MPG ISSUE 58: 16 TH MAR - 26 TH APR. mcdonalds.co.uk/monopoly #McDonaldsMonopoly

Transcription

1 MPG ISSUE 58: 16 TH MAR - 26 TH APR mcdonalds.co.uk/monopoly #McDonalds

2 Welcome to the latest edition of the MPG First Day Checklist Food Prize Vouchers - Kiosk Your NABIT: NABIT for Crew Customer Information Board InFocus Marketing Calendar The MPG is available on the marketing section of the intranet

3 First Day Checklist If during your check you win a non-food instant win prize, please Robbie.Hawes@uk.mcd.com Order Overall Front Of House First Day Checklist FC Service time <90 seconds wait < 90 seconds service time - DT Service TET < 210 seconds (from joining queue to receiving order) Drive-Thru visits; straws and napkins presented on the outside of the bag (one napkin per food item) Polite and friendly two-part greeting and parting comments, including a thank you Prices on receipt match prices on translites and menuboards Till keys activated correctly Beef Quality Back Of House continued Frozen beef patties are free from signs of severe dehydration or temperature abuse Shift Manager can explain when auto-levelling occurs (Main power switch turned off following cleaning) Grills and release sheets are clean and in good condition (Splash Shields in place on Garland 3PGs) Auto-recognition grills are set to AUTO, including during DPSC checks First Day Checklist Promo beef patties cooked following correct patty placement guide - max run size 4 (Grill Direct) DPSC beef checks have been completed on full runs of promo beef patties on all platens where promo beef patties are being cooked First Day Checklist Till help screens are working correctly (any issues contact ITSC) All cooking times are at or above minimums; 42 secs & 112 secs (47 secs & 114 secs for Garland 3 Platen Grills); 360 secs for Signature beef Promotion Mechanics Rules poster displayed on dining area Double and triple game stickers available in the sticker reel holder Generic packaging available for employee meals Pocket-size game boards available at the presenter window and on the front counter Promotional tray liners and A, B & C bags used (pre-promote bags no longer in use) Managers, Drive-thru & front counter staff aware of requirements for stickers from rolls Drive- thru restaurants will receive two stickers dispensers one for front counter and one for Drive-thru booth All kiosks contain the new promotional items including images - check promotional logo on the Oatso Simple page Kitchen Set Up Black handled metal tongs used for RTE bacon Tempering rack set up following the BWS guide on the tempering homepage Review people positioning for all areas of the kitchen Oil in good condition/ebro checks within guidelines Cabinet Management charts on display at Batch Cooking stations Cabinet Management procedures are being followed Correct equipment in place for UHC Cabinet Management (UHC tray clips in place both sides, enough fried product baskets) Shift Manager can explain how to switch on 2nd initiation point and when this is used Packaging for Mozzarella Dippers available at all initiation points Purchase Options Big Tasty / Big Tasty with Bacon Mozzarella Dippers Cadbury Caramel/Creme Egg McFlurry Appearance Correct Correct packaging used Correct packaging used Promotional cup used for all McFlurrys Correct Temperature / Texture 2 minute cook time Flurried for 8 seconds using the machine Correct Ingredients See build card for ingredients Portion of 3 served with 25ml Salsa dip - this should be given automatically - you shouldn't have to ask for it! Correct Condiments Offered a Salsa dip Cadbury Caramel / Creme Egg McFlurry Red plastic tongs and amber fried UHC tray with aqua marine clips used for Mozzarella Dippers Mozzarella Dipper cook time set at 120 seconds (182 C) One shot of Cadbury Caramel sauce topping / Creme Egg Fondant topping One shot of Cadbury Creme Egg Fondant topping 15g of Cadburys chocolate crazy paving pieces using green spoodle Promo sticker applied to the Dessert Sauce Pump to differentiate the standard and promotional sauces (Stickers in POP kit) The arrow on the McFlurry lid points to the correct promotional McFlurry Shake machine set up as per Be Well Served Guide (available on the Intranet>Operations support>be well served) Promotional packaging used for all promotional items Back Of House Build cards in view of dressing table Bin level / build to / Cabinet Management charts up to date and being followed Shake Area Set Up SATO printer programmed for all new items (see Manager s Guide) Secondary shelf lives labelled correctly 3 x Copies of In-store Allergen booklet available and older versions disposed of Generic POP including stored safely for use after Training Materials Promotional Crew poster and Team Edition materials on display in Crew Room (delivered in POP kit) Staff aware of support information including vnabit videos and NABIT Quiz on Your NABIT pages on ourlounge Crew Room PC / Laptops are both working and vnabit videos available Team Edition POP displayed in Crew Room Taste & Train session held First day checklist can also be found on the Intranet Homepage Kiosk Promotional packaging stored securely Spare rolls of game stickers kept in secured area F&P Calculator is available on the ISP desktop Managers are aware of redmeption through Kiosk and are aware of guide Ask a member of the Dining Area if you can claim prizes at the kiosk Are Manager / Dining Area aware of the customer journey of how to redeem voucher through Kiosk Staff are aware of 'no sticker - no food' policy at collection point / Table Service

