Digital Media Kit. FXExpress Publications, Inc. 310 Floral Vale Blvd., Yardley, PA tel fax globaltravelerusa.
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1 Argentina s signature white will have all your senses dancing. n an attempt to describe Torrontés, Argentina s signature white wine, some have compared it to Pinot Grigio, Viognier, even Riesling. But none come close. Made from the grape of the same name, Torrontés is like no other. It begins with an aroma that conjures up a bouquet of flowers (the honeyed, perfumed Muscat of Alexandria is one of its ancestors), hinting that a sweet wine will follow. But no, Torrontés goes toward dry and fruity with a tangy and spicy edge. It is the perfect aperitif and equally right with shellfish, Niçoise salad, chicken, other whitemeat dishes, lightly flavored cheese and many Asian foods. As Americans discover this intriguing wine, they will also discover that, with a myriad of choices, even the most attractive Torrontés usually costs under $20. And what are the most attractive Torrontés? Among two dozen that I ve recently tasted, these are my favorites. Xavier Flouret Flaca 2008 ($18) is one of the most elegant Torrontés, with a delicate floral nose that hints of apricot and peach; a dry, Powered by round, well-structured body; a fruit-filled taste and vibrant acidity; and a long, delicious finish. Its Muscat ancestor comes to the fore in Lo Tengo 2009 s ($11.50) vivid, flowery aroma. It goes on to be a clearly focused, intensely flavored, bright and satisfying wine. There is a suggestion of sweet mint and an evocation of orange and peach in Finca La Linda 2009 s ($11) aroma, followed by a relatively full body and excellent balance. Altogether a pleasing, inviting wine. Finca El Origen Reserva 2009 ($12) is clean, crisp and refreshing, offering a typical Torrontés floral flavor with pear and peach overtones and a gentle reminder of citrus fruits in the mouth. A particularly harmonious wine. The delightful Pascual Toso 2009 ($15) combines keen fruit flavors, herbal notes and a fresh lemony acidity with a trace of honey and floral tones. Following its aroma of fresh flowers and ripe fruit, Colomé 2009 ($15) is a graceful wine with citric notes reminiscent of grapefruit. The pale-shaded Dominio del Plata s Crios 2009 ($13.50) has a lilac-scented aroma with peach overtones followed by a dry, tangy taste. Globility fine vines Torrontés Tango I Digital Media Kit Including Research Study on Online Readers of globaltravelerusa.com FXExpress Publications, Inc. 310 Floral Vale Blvd., Yardley, PA tel fax globaltravelerusa.com
2 METHODOLOGY In November 2012, Global Traveler engaged GfK MRI to conduct an online study of its readers in anticipation of GT s website relaunch in December The purpose of the study was to provide Global Traveler with a profile of these respondents, including information on extensive foreign and domestic travel, as well as preferences for accommodations, reward programs and demographic characteristics. Readers were recruited to the web-based survey via online ads that ran in Global Traveler s weekly e-newsletter, on social media and on Global Traveler s website. The study closed in March PLUS TRAVEL WITH APP-TITUDE globaltravelerusa.com $ $3.50 September 2015 May 2011 Globility PLUS THE SOURCE FOR LUxURY BUSINESS TRAVELERS KICK BACK AND ENJOY ABU DHABI BERMUDA'S PINK-SAND A HALF-CENTURY OF BEACHES AND BALMY BUILDING BREEZES p. 72CASTLES IN THE SAND WHO WINS, WHO LOSES ASHANGZHOU LOYALTY PLANS ADOPT A IMMORTALIZED BY PAY-TO-PLAY STRATEGY? p $3.50 SEOuL THE SOURCE FOR LUxURY BUSINESS TRAVELERS A KALEIDOSCOPE OF FAMILY-FRIENDLY FUN p. 64 ABU DHABI A HALF-CENTURY OF BUILDING CASTLES IN THE SAND PAINTERS AND TEL AVIV I n an attempt to describe Torrontés, Argentina s signature white wine, some have compared it to Pinot Grigio, Viognier, even Riesling. But none come close. Made from the grape of the same name, Torrontés is like no other. It begins with an aroma that conjures up a bouquet of flowers (the honeyed, perfumed Muscat of Alexandria is one of its ancestors), hinting that a sweet wine will follow. But no, Torrontés goes toward dry and fruity with a tangy and spicy edge. It is the perfect aperitif and equally right with shellfish, Niçoise salad, chicken, other whitemeat dishes, lightly flavored cheese and many Asian foods. As Americans discover this intriguing wine, they will also discover that, with a myriad of choices, even the most attractive Torrontés usually costs