MARKETING PROMOTIONS GUIDE Issue 68: 3rd May 27th June

Transcription

1 MARKETING PROMOTIONS GUIDE Issue 68: 27th June FROM 3 RD MAY FROM 17 TH MAY FROM 31 ST MAY FROM 14 TH E NEXT ISSUE

2 First Day Checklist Kiosk - Product Outage NERF Happy Meal Your NABIT: NABIT for Crew Customer Information Board InFocus Marketing Calendar Welcome to the latest edition of the MPG The MPG is available on the marketing section of the intranet

3 First Day Checklist First Day Checklist First Day Checklist First Day Checklist Order Overall Promotion Mechanics Kiosk Purchase Options The New York Stack The Ranch California Chicken Spicy Nacho Cheese Wedges Mississippi Mud Pie / Mississippi Caramel Pie Mcflurry The Raspberry Ripple Iced Cooler Front Of House: FC Service Time: <90 seconds 'Wait'. <90 seconds 'Service time'. DT Service Time: <70 seconds 'Line Time'. <120 seconds 'Order End - Present End'. Table Service: Fulfilment time less than 45 seconds (time starts when the entire order is assembled at the collection point and ends when the order, including condiments, has been presented) Drive-thru visits; straws and napkins presented on the outside of the bag (one napkin per food item) Polite and friendly two-part greeting and parting comments, including a thank you Prices on receipt match prices on translites and menuboards Food for Thoughts materials available in all Grill Direct restaurants Till keys activated correctly Till help screens are working correctly (any issues contact Atos helpdesk on ) All kiosks contain the new promotional items including images - check promotional logo on the Oatso Simple page Appearance Correct Correct packaging used Correct packaging used Correct packaging used Promotional cup used for all McFlurries Promotional cup used for all Blended Ice products Correct Temperature / Texture 3 minutes 15 seconds cook time Flurried for 8 seconds using the machine Correct Ingredients See build card for ingredients See build card for ingredients Portion of 4 Served with a 25ml Sour Cream & Chive Dip First day checklist can also be found on the GTA Intranet Homepage Correct Condiments Arrow on lid points to correct McFlurry Training Materials Beef Quality Kitchen Set Up Back Of House: build cards in view of dressing table eproduction / Bin level / build to / Cabinet Management charts up to date and being followed Fry Person has good understanding of how to use eproduction screen (Reacts to live orders; Uses appropriate Fry racker setting; Bags portions in line with holding levels.) eproduction GC levels adjusted as necessary if GCs are in line with projections, the green bar should be close to the blue line, beyond the blue bar if GCs are above projections etc. Taste & Train session held? (The Ranch California Chicken & The Raspberry Ripple Iced Cooler) Staff aware of support information including help screen on tills, vnabit videos, Touch NABIT. Contact Atos helpdesk if you have any issues Crew Room PC / laptops are working and Crew know how to access information. Contact Atos helpdesk if you have any issues Maximum run of 3 sandwiches (6 patties) in Grill Direct OR batch cook a maximum of 8 patties in EotF Green seasoning dispenser is being used on 6:1 patties Frozen beef patties are free from signs of severe dehydration or temperature abuse HD Forced Air Meat Freezers set up correctly as per the Be Well Served Guide Grill was turned OFF at main switch following cleaning to allow for auto-levelling to perform correctly Grills and release sheets are clean and in good condition (Splash Shields in place on Garland 3PGs) Auto-recognition grills are set to AUTO, including during DPSC checks DPSC Beef checks have been completed on full runs all products All cooking times are at or above the minimum; 42 secs & 112 secs (47secs & 114 secs for Garland 3 platen grills); 330 secs for Signature beef New Taylor Grills (Model 2+1 platen only) cook times are at or above minimums 40 secs for 10:1 & 108 secs for 4:1 "PremChk" is set up on chicken station vats as per NABIT (cook time 4 minutes 40 seconds or 280 Seconds) this should not be used until Selects are being delivered in yellow bags Beechwood Smoked Bacon is in a black pot on the dressing table (Bacon set up correctly on trivets) Small black handled metal tongs used for Beechwood Smoked Bacon Clear Spoodle being used to distribute 30g of Coleslaw Spicy Nacho Cheese Wedges cook temperature/time set at 182 C for 3 minutes 15 seconds (Mozzarella Dipper cook time was 2 minutes or 120 Seconds) Red tongs used to bag the Spicy Nacho Cheese Wedges Packaging for Spicy Nacho Cheese Wedges available at all Initiation Points Cabinet Management charts on display at Batch Cooking stations in non-eproduction restaurants Cabinet Management procedures are being followed, including correct opening and closing of slots as required Correct equipment in place for UHC Cabinet Management (All UHC tray clips in place on both sides, sufficient number of baskets available) UHC tray with small wire insert and aquamarine clips used for Spicy Nacho Cheese Wedges Oil in good condition/ebro checks within guidelines (Under 25) Shift Manager can explain when to switch on extra initiation points ( 2nd IP 4th person in GD & EotF Same Side Batch, 5th in EotF Opposite Batch. 3rd IP 8th person) Review people positioning for all areas of the kitchen Tempering and Defrosting racks set up following the BWS guides on the tempering homepage. Dressing Table Procedure being followed