4 Mozzarella Dippers with a Salsa dip Cadbury Creme Egg McFlurry and Cadbury Caramel McFlurry Remember to Flurry for 8 seconds 16 th March 26 th April RETURNING FAVOURITES The MONOPOLY game at McDonald s is back, but with a difference: our customers now have a choice to make with every prize on their winning stickers! They still have three ways to play with our Instant Win, Collect to Win, and Online Win stickers, and can find out more on: WHAT S NEW? Instant Win: This year each Winning Food Sticker gives customers a choice between food prizes! Property Set Stickers: 1 million medium EVMs can be claimed in restaurants for customers who collect and match the WHITECHAPEL ROAD and OLD KENT ROAD Brown Property Stickers! Kiosks: For the first time Winning Stickers can be redeemed at the Kiosk. Customers just need to click I have a voucher and then follow the simple instructions to redeem their food sticker. Want to know more? Make sure you check out the Your NABIT section on ourlounge.co.uk where you ll find more information about the MONOPOLY Prize Choice promotion, along with vnabit. Make sure you check the two stickers are the two different properties. If a customer has redeemed a Winning Food Sticker via the Kiosk, remember to take the sticker from them at the Collection Point. GAME STICKERS WILL BE ON THE FOLLOWING MENU ITEMS: Double Game Sticker Medium cold drinks Medium Fries Cadbury Creme Egg McFlurry Cadbury Caramel McFlurry Mozzarella Dippers Regular Blended Ice Triple Game Sticker Large cold drinks Large Fries Chicken Selects (3 & 5) Chicken Legend Premium Salads Big Tasty and Big Tasty with Bacon Big Flavour Wraps Large Blended Ice Stickers from the sticker reels should be handed to customers for the following menu items which won t be pre-stickered. (Use a double sticker when part of a medium meal or a triple sticker when part of a large meal) Hot drinks Bottled drinks Shaker Side Salad MAKE MONOPOLY TILL BUTTON Whilst you should check if a customer is using a Winning Food Sticker before entering their order, the Make MONOPOLY till button allows you to convert an item into a free MONOPOLY item at any time MONOPOLY is for customers only, but Team Edition is your chance to win some fantastic prizes! The Big Tasty and Big Tasty with Bacon are back as part of the MONOPOLY menu Make sure you follow the correct tempering procedures! Speak to your manager about your Taste & Train session for some helpful tips! YOUR CHANCE TO WIN Runs 9 th March 5 th April 2016 So what are you waiting for? Visit to play McDonald s. The Golden Arches logo and i m lovin it are trademarks of McDonald s Corporation and its affiliates McDonald s. MONOPOLY 1935, 2016 Hasbro. All Rights Reserved _A5_MPG_2016

5 Build Card Build Card Big Tasty & Big Tasty with Bacon 16/03/ /04/2016 Big Tasty Bun Heel Chicken Legend 16/03/ /04/2016 Premium Brown Roll Heel February Food Event 2 x Big Tasty Cheese Slices Chicken Legend Patty 3:1 Beef Patty 3x RTE Bacon 4 x RTE Bacon if applicable 12g Batavia Lettuce Big Tasty Cheese Slice 2 x Full Tomato Slices (slightly overlapping) OR 2 x 10ml shots of Cool Mayo 28g Square Cut Lettuce Yellow Half Cut Nozzle Smoky BBQ sauce 10g Slivered Onions OR 3 x 10ml Big Tasty Sauce 2 x 10ml shots of Hot & Spicy Mayo Dispense 3 x 10ml of Big Tasty Sauce onto crown in shape of a triangle Big Tasty Bun Crown Premium Brown Roll Crown

