Starts 16th Dec Issue 55: 25th Nov 29th Dec 2015 NEXT ISSUE

Transcription

1 S tar ts 16th Dec Issue 55D:ec th 25th Nov NEXT IS0S.1U2.1E5 3

2 Notes Notes Section 01 Section 02 Section 03 Section 04 Section 05 Section 06 Section 07 Section 08 Section 09 First Day Checklist Peanuts Happy Meal Your NABIT: NABIT for Crew Customer Information Board InFocus POP Instruction Guides Notes Marketing Calendar Welcome to the latest edition of the MPG The MPG is available on the marketing section of the intranet

3 First Day Checklist First Day Checklist First Day Checklist First Day Checklist Order Overall Promotion Mechanics Kiosk Purchase Options Feast Spicy Chicken Winter Melt Cheese Melt Dippers Galaxy Caramel Pie Front Of House Total Experience Time (TET) < 210 seconds (from joining queue to receiving completed order) Drive-thru visits; straws and napkins presented on the outside of the bag (one napkin per food item) Polite and friendly two-part greeting and parting comments, including a thank you Prices on receipt match prices on translites and menuboards Till keys activated correctly POP in line with blueprint Decals / Hanging mobiles correctly positioned according to the guide All kiosks contain the new promotional items Appearence Correct Correct packaging used Correct packaging used Correct packaging used Promotional cup used for all McFlurrys Correct Temperature / Texture Flurried for 8 seconds using the machine Correct Ingredients See build card See build card Portion of 4, served with a 25ml tomato dip One pump of Galaxy sauce and one shot of Galaxy pieces using a canister Correct Condiments First day checklist can also be found on the Intranet Homepage Shake Area Set Up Galaxy Caramel McFlurry Beef Quality Kitchen Set Up Training Materials Misc Back Of House Shake machine set up as per Be Well Served Guide (available on the Intranet>Operations Excellence>Be well served) One pump of Galaxy sauce dispensed using the Dessert Sauce Pump Promo sticker applied to the top of Dessert pump to help identinfy Caramel sauce One shot of Galaxy pieces using the canister Galaxy sauce has promo sticker on the Dessert Sauce Pump to differentiate from Toffee sauce (sent via Prompt order) Frozen beef patties are free from signs of severe dehydration or temperature abuse Shift Manager can explain when auto-levelling occurs (Main power switch turned off following cleaning) Grills and release sheets are clean and in good condition (Splash Shields in place on Garland 3PGs) Auto-recognition grills are set to AUTO, including during DPSC checks DPSC Beef checks have been completed on full runs of 3:1 beef patties on all platens where 3:1 beef patties are being cooked 3:1 beef patties cooked on the 4:1 setting - max run size 4 10ml Sauce gun used for Creamy Black Pepper Mayo Cheese Melt Dippers vat set to cook at 2 minutes 30 (Previous side had 2 minute cook time) Red plastic tongs used to bag Cheese Melt Dippers UHC tray with wire insert and aqua marine clips used for Cheese Melt Dippers Cabinet Management charts on display at Batch Cooking stations Cabinet Management procedures are being followed, including correct opening and closing of slots as required Shift Manager can explain how to switch on 2nd Initiation Point and when this should be used Review people positioning for all areas of the kitchen Manager aware that Pie is in a blue bag and has a curved edge Build cards in view of dressing table Bin level/build to/cabinet Management charts up to date and being followed Crew poster displayed in the Crew Room (delivered in POP kit) Crew Room PC/laptops are working and Promotional Food enabit videos available - also aware available on ourlounge SATO printer programmed for all new items (see Manager s Guide) Secondary shelf lives labelled correctly Allergen Till stickers are on all the tills (Available on Prompt) 3 x copies of the Menu allergen booklet available (Red) - (older versions discarded) Promotional packaging used for all promotional items bags and cups in use (Generic should not be in use) A,B & C Bags & 0.5 cold cups - hot cups