under $20. And what are the most attractive Torrontés? Among two dozen that I ve recently tasted, these are my favorites. Xavier Flouret Flaca 2008 ($18) is one of the most elegant Torrontés, with a delicate floral nose that hints of apricot and peach; a dry, Powered by round, well-structured body; a fruit-filled taste and vibrant acidity; and a long, delicious finish. Its Muscat ancestor comes to the fore in Lo Tengo 2009 s ($11.50) vivid, flowery aroma. It goes on to be a clearly focused, intensely flavored, bright and satisfying wine. There is a suggestion of sweet mint and an evocation of orange and peach in Finca La Linda 2009 s ($11) aroma, followed by a relatively full body and excellent balance. Altogether a pleasing, inviting wine. Finca El Origen Reserva 2009 ($12) is clean, crisp and refreshing, offering a typical Torrontés floral flavor with pear and peach overtones and a gentle reminder of citrus fruits in the mouth. A particularly harmonious wine. The delightful Pascual Toso 2009 ($15) combines keen fruit flavors, herbal notes and a fresh lemony acidity with a trace of honey and floral tones. Following its aroma of fresh flowers and ripe fruit, Colomé 2009 ($15) is a graceful wine with citric notes reminiscent of grapefruit. The pale-shaded Dominio del Plata s Crios 2009 ($13.50) has a lilac-scented aroma with peach overtones followed by a dry, tangy taste. HANGZHOU FAMILY BUSINESS MEETS ROMANCE IN THE WHITE CITY Argentina s signature white will have all your senses dancing. IMMORTALIZED BY PAINTERS AND POETS ALIKE fine vines TEL AVIV Torrontés Tango FAMILY BUSINESS MEETS ROMANCE IN THE WHITE CITY Argentina s signature white will have all your senses dancing. I ICELAND ADVENTURE AWAITS IN THE LAND OF FIRE AND ICE May 2011 Global Traveler 35 May 2011 Globility POETS PARTY TILALIKE THE SUN COMES UP IN BERLIN p. 60 fine vines Torrontés Tango TRAVEL WITH APP-TITUDE n an attempt to describe Torrontés, Argentina s signature white wine, some have compared it to Pinot Grigio, Viognier, even Riesling. But none come close. Made from the grape of the same name, Torrontés is like no other. It begins with an aroma that conjures up a bouquet of flowers (the honeyed, perfumed Muscat of Alexandria is one of its ancestors), hinting that a sweet wine will follow. But no, Torrontés goes toward dry and fruity with a tangy and spicy edge. It is the perfect aperitif and equally right with shellfish, Niçoise salad, chicken, other whitemeat dishes, lightly flavored cheese and many Asian foods. As Americans discover this intriguing wine, they will also discover that, with a myriad of choices, even the most attractive Torrontés usually costs under $20. And what are the most attractive Torrontés? Among two dozen that I ve recently tasted, these are my favorites. Xavier Flouret Flaca 2008 ($18) is one of the most elegant Torrontés, with a delicate floral nose that hints of apricot and peach; a dry, Powered by round, well-structured body; a fruit-filled taste and vibrant acidity; and a long, delicious finish. Its Muscat ancestor comes to the fore in Lo Tengo 2009 s ($11.50) vivid, flowery aroma. It goes on to be a clearly focused, intensely flavored, bright and satisfying wine. There is a suggestion of sweet mint and an evocation of orange and peach in Finca La Linda 2009 s ($11) aroma, followed by a relatively full body and excellent balance. Altogether a pleasing, inviting wine. Finca El Origen Reserva 2009 ($12) is clean, crisp and refreshing, offering a typical Torrontés floral flavor with pear and peach overtones and a gentle reminder of citrus fruits in the mouth. A particularly harmonious wine. The delightful Pascual Toso 2009 ($15) combines keen fruit flavors, herbal notes and a fresh lemony acidity with a trace of honey and floral tones. Following its aroma of fresh flowers and ripe fruit, Colomé 2009 ($15) is a graceful wine with citric notes reminiscent of grapefruit. The pale-shaded Dominio del Plata s Crios 2009 ($13.50) has a lilac-scented aroma with peach overtones followed by a dry, tangy taste. ICELAND ADVENTURE AWAITS IN THE LAND OF FIRE AND ICE May 2011 Global Traveler 35 KEY FINDINGS The new GT app is The new GT app is now available now available Global Traveler enjoys an engaged readership through its website and digital edition. Half of those readers (50%) either visit the website a few times per week or a few times per month. The online readers have a high propensity to take action after visiting the Global Traveler