4 First Day Checklist First Day Checklist Mississippi Mud Pie/ Mississippi Caramel Pie Blended Ice Misc Back Of House: Shake Machine set up as per Be Well Served Guide (available on the home page) Dessert Sauce Pumps set up correctly with correct coloured caps (Yellow - Mississippi Caramel Pie sauce) 1 Pump (Brown - Mississippi Mud Pie sauce) 1 Pump 16g of Mississippi Mud Pie inclusions are being dispensed using a Brown Spoodle or 16g of Mississippi Caramel Pie inclusions are being dispensed using a Green Spoodle CDM and Oreo inclusions dispensed from the canister - Stickers in good condition Blended Ice Machine set up as per Be Well Served Guide (available on the home page) Blended Ice Machine programs updated using the USB enclosed in the pop kits The Raspberry Ripple Iced Cooler, Frozen Stawberry Lemonade, Belgian Chocolate Honeycomb Iced Frappe and Berry Burst are all set up and being sold Stawberry and Bananna Iced Smoothie removed from the menu Summer Blended Ice cups in use All POP matches blueprints Tent Cards & window frieze are being displayed (where applicable) Promotional packaging used for all promotional items including Cold Cups & Bags SATO printer programmed for all new items (see Manager s Guide) Secondary shelf lives labelled correctly Allergen Till stickers are on all the tills (sent out in GTA Food POP kit) 3 x blue copies of promotion allergen booklet available (all older versions are discarded)

5 is back from 3 May to 27 June Two 100% British & Irish beef burgers with Beechwood smoked bacon, cheese, chunky coleslaw, tomato ketchup, mustard, lettuce and pickles, all in a sesame & poppy seed topped bagel. This year, we ve got four great stacks for our customers to enjoy, the brand new Ranch California Chicken and more! Two 100% British & Irish beef burgers with Pepper Jack cheese, red & yellow peppers, cool mayo and spicy ketchup, all in a spicy bun. Two 100% British & Irish beef burgers with Beechwood smoked bacon, smoky cheese, onions, lettuce and a sweet n tangy South Carolina mustard sauce, all in a toasted bun. Two 100% British & Irish beef burgers with Beechwood smoked bacon, smoky cheese, grilled onions, lettuce and Tennessee style BBQ sauce, all in a flour topped bun. is The 6:1 beef patty TO cooked on the AU rter setting on the qua beef grill - 4:1 and 6:1 cannot be cooked e together on the sam platen e tim at the same Remaining 3:1 patties must be discarded at the end of the Monopoly promotion Weeks 1 & 2: 3 May 16 May Bagels will have slight variations in size and toast which is normal for this product - due to the size variation some bagels will fit snuggly into the promotional clam Mississippi Mud Pie McFlurry Soft dairy ice cream swirled with cookie crumble, chocolate coated cookie pieces and a fudgey chocolate sauce. pi issip Miss l Pie is e m a r a en C a gre using le and spood andled wh yello rt Sauce e Dess mp Pu TABASCO, the Diamond and Bottle Logos are trademarks of McIlhenny Co Weeks 3 & 4: 17 May 30 May Spicy Nacho Cheese Wedges Don t forget! the Dip Mississ ip Mud Pie pi is us ing a brow spoodle n an brown ha d ndled Dessert Sauce Pump Serve up using red plastic tongs Weeks 5 & 6: 31 May 13 June 8 seconds Soft dairy ice cream swirled with cookie crumble, cookie pieces in a caramel flavour coating and a sweet caramel sauce. Weeks 7 & 8: 14 June 27 June Two pieces of succulent crispy chicken with Beechwood smoked bacon, Pepper Jack cheese, tomato, lettuce and ranch sauce, all in a toasted bun. Taste & Train sessions will take place between 29 April - 2nd May; crew can create and try the delicious Ranch California Chicken and the Raspberry Ripple Iced Cooler. Visit touchnabit.co.uk to find all the latest training videos and materials. The password is: Great tastes Portion size of 4 with a 25ml Sour Cream & Chive Dip Mississippi Caramel Pie McFlurry Rememb er to Flurry for Use small gs red metal ton lled with both gri onions and red & yellow peppers Play the Your NABIT Quiz on ourlounge.co.uk to win some great prizes! Four wedges filled with a blend of nacho cheese and jalapeños, served with sour cream & chive dip. Available 3 May 27 June TOUch

