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2 TABLE OF CONTENTS INTRODUCTION 1. INTRODUCTION 2. WHO WE ARE 3. WHY LOCATION MATTERS 4. THE DECLARATION 5. SIGNATORY REGIONS Bordeaux Bourgogne/Chablis Champagne Chianti Classico Jerez-Xérès-Sherry Long Island Napa Valley Oregon Paso Robles Porto Rioja Santa Barbara County Sonoma County Tokaj Victoria Walla Walla Valley Washington State Western Australia Willamette Valley Location is the key ingredient in wine. In fact, each bottle showcases authentic characteristics of the land, air, water and weather from which it originated, and the distinctiveness of local grape growers and winemakers. Unfortunately, there are some countries that do not adequately protect a wine s true place of origin on wine labels allowing for consumers to be misled. When a wine s true place of origin is misused, the credibility of the industry as a whole is diminished and consumers can be confused. As such, some of the world s leading wine regions came together to sign the Joint Declaration to Protect Wine Place & Origin. By becoming signatories, members have committed to working together to raise consumer awareness and advocate to ensure wine place names are protected worldwide. You can help us protect a wine s true place of origin by knowing where your wine is grown and produced. If you are unsure, we encourage you to ask and demand that a wine s true origin be clearly identified on its label. Truth-in-labeling is important so you can make informed decisions when selling, buying or enjoying wines. We thank you for helping us protect the sanctity of wine growing regions worldwide and invite you to learn more at 1

3 WHO WE ARE WHY LOCATION MATTERS The Joint Declaration to Protect Wine Place & Origin is a set of principles aimed at educating consumers about the importance of location to winemaking. The Declaration was first signed in Napa Valley, Calif., on July 26, Today, our members include a number of wine regions from around the world. By becoming signatories of the Declaration, members agree that geographic names are fundamental tools for consumers to identify the special wines associated with specific winegrowing regions. And as such, they commit to work together to bring the necessary awareness and advocacy to bear to ensure these names are protected and respected. From great winegrowing regions to consumer rights groups to everyday wine consumers, more and more people are demanding truth-in-labeling. There are more than 1 million wine producers in the world, and according to Databank they produce more than 31 billion cases of wine each year. As consumers navigate this ever-expanding world, the information on the wine label is vital. The label tells consumers what they are buying and what they are drinking. That s why it is important the label accurately reflects and identifies the wine s true location of origin. Yet, in many countries including the United States, Russia and Vietnam, some geographic names are allowed to be used on wine bottles that do not originate from those places, making it difficult for consumers to select an authentic wine from a particular region. Research finds that a growing number of consumers, however, want wine labels to accurately reflect the contents of the bottle. Results from a 2011 poll of U.S. consumers conducted by Public Opinion Strategies make it clear: location matters. Knowing a wine s location is becoming an increasingly important factor when buying a bottle. Growing number of consumers want truth-in-labeling. Allowing the mislabeling of wine bottles leads to consumer confusion. Seventy-nine percent of consumers consider the region where a wine comes from an important factor when buying a bottle of wine; 75 percent report they would be less likely to buy a wine if they learned that it claimed to be from a place like Champagne, Napa Valley or Oregon, but in actuality was not. Additionally, 84 percent think that the region a wine comes from is extremely important in determining its quality. Ninety-eight percent of consumers support establishing worldwide standards for all winemakers that would require that they accurately state the location where wine grapes are grown on wine labels while 96 percent say that consumers deserve to know that the location where wine grapes are grown is accurately stated on wine labels. Despite broad interest in wine location, when presented with two labels side-by-side one accurately labeled and another mislabeled most consumers were unable to determine the correct origin of the wine. This underscores the challenges winemakers face with current labeling laws around the world. When a place name is misused, a part of the identity of that distinctive wine region is lost and consumers can be misled. 2 3

