Barolo & Friends Event rd 3

Transcription

1 Barolo & Friends Event rd 3 edition GENEVA 26 may 2014 CAMPAIGN FUNDED ACCORDING E EC REGULATION N. 1234/07 WI E SUPPORT OF

2 Previous Editions Amazing success of the previous two editions of Barolo & Friends in Geneva: Both in 2012 and 2013, there were some twenty wine producers and four food farming producers; both editions were visited by some 400 visitors, including trade professionals and wine lovers. 2

3 Location Restaurant La Fumisterie: renowned restaurant of Carouge (the Italian neighbourhood of Geneva), managed by a Piedmontese chef. It boasts an important wine list with a big number of Piedmontese labels. The environment is modern and cosy. Inside the location, there will be a set design dedicated to Piemdont where a maxi screen will be projecting a video featuring the most beautiful pictures of the region. 3

4 Event Programme 26th May pm-5.30pm Session open only to the wine and food sector professionals 5.30pm-9.00pm Session open to the public of wine lovers Side Events: 5.30pm-6.15 and pm Two laboratories of taste Wine & Food Moments open to the public, to present the pairings between Piedmontese top quality food products and wines, with four wines and four food products, different from those already presented in the location. 5.30pm-6.15 and pm Laboratory of taste Wine & Food Moments Academy of Italian Cuisine reserved. 4

5 Event Programme 26th May 2014 SESSION DEDICATED TO PROFESIONALS Workshops for professionals, meetings between producers and importers 2.30pm-5.30pm Opening to selected professionals (importers, dealers, journalists) Wine presentations Corner with attending consortia Forecasted more than 100 professionals 5

6 Event Programme 26th May 2014 SESSION OPEN TO E PUBLIC Session open to wine lovers and final consumers 5.30pm-9.00pm An authentic Casa Piemonte Forecasted more than 300 participants including wine lovers and enthusiasts Tables with the producers of the great DOC and DOCG labels Food area with Italian producers and Swiss importers of Italian products Tourist presentation of Piedmont 5.30pm, 6.45pm and 8.00pm 3 laboratories of taste entitled Wine & Food Moments, to present the pairings between the very best of Piedmontese wine and food products 6

7 Ethic Lottery: Adopt a Food Garden in Africa Among the features of the 2014 edition, there is the Ethic Lottery: Adopt a Food Garden in Africa, a contest with prizes which will give contestants the opportunity to win holidays in Piedmont, various food and wine products, Slow Food publications, free tickets to Salone del Gusto, the Torino taste fair, and design objects Alessi, who supports the project with the Consortium. Tickets will be sold during the session open to the public and part of the revenue will be given to the Slow Food Foundation for Biodiversity to support the project 10,000 Food Gardens in Africa, a tangible model of sustainable agriculture in the African continent 7

8 Tourist Promotion Promotional desk during the entire event with presentations of visit proposals, featuring the WiMu (the Wine Museum in Barolo), travel proposals and tourist packages Extraordinary occasion for tourist promotion for the Langhe area and the entire Piedmont Extremely innovative and incisive event compared to the traditional tourist fairs and the promotion of traditional printed press Moment dedicated to final consumers with the presentation of Piedmont as top quality tourist destination 8

9 Attending Producers: WINE PRODUCERS: Conterno Franco - Monforte d'alba (CN) Bussia Soprana Az. Agr. - Monforte d'alba (CN) Scarzello Giorgio e Figli - Barolo (CN) Cantina del Nebbiolo sca - Vezza d'alba (CN) La Baretta - Fontanile (AT) Cascina Galarin - Castagnole Lanze (AT) Produttori di Govone SAC - Govone (CN) Gigi Rosso - Castiglione Falletto (CN) Cordara di Cordara Claudia - Castel Boglione (AT) Casetta Fratelli - Vezza d'alba (CN) Tenuta Roletto - Cuceglio (TO) Adriano Marco e Vittorio - Alba (CN) 9 Gomba S.S. Agricola - Barolo (CN) Le Strette - Novello (CN) Cordero di Montezemolo - La Morra (CN) Castello di Gabiano - Gabiano (AL) La Source - St. Pierre (AO) La Crotta di Vegneron Coop. Agr. Chambave (AO) FOOD PRODUCERS: Latteria di Cameri - Novara (NO) Emozioni Italiane GmbH - Volketswil (CH) Consorzio per la Tutela del Robiola di Roccaverano D.O.P. - Roccaverano (AT) Az. Agr. Luigi e Carlo Guidobono Luchini Casalbeltrame (NO) Casamadaio - Castelcivita (SA)

10 Partner Italian Chamber of Commerce for Switzerland Agency of marketing services and territory development Restaurant managed by a Piedmontese chef 10 Academy of the Italian cuisine Consortium for the Protection of cheese "Robiola di Roccaverano DOP" Italian manufacturer of design objects