6 Build Card Build Card Great Tastes of America The New York Stack Weeks 1 & 2 The South Carolina Stack Weeks 3 & 4 Great Tastes of America 03/05/17-16/05/17 17/05/17-30/05/17 Bagel Heel Bun Heel McDonald s Cheese Slice 6:1 Beef Patty 6:1 Beef Patty 6:1 Beef Patty Smoky Cheese Slice 2x Beechwood Smoked Bacon 6:1 Beef Patty 4 x Pickles Smoky Cheese Slice 30g Coleslaw 2x Beechwood Smoked Bacon 12g Seasonal Lettuce 15ml Ketchup 12g Seasonal Lettuce 0.7ml Mustard 7g Slivered Onions McDonald s Cheese Slice South Carolina Mustard Sauce Sesame & Poppy Seed Topped Bagel Crown Maize Topped Corn Bread Crown GA17 MSC GA17 MSC

7 Build Card Build Card Great Tastes of America The Louisiana Stack Weeks 5 & 6 The Tennessee Stack Weeks 7 & 8 Great Tastes of America 31/05/17-13/06/17 14/06/17-27/06/17 Bun Heel 6:1 Beef Patty Bun Heel 6:1 Beef Patty Pepper Jack Cheese Slice Smoky Cheese Slice 6:1 Beef Patty 6:1 Beef Patty Pepper Jack Cheese Slice Smoky Cheese Slice 1 x 10ml Cool Mayo 2x Beechwood Smoked Bacon 2 x Red & Yellow Peppers 12g Seasonal Lettuce 12g Seasonal Lettuce 2 x Grilled Onions Spicy Ketchup Tennessee BBQ Sauce Sesame Paprika Topped Crown Double Water Split Flour Crown GA17 MSC GA17 MSC McDonald s. The Golden Arches logo is a trademark of McDonald s Corporation and its affiliates _A4_BUILD_CARD_LOUISIANA_TENNESSEE_STACK_GTA_MAR

8 Build Card POP to retain / destroy Great Tastes of America The Ranch California Chicken Some restaurants will not have all of the POP elements listed below, as it will depend upon the amount of translite spaces they have. Great Tastes of America 03/05/17-27/06/17 Bun Heel Ranch Sauce Reminder: From the start of GTA, some restaurants will be required to display POP retained prior to Monopoly refer to blueprint on PROMPT. This may include: In-store Wraps 4fts & drive-thru 2fts 20 Chicken McNuggets in-store & drive-thru 2fts Saver drive thru banner Ranch Sauce (applied to the heel) 2 x Chicken Selects Replacements are available to purchase on PROMPT or the POP Helpline POP to be taken down and DESTROYED as it is no longer required for future use: Pepper Jack Cheese Slice 2 x Beechwood Smoked Bacon In Store All Monopoly POP (continue to display Monopoly Rules Poster until close of play Friday 2nd June) Drive Thru All Monopoly POP Tomato Slice 12g Seasonal Lettuce Ranch Sauce Sourdough Crown If you have any queries on the above, please contact the Marketing Helpline on

