres
10 Estructura Internacional Alemania Missioner UK Participació Suecia Empresa Propia Finlandia Missioner Europa Oriental Missioner Rusia Missioner California Celler Vinyes México Participació USA Joint-venture USA Missioner Empresa Propia Japón Missioner China Empresa Propia Chile Celler Vinyes Cuba Missioner Iles Canàries Empresa Propia Andorra Participació India Joint-venture Filipinas Participació
11 Esctructura grupo TORRES MIGUEL TORRES SPAIN MIGUEL TORRES CHILE MARIMAR TORRES CALIFORNIA JEAN LEON SPAIN TORRES IMPORT Premium Distribution (Spain) TORRE REAL Spanish Delicatessen (World-Wide) - Catalunya 1700 Ha - Toro 40 Ha - Jumilla 160 Ha - Ribera del Duero 7 Ha - Rioja 5 Ha - Curicó 800 Ha -Sonoma 57 Ha - Penedès 70 Ha - Olives Trees 120 Ha Owned companies 100% M.T CANARIAS Canarias Islands MT SVERIGE Suecia SHANGHAI WINE TRADING, Co. LTD China MT USA Inc. USA SISPONY DISTRIBUCIÓ Andorra Shared companies BODEGA LA NEGRITA México 10% JOHN E. FELLS U.K 10% ZHANGJIAKOU GREAT WALL Co. LTD China Joint Venture 60% ATR TORRES Philippines 25% TTG India India 30% Reloco Brasil 10%
12 2.000 Ha. de viñas propias
13 Más de 40 productos
14 TORRES reconocimiento en el mundo TORRES representa el 7 % de las exportaciones de vino español de calidad % TORRES, vi Español líder en UK (Font: Nielsen, Alimentación ON04) TORRES, es la única marca europea entre las 100 primeras en el sector del vino (nº 15)
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16 Grupo Torres 50 millones de botellas
17 Situación del Mercado
18 CONSUMO DEL VINO POR-CAPITA LITROS POR PERSONA France Italy Spain Argentina Romania Germany UK US World Average Russia China FONT: IMPACT DATABANK
19 Árbol de decisión de compra: COMPRA ALIMENTACIÓN PAÍS / REGIÓN ORIGEN 45% N=90 ALEMANIA GRAN BRETAÑA PAÍS / REGIÓN ORIGEN 39% N=79 ESTADOS UNIDOS MARCA 27% N=82 MARCA 44% N=40 PRECIO 42% N=33 PRECIO 34% N=28 ETIQUETA Y BOTELLA 19% N=17 MARCA 35% N=28 PAÍS / REGIÓN ORIGEN 27% N=22 PRECIO 12% N=11 ETIQUETA / BOTELLA 10% N=8 ETIQUETA / BOTELLA 18% N=15
20 LES 10 MARCAS MAS IMPORTANTES DEL MUNDO Milions de Caixes Franzia Gallo Martini Carlo Rossi Tavernello Yellow Tail Almaden Beringer Sutter Home Concha Y Toro + 29 % -9,5 % + 5,2 % +1,6 % + 6,2 % 0 % -2% +1,5 % +2,7 % -0,8 % FONT: IMPACT DATABANK
21 9L cases SALES EVOLUTION Total: +33%
22 TOTAL SALES c +13% (06/05) Brandy 28% Wine 72% c +3% (06/05)
23 Asia + Oceania TOTAL SALES North America 4,5% 2,8% 0,1% Africa 18,6% Latin America Spain 40,7% Rest Europe 33,3%
24 TOP EXPORT MARKETS 9L cases Rkg 06 MARKETS Growth 1 MEXICO % 2 UK % 3 NETHERLANDS % 4 FINLAND + DF % 5 SWEDEN +DF % 6 GERMANY % 7 USA % 8 IRELAND % 9 DENMARK % 10 JAPAN % 11 CANADA % 12 NORWAY % 13 LITHUANIA % 14 RUSSIA % 15 FRANCE %
25 vs. Total Spanish Exports represents nearly 7,8% of total exports of Spanish DO bottled wine 6,9% of total red wine 10,4% of total white wine Source: FEV (october 2006)
26 Spanish wine Highest spontaneous brand awareness - 61% OSBORNE 31% MARQUES DE CÁCERES 40% CODORNIU 30% FREIXENET 26% -Sangre de Toro 28% -Viña Sol 18% -Gran Sangre de Toro 12% -Coronas 9% Source: Ikerfel among tourists
27 Spanish wine
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40 Viñedos de España
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