Foro de Debate, S.L.U. (the company that organised Reale Seguros Madrid Fusión), was set up in 2002.

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WHO WE ARE Foro de Debate, S.L.U. (the company that organised Reale Seguros Madrid Fusión), was set up in 2002.

2 WHO WE ARE Foro de Debate, S.L.U. (the company that organised Reale Seguros Madrid Fusión), was set up in The raison d être of its origins aimed to bring the latest trends in current cuisine to chefs and gastronomy professionals from all over the world; it also saw the need to set up a forum for learning, knowledge and exchanges at every level.

3 After having held sixteen editions, Reale Seguros Madrid Fusión has established itself as the world s great gastronomic stage. Its goals are to show avant-garde cuisine, foster a closer relationship between world cuisines, encourage debate and critical thought about gastronomy and the myriad spheres that are linked to it (oenology, the food industry, technological innovation, scientific research and new business models) via live cooking demonstrations by the most important chefs on the international scene, surprising presentations of the most revolutionary techniques, round tables, etc. Its stages have welcomed over 650 chefs from all five continents: Grant Achatz, Gastón Acurio, Ferran Adrià, Juan Mari Arzak, Alex Atala, Nobu Matsuhisa, Heston Blumenthal, Michel Bras, Paul Bocuse, Quique Dacosta, Alain Ducasse, Pierre Gagnaire, Dani García, Thomas Keller, Andoni Luis Aduriz, Patricia Quintana, René Redzepi, Jöel Robuchon, Joan and Jordi Roca, Michel Troisgros and many, many more. And hand in hand with them are cooking demonstrations, master classes, wine tastings and seminars, competitions, tastings, tributes, auctions, as well as an exhibitor area. While Reale Seguros Madrid Fusión is being held, Madrid becomes the world s capital of gastronomy.

4 The auditorium stage at Reale Seguros Madrid Fusión

5 Detail of the Reale Seguros Madrid Fusión auditorium stage

7 Workshop at Reale Seguros Madrid Fusión

8 Tasting Spain at Reale Seguros Madrid Fusión

9 Exhibitor area at Reale Seguros Madrid Fusión

AND, IN ADDITION TO Reale Seguros Madrid Fusión.

Madrid Fusión s framework; an exclusive place that offers attendees the chance of interacting in

1st International Meeting for professionals in the hospitality industry where innovation and trends

10 AND, IN ADDITION TO Reale Seguros Madrid Fusión...is ENOFUSIÓN A space devoted to wine and wineries, tailor made to work within Reale Seguros Madrid Fusión s framework; an exclusive place that offers attendees the chance of interacting in the most direct and appealing way with the world of wine. THE DRINKS SHOW. 1st International Meeting for professionals in the hospitality industry where innovation and trends come together to offer a unique experience, filled with new ideas and interesting facts on the world of mixology, top-quality spirits and mixers.

premises and offered a wide range of activities.

that, together with cooking, created new experiences to taste and enjoy.

11 Gastronomy for the five senses. GASTROFESTIVAL The 9th edition of Gastrofestival Madrid brought together over 450 premises and offered a wide range of activities. A fortnight of films, art, music, fashion and theatre were some of the disciplines that, together with cooking, created new experiences to taste and enjoy. This event, organised by Madrid s City Council via its Madrid Destino Tourism Department and Reale Seguros Madrid Fusión, has become an umissable event on the city s cultural and leisure calendar.

12 DATA FROM THE LAST EDITION, Reale Seguros Madrid Fusión 2018 (data as of 26 February) 1,896 ATTENDEES (paying attendees, 20% up from 2017) 12,924 VISITORS 200 EXHIBITORS 114 SPEAKERS 766 ACCREDITED JOURNALISTS 135,000 VISITORS madridfusion.net (from January to February 2018) 10,000 enquiries 1,200 appearances in the written media and 2 hours and 8 minutes of television time

13 OTHER EVENTS MADRID FUSIÓN MANILA 2015, 2016 and 2017 Manila. The Philippines Highlighting more than 370 years of shared history and bonds, Filipino and Spanish cultural and gastronomical fusion, Madrid Fusión travels to Manila. INFORMATION ON MADRID FUSIÓN MANILA ,893 Attendees 20 Speakers 10,027 Visitors to the exhibition area over the three days 224 Exhibitors 3rd WINE & CULINARY INTERNATIONAL FORUM 2016 Barcelona. Spain, October 9th, 2016 International Meeting on Wine and Gastronomy, organised by madridfusión together with Bodegas Torres and held at the Palau de Congressos de Catalunya Conference Centre.