6 POP to retain / destroy Some restaurants will not have all of the POP elements listed below, as it will depend upon the amount of translite spaces they have. Reminder: From the start of, restaurants are required to display their Apple Pie machine translites. Check these are available and in good condition prior to. Replacements are available to purchase on PROMPT or the POP Helpline POP to be RETAINED for future use: In Store 2ft Translite: Selects/20 Chicken McNuggets 2ft Translite: Selects 2ft Translite: Wraps 4ft Translite: Wraps February Food Event Drive Thru 2ft Translite: Selects 2ft Translite: 20 Chicken McNuggets 2ft Translite: Selects/20 Chicken McNuggets 2ft Translite: Happy Meal Menu 2ft Translite: Generic Legend/Selects 2ft Translite: McCafe Iced Drive-Thru Banner: Saver POP to be taken down and DESTROYED as it is no longer required for future use: In Store 4ft Translite: Sausage & Bacon Sandwich 4ft Translite: Breakfast Wrap/McCafe 4ft Translite: Bacon Clubhouse, Side, McFlurry & Pie 4ft Translite: Bacon Clubhouse & Side 4ft Translite: EVM/20 Chicken McNuggets 4ft Translite: EVM/Wraps 4ft Translite: McCafe (feat. Vanilla Latte) 2ft Translite: Chicken Legend with Bacon Window Decals: Sausage & Bacon Sandwich Window Poster: Bacon Clubhouse Window Poster: Pre-Promote Window Poster: Saver/McCafe Counter Mat: Mozzarella Dippers Pie Machine Translite: Mixed Berry & Custard Pie Till Insert: Mixed Berry & Custard Pie Till Insert: Mozzarella Dippers Drive Thru 2ft Translite: Sausage & Bacon Sandwich 2ft Translite: Chicken Legend with Bacon 2ft Translite: Galaxy Ripple McFlurry & Pie 2ft Translite: McCafe Hot Drinks & Tempting Treats (feat. Vanilla Latte) 2ft Translite: EVM 4ft Portrait: Bacon Clubhouse/Chicken Legend with Bacon ERDDs Hero Board: Bacon Clubhouse & Side ERDDs Hero Board: Sausage & Bacon Sandwich ERDDs Portrait Board: McCafe (feat. Vanilla Latte) ERDDs Portrait Board: Galaxy Ripple McFlurry & Pie Lamp Post Signs: Galaxy Ripple McFlurry & Pie Drive-Thru Banner: Bacon Clubhouse If you have any queries on the above, please contact the Marketing Helpline on

