page 3 campofalco is born: the first canevel organic prosecco page 4 the wine excellence award 2018 goes to masi

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1 page 3 campofalco is born: the first canevel organic prosecco page 4 the wine excellence award 2018 goes to masi page 5 winners of the industria felix award for business excellence in veneto news may /2018 follow us on wine experience follow us on A 30-YEAR AMARONE SAMPLING The celebration by Masi Technical Group, requested by Veronafiere at the 5 2nd edition of Vinitaly in honour of its Technical Seminar s 30 th anniversary, was marked by great style. Over time, the Seminar has made its contribution to making Amarone emblematic of Italian products famous the world over. An unforgettable vertical Amarone tasting has been held in the Argento room of the Palaexpo at the Veronese exhibition in the presence of the Italian and foreign press and a selected audience of experts. A 30-year sampling that represented a means of appreciating its many facets and reconstructing the technical, scientific and stylistic evolution of the great Veronese red and its rise to success in logical succession. Taking centre stage at the vertical tasting were two of Masi s most emblematic Amaroni, the Vaio Armaron di Serego Alighieri from the historic estates of the descendants of the celebrated poet Dante in Valpolicella since 1353 and Mazzano crus, the latter produced from the vineyard of the same name with a calling for wine-growing and qualities which have been known since the 12 th century, also in the Valpolicella Classica area, repeatedly defined as the prototype of Amarone. In chronological order through 3 decades of history, from the 1988 vintage to 2007, 8 examples of Amarone were tasted and presented by speakers from the Masi Technical Group, thus highlighting the multidisciplinary expertise of this team at the same time. Sandro Boscaini, President of Masi, known to most also as Mister Amarone, highlighted the historic and traditional aspects of Amarone as the man who experienced this wine personally from its début on the international market. Lanfranco Paronetto, the Technical Coordinator, explained the technical and scientific aspects in greater depth, speaking about the biology of Amarone, yeasts and noble rot in particular. Andrea Dal Cin, the Technical Director, stressed the particular aspects of processing the masinews may 2018 page 1/5

2 A 30-YEAR AMARONE SAMPLING dried grapes from vineyard to vinification. Finally, Raffaele Boscaini, Group Coordinator, illustrated what Amarone means today for consumers all over the world and the major role that it has established in representing Italian products. Raffaele Boscaini ended with this statement: The thirtyyear association of Masi with Veronafiere means that we can now go back over the history, traditions and technical transformations of a Veronese wine that has succeeded in standing out through its unique qualities in the international wine-growing scene. A scientific approach and then knowledge of the phenomena involved constitute the foundations on which to build the Amarone of tomorrow. We hope to be able to meet, perhaps even in advance, the expectations of wine lovers all over the world. The Masi Seminar represents one of Vinitaly s major assets in terms of technical and scientific research applied to the vineyard and wine-making, benefiting the entire sector and enriching and raising the cultural offering of the exhibition. stressed Giovanni Mantovani, CEO of Veronafiere. Wines tasted: 1. Vaio Armaron Serego Alighieri Mazzano Cantina Privata Boscaini Vaio Armaron Serego Alighieri Mazzano Cantina Privata Boscaini Vaio Armaron Serego Alighieri Mazzano Cantina Privata Boscaini Vaio Armaron Serego Alighieri Mazzano Cantina Privata Boscaini 2007 Tasting led by Ian D Agata, Scientific Director at Vinitaly International Academy. masinews may 2018 page 2/5