14 MADRID FUSIÓN MEXICO 2010, 2011 and 2012 Guanajuato. Mexico Madrid Fusión travelled to Mexico for three years in a row FRUIT FUSIÓN 2009, 2010, 2011, 2012 and 2013 IFEMA. Madrid. Spain Five consecutive editions of Fruit Fusión were held as part of the Fruit Attraction framework; a gastronomic space to promote the consumption of Fruit, Vegetables and Greens for the Horeca Channel INTERNATIONAL MYCOLOGICAL CONGRESS, SORIA GASTRONÓMICA 2008 and 2010 Tirso de Molina lecture hall. Soria. Spain International gastronomic meetings with mycology at its heart, organised by madridfusión and Sotur

15 R+D+G (RESEARCH, DEVELOPMENT AND GASTRONOMY) Zaragoza, June 30th, 2008 madridfusión, together with SEEI (State Society for International Exhibitions), organised a day on Science and Gastronomy at the Spanish Pavilion at Expo Zaragoza 2008 MADRID SWEET FUSIÓN Madrid, March 10th to 13th, 2007 Within the framework of INTERSICOP, IFEMA, madridfusión organised events that revolved around the world of pastry making and breadmaking SPAIN S 10 AVANT-GARDE CUISINE October 12th to 14th, 2006, New York. USA Organised by the International Culinary Center in collaboration with ICEX and the James Beard Foundation, madridfusión ended 2006 with the most important culinary event on an international level. Ten leading chefs, wineries and two regions of Spain presented a series of unforgettable events.

16 GASTRONOMIC FORUM March 30 to April 2, 2005, IFEMA, Madrid. Spain Within the framework of the 6th Salón de la Alimentación (International Food and Beverage Exhibition) at IFEMA, madridfusión organised a space offering cooking demonstrations, various places where visitors could relax, and where water, oil and coffee were the protagonists. It also included a small exhibition area of gourmet products. AVANT-GARDE CUISINE IN SPAIN February 28, March 1 and 2, 2005, Tokyo. Japan As a foretaste and in preparation for Aichi Expo 2005, top Spanish chefs travelled to the prestigious Hattori Nutrition College to reveal their secrets and the way in which they perfect their famous dishes. For three days, fifteen chefs Spain s Culinary Vanguard offered live demonstrations, addressed the topic of the most consumed fish in Japan and Spain, talked about regional cuisine and creativity, technique and imagination at the service of flavour, and about the pleasures of the table. TAPAS IN MADRID 2004, Madrid Spain Madrid Fusión collaborated with Madrid s City Council to coordinate this publication.

17 AWARDS THE DAROCA PASTRY AND SWEETS EXHIBITION Diploma to Madrid Fusión in recognition of the best dissemination of gastronomy 2014 GOURMET EXCELENCIAS AWARD Awarded by the Excelencias Group at FITUR 2012 AWARD FOR THEIR CONTRIBUTION FOR THE CREATION OF FRUIT ATTRACTION Awarded by Fruit Attraction PRIZE FOR THE PROMOTION OF QUALITY IN THE RESTAURANT INDUSTRY Awarded by FENAVIN PRIZE FOR SOCIAL AND CULTURAL WORK RELATED TO GASTRONOMY Awarded by the Dionisio Duque Foundation

18 PRIZE FOR THE BEST INTERSECTORAL WORK Awarded by the Galicia Hotels and Tourism Group and the Galician Association of Journalists and Tourism Writers 3rd MADRID PRIZE FOR GASTRONOMY Awarded by Madrid s Academy of Gastronomy PRIZE FOR THE BEST DISSEMINATION WORK INTERNATIONAL SUMMIT ON GASTRONOMY MADRID FUSIÓN Awarded by the DIARIO DE AVISOS newspaper FOODS OF SPAIN PRIZE BEST PROMOTIONAL ACTION IN ANY OTHER COUNTRY OF THE WORLD MADRID FUSIÓN Awarded by the MINISTRY OF AGRICULTURE, FOOD AND ENVIRONMENT ASTI, PROVINCIA D EUROPA PRIZE MADRID FUSIÓN Awarded by ASTITURISMO

19 NATIONAL GASTRONOMY PRIZE Special prize to Madrid Fusión for the prestige it has achieved and for the stimulus it has created in defending the leading position Spanish cuisine has in the world Awarded by the SPANISH ACADEMY OF GASTRONOMY 7th EDTION OF THE LA CAZUELA PRIZE Journalists Disseminating Gastronomic Culture Madrid Fusión 2004 Awarded by LA CAZUELA PRIZE FOR THE BEST GASTRONOMIC EVENT 1st INTERNATIONAL SUMMIT ON GASTRONOMY MADRID FUSIÓN 2003 Awarded by CANAL COCINA

20 CONTACT FORO DE DEBATE S.L.U. C/ ALMIRANTE Nº 21-3ª PLANTA MADRID _ SPAIN Tel: madridfusion@madridfusion.net Follow us on:

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