7 10 Minute Checklist 10 Minute Checklist Window Posters Outside Additional Information Yes No Digital Window/Vestibule Screens External Internal High Volume HM Low Volume HM Cash Online Adventure Time Happy Meal (External) Adventure Time Competition (Internal) Big Tasty OR Saver (External) Creme Egg & Caramel McFlurries (Internal) If you experience any issues with your digital window screens, contact the Linney POP Helpline on Front Counter Additional Information Yes No Wall mounted Price Menu Board is current and in a frame Translites follow POP Blueprint for both Breakfast and Main Menu Clear perspex frames are available to order from the Frazer Company. sales@thefrazerco.com or Silver frames are available from Linneys Blueprints available online. Restaurants access via PROMPT: prompt.linney.com Franchisees, Operations Hierarchy and Support Departments access via McDonald's Access Portal: portal.mcdonalds.co.uk All posters are straight and in good condition Place in most visible windows to passing customers Digital Front Counter & McCafe Screens If you experience any issues with your digital Price Menu Boards, front counter or McCafe screens, contact the Linney POP Helpline on Any extra messages Business Names Act displayed in front window Opening Times displayed on front doors A-Frame/ Stormforce Unit (if applicable) in the current message Window Friezes (12 total) Note: EoTF restaurants with digital window screens will NOT receive these Required by Trading Standards ( 5.39 each from Linney s). Displaying current trading hours Stores who have A1 size A-frames should be displaying: High Volume Happy Meal Restaurants: 'Come in and play' Low Volume Happy Meal Restaurants: 'Come in and play' OR Saver February Food Event Any extra messages Counter Mats are in good state of repair and have current promotional inserts Till Inserts as per the POP Blueprint Digital Till Screens Allergen Till Strips - x1 applied to each till (Legal Requirement) Wrap of the Day Show Card (not in EoTF restaurants) Toffee Latte Show Card Game Boards & A5 Flyers Mozzarella Dippers Counter Mat Hardware is available from Linneys each Breakfast Main Menu Creme Egg & Caramel McFlurries / Mozzarella Dippers If you experience any issues with your digital till screens, contact the itsc Helpdesk (Open 24/7) Drive Thru: Maximum of 3 banners displayed as per the POP Blueprints Drive Thru: Only displaying current Lamppost Foamex signs (remove all others) Any extra messages Roadside 'Winning is just the beginning' DT Lane Big Tasty Roadside/ DT Lane - Adventure Time Happy Meal/Crispy Chicken Wrap Happy Meal Creme Egg McFlurry Caramel McFlurry Drive Thru Height Restrictor Sign - for placement refer to guide provided inside your POP kit Coffee Machine sticker in good condition McFlurry sticker & canister stickers are good condition Available from Linneys: Black & White 7.00, WMF 7.00 & Melitta pair Hot Chocolate sticker in good condition Available from Linney s at a cost of 5.20 Apple Pie Merchandiser Translite Canister Stickers (Available from Linney s) cost 8.50 for a set of 3 and Decals cost 5.00 Apple Pie - replacements available to order via PROMPT ( each) Dining Area Additional Information Yes No Did You Know Boards up to date and fully stocked Refer to PROMPT > Communications. until Sunday 10th April) the current cabinet labels and Sweet Snacking header card Trayliners Replacements available from Linney s: Cabinet , Shelf Liners 7.00, Labels set 7.25, Header Card 8.15 Ceiling Mobiles should be current ones only do not mix Happy Meal PDP Items Happy Meal display unit is in good state of repair and displaying the correct programme Happy Meal Balloons Keeko Colouring Pads & Crayons Any extra messages Digital Contacts Mobiles - for placement, refer to guide provided inside your POP kit. Note: EoTF restaurants will NOT receive mobiles If you require additional magnets, these are available to purchase on PROMPT ( 1.04 per pair) High Family, Medium Family & Medium Plus Family: Masks To check the Happy Meal activation level of your store please visit the intranet. Intranet>Marketing>Kids & Families>What Level Am I On? Adventure Time Happy Meal (Display unit and spare parts available from Linney s). Adventure Time Happy Meal Balloons Additional generic Keeko colouring pads and crayons are available to order by contacting Keeko directly on or sales@keekokids.co.uk. Further information and pricing can be found on the Intranet by visiting; Intranet>Marketing>Kids & Families>Ordering Crayons & Balloons Standee, Tent Cards, Bin Stickers, Toilet Door Stickers - refer to the POP Placement Guide inside your POP kit Rules Poster displayed Kiosk Wobblers (if applicable) Kiosks/Tablets - itsc Helpdesk (Open 24/7) Magic Tables - support@apia.fr USEFUL CONTACTS Linney Helpline Marketing Helpline Drive Thru Lane Additional Information Yes No All Translites in good presentation and Booth posters correct and in a good state of repair Not required in Window 1 for COD unit Drive Thru Ensure D/T Windows are clean, uncluttered and Till Insert present Ensure all Drive Thru signage is clean, clear and in a good state of repair Any Extra Messages Blueprints available online. Restaurants access via PROMPT: prompt.linney.com Franchisees, Operations Hierarchy and Support Departments access via McDonald's Access Portal: portal.mcdonalds.co.uk" Breakfast (before 10.30am): McCafe - Cashier Booth Main Menu (after 10.30am): Creme Egg & Caramel McFlurries / Mozzarella Dippers - Cashier Booth Biodiesel Trust Message - Presenter Booth Cash Online - Presenter Booth Stores with COD in drive-thru lane: Contactless Till Insert All other stores: Creme Egg & Caramel McFlurries / Mozzarella Dippers No extra messages Please ensure that the balloons, Keeko colouring pads (with crayons), toys, HM boxes and PDP match the Happy Meal currently displayed on the POP in store. This is especially important at the start of the campaign as many customers visit the restaurant for that particular Happy Meal programme. It is therefore important that if you have surplus stock of the previous Happy Meal items these are only used when the current Happy Meal stock has been exhausted. Further information on the Happy Meal activation items is available in the activation kit guide on the intranet. Intranet > Marketing > Kids & Families > Current Happy Meal Info > Activation Kit Guide