website (81%). More than half of the online readers visited the website to do research on a travel destination (52%). When selecting airlines, hotels and/or car rentals, 84% of the readers indicate they are the ones making the selection; only in limited cases will others spouse or With significant (6%), travel department (3%) or travel agent (2%) make the choice. the newother GT app, youcompany will be able to read Global Traveler The readers of Global Traveler are always poisedtakes for foreign travel, and iphone nearly or allipad. (94%) own a valid passport. Nearly all (86%) have anywhere your business you, right on your taken a trip outside the United States (or to Alaska and Hawai i) in the last three years, averaging 12 trips in this time period. While foreign new GT app,ships you will be able read vehicles Global Traveler travel almost always involved air travel, readers also took advantage of railroads/train With travelthe (12%), cruise (16%) andtorental anywhere business takesinternational you, right onflights your iphone (12%) over the last three years. In the last 12 months, Global Traveler readers took an averageyour of six round-trip and 10or ipad. round-trip domestic flights. Available for download Global Traveler readers took advantage of a wide array of hotels over theapp laststore 12 months 90% stayed in a hotel in this time period. at the Eighty-five percent of the nights were for personal/vacation reasons, while 69% were for business reasons. Available Average household income was $176,800 in Nearly four-fifths (79%) are employed (primarily in management positions) and for download at the App Store work for companies with an average of 415 employees. 2 Global Traveler Digital Media Kit globaltravelerusa.com trazeetravel.com
3 About Global Traveler s Online Audience Household income: 100K % 250K % Mean $176,800 Age: % % % % Mean Title/position: Owner/Partner % President % C-Suite (CEO, CMO, COO) % Member of the Board % Vice President % General Manager % Manager % Other % Company size (employees): Fewer than % Fewer than % Fewer than % % % 1, % Mean Geography: Northeast % Midwest % South % West % Outside United States % TRAVEL ARRANGEMENTS Who chooses hotel/airline and/or car rental companies? Self % Spouse % Company travel department % Travel agent % Assistant % Other % Sources used to research travel: Travel agent % Travel guidebook % Travel magazine % Newspaper % TV % Radio % Friend/family recommendation % Travel websites: Expedia.com % Hotels.com % Hotwire.com % Kayak.com % Orbitz.com % Priceline.com % Travelocity.com % TripAdvisor.com % Other websites % Purpose of travel: domestic Foreign Vacation 42% 43% Business 40% 19% Part business/part vacation 12% 9% Honeymoon 1% 3% 3 Global Traveler Digital Media Kit globaltravelerusa.com trazeetravel.com
4 TRAVEL OVERVIEW Passport ownership: GT readers % U.S. adults % Means of travel: Plane % Cruise ship % Rental vehicle % Railroad/train % Charter/private plane % Private jet % Countries visited in the last three years (outside 48 contiguous states): Canada % Alaska % Mexico % Hawai i % Caribbean (net) 20% Bahamas % Barbados % Bermuda % British Virgin Islands % Cayman Islands % Jamaica % Puerto Rico % St. Vincent and the Grenadines % U.S. Virgin Islands % Other Caribbean % South America (net) 31% Argentina % Brazil % Chile % Colombia % Ecuador % Peru % Venezuela % Other % Europe (net) 78% Austria % Belgium % Czech Republic % Denmark % England % Finland % France % Germany % Greece % Hungary % Iceland % Ireland % Italy % Luxembourg % The Netherlands % Norway % Poland % Portugal % Scotland % Spain % Sweden % Switzerland % Other % Russia/Baltics/CIS (net) 14% Baltic States % CIS % Russia % Ukraine % Other Eastern Europe % Middle East (net) 26% Egypt % Israel % Jordan % Kuwait % Qatar % Saudi Arabia % Turkey % United Arab Emirates % Other Middle East % Asia (net) 49% China % Hong Kong % India % Japan % Macau % Malaysia % Philippines % Singapore % South Korea % Taiwan % Thailand % Vietnam % Other % Australia/New Zealand/ South Pacific (net) 23% Australia/New Zealand % Fiji % Tahiti % Other % Africa (net) 17% Central Africa % East Africa % North Africa % South Africa % West Africa % 4 Global Traveler Digital Media Kit globaltravelerusa.com trazeetravel.com