4 THE DECLARATION The Joint Declaration to Protect Wine Place Names & Origin was first signed in Napa Valley, California, on July 26, It is a set of principles aimed at educating consumers and policymakers about the importance of location to winemaking. THE DECLARATION STATES: WHEREAS, it is generally acknowledged that there are a handful of truly extraordinary places on earth from which great wine is consistently produced. WHEREAS, the names of these places are printed on labels side-by-side with the names of the producers to identify the origin of the wine. WHEREAS, wine, more than any other beverage, is valued based on its association to its place of origin and with good reason. WHEREAS, even before modern technology allowed us to tie specific definitions to the soils, terrain, and climates of noted wine regions, winemakers were drawn to these special places. WHEREAS, the names of these places are familiar, and synonymous with quality. WHEREAS, we respectfully submit that the place where wine is grown plays a very important role in a consumer s selection process. WHEREAS, we are furthermore united in our belief that the geographic place names of wine regions are the sole birthright of the grapes that are grown there, and when these names appear on wines that do not contain fruit from that region, they lose their integrity and their relevance, becoming merely words. THEREFORE, be it resolved that we, as some of the world s leading wine regions, join together in supporting efforts to maintain and protect the integrity of these place names, which are fundamental tools for consumer identification of great winegrowing regions and the wines they produce. 4 5

5 BORDEAUX BOURGOGNE/CHABLIS Located near the Atlantic Ocean and exactly on the 45th parallel, the French wine region of Bordeaux is centered on the city of Bordeaux, covering less than 300,000 acres. Only grapes planted within the region s 60 appellations can be labeled as Bordeaux wines. The region is defined by gravel or clay soil, oceanic climate, and the Gironde, Garonne and Dordogne Rivers. It has rare frosts in winter, wet springs, warm summers, and very sunny autumn weather for optimum ripening. Consisting of siliceous alluvial deposits and gravelly-sandy soil on a limestone platform, Bordeaux s geologically diverse terroirs are particularly well-suited to viticulture and produce wines with markedly different characters. 113,400 hectares (2013) 60 appellations (2013) 700 million bottles produced (2013) 4.2+ billion in total sales (2013) 42% of wines exported (2013), generating 2.1 billion (2013) 7,200 winegrowers 300 trading houses 95 brokers 39 cooperative cellars 55,000 jobs direct and indirect (2013) 33 million visitors (2012) 17% of total value to the region Cabernet Franc Sémillon Sauvignon Blanc Muscadelle The Bourgogne winegrowing region, a place with a unique heritage, enjoys a climate that is particularly well-suited to vine cultivation. The convergence of Mediterranean, continental and oceanic influences plays a major role in terms of the aromatic richness and global reputation of its wines. The vineyards of the Bourgogne region are home to some celebrated varietals. With more than 80% planted with and, the Bourgogne winegrowing region is also a showcase for Gamay and Aligoté. Historical home for and, Bourgogne provides a terroir that is perfectly suited to bring out their very best. In the Bourgogne region, the wines are mainly single varietal. This purity of expression means that each plot gives each vintage its own personality and unique characteristics. Situated in the northernmost area of the region is the Chablis wine growing region. The grapevines around the town of Chablis are almost all, making a dry white wine renowned for the purity of its aroma and taste. The cool climate of this region produces wines with more acidity and flavors less fruity than wines grown in warmer climates of the Bourgogne region. 28,748 hectares (2013) 100 appellations 33 Grand Cru Appellations 44 Villages and Premiers Cru Appellations 23 al Appellations 193 million bottles sold 1.5 billion total worldwide sales 48% to 52% of all bottles are exported 3,949 winegrowing estates 300 wine merchants 17 cooperative wineries 45,200 jobs created 3% of wine sales worldwide in terms of value ( ) 18% of exports of still French VQPRD wines 7% of total employment in Bourgogne 3.5% of GDP in the Bourgogne region Primary grape varietals The Bordeaux vineyards are the result of two thousand years of history encompassing alternating periods of great prosperity and recession that have shaped the land and made the wines what they are today. Each of the great Bordeaux wine varieties has its own distinct qualities. However, there is one point that all Bordeaux wines have in common: they consist of a blend of several grape varieties. The region s climats are a unique phenomenon whose Universal Exceptional Value has inscribed it to the UNESCO World Heritage List. Over the past 2,000 years, the Bourgogne winegrowing region has benefited from the experience of men and women, from the observation of the soil, and from the region s unique microclimates. This has given rise to a patchwork of plots whose qualities have been identified and acknowledged: the climats and lieux-dits. The climats and lieux-dits give Bourgogne wines their unique FOR MORE INFORMATION VISIT and follow on: identity. Their names bear witness to the region s rich history. Their origins lie in the environment, local heritage, savoir-faire (know-how) and human history. The climats and lieux-dits are the ultimate expression of the notion of terroir. They guarantee the unique characteristics of each wine and offer an unrivaled taste experience. FOR MORE INFORMATION VISIT and follow on:

6 CHAMPAGNE CHIANTI CLASSICO Located 90 miles northeast of Paris, the Champagne region s terroir is known for its cool climate, chalky subsoil, and sloping vineyards. Only grapes planted in the strictly delimited Champagne appellation area can be used in wines bearing the Champagne name. Planted at one of the northernmost limits for vines, Champagne has dual climate with oceanic and continental influences. Temperatures often remain low and sunshine is limited, but the region experiences near-ideal rainfall for grape production. The chalky subsoil provides the vines with a steady supply of water while still putting the vines under enough stress to achieve a balance of ripeness and acidity. The heartland of the Chianti wine region in central Italy, Chianti Classico is known for its iconic Tuscan landscape and long-held winemaking traditions that distinguish itself as the original winemakers in the region. The region is located between Florence and Siena and has a continental climate that results in cold winters but dry, hot summers. The soil is extremely varied, but the abundance of fragmented rock makes Chianti Classico an ideal location to grow wines. 34,000 hectares 20 sub-regions 320 crus 307 million bottles shipped (2013) 4.5 billion total worldwide sales (2013) Approximately 45% of wines are exported (2013) 15,736 Champagne winegrowers 349 Champagne houses 143 cooperatives 30,000 direct jobs created with 120,000 harvest-related employment 30% of the export value of all French wine is due to Champagne Meunier 7,000 hectares 35 million bottles produced annually 600 million total worldwide sales 80% of wines exported 566 members 371 bottlers 12,000 jobs created 3,000 jobs in the agri-tourism sector 1 million tourists each year Sangiovese Canaiolo Strict quality controls regulate all stages of Champagne production, many of which were first established in The only authorized grape varietals are, Meunier, and, in addition to some other vine stocks. Other regulations to ensure top quality wines include harvest yield, minimum aging requirements, harvesting by hand and specific production methods and storage requirements. Only Chianti Classico wines are entitled to bear the historic Black Rooster symbol, known in Italian as a gallo nero. The Black Rooster is the historic symbol of the Chianti Military League and can be traced back to a legend about the creation of Chianti s political borders in the Middle Ages. If the Black Rooster seal has a red border around a black rooster, the wine is a young Chianti Classico that should be opened soon whereas a gold border represents the Chianti Classico Reserva that can be aged for many years. FOR MORE INFORMATION VISIT and follow on: FOR MORE INFORMATION VISIT and follow on:

7 JEREZ-XÉRÈS-SHERRY LONG ISLAND The Jerez wine region is located in the extreme south of the Iberian Peninsula in Spain s Andalucía area. Only wines produced in the Jerez region in accordance with specific, traditional processes can be called Sherry. Situated between the Guadalquivir and Guadelete Rivers, the appellation s terroir is known for its rolling hillsides made of chalky albariza soil and the proximity to the Atlantic Ocean and Sierra de Cádiz Mountains. The production, ageing and maturing of Sherry is subject to strict, geographical delimitations within the region. The wines are matured for long periods using traditional methods, including the dynamic solera system, resulting in an enormous variety of styles. 7,000 hectares 65 million kilos produced annually 55 million bottles shipped 70% of total sales are exports 2,000 growers 7 cooperatives 100 wineries 1,500 winery jobs 2,000 growers 10,000 indirect jobs 450,000 tourism visits to wineries each year The Long Island wine region is located on two peninsula forks in New York State, bordered by Atlantic Ocean to the south, Great Peconic Bay in the middle and Long Island Sound to the north. Known for its unique glacial soils and maritime climates, the environment is characterized by warm summer days and nights. The sandy loam soil allows for ideal control of vine growth and promotion of ripe grapes for harvest. 3,000 acres 500,000 cases produced $150 million in regional sales 60+ licensed producers 4,000 jobs created 1.3 million visitors annually Sauvignon Blanc Riesling Cabernet Franc Palomino Moscatel Pedro Ximénez Sherry is a fortified wine made from white grapes. Centuries old traditions and genuine winemaking techniques have resulted in an enormous variety of styles, from very pale, dry finos to deliciously sweet wines. A very versatile family of wines, Sherry is an incredibly food-friendly wine with many different cuisines, including Spanish, Asian, Mediterranean and spicy foods. The first Long Island vineyard was planted in 1973, making the region one of the youngest wines in the world. Long Island produces excellent food wines that pair exceptionally well with the abundance of locally produced seafood, produce, cheese, duck, organic poultry, organic lamb and beef. FOR MORE INFORMATION VISIT and follow on: FOR MORE INFORMATION VISIT and follow on:

8 NAPA VALLEY OREGON Located in Northern California, the Napa Valley is only 30 miles long and less than five miles wide at its widest point. Only grapes grown in the appellation, or any of its 16 sub-appellations, can be labeled Napa Valley wines. The region is defined by its dry Mediterranean climate, mountain ranges and proximity to the Pacific Ocean. It is known for producing a wide range of innovative, quality-driven wines. The region s varying topography includes flat valley floor; low, sloping alluvial fans; narrow, linear valleys; steep mountain slopes and ridges; and high plateaus. The area contains 33 soil series with more than 100 soil variations half of the soil orders that exist within the world can be found in the Napa Valley. Oregon is a leading wine producing state in the United States with 17 approved wine regions growing 72 varieties of grapes. Home to a diverse geo-climate, the state includes rolling hills, granite-crusted ridges, basalt bluffs and sandy soils. The northerly latitude means that grapes have extra growing season sunlight for longer periods, even ripening as well as crisp, cool nights to allow grapes to retain their freshening acidity. Each of the appellations reflects the diverse range of microclimates and terrains found in the state. 45,000 acres 16 sub-appellations 8.5 million cases produced (2011) $5.5 billion in retail value (2011) Less than 10% of wines exported, generating $84.1 million (2011) 700 grape growers 430 wineries 815 brands 46,000 jobs in Napa County (2012) 303,000 jobs in the United States (2012) 3.3 million visitors (2014) $1.6 billion in direct visitor spending inside Napa County (2014) $5.2 billion in public revenues generated across the United States (2011) Sauvignon Blanc 23,955 acres 18 viticulture area 2.6 million cases produced 605 wineries 951 vineyards 17,099+ jobs created $3.35 billion in economic activity $207.5 million in wine-related tourism Pinot noir Pinot gris Riesling Syrah The Napa Valley Ag Preserve, established in 1968, was the first of its kind in the United States to set land aside specifically for agriculture and today protects roughly 38,000 acres (15,400 hectares) of valley floor land. According to the Napa Valley Register, although they have now disappeared as a viable cash crop in the area, prunes were once king of the Napa Valley's thriving fruit industry. FOR MORE INFORMATION VISIT and follow on: A leader in environmental stewardship, nearly 50% of Oregon s planted vineyard acres are certified as sustainably farmed. Many wineries are also taking the next step to certify sustainable practices in their winemaking processes. Driven by their desire to create a wine that reflects a sense of place, Oregon s winemakers understand that their grapes must be grown naturally to capture the true essence of the state in a glass of wine. FOR MORE INFORMATION VISIT and follow on:

9 PASO ROBLES PORTO The Paso Robles wine region is centrally located along California s Central Coast, approximately 30 miles from the Pacific Ocean. The region roughly forms a rectangle that is 35 miles from east to west and 25 miles north to south. It lies on the eastern side of the Santa Lucia Mountain Range and is characterized by rolling hills east of the Salinas River and steeper hillsides, cut by small canyons, west of the Salinas River. Soil diversity is the norm and a vineyard may commonly contain several different soil types. The Porto wine region covers over 250,000 hectares in Northeast Portugal within the Douro River basin. Only fortified wines from grapes grown and produced in the demarcated region can be called Port. The fortified wine is produced under specific, traditional methods of fermentation, adding grape brandy, ageing and storage. Situated along the Douro River and its tributaries, Porto s soil is schistose with some granite around the edges. The region is protected from humid Atlantic winds by the Marão and Montemuro mountain barriers, resulting in cold winters and hot, dry summers. 13,812 hectares 11 viticulture areas 3.24 million cases produced 270 Type 2 winery bonds 8,100+ jobs created $1.5 billion in economic impact (2007) $113 million generated from tourism Syrah Zinfandel 44,005 hectares of growing production area 3 sub-regions 8.7 million cases produced (2013) 7.5 million cases exported (2013) million in total sales (2013) 25,668 growers 39,000 farmers Bastardo Mourisco Tinto Touriga Francesca Tinta Amarela Tinta Barroca Tinta Cao Tinta Roriz Touriga Nacional Donzelinhio Branco Gouveio Malvasia Fina Rabigato Viosinho The Paso Robles wine region benefits from the largest swing between high daytime and low nighttime temperatures of any region in California as a result of the cool marine air that flows east through the Templeton Gap and north along the Salinas River Valley from the Monterey Bay. The region s summer is characterized by warm, clear days, generally unencumbered by clouds, fog or severe winds. This diurnal fluctuation is considered a key by winemakers and wine grape growers to attain the intense varietal character displayed in wine grapes from the area. FOR MORE INFORMATION VISIT and follow on: Porto is the third oldest protected wine region in the world. The Companhia Gerald a Agricultura das Vinhas do Alto Douro (also known as the Douro Wine Company) was founded in 1756 by the Marquis of Pombal to guarantee Port wine s high quality, combat fraud, and stabilize prices. The wine region s borders were delimited by 335 stone markers, and the next year a comprehensive classification system was established. FOR MORE INFORMATION VISIT and follow on:

10 RIOJA SANTA BARBARA COUNTY Rioja is a wine region identified as Denominación de Origen Calificada (D.O.Ca.) Qualified Designation of Origin spread within part of the territory of La Rioja, Basque Country and Navarra, in Spain. It is a small region situated in the north along the River Ebro. Meeting at the confluence of Atlantic and Mediterranean climates, the region s vineyards experience ideal growing conditions with mild temperatures and plentiful rainfall. The balanced structure of Rioja s various soil types chalky-clay, ferrous-clay and alluvial and range of microclimates give each wine its own unique characteristics. Santa Barbara County is located in the southern portion of the Central Coast in the U.S. state of California. The wine region is defined by the coastal Santa Ynez and San Rafael Mountains east-west orientation with direct access to fog and ocean breezes from the Pacific Ocean. The cool temperatures give the grapes an unusually long hang time, allowing the fruit to develop distinctive acids, flavors and tannins. The five official AVAs within Santa Barbara County and several other micro-regions reflect the diverse microclimates of the region. 64,573 hectares 3 subzones (Rioja Alta, Rioja Baja and Rioja Alavesa) 290 million liters produced annually 384 million yearly sold (38% exported) 16,413 vinegrowers (6.823 Coops. Associated / Independent vinegrowers) 600 bottling wineries 122 winegrowers 28 cooperatives 47 wine keepers 403 ageing wineries Tempranillo Garnacha Mazuelo Graciano Maturana Tinta Viura Malvasía Garnacha Blanca Tempranillo Blanco Maturana Blanca Verdejo Turruntès Sauvignon Blanc 21,052 acres 5 viticulture areas $155.2 million harvest value (2014) 200 wineries 5,000+ jobs created $789.6 million contributed to the U.S. economy (2011) Syrah Sauvignon Blanc The Control Board de D.O.Ca. Rioja has created a system of inimitable back labels guaranteeing consumers the authenticity of a Rioja wine. The Rioja Trustseal is manufactured with diffractive optical technology, similar to that used on European banknotes, to prevent forgeries. The seal depicts the Rioja name and logo, allowing consumers to identify the label as genuine. Rioja first started using a seal of guarantee of origin in FOR MORE INFORMATION VISIT and follow on: Santa Barbara County s winemaking history began over two centuries ago during the Mission Era in the late 18th century. Winemaking developed and vineyards grew slowly throughout the 19th and 20th centuries before reaching explosive growth in the 1990s with over 10,000 acres of premium wine grapes. FOR MORE INFORMATION VISIT and follow on:

11 SONOMA COUNTY TOKAJ Located one hour north of San Francisco, Sonoma County s 1,604 miles are situated alongside the Pacific Ocean. Moderated by the Russian River and Pacific Ocean, Sonoma County s terroir is also defined by the low Sonoma Mountains. Grapes thrive on the cool temperatures, coastal fog and limited rains. This vast diversity of terroirs within the appellation enables more than 60 grape varietals to be grown. Considered the oldest wine appellation in the world, the Tokaj wine region lies near the Tisza and Bodrog Rivers in northeastern Hungary and southeastern Slovakia. Centered on the town of Tokaj in the Hungarian foothills, the appellation is famous for its sweet, botrytized wines made from noble rot. The clay, or loess soil, and sunny microclimate are conducive to the proliferation of Botrytis Cinerea (noble rot), a fungus that produces fine and concentrated, sweet wines from the shriveled grapes. The wines are aged in the vast network of cellars carved out of solid rock below the region to produce unparalleled and intricate wines. 60,000 acres s 16 viticulture areas 24.6 cases produced 17+ million shipped (2012) $2.55 million in revenues (2012) 1,800 grape growers 460 wineries open to the public 612 bonded wineries 54,297 jobs created (2012) $13.4 billion in economic impact on Sonoma County (2012) Zinfandel Sauvignon Blanc Syrah 5,967 hectares 27 villages 10,028,000 liters produced annually 14,575 registered producers 588 wineries Furmint Hárslevelű Sárga Muskotály (Yellow Muscat) Zéta Kövérszõlõ Kabar All wines produced in one of the appellation s 16 AVAs must use Sonoma County on the label, under conjunctive labeling law, which has been in full effect since January 1, Thus, all wines show both region and sub-region on the bottle label in order to increase recognition of the Sonoma County name and ensure consumers understand where the AVAs are located. FOR MORE INFORMATION VISIT and follow on: Declared a UNESCO World Heritage Site in 2002, the Tokaj wine region is widely considered the first appellation in the world. The area was officially delimited by royal decree in 1737, thereby introducing a system of strict appellation control for all Tokaji wines. FOR MORE INFORMATION VISIT

12 VICTORIA WALLA WALLA VALLEY The Victoria wine region is located in the Australian southeast state of Victoria. Home to more than 20 wine appellations, the region hosts a multitude of different climates and terroirs. Ranging from temperate to cool climates, flat fields to mountainous terrain, Victoria possesses a full array of diversity in winegrowing conditions. First designated as an American Viticulture Area in 1984, the Walla Walla Valley straddles the state border: two-thirds in Washington and one-third in Oregon. Elevations soar from 400 to 2,000 feet above sea level, and the region sees minimum rainfall. The Walla Walla Valley soil is known for its four major soils types: cobblestone river gravels, loess, deep silts, and thin silt sprinkled over weathered basalt. Together, these different components form the unique Walla Walla Valley terroir. 25,000+ hectares s 21 appellations 23 million cases produced (2013) 10% of Australia s wine exports (2013) 78,000 tones of wine exported (2013) 800 wineries 3,000 vineyard 600 cellar doors 11,700+ jobs created $3.5 billion AUD total economic impact to Australia 1.5 million visitors annually $1 billion AUD generated through tourism Shiraz Marsanne Riesling Pinot Gris Viognier 2,000+ acres 800, ,000 cases produced 50 growers 120+ active wineries 175+ winery licenses 2,650 jobs directly and indirectly (2012) $502 million annually in total economic impact $46 million in public revenues Syrah Cabernet Franc Sangiovese Viognier Wine has been produced in Victoria since the 19th century. At its high point in the 1890s, the region produced more than half of all wine produced in Australia. However, the phylloxera epidemic soon followed and took a hard toll on the Victoria wine industry, which did not fully recover until the 1950s. Today, winemaking is spread out across the state and features premier wine regions such as Heathcote, Rutherglen and the Yarra Valley. FOR MORE INFORMATION VISIT and follow on: The Walla Walla Valley has been producing grapes for more than 150 years. French-Canadian fur traders with the Hudson Bay Company were the first settlers to grow wine grapes, making wine as early as the 1830s. Subsequent settlers in Walla Walla also began planting grapes and producing wine. Though the wine region slowed to a stop in the early 20th century due to a devastating frost and the effects of Prohibition, the wine industry was reborn in the 1970s with the establishment of vineyards who have grown to give Walla Walla Valley worldwide recognition for producing quality wines. FOR MORE INFORMATION VISIT and follow on:

13 WASHINGTON STATE WESTERN AUSTRALIA The Washington State wine region encompasses the entire state and is the second largest premium wine producer in the United States. Bisected by the Cascade Mountain Range from north to south, areas west of the Cascade crest have a maritime climate, whereas areas to the east have a semi-arid or arid continental climate. Over 99% of vineyard plantings are in eastern Washington where warm, dry temperatures allow a wide variety of grapes to ripen. Vineyard soils are largely defined by their relationship to the Missoula Floods. Warm, dry weather and the use of irrigation lead to minimal vintage variation and consistently high-quality wines. Western Australia is the country s largest state, occupying just under one-third of Australia s total landmass (an area of 965,000 square miles). There are nine wine regions in Western Australia, concentrated in the southwest of the state, which produce nearly one quarter of Australia s fine wines. Warm to hot temperatures with cooling bay winds from the west allow the vines to cool in the evening for even ripening. The range of soil types includes limestone and limestone-based sands. >50,000 acres s 13 viticulture areas 14.8 million cases produced (2013) 870+ wineries 350+ wine grape growers 25,900 jobs created $193 million spent by more than 800,000 tourists each year $4.8 billion contributed annually to the state s economy $14.9 billion contributed annually to the national economy Syrah Cabernet Franc Riesling Sauvignon Blanc Gewurztraminer Semillon Pinot Gris Viognier 13,225 hectares 9 appellations 45 million liters produced 500 grape growers 400 wine producers 300+ wineries $684 million AUD in wine value (2010) Riesling Shiraz Malbec Chenin Blanc Verdelho Eastern Washington is one of the northernmost wine regions in the world and is dry enough to be categorized as a continental semi-desert. Due to its arid climate, Eastern Washington is remarkably fungus free; as a result, very few chemical based anti-fungicides are required, leading to sustainable vineyard practices that leave vibrant, healthy, lively soils and water sources. FOR MORE INFORMATION VISIT and follow on: Vines were first planted in 1829, less than 20 kilometers east of Perth in the Swan District. Today, Western Australian wine regions are popular tourism destinations because of the great synergy with West Australian lifestyle and premium food and wine. Western Australia is responsible for producing less than 5% of the total wine crush in Australia but accounts for approximately 20% of the ultra premium segment of the market. Wine is the largest value-adding horticulture industry in Western Australia. FOR MORE INFORMATION VISIT and follow on:

14 WILLAMETTE VALLEY From Portland to just south of Eugene, the Willamette Valley appellation stretches more than 100 miles long and 60 miles wide at its widest point. Bordered by the Coast Range Mountains to the west and the Cascade Range to the east, the valley is approximately 50 miles from the Pacific Ocean. The soils of the six sub-appellations range from marine sedimentary to basalt to windblown loess. The mild climate provided by the maritime winds gives the region a long, moderate growing season. 17,237 acres s 6 sub-appellations 2.6 million cases produced (2014) 647 vineyards 440 wineries Pinot Gris Riesling The Willamette Valley s cool climate allows grapes to thrive on a variety of climatic and site differences on the lower hillsides within the appellation. In 2002, vineyards and wineries successfully petitioned to designate six sub-appellations within the AVA: Chehalem Mountains, Dundee Hills, Eola-Amity Hills, McMinnville, Ribbon Ridge and Yamhill-Carlton. FOR MORE INFORMATION VISIT and follow on:

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