8 AVAILABLE ONLINE ONLY Blueprints February Food Event Ready to Download today Franchisees, Operations Hierarchy and Support departments: 1. Use your normal PC log in e.g. jsmith or uk-jsmith. If your PC has been migrated to the corp domain, select CORP.PRI from the drop down box 2. Select a store number and promotion from the drop-down lists to display a store specific blueprint portal.mcdonalds.co.uk Restaurants: prompt.linney.com 1. Enter store ID 2. Click on the POP Blueprints icon and select the promotion from the dropdown list in order to view your store specific blueprint

9 Food Prize Vouchers - Kiosk Redeeming Food Prize Vouchers through Kiosk Food Prize Vouchers - Kiosk the kiosk, including the collect to win EVM prize. Customer journey as follows: 1. Customer clicks on I have a voucher visual below) 3. Customer selects the prize they have won 4. Customer collects their order at the collect zone where they will be required to hand over their winning stickers The Your NABIT pages on ourlounge and the NABIT Quiz have now been updated to focus on:. Your NABIT is also the home of the popular vnabit training videos. Encourage your teams to visit Your NABIT before each promotion starts, watch the vnabit videos and enter the NABIT Quiz. Your NABIT: NABIT for Crew ORDER HERE TO FLAG: Customers can redeem a winning food prize sticker without having to purchase any additional items so the total cost of their order could be 0.00 The role of the Kiosk Coach and Customer Care team will be pivotal during this promotion to assist customers through this new journey Kiosk home screens, and wobblers, will include the message Redeem your winning food stickers here The message Hand in voucher will appear as a reminder to the customer in three places: - When the item is in the basket - On their receipt For more information, refer to Manager's Guide YOUR CHANCE TO WIN Runs 9 th March 5 th April 2016 Do you want to be our next STAR? So what are you waiting for? Visit to play. Spend a day at McDonald s Head Office and be the star of our latest vnabit training video You and your friend will be treated to dinner and an overnight stay in a luxury 4 star hotel in London 16 th March 26 th April RETURNING FAVOURITES For more information scan the QR code or visit

10 CUSTOMER INFORMATION BOARD: What should you be displaying? EURO 2016 DISPLAY UNTIL SUNDAY 10TH APRIL STUDENT LEAFLET > MARKETING > POP > STUDENT FREE of charge* Customer Information Board WELSH STORES ONLY: WELSH BAGS > PROMPT > MARKETING > POP > WALES BAGS GOOD-TO-KNOW BOOKLETS > PROMPT > COMMUNICATIONS FREE of charge* EDUCATION PROSPECTUS > PROMPT > COMMUNICATIONS copies Customer Information Board SCOTTISH STORES ONLY: RMHC > PROMPT > PRINT MATERIALS FREE of charge* SCOTTISH BAGS > PROMPT > MARKETING > POP > SCOTTISH BAGS JOIN OUR TEAM > PROMPT > HUMAN RESOURCE > RECRUITMENT > GEN HIRING copies WIFI > MARKETING > POP > WIFI FREE of charge* FOR FURTHER INFORMATION PLEASE REFER TO PROMPT *delivery charges will apply