9 10 Minute Checklist 10 Minute Checklist Great Tastes of America Window Posters Outside Additional Information Yes No Digital Window/Vestibule Screens All posters are straight and in good condition Any extra messages Business Names Act displayed in front window Opening Times displayed on front doors A-Frame/ Stormforce Unit (if applicable) in a good state of repair & posters reflecting the current message External Internal (Rotates every 2 weeks) Mississippi McFlurries High Volume HM NERF Happy Meal (External) 49p Fruit (Internal) Low Volume HM Raspberry Ripple Iced Cooler OR Wraps OR Saver (External) Raspberry Ripple Iced Cooler (Internal) If you experience any issues with your digital window screens, contact the Linney POP Helpline on Place in most visible windows to passing customers. California Chicken Ranch Corner Window Decal Note: EoTF restaurants with digital window screens will not receive Required by Trading Standards ( 5.39 each from Prompt). Displaying current trading hours Stores who have A1 size A-frames should be displaying: High Volume Happy Meal Restaurants: Raspberry Ripple Iced Cooler Low Volume Happy Meal Restaurants: Raspberry Ripple Iced Cooler OR Wraps OR Saver Front Counter Additional Information Yes No Wall mounted Price Menu Board is current and in a frame Translites follow POP Blueprint for both Breakfast and Main Menu Digital Front Counter & McCafe Screens Any extra messages Counter Mats are in good state of repair and have current promotional inserts Till Inserts as per the POP Blueprint Digital Till Screens Clear perspex frames are available to order from the Frazer Company. sales@thefrazerco.com or Silver frames are available to order from Linneys Blueprints available online. Restaurants access via PROMPT: prompt.linney.com Franchisees, Operations Hierarchy and Support Departments access via McDonald's Access Portal: portal.mcdonalds.co.uk If you experience any issues with your digital Price Menu Boards, front counter or McCafe screens, contact the Linney POP Helpline on Allergen Till Strips - x1 applied to each till (Legal Requirement) Wrap of the Day Show Card Note: EoTF restaurants will not display Show Cards Spicy Nacho Cheese Wedges Note: EoTF restaurants will not display Counter Mat Hardware available from Prompt each Breakfast Double McMuffins / Bacon Roll Main Menu Mississippi McFlurries / Spicy Nacho Cheese Wedges If you experience any issues with your digital till screens, contact the itsc Helpdesk (Open 24/7) Great Tastes of America Drive Thru: Banners Roadside Saver Roadside - McCafe Iced DT Lane Roadside/DT Lane - NERF Happy Meal/49p Fruit Coffee Machine sticker in good condition McFlurry sticker & canister stickers are good condition Replacements available from Prompt: Black & White 7.00, WMF 7.00 & Melitta pair Replacements available from Prompt: Canister Stickers 8.50 for a set of 3. Decals 5 Drive Thru: Only displaying current Lamppost Foamex signs (remove all others) Mississippi McFlurries Raspberry Ripple Iced Cooler Note: EoTF restaurants will not receive Hot Chocolate sticker in good condition Replacements available from Prompt: 5.20 Apple Pie Merchandiser Translite Replacements available from Prompt: Dessert cabinets are clean, stocked and display the current labels Replacements available from Prompt: Cabinet 173 (includes labels and 'Be Well Served Guide'). Labels set 7.25 Dining Area Additional Information Yes No Did You Know Boards up to date and fully stocked Happy Meal PDP Items Happy Meal display unit is in good state of repair and displaying the correct programme Happy Meal Balloons Keeko Colouring Pads & Crayons Any extra messages Digital Contacts Refer to PROMPT > Communications 1) WiFi Leaflet; 2) 'Discover more about McDonald's' Booklet 3) Recruitment Postcards 4) RMHC Leaflet; 5) Student Leaflet; 6) Happy Meal 'good to know' Leaflet; 7) Food For Thoughts Poster High Family, Medium Family & Medium Plus Family: NERF Target Challenge To check the Happy Meal activation level of your store please visit the intranet. Intranet>Marketing>Kids & Families>What Level Am I On? NERF Happy Meal (Display unit and spare parts available from Linney). NERF Happy Meal Balloons NERF Happy Meal Colouring Sheets supplied with sufficient amounts of crayons. Additional generic Keeko colouring pads and crayons are available to order via PROMPT: prompt.linney.com GTA Tent Cards Note: EoTF restaurants will not receive Kiosks/Tablets - itsc Helpdesk (Open 24/7) Magic Tables - support@apia.fr Further information on the Happy Meal activation items is available in the activation kit guide on the intranet. Intranet > Marketing > Kids & Families > Current Happy Meal Info > Activation Kit Guide Trayliners USEFUL CONTACTS Food For Thoughts Drive Thru Lane Additional Information Yes No All Translites in good presentation and reflect current POP Blueprints Ensure D/T Windows are clean, uncluttered and Till Insert present Ensure all Drive Thru signage is clean, clear and in a good state of repair Blueprints available online. Restaurants access via PROMPT: prompt.linney.com Franchisees, Operations Hierarchy and Support Departments access via McDonald's Access Portal: portal.mcdonalds.co.uk Stores with COD in drive-thru lane : Contactless Till Insert All other stores : Mississippi McFlurries / Spicy Nacho Cheese Wedge Replacement parts available from Butterfield Signs Linney Helpline Marketing Helpline Please ensure that the balloons, Keeko colouring pads (with crayons), toys, HM boxes and PDP match the Happy Meal currently displayed on the POP in store. This is especially important at the start of the campaign as many customers visit the restaurant for that particular Happy Meal programme. It is therefore important that if you have surplus stock of the previous Happy Meal items these are only used when the current Happy Meal stock has been exhausted