4 Spicy Chicken Winter Melt Feast with Sweetcure Bacon & Cheese Succulent chicken breast fillet in a crispy coating with a cheese slice made with Emmental, spicy fire-roasted pepper sauce, slivered onions, cool mayo and Batavia lettuce in a toasted sesame seed topped bun. A 100% British and Irish beef burger with sweetcure bacon rashers, black pepper cheese slices, red onion rings, Batavia lettuce and a creamy black pepper mayo in a toasted bun. Remember to hand out a Fe stive Tomato dip wi th each Cheese Melt Dippers orde r Bacon positioning on the Feast needs to be positioned side by side on the sandwich. Cheese Melt Dippers Four breaded cheese dippers, made with camembert and served with a Tomato dip. For your chance to be in our Christmas Day TV ad, check out ourlounge.co.uk for more details! ix up a Don t m pple with an A ie P ve ti Fes! ie P ivered ies are del P ve ti es F e lu b a in ave a bag and h e ap curved sh - 29th December Reme to Flu mber rry fo r Cooking Procedure 8 FESTIVE APPLE secon ds Pie Galaxy Cara mel McFlurry A hot h crispy pie filled with mincemeat & custard. Soft dairy ice cream with Galaxy milk chocolate pieces and swirls of delicio us Galaxy caramel sauce. Play the Menu Your NABIT Quiz to win some great prizes, including Beats Solo 2 Wireless Headphones, and a Gold ipad Mini 3 16GB!

5 Build Card Build Card Feast 25/11/15 29/12/15 Spicy Chicken Winter Melt 25/11/15 29/12/15 Heel Heel 1 x 3:1 Beef Patty 3 Lines of Cool Mayo Small black metal tongs 2 x Sweetcure Whole Rasher Bacon Triple blue half cut nozzle 1 x Chicken Legend Patty 2 x Black Pepper Cheese 1 x Big Tasty Cheese 4-5 Red Onion Rings 12g Batavia Lettuce Black handled 10ml sauce gun 15g Batavia Lettuce 7g Silvered Onion 3 x 10ml Creamy Black Pepper Mayo 3 Lines of Fire Roast Pepper Sauce Lattice Bun Crown Triple yellow half cut nozzle Rectangular Sesame Topped Bun

6 Notes POP to retain / destroy Some restaurants will not have all of the POP elements listed below, as it will depend upon the amount of translite spaces they have. Reminder: From the campaign, restaurants will be required to display their Breakfast translites which they were requested to retain from 14th October. Check these are available and in good condition prior to. If moved price on Breakfast products as part of the October price move, you will receive replacement translites, where applicable, inside your POP kit. Replacements are available to purchase on PROMPT or the POP Helpline POP to be RETAINED for future use: In Store Pie Machine Translite: Apple Pie Drive Thru 2ft Translite: Breakfast Wrap POP to be taken down and DESTROYED as it is no longer required for future use: In Store 4ft Translite: Sausage & Bacon Sandwich 4ft Translite: Breakfast Wrap/McCafe Range 4ft Translite: EVM/Maltesers McFlurry 2ft Translite: Big Tasty & Cheese Bites 2ft Translite: Legend & Selects 2ft Translite: 20 Chicken McNuggets Counter Mat: Cheese Bites Window Poster: Wraps/Maltesers McFlurry Hanging Mobiles: Wraps Window Decals: Sausage & Bacon Sandwich Drive Thru 2ft Translite: Sausage & Bacon Sandwich 2ft Translite: Pulled Pork Wrap 2ft Translite: Wraps (Trio) 2ft Translite: Big Tasty & Cheese Bites 2ft Translite: Maltesers McFlurry 2ft Translite: Legend 4ft Portrait: Big Tasty & Cheese Bites/Legend Hero Board: Big Tasty & Cheese Bites Portrait Board: Maltesers McFlurry Booth Poster: Maltesers McFlurry Booth Poster: Cheese Bites Lamp Post Signs: Maltesers McFlurry Drive-Thru Banner: Big Tasty & Cheese Bites Notes If you have any queries on the above, please contact the Marketing Helpline on