3 campofalco is born: the first canevel organic prosecco The Masi Group has unveiled its latest new product at Vinitaly: the organic Prosecco by Canevel, Campofalco Valdobbiadene Superiore DOCG Brut, born from the synergy with Canevel Spumanti, a company based in Valdobbiadene specializing in the production of premium Prosecco, of which Masi Agricola acquired 60% at the end of Campofalco (90% Glera, 10% Verdiso) produced from the grapes of the entirely organic Monfalcon single vineyard is the first tangible outcome since the aggregation of the two Veneto cellars. Federico Girotto, Chief Executive Officer of Masi Agricola and Canevel Spumanti, commented: Campofalco is an emblematic result of the process that led to the aggregation of the two companies. It illustrates the verticality of the supply chain starting from the vineyard which enables greater quality control as well as our sustainable nature and premium positioning. These are all characteristics Caneval had before joining the Masi Group, and its presence in a more structured business such as our own has emphasised and multiplied its energy and resources for ever-increasing product quality. Campofalco further enriches the Masi Green project, which embraces the environmental initiatives throughout the production chain for sustainable and high-quality production. Masi s core values have always been tradition and innovation, respect for the land and its local surroundings, and in recent years this commitment has given life to a variety of organic products and ambitious winegrowing projects, entirely eco-sustainable, developed in Tuscany and Argentina masinews may 2018 page 3/5

4 the wine excellence award 2018 goes to masi Masi has received the Wine Excellence Award 2018 promoted by American Chamber of Commerce in Italy, an association which since 1915 has developed and promoted the economic, cultural and political relations between the USA and Italy. The award, established in collaboration with Veronafiere, goes to the wineries and personalities that have made the greatest contribution to the development of the Italian wine-growing sector towards the United States. Sandro Boscaini, President of Masi Agricola, was handed the prize by the Managing Director of AmCham, Simone Crolla, in the presence of the Mayor of Verona, Federico Sboarina, and CEO of Veronafiere, Giovanni Mantovani. We dedicate this award now in its seventh edition to Masi and Sandro Boscaini for their contribution to building up the reputation and success of the Italian wine industry, an inimitable product, not only by developing their company but also by promoting the excellence of wine and Amarone in America and in the world. stated Simone Crolla. I am honoured by this accolade, which I share with my brothers, Bruno and Mario, with Federico Girotto, CEO and those who work with Masi. Our teamwork results in this award, for having perfectly taken on the concept of working and aspiring to excellence, aiming to become ambassadors of the culture and traditions of the Triveneto, producing fine, high-quality wines commented Sandro Boscaini. I wish to say thank you on behalf of Masi for this award from the heart of America, because AmCham is a fundamental body for establishing relationships and maintaining the firm friendship between the bel paese and America masinews may 2018 page 4/5

5 winners of the industria felix award for business excellence in veneto Today recipients of an award from the Industria Felix cultural association for its business excellence in Veneto with the Highest Honour for the best management performance recorded on the 2016 statements, distinguishing itself as a unique wine producer. The Scientific Committee of the Industria Felix Award identified Masi among the best businesses according to an algorithm that classified the companies assessed by dimensions by best gross operating margin, with positive ROE, in profit and with a growth in staff numbers with respect to the previous year. The statements of 13,718 companies with registered office in Veneto were taken into consideration. For the second edition of the Il Veneto che compete (The competitive Veneto) award, which took place in Venice at the prestigious Belmond Hotel Cipriani, Federico Girotto, CEO of Masi, and Raffaele Boscaini, Masi Marketing Director received the award at the hands of Michele Montemurro, journalist and founder of Industria Felix. We are honoured to receive the Felix Industria Award, a major accolade that confirms the results that the Masi Group has achieved in the area of its development strategy. Among the parameters considered for assigning the award is the staff figure. In 2016 we increased our staff from 105 to 129 employees (+23%), which was thanks to the targets that we set ourselves at the time of the listing on AIM Italia: growth through external channels, achieved through the acquisition of Canevel Spumanti in Valdobbiadene, and initiating increasingly direct contact with consumers, thanks to the Masi Wine Experience project and opening of Tenuta Canova in Lazise. Masi is growing the employment base in our area, making the most of the competences linked not only to the wine-growing business, but also to tourism. Federico Girotto, CEO of Masi. Receiving awards together with Masi were a further six Veronese companies out of a total of 44 Venetian companies identified as regional examples of excellence from an investigation into the companies with the best performance, conducted by Industria Felix in collaboration with Cerved and presented during the day Masinews 3/2018. News May In-house publication by Masi Communications. Editorial: Cristina Valenza, Angela Franceschini Dora Stopazzolo Masi Agricola S.p.A. Tel Fax masi@masi.it masinews may 2018 page 5/5