10 Kiosk - Product Outage Food Prize Redemptions via the Kiosk Kiosk - Product Outage The download for will activate ALL 4 Sandwiches from launch; this will require management via the Product Outage settings on the Kiosk to select the correct sandwich being sold. The product codes can be found under the help button on the tills; only the sandwich itself needs to be de-activated as this will then automatically de-activate the meal options. Please follow the below simple steps to create a product outage: 1. Enter kiosk menu through the till and select Product Outage 2. Select Product Code and enter the product code in the pop up box 3. Select the product in the bottom left hand box then click on move selected 4. This item then moves over to the outage products box 5. When you are happy with your selections, press OK Sandwiches will remain de-activated until you re-activate them. Note: To avoid customer disappointment, promotional home screen imagery will also be linked to product outage. Any issues, contact itsc Helpdesk on

11 NERF Happy Meal The Your NABIT pages on ourlounge and the NABIT Quiz have now been updated to focus on. Your NABIT is also the home of the popular vnabit training videos. Take a look at the new website TouchNABIT.co.uk (Password: Great tastes) a great website hosting all your favourite vnabit videos and training materials. Encourage your teams to visit Your NABIT before each promotion starts, watch the vnabit videos and enter the NABIT Quiz. If you haven t already done so, scan the QR code with your smartphone to enter the NABIT Quiz! Your NABIT: NABIT for Crew Amazing prizes to be won 1x 100 Argos Vouchers 3x 50 Argos Vouchers Do you want to be our next STAR? Spend a day at McDonald s Head Office and be the star of our latest vnabit training video You and your friend will be treated to dinner and an overnight stay in a luxury 4 star hotel in London For more information scan the QR code or visit

12 CUSTOMER INFORMATION BOARD: What should you be displaying? HAPPY MEAL TRUST LEAFLETS FOOD FOR THOUGHTS STUDENT LEAFLET PROMPT > MARKETING > STUDENT FREE of charge* GOOD-TO-KNOW BOOKLETS PROMPT > MARKETING > DID YOU KNOW? FREE of charge* Customer Information Board RMHC PROMPT > RMHC > PRINT MATERIALS copies Customer Information Board RECRUITMENT POSTCARDS > PROMPT > HUMAN RESOURCE > RECRUITMENT > GENERIC HIRING copies WIFI PROMPT > MARKETING > WIFI copies FOR FURTHER INFORMATION PLEASE REFER TO PROMPT *delivery charges will apply