5 FLIGHTS Round-trip domestic flights in the last 12 months: % % % % % % % % 9-plus... 27% Mean Domestic airlines flown in the last 12 months: Alaska Airlines... 15% American Airlines... 73% Delta Air Lines... 46% Frontier... 4% JetBlue... 15% Southwest... 27% United Airlines... 66% US Airways % Virgin America... 9% Other... 6% Round-trip international flights in the last 12 months: % % % % % % % % Mean... 6 International airlines flown in the last three years: Aer Lingus... 4% Aeroflot... 3% Aerolineas Argentinas... 2% Aeromexico... 8% airberlin.... 6% Air Canada... 15% Air China... 9% Air France... 22% Air India... 4% Air New Zealand... 6% Air Tahiti Nui... 4% Alaska Airlines... 15% Alitalia... 7% All Nippon Airways... 12% American Airlines... 41% Asiana Airlines... 11% Austrian Airlines.... 8% Avianca/TACA... 2% British Airways... 30% Brussels Airlines...4% Cathay Pacific... 16% China Airlines Taiwan...3% China Eastern Airlines... 5% China Southern Airlines... 3% Delta Air Lines... 47% Egyptair... 3% EL AL Israel Airlines.... 4% Emirates... 8% Ethiopian Airlines.... 4% Etihad Airways.... 2% EVA Air.... 3% Finnair... 2% Fly Dubai... 2% Fiji Airways... 1% Hainan Airlines.... 2% Hawaiian Airlines... 15% Iberia... 6% Icelandair... 5% Japan Airlines... 8% Jet Airways... 3% KLM % Korean Air... 9% LATAM.... 8% LOT Polish Airlines... 5% Lufthansa... 47% Malaysia Airlines... 6% Norwegian... 1% OpenSkies... 1% Philippine Airlines... 3% Qantas Airways... 8% Qatar Airways... 5% Royal Air Maroc... 3% Royal Jordanian... 3% SAS... 8% Saudi Arabian... 1% Singapore Airlines... 23% South African Airways... 11% Swiss International Air Lines... 12% TAM.... 5% TAP Portugal... 5% Thai Airways International... 13% Turkish Airlines... 14% United Airlines... 62% US Airways % Virgin Atlantic... 9% Virgin Australia... 3% Other... 15% Frequent-flyer program membership: Yes... 87% No... 13% Frequent-flyer programs: standard Elite member Member Alaska Mileage Plan 18% 2% American AAdvantage 60% 11% Delta SkyMiles 60% 16% Frontier EarlyReturns 8% 1% JetBlue TrueBlue 26% 1% Southwest Rapid Rewards 40% 2% United MileagePlus 45% 31% US Airways Dividend Miles 39% 5% Other 38% 9% Airline alliances: Star Alliance % SkyTeam... 76% oneworld % Class flown on an international trip: First class... 12% Business class... 36% Premium economy... 15% 5 Global Traveler Digital Media Kit globaltravelerusa.com trazeetravel.com
6 HOTELS Hotels stayed at in the last year ANA Hotels International % Armani Hotels and Resorts % Best Western % Carlson Hotels % Fairmont Hotels and Resorts % Four Seasons Hotels and Resorts % Hilton Hotels & Resorts (net) 41% Conrad Hotels & Resorts % DoubleTree % Embassy Suites % Hampton % Hilton % Hilton Garden Inns % Homewood Suites % Waldorf Astoria % Hyatt Hotels & Resorts (net) 20% Andaz % Grand Hyatt % Hyatt Place % Hyatt Regency % Park Hyatt % Summerfield Suites % InterContinental Hotels & Resorts (net) 22% Candlewood Suites % Crowne Plaza % Holiday Inn % Holiday Inn Express % Hotel Indigo % InterContinental Hotels & Resorts... 9% Staybridge Suites % Jumeirah International % Kempinski Hotels % Kimpton Hotels % Langham Hotels & Resorts % Leading Hotels of the World % Loews Hotels & Resorts % Mandarin Oriental % Marriott Hotels and Resorts (net) 33% Courtyard % Fairfield Inns & Suites % JW Marriott % Marriott Hotels and Resorts % Renaissance Hotels % The Ritz-Carlton % SpringHill Suites % TownePlace Suites % Meliá Hotels and Resorts % Millennium Hotels and Resorts % Novotel Hotels % Oberoi Hotels & Resorts % Omni Hotels & Resorts % Pan Pacific Hotels and Resorts % The Peninsula Hotels % Radisson Hotels (net) 6% Radisson % Radisson Edwardian % Radisson SAS % Ramada Inn % Rosewood Hotels & Resorts % Shangri-La Hotels and Resorts % Sofitel Luxury Hotels % Sonesta Collection % Starwood Hotels and Resorts (net) 23% Aloft % Element Hotels % Four Points % The Luxury Collection % Le Méridien % St. Regis % Sheraton Hotels And Resorts % W Hotels %. Westin % Swissôtel Hotels & Resorts % Taj Hotels, Resorts and Palaces % Wyndham Hotels and Resorts % Other Hotels % Enrolled in hotel rewards program Yes % No % Hotel rewards program membership Accor Compliments % Club Carlson % Hilton HHonors % Hyatt Gold Passport % IHG Rewards Club % Leading Hotels of the World Leaders Club.. 8% Loews YouFirst Rewards % Marriott Rewards % Shangri-La Golden Circle % Starwood Preferred Guest % Wyndham ByRequest % Other % 6 Global Traveler Digital Media Kit globaltravelerusa.com trazeetravel.com
7 7 Global Traveler Digital Media Kit globaltravelerusa.com trazeetravel.com
8 8 Global Traveler Digital Media Kit globaltravelerusa.com trazeetravel.com
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