11 MAR 2016 Our competitors are really busy talking to their customers online and tempting them into their restaurants with value offers. Remember if you see anything new and interesting from a competitor near you please let us know by ing marketinghelpdeskuk@uk.mcd.com Current Promotional Dates Competitors begins on Wednesday. The promotion will be supported with The Big Tasty (with and without Bacon), Mozzarella Dippers, Cadbury Creme Egg McFlurry and Cadbury Caramel McFlurry. Super Hero Happy Meal will continue running until 8th March. Adventure T ime Happy Meal will launch on the 9th March and continue until 3rd May. HSAP WHSmith Distribution will commence from 21st March and continue through until 29th May. HSAP Bus Ticket Distribution will commence from 29th February and will continue until 9th May. Route 66: Burger King have re-advertised this promotion with new burgers; The California Chicken Tendercrisp, the Texas Crunchy Whopper and the Chicago Steakhouse (all 4.99 ALC or 6.69 Meal). A new side has also been released, Chorizo Bites (four for 1.89). Double Cheeseburger Offer: Burger King are advertising a Double Cheeseburger or Double Chilli Cheeseburger for 1.29 each. Key Dates Marketing News New Student Discount: KFC have announced a new permanent offer for students, 15% off when you spend over 5. Three Legends Box Meal: KFC continue to advertise their new box meal. The meal includes: Fillet Burger, Original Recipe Chicken, 2 hot wings, fries, a side and a drink for Streetwise All Stars: KFC have continued advertising their new box meal, it includes: Small Popcorn Chicken, Streetwise BBQ or Flamin Wrap and regular fries. It is available for Bargain Bucket: KFC have re-advertised the Bargain Bucket on TV, it is available for InFocus 17th March: St Patrick s Day 24th March: Majority of schools break up for Easter 25th March: Easter Friday 27th March: Easter Sunday 28th March: Easter Monday 1st April: April Fool s Day 11th April: Majority Schools return External Factors March loses a Sunday/Monday and gains a Wednesday/Thursday. Easter weekend starting on Friday 25th March, a week earlier than last year. March 2015 may have had a wet and windy end the weather was predominantly dry and sunny April loses a Wednesday and Thursday and gains a Saturday and Sunday. April is negatively impacted by the earlier Easter, which falls in March this year. The weather last April was sunny, dry and fairly warm. New Packaging Design - Dynamic Design has been developed by our Global brand team. This has a modern, fresh, bold feel, and is less cluttered than our existing packaging. It will only affect bags and cold cups, and will be rolling out in the UK after the promotion, from 27th April. In the UK, to avoid write-off costs, this will be a soft launch and WRIN numbers will be automatically substituted. This means there will be a short period when you will see both pack designs in restaurants. 1. Bags: Front: Back: 2. Cold Cups: Red Velvet Cookie Dough: Pizza Hut have advertised a new dessert, red velvet and white chocolate cookie dough available for Winter Warmer: Pizza Hut offered a new deal this week, 2 large pizzas, garlic bread, wedges and 2L drink for 20. Big Beef and Chorizo Melt: Subway continue to advertise a new sub which includes; A juicy beef patty, topped with spicy Chorizo slices and melted cheese. Winter Blues: Costa are focusing on winter on their website, advertising winter hot Drinks and snacks. Their latest Winter Hot drink is the Chai Latte which contains extract of black tea with aromatic spices served as a sweetened milky Latte. InFocus

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13 Marketing Calendar MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY SUNDAY MAR MAR MAR MAR MAR MAR MAR MAR MAR AR MAR MAR MAR MAR MAR MAR MAR MAR MAR MAR MAR Outdoor Advertising Begins HSAP WHSmith Begins Easter Monday Super Hero Happy Meal Ends Pre-Promote Ends Adventure Time Happy Meal Begins Begins Press Advertising Begins MA Radio Advertising Begins St. Patrick s Day School Holidays Begin* Press Advertising Ends Good Friday TV & Digital Advertising Begins Radio Advertising Ends Easter Sunday HSAP National Metro Ends MAR MAR MAR MAR APR APR APR APR APR APR APR APR APR APR Outdoor Advertising Ends TV & Digital Advertising Ends APR APR APR APR APR APR APR Next MPG will be delivered Marketing Calendar APR APR Prize Choice Ends APR APR *School dates will differ depending on region. Check gov.uk/school-term-holiday-dates APR APR APR APR APR National Marketing Helpline Manned during normal office hours 9AM - 5PM Monday to Friday Marketing Helpdesk UK MarketingHelpdeskUK@uk.mcd.com All contacts will be responded to within 24 hours (excluding weekends) MO16 A5M