7 10 Minute Checklist 10 Minute Checklist Window Posters Outside Additional Information Yes No All posters are straight and in good condition External Internal High Volume HM Low Volume HM The Menu Galaxy Caramel McFlurry & Pie YooHoo Happy Meal (External) Pineapple Stick (Internal) Trio (existing) OR Saver (existing) OR Big Flavour Wraps (External) Toffee Latte & Chocolatey Donut (Internal) Place in most visible windows to passing customers Front Counter Additional Information Yes No Wall mounted Price Menu Board is current and in a frame Translites follow POP Blueprint for both Breakfast and Main Menu Clear perspex frames are available to order from the Frazer Company. sales@thefrazerco.com or Blueprints available online. Restaurants access via PROMPT: prompt.linney.com Access Portal: portal.mcdonalds.co.uk Any extra messages Business Names Act displayed in front window Opening Times displayed on front doors A-Frame/ Stormforce Unit (if applicable) in the current message Drive Thru: Maximum of 3 banners displayed as per the POP Blueprints Drive Thru: Only displaying current Lamppost Foamex signs (remove all others) Christmas & New Year Opening Hours Window & Door Decal (Note: EoTF restaurants with digital window screens will not receive opening hours window decals) Window Decals (5 kinds) Required by Trading Standards ( 5.39 each from Linney s). Displaying current trading hours Stores who have A1 size A-frames should be displaying: High Volume Happy Meal Restaurants: Trio Low Volume Happy Meal Restaurants: Trio OR Saver (existing) OR Saver OR Big Flavour Wraps Roadside Saver DT Lane The Menu Roadside/ DT Lane - YooHoo Happy Meal/Crispy Chicken Wrap Happy Meal Toffee Latte & Chocolatey Donut Galaxy Caramel McFlurry & Pie Dining Area Additional Information Yes No Any extra messages Counter Mats are in good state of repair and have current promotional inserts Till Inserts as per the POP Blueprint Coffee Machine sticker in good condition McFlurry sticker & canister stickers are good condition Allergen Till Strips - x1 applied to each till (Legal Requirement) Wrap of the Day Show Card (not in EoTF restaurants) Little Tasters Show Card (only if not displaying Little Tasters on a 2ft translite or digital screen) Pineapple Show Card (not in EoTF restaurants) Pineapple Till Wobblers Cheese Melt Dippers Breakfast Main Menu Galaxy Caramel McFlurry & Pie / Cheese Melt Dippers Hot chocolate sticker in good condition Available from Linney s at a cost of 5.20 Apple Pie Merchandiser Translite the current cabinet labels and Sweet Snacking header card Canister Stickers (Available from Linney s) cost 8.50 for a set of 3 and Decals cost 5.00 Header Card 8.15 Did You Know Boards up to date and fully stocked Refer to PROMPT > Communications. Trayliners Ceiling Mobiles should be current ones only do not mix Happy Meal PDP Items Mobiles (3 kinds) High Family, Medium Family & Medium Plus Family: Board Game To check the Happy Meal activation level of your store please visit the intranet. Intranet>Marketing>Kids & Families>What Level Am I On? Drive Thru Lane Additional Information Yes No All Translites in good presentation and "Blueprints available online. Restaurants access via PROMPT: prompt.linney.com Portal: portal.mcdonalds.co.uk" Happy Meal display unit is in good state of repair and displaying the correct programme Happy Meal Balloons Keeko Colouring Pads & Crayons Any extra messages YooHoo Happy Meal (Display unit and spare parts available from Linney s). YooHoo Happy Meal Balloons Additional generic Keeko colouring pads and crayons are available to order by contacting Keeko directly on or sales@keekokids.co.uk. Further information and pricing can be found on the Intranet by visiting; Intranet>Marketing>Kids & Families>Ordering Crayons & Balloons Crispy Chicken Wrap Happy Meal Tent Cards Crispy Chicken Wrap Happy Meal MDUI/Column Insert Wobbler Booth posters correct and in a good state of repair Not required in Window 1 for COD unit Drive Thru Ensure D/T Windows are clean, uncluttered and Till Insert present Ensure all Drive Thru signage is clean, clear and in a good state of repair Any Extra Messages Breakfast (before 10.30am): Toffee Latte & Chocolatey Donut - Cashier Booth Main Menu (after 10.30am): Galaxy Caramel McFlurry & Pie / Cheese Melt Dippers - Cashier Booth Christmas & New Year Opening Hours - Presenter Booth (& Fast Forward Booth if applicable) Biodiesel Trust Message - Presenter Booth Stores with COD in drive-thru lane: Contactless Till Insert All other stores: Galaxy Caramel McFlurry & Pie / Cheese Melt Dippers No extra messages USEFUL CONTACTS Linney Helpline Marketing Helpline Please ensure that the balloons, Keeko colouring pads (with crayons), toys, HM boxes and PDP match the Happy Meal currently displayed on the POP in store. This is especially important at the start of the campaign as many customers visit the restaurant for that particular Happy Meal programme. It is therefore important that if you have surplus stock of the previous Happy Meal items these are only used when the current Happy Meal stock has been exhausted. Further information on the Happy Meal activation items is available in the activation kit guide on the intranet. Intranet > Marketing > Kids & Families > Current Happy Meal Info > Activation Kit Guide