13 InFocus Current Promotional Dates The campaign launches on Wednesday and continues until Tuesday 27th June. The promotion includes; The New York Stack (W1&2), The Southern California Stack (W3&4), The Louisiana Stack (W5&6), The Tennessee Stack (W7&8), The California Ranch Chicken, Spicy Nacho Cheese Wedges and two Mississippi McFlurries NERF Happy Meal will launch on Wednesday and continues until Tuesday 13th June HSAP Residential Voucher Leaflet distribution will start on the 8th May and continue until 9th July HSAP Bus Ticket Distribution will continue until 7th May HSAP WHSmith Distribution will continue until 28th May MAY 2017 Key Dates 1st May: Bank holiday 26th May: Schools break up for Half Term* 27th May: Ramadan begins 29th May: Monday Spring Bank Holiday 5th June: Schools return* 18th June: Father s Day External Factors May gains a Wednesday and loses a Sunday Weather May May began unsettled with westerly winds, but then settled down. It was a generally warm month with frequent easterly winds, and often sunny except for North Sea coasts Weather forecast May The average maximum daytime temperature in UK in May is a comfortable 17 C (63 F). Expect 51mm (2.0 inches) of rainfall across the whole of May with 13 days with some rain falling. The weather in UK in May is represented by London June Gains a Friday and loses a Wednesday Marketing News McCafe Iced Weather June June began settled and dry, but mostly cloudy away from the west, with north-easterly winds bringing low cloud in from the North Sea. It then turned warm, but the weather became progressively more unsettled from the 7th, with frequent thundery downpours in many parts of the country, and some longer spells of rain. From the 19th onwards, changeable westerlies dominated and brought frequent rain or showers Weather forecast June The average maximum daytime temperature in UK in June is a comfortable 20 C (68 F). Expect 52mm (2.0 inches) of rainfall across the whole of June with 11 days with some rain falling. The weather in London in June is represented by London Nothing says summer quite like our McCafé Iced Range, which will be welcoming in the summer from! To celebrate longer days and bluer skies, this year we re launching an exciting new drink: The Raspberry Ripple Iced Cooler. This cool and creamy drink will launch alongside two of our McCafé Iced favourites: Frozen Strawberry Lemonade and the Belgian Chocolate Honeycomb Iced Frappe. The campaign will be supported across every channel, including TV, Press, Outdoor, Radio, Digital and Social. Each drink will be heroed separately in bursts throughout the summer, starting with Raspberry Ripple on the 22nd May. Each touchpoint will have weather reactive capabilities, allowing us to ensure that McCafé Iced is top of mind on the hottest of summer days. InFocus *School dates will differ depending on region. Check gov.uk/school-term-holiday-dates

14 Competitors Our competitors are really busy talking to their customers online and tempting them into their restaurants with value offers. Remember if you see anything new and interesting from a competitor near you please let us know by ing marketinghelpdeskuk@uk.mcd.com Delivery: Burger King are advertising their delivery service online as the main headline. Delivery: KFC are advertising the new delivery service being tested at the Gloucester Road restaurant in South Kensington. The Colonel s Club: KFC are advertising their Colonel s club online. Customers collect stamps with every purchase over 3 and can then swap the stamp for free food and drink, plus exclusive offers from KFC. Pick N Mix: Domino s are advertising their new Pick N Mix offer online. Customers can purchase any large pizza, any Chicken side, any other side and 2 x 500ml bottle of drinks for InFocus Subcard: Subway have introduced a new incentive for its customers called the SUBCARD. Customers get points every time they buy something in any participating store and can then swap their points for products. SubSquad: Customers can boost their SUBCARD points and earn rewards even faster with their friends! Up to 8 friends can join forces and earn 50 bonus SUBCARD points every time they make a purchase within 4 hours of another SQUAD member. That's on top of the points they would normally receive for the purchase. Lindt Hot Chocolate: Costa have teamed up with master chocolatiers, Lindt, to bring back a delectable chocolate option. The luxurious Lindt Hot Chocolate did appear on their 2016 Christmas menu.

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16 Marketing Calendar MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY SUNDAY National Marketing Helpline Manned during normal office hours 9AM - 5PM Monday to Friday Marketing Helpdesk UK MarketingHelpdeskUK@uk.mcd.com All contacts will be responded to within 24 hours (excluding weekends) GTA Outdoor Advertising Begins HSAP Residential Begins MAY MAY MAY MAY MAY MAY MAY MAY MAY MAY MAY MAY MAY MAY McCafe Iced Press, Radio, Outdoor & Social Advertising Begins HSAP National Metro Begins MAY Bank Holiday School Holidays Begin* McCafe Iced TV Advertising Begins HSAP Argos Begins GTA TV Advertising Begins MAY MAY MAY MAY MAY MAY MAY MAY GTA Campaign Ends GTA Press, Digital & Radio Advertising Begins GTA W1 & 2 - New York Stack, Promotional McCafe Iced & NERF Happy Meal Begins GTA W3 & 4 -The South Carolina Stack Begins GTA W5&6 - The Louisiana Stack Begins MAY MAY MAY MAY *School dates will differ depending on region. Check gov.uk/school-term-holiday-dates School Holidays End* MAY NERF Happy Meal Ends GTA W7&8 The Tennessee Stack, Despicable Me Happy Meal & Melon Fruit Bag Begins Next MPG will be delivered GTA TV, Press, Digital & Radio Advertising Ends HSAP Bus Ticket (Non-London), Metro & Oyster Receipts (London) Ends GTA Outdoor Advertising Ends MAY HSAP WHSmith Ends MAY Marketing Calendar

17 FROM 3 RD MAY - 27 TH E -STARTS-