BEST VALUE. THE MAJOR HORECA TRADE FAIR IN NORTHERN EUROPE Proud sponsor of Bocuse d Or, Restauranggalan & Fast Food Awards.

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1 BEST VALUE LVINORDIC WINE CHAL ENGE STOCKHOLM THE MAJOR HORECA TRADE FAIR IN NORTHERN EUROPE Proud sponsor of Bocuse d Or, Restauranggalan & Fast Food Awards April 24-27, 2018

2 What is GastroNord? GastroNord is Northern Europe s most important gastronomic platform. It is a nexus for the entire HoReCa industry, as well as parts of the grocery trade and provides a forum to exchange experiences and knowledge. Exhibiting companies sell, promote and demonstrate their products and services. GastroNord attracts interested and engaged visitors from all corners of the food and beverage industry seeking inspiration and new knowledge, the opportunity to quiz experts and discover the products they are looking for. The beverage at GastroNord The previously separate wine and beverage department, Vinordic, is now integrated with GastroNord where food and drink can be in the same stand! Alcohol exhibitors and other exhibitors stand side by side, which is positive for both visitors and exhibitors. Who is the exhibition aimed at? GastroNord is aimed at everyone with purchasing influence in the HoReCa industry decision makers, employees, industry organizations, press, owners, those who want to improve in those areas, as well as final year students on HoReCa courses, to whom we dedicate one day of the fair. GastroNord is the only important HoReCa trade fair with exhibitors showing both food and drinks and also tastings of various kinds. 2

3 Why exhibit? Present your company Meet industry decision-makers The most important trade fair in Northern Europe Unique business opportunities Strengthen your brand Develop collaborative relationships Opportunity to shape the industry Show off new products A powerful marketing tool Develop contacts for the future Invite potential customers Motivate and train your staff Only significant trade fair offering food and drink combined The 2016 fair in figures Total number of visitors 20,148 people Industry Hotel/Restaurant/Catering 35% Institutional kitchens 19% Wholesale 6% Grocery/Service Trade 4% Pub/Bar 2% Bakery, Patisserie 2% Fast Food 1% Systembolaget, Taxfree, Resellers 1% Restaurant School 13% Other 17% Purchase influence Yes 73% Workplace Northern Sweden 11% Västra Svealand 8% Mälardalen 47% Västra Götaland 9% Östra Götaland 10% Southern Sweden 6% Other country 9% Grading the fair (5=Very good, 1=Poor) Overall impression of the fair 4,2 Exhibitor quality 4,1 Interested in visiting GastroNord 2018 Yes 82% 3

4 What s been said about GastroNord At the last GastroNord, our participation was relatively traditional, with stands and several activities. In addition, we invested our energies in the BarNordic concept with the aim of doing something completely new. Thanks to everyone s enthusiasm and collaborative efforts, the results exceeded all expectations. We re already working hard on new, exciting plans for 2018 that will gradually come to fruition! Karl Holmqvist, Snacksbolaget Facing GastroNord 2018, we plan to build something completely new, and also try to get more exhibitors with us. We want to convey the feeling of walking in a food court in Madrid or in the old town of Stockholm. You should be able to mingle, eat and discover new flavors in a very nice and cosy way. The meeting point is particularly important today because everyone is so digital. We will concentrate on making this beautiful meeting place. Martin Eriksson, Johan i Hallen Upcoming GastroNord offers a unique way to present our alcoholic drinks to the industry. In a quieter area it is planned for small stands including tables for product presentations at a reasonable cost. Thank you for listening! Peter de Gooyert, Båstad Vinhandel 4

competitions BeerNordic Guided beverage tastings every day Compete in Vinordic Wine Challenge 2018 The competition is arranged by Stockholmsmässan together with Allt

The target is to find the most praiseworthy wines available in Sweden. The award ceremony will take place during the fair.