8 Happy Meal Premiums Peanuts %*h\ 8YWYaVYf! &*h\ >UbiUfm AVAILABLE ONLINE ONLY Franchisees, Operations Hierarchy and Support departments: portal.mcdonalds.co.uk 1. Use your normal PC log in e.g. jsmith or uk-jsmith. If your PC has been migrated to the corp domain, select CORP.PRI from the drop down box 2. Select a store number and promotion from the drop-down lists to display a store specific blueprint Restaurants: prompt.linney.com 1. Enter store ID 2. Click on the POP Blueprints icon and select the promotion from the dropdown list in order to view your store specific blueprint Peanuts Happy Meal Blueprints Ready to Download today

9 Notes Nabit for Crew! The Your NABIT pages on ourlounge and the NABIT Quiz have now been updated to focus on: Menu. Your NABIT is also the home of the popular enabit training videos. Encourage your teams to visit Your NABIT before each promotion starts, watch the enabit videos and enter the NABIT Quiz. 1 Beats Wireless ess Headphones 1 ipad Mini Gold Argos Gift Cards NEW NEW Notes If you haven t already done so, scan the QR code with your smartphone to enter the NABIT Quiz!

10 CUSTOMER INFORMATION BOARD: What should you be displaying? BEEF QUALITY STUDENT LEAFLET > MARKETING > POP > STUDENT FREE of charge* Customer Information Board WELSH STORES ONLY: WELSH BAGS > PROMPT > MARKETING > POP > WALES BAGS A-Z > PROMPT > COMMUNICATIONS FREE of charge* 2014/15 PROSPECTUS > PROMPT > COMMUNICATIONS copies BETTER PLAY FOOTBALL Customer Information Board SCOTTISH STORES ONLY: SCOTTISH BAGS > PROMPT > MARKETING > POP > SCOTTISH BAGS JOIN OUR TEAM > PROMPT > HUMAN RESOURCE > RECRUITMENT > GEN HIRING copies WIFI > MARKETING > POP > WIFI FREE of charge* FOR FURTHER INFORMATION PLEASE REFER TO PROMPT PINEAPPLE 49p FRUIT LEAFLET RMHC > PROMPT > PRINT MATERIALS FREE of charge* *delivery charges will apply

