A strategic place in History

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Fay Barrett
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1 3,000 years of history

2 A strategic place in History X th C. bc Tartessos Phoenicians V th C. bc II nd C. bc Greeks Carthagineans Roman Empire 0 Goths V th C. VIII th C. Muslim Domination XIII th C. XV th C. Reconquista Discovery of America

3 Ancient times. Tartessos Lower Andalusia. The mythical land of Tartessos and Atlantis

4 The arrival of vine. Phoenicians!! The Phoenicians introduced the cultivation of vines in the region (Cádiz 1,000 B.C., Xera 700 B.C.)!! Wine-related activity continued by all cultures ever since: Greeks, Carthaginians and Romans...

5 Wine in the Roman Empire!! Columela, the first great Agricultural Engineer ( De Re Rustica ) had a farm in Ceret (Roman for Jerez).!! Great popularity of the Vinum Ceretiense in Rome.

6 The travelling wine!! Wine has been exported from Jerez since ancient times.!! Different methods have been used in order to achieve wine stability.

7 The land of sherish!! Year 711 Battle of Guadalete.!! Over 500 years of Islamic culture (800 years in other parts of Spain).!! A flourishing period in our history.!! Sherish, the Jerez of the moorish.!eri!

8 The land of sherish!! Cultivation of wine continued, for: - production of raisin. - medicinal uses of wine. - production of alcohol (distillation).!! Wine consumption often allowed in elite circles. al-cohol

9 XIII th C. and XIV th C. Difficult times!! 1264 the reconquista. The town was reconquered by King Alfonso the X th (known as the wise ), also a vinegrower.!! Xerés de la Frontera for decades, the border between two worlds.

10 Same place, different names VI th C. bc II nd C. bc VIII th C. XIII th C. XVI th C. Today Xera Ceret Xerez Sherish Xerés de la Frontera Sherrish Jerez Sherry Sherry = Jerez

11 XV th C. to XVII th C. Expanssion abroad!! Wine, an essential part of every ship s cargo.!! The wines of Jerez went along some of the epic expeditions of those times.!! Influence of the Royal trade monopoly with the Americas ( Casa de Contratación).

12 XV th C. to XVII th C. The Northern routes!! The profitable business of the holandas (grape spirits).!! Increasing popularity of the Sherry Sack in England.!! 1587: Francis Drake s sacked the town of Cádiz. If I had a thousand sons the first human principle that I would teach them would be to foreswear all thin potations and addict themselves to Sherry Sack. Enrique IV, part II

13 Wine in the XVIII th C. The Gremio The restrictive rules of the Gremio de Vinateros (Vintners [producers] Guild) prohibited the ageing of wines exportation of young wines, heavily fortified Use of multiple grape varieties (whites and reds)

The influence of the extractores!! Progressive establishment in Jerez of foreign traders: -! French: Haurie, Pemartin, Lacoste, Lustau, Lacave, Delage. -! English: Harveys, Sandeman. -! Irish: Murphy, O Neale, Garvey.

14 The influence of the extractores!! Progressive establishment in Jerez of foreign traders: -! French: Haurie, Pemartin, Lacoste, Lustau, Lacave, Delage. -! English: Harveys, Sandeman. -! Irish: Murphy, O Neale, Garvey. -! Scottish: Gordon. As well as nationals returning from the Americas: Rivero, Palomino y Vergara, Misa, Hidalgo, Valdespino!! Frequent trade associations between producers and local shippers (extractores) and increassing presure on the Guild to liberalize the trade.

15 Early XIX th C. Sherry as we know it The Pleito de los extractores (the Shippers court case) provoked the abolition of the Guild. "!Ageing of wines becomed legal, and therefore more stable wines started to be exported. "!Fortification becomed an oenological tool, not just a stabilization technic. "!The need of a consistent supply gave birth to the solera ageing method.

16 Fundation of some of the big Sherry houses!! 1812: Pedro Domecq (successors of Haurie and Murphy)!! 1821: Bodegas Barbadillo!! 1835: González Byass!! 1877: Williams & Humbert

17 The aarival of the XX th C.!! Phylloxera started affecting Jerez vineyards by 1894.!! Jerez and the Sherry industry recovered very quickly.!! Selection of today s grape varieties.

The seek for the protection of origin!! The first decades of the XX th C.

concept of D.O. or geographical indications.

18 The seek for the protection of origin!! The first decades of the XX th C. brought sustained growth, despite increasing unfair competition by other wine-producing countries.!! The development of international legislation on trademarks included the concept of D.O. or geographical indications.!! Participation of Sherry bodegueros in key international forums. 1883: Paris Agreement for the Protection of Industrial Property (including ng the Denominations of Origin).

19 The creation of Denominations of Origin!! The Spanish National Law on Wine of 1933 (Estatuto del Vino) established the first Denominations of Origin.!! Jerez, the very first DO to be legally constituted in Spain (regulations published in January 1935).!! Together with the DO s, the new Law created the official managing body: the Consejo Regulador.

20 History. Some key ideas #! Sherry wine s identity, shaped by its long history. #! Ancient wine industry, never interrupted. #! A wine made to travel (mainly an exported good). #! Sherry = Jerez. If you want to learn more... read this: $! El Jerez, Hacedor de Cultura (Volumes I, II & II), by Carmen Borrego Pla (Spanish). $! Jerez, Xérès, Sherish, by Manuel Mª González Gordon $! The Sherry Royalty, by William Fifield

history denominations viticulture winemaking ageing diversity enjoy 3,000 years of history

history denominations viticulture winemaking ageing diversity enjoy 3,000 years of history 3,000 years of history From Xera to Xerés de la Frontera S. X ac Tartessos Phoenicians F r a n c e P o r t u g a l Spain S. V ac S. II ac 0 Greeks Carthagineans Roman Empire Goths S. V S. VIII Arabic Domination