5 What is planned for GastroNord 2018? Beverage area with wine tables Exhibition of the winners of the Vinordic Wine Challenge 2018 Rosé bar Champagne bar Discovery Room BarNordic with cocktail competitions BeerNordic Guided beverage tastings every day Compete in Vinordic Wine Challenge 2018 The competition is arranged by Stockholmsmässan together with Allt om Vin magazine. All wines being for sale in Sweden at Systembolaget (retail outlets), has the possibility to participate on same conditions. The target is to find the most praiseworthy wines available in Sweden. The award ceremony will take place during the fair. You ll find more information about the competition at and Collaborate with other exhibitors If you want the combination of food and alcoholic beverages in your stand during GastroNord 2018, this is now possible as the condition for combining these two have been granted. Review the possibility of cooperation with other potential exhibitors! 5

prior to fair day 1. Digital stand: contact information, pictures, movies, links to your company. Custom campaigns, news and offers, as well as activities in your stand.

Stand area: First 100m² SEK 1,795/m², SEK 1,595/m² thereafter The price includes a partition wall with the neighboring exhibitor.

6 Prices ExpoStart: incl. Digital stand and Fairmate Lead Tracking SEK 6,290 This includes: ExpoStart includes exhibitor insurance, electrical power sockets, empty packaging management, goods management and stand cleaning prior to fair day 1. Digital stand: contact information, pictures, movies, links to your company. Custom campaigns, news and offers, as well as activities in your stand. All this on the GastroNord website and in the app. Fairmate Lead Tracking: 1 license to scan visitors at your stand. You get access to contact information and statistics. Stand area: First 100m² SEK 1,795/m², SEK 1,595/m² thereafter The price includes a partition wall with the neighboring exhibitor. Wine table: Price: SEK This includes: 4 sqm 2 spot lights Partition wall, 1 metre 1 table (150 cm x 80 cm, height 70 cm) 1 white cloth (Do you need more tablecloths? You order them through Stand Catering) ExpoStart (without insurance) electrical power sockets, empty packaging management, goods management and stand cleaning prior to fair day 1. Optional (you order it through Event Services): Insurance Carpet, standard dark grey Digital stand incl. Fairmate Lead Tracking All prices are quoted exclusive of sales tax. 6

Digital and paper tickets: A large and important part of our visitors are those that you, as an exhibitor, invite

By ordering free entrance tickets in advance and inviting your customers, you make it easy for you to reach the

You also make it easier for your customers to plan their visit to the fair.

Want to know more about GastroNord? Get in touch: Sales Anders Eklund +46 8 749 44 39 anders.

7 Digital and paper tickets: A large and important part of our visitors are those that you, as an exhibitor, invite to attend. By ordering free entrance tickets in advance and inviting your customers, you make it easy for you to reach the customers you want to visit your booth. You also make it easier for your customers to plan their visit to the fair. We provide both digital and paper tickets. Choose the one that suits you and your business best. Want to know more about GastroNord? Get in touch: Sales Anders Eklund anders.eklund@stockholmsmassan.se Måns von Mentzer mans.vonmentzer@stockholmsmassan.se Partners and sponsors Daniel Fritzdorf daniel.fritzdorf@stockholmsmassan.se Activities and competitions Victor Ackerheim victor.ackerheim@stockholmsmassan.se Administration Ulrika Köhler ulrika.kohler@stockholmsmassan.se 7

8 BEST VALUE STOCKHOLM LVINORDIC WINE CHAL ENGE THE MAJOR HORECA TRADE FAIR IN NORTHERN EUROPE Proud sponsor of Bocuse d Or, Restauranggalan & Fast Food Awards gastronord@stockholmsmassan.se #gastronord vinordic@stockholmsmassan.se #vinordic

Invitation to. Vinordic Wine Challenge 2018

Invitation to. Vinordic Wine Challenge 2018 Invitation to You are most welcome to take part in the. The competition is arranged by Stockholmsmässan together with Allt om Vin magazine. All entries must be available on the market in Sweden on 1 March,