11 NOV 2015 Our competitors are really busy talking to their customers online and tempting them into their restaurants with value offers. Remember if you see anything new and interesting from a competitor near you please let us know by ing marketinghelpdeskuk@uk.mcd.com Competitors Current Promotional Dates The campaign will launch on Wednesday and end on Tuesday 29th December. The promotion features The Feast with Sweetcure Bacon & Cheese and The Spicy Chicken Winter Melt (both new products). Cheese Melt Dippers will be returning alongside the Galaxy Caramel McFlurry and Pie YooHoo Happy Meal will continue until 15th December HSAP Bus Ticket Distribution will continue until 13th December HSAP WHSmith Distribution will continue until 13th December Euro Trip: Burger King have re-advertised their Euro Trip promotion. Featured in this promotion are new burgers Spanish Tendercrisp, Crunchy Cheese Whopper (ALC 4.69, meal 6.49) and returning is the Amsterdam Steakhouse (ALC 4.99 meal 6.99). A side of mozzarella sticks is also available. 10 Nuggets: Burger King advertised their offer, 10 chicken nuggets for 1.49 on TV and online. InFocus Key Dates 18th December: Schools break up 24th December: Christmas Eve 25th December: Christmas Day 26th December: Boxing day 28th December: Bank Holiday due to Boxing day falling on a Saturday 31st December: New Year s Eve Marketing News The Happy Studio App is now even bigger and inspire children in 3 ways to become an artist, a musician or an inventor by using a range of fun, creative and interactive challenges. Sneak Peek Wrap will be added to our The Sun employment Roasdshow: KFC is working with The Sun to get more people into work KFC Fillet Burger, Cheese, Bacon, Hash Brown, Original Recipe Chicken, a side, fries and a drink for Chocolate Orange Cookie Dough: Pizza hut have also released a new dessert. Chocolate Orange chips melted into a warm, cookie dough & served with vanilla ice cream available for 3.99 Winter Warmer: Pizza Hut offered a new deal this week, 2 large pizzas, garlic bread, wedges and 2L drink for 20. InFocus External Factors Pastrami Melt: Subway continue to advertise a new sub which includes; Beef pastrami, American mustard, pickles and melted cheese. Costs are, 6 for 4 and 12 for 6. November loses a Saturday and gains a Monday We are comparable to unseasonably dry weather in November 2014 a very strong positive impact on our sales was seen from Black Friday December loses a Monday and gains a Thursday School holidays begin across the country on Monday 21st December, on the same day as last year Christmas day is on Friday 25th December. Christmas day last fell on a Friday in 2009 The w/e 20th December is expected to be our busiest sales week on record Restaurants are also expected to be busy from Monday 21st December-Thursday 24th December Grounds for Grounds: Costa have launched a new green initiative where in stores people can request used coffee beans, these are distributed for free and can be used as a plant fertilizer or create a naturally balanced compost.

12 FEST DTP FEST MSC A4 Door Decal Drive Thru Booth Poster 1000x400 Window Decal 594x300 Window Decal FEST STI FEST STI OPEN 24 HOURS COVER UP STICKERS CHRISTMAS & NEW YEAR OPEN CLOSE Christmas Eve CHRISTMAS & NEW YEAR OPEN CLOSE Christmas Eve Christmas Day December 26 th December 27 th - 30 th Normal Hours New Year s Eve New Year s Day FEST DOD CHRISTMAS & NEW YEAR OPEN CLOSE Christmas Eve Christmas Day December 26 th December 27 th - 30 th Normal Hours New Year s Eve New Year s Day Christmas Day FEST DOD December 26 th December 27 th - 30 th Normal Hours New Year s Eve New Year s Day POP Instruction Guides CHRISTMAS & NEW YEAR OPEN CLOSE Christmas Eve Christmas Day December 26 th December 27 th - 30 th Normal Hours New Year s Eve New Year s Day If a restaurant is open on Christmas Day or trading 24 hours over New Year, additional supporting POP is available to order via PROMPT CLOSED COVER UP STICKERS A4 Door Decal Drive Thru Booth Poster 1000x400 Window Decal POP Instruction Guides 594x300 Window Decal

13 FEST MOB FEST MOB FEST MOB FEST MOB FEST MOB FEST MOB POP Instruction Guides POP Instruction Guides

14 Notes Notes Notes Notes

15 Marketing Calendar MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY SUNDAY NOV NOV NOV NOV DEC DEC DEC DEC DEC DEC DEC DEC DEC DEC DEC DEC DEC DEC DEC DEC DEC DEC DEC DEC DEC DEC DEC DEC DEC DEC DEC HSAP Bus Ticket (Non-London), Metro & Oyster Receipts (London) Begins DEC TV & Radio Advertising Begins YooHoo Happy Meal Ends Ends DEC School dates will differ depending on region. Check gov.uk/school-term-holiday-dates Begins Press Advertising i Begins N NOV NOV NOV NOV Press Advertising Ends Peanuts Happy Meal Begins Next MPG will be delivered School Holidays Begin Christmas Eve Christmas Day Boxing Day HSAP WHSmith, Bus Ticket (Non-London), Metro & Oyster Receipts (London) Ends TV, Digital & Radio Advertising Ends National Marketing Helpline Manned during normal office hours 9AM - 5PM Monday to Friday Marketing Helpdesk UK MarketingHelpdeskUK@uk.mcd.com All contacts will be responded to within 24 hours (excluding weekends) Marketing Calendar FEST A5M