Press kit. Vinitaly 2015

Transcription

1 Press kit Vinitaly 2015

2 Press folder link: Photo gallery link: Username: vinitaly2015 Password: freefoto Conferences agenda link: Free WiFi Area: Press Room (1 st floor, gallery between hall 4 and 5) Blogger Area (Hall 2) gallery between halls Rete: SalaStampa Password: PressServices

3 International Wine and Spirits Exhibition March VINITALY 2015: BUYERS AND DELEGATIONS FROM 5 CONTINENTS FOR BUSINESS AND ANALYSIS OF INTERNATIONAL MARKETS An edition dedicated to business, incoming b2b and focus meetings involving the most important countries for present and future consumption of wine. Important institutional attendance at meetings organised to discuss the most topical regulatory issues in the wine industry - which is worth more than 10 billion euros of which 5.1 millions from exports. Vinitaly has a strong focus on business this year, including meetings with delegations and calendar of b2n event, professional seminars and tastings sure to provide effective answers useful for business strategies in the wine sector ( «Overall, the wine sector is worth more than 10 billion euros, of which more than 5.1 billions generated by exports. Wine for Italy - which is the leader by value on the US market and second worldwide - is an extraordinary multiplier creating wealth and image for vocational local areas, - said Ettore Riello, President of VeronaFiere. - This is why attendance during the Show by representatives of government and institutions is so important - from the Minister of Agricultural, Food and Forestry Policies, Maurizio Martina, the Minister of Employment, Giuliano Poletti, the Deputy Minister for Economic Development, Carlo Calenda, and Paolo De Castro, Agriculture Commission of the European Parliament, who will discuss and debate the must topical issues in the wine sector, from the Consolidated Wine Law to TTIP, the Transatlantic Trade and Investment Partnership between the EU and the US». «And precisely the 49th edition of Vinitaly, in this regard, sees fundamental Government recognition of the trade fair VINITALY 2015: INCOMING ACTIVITIES ORIGIN OF BUYERS DELEGATIONS

4 system as an essential hinge-pin for international promotion,» added Riello. «The inclusion of exhibitions Special Plan for Made in Italy, which envisages 48 million euros for upgrading the sector, for Veronafiere is a further opportunity for developing its platform of business services, since its events have for many years been an authentic partner for the internationalisation on foreign markets of a great many companies». For Vinitaly 2015 all this has helped bring about an increase in investments of 34% compared to 2014 in order to implement a detailed incoming promotion plan that, in addition to the efforts organised directly by Veronafiere, involves the fundamental interaction with the entire system of institutions: Ministry for Economic Development, Ministry of Agriculture, ICE Foreign Trade Agency and European projects. «2014 was a rather particular year, as regards the economic and political scenario as a whole, international crises and monetary trends,» says Giovanni Mantovani, CEO & Director General of Veronafiere. «The sensation among wine companies is positive and our own Observatory indicates that turnover in 2014 will post a trend up by around 5% compared with 2013, while a good percentage of companies also enjoyed a favourable trend in the first part of It is equally true, however, that there are important signs of change on many markets - mention need only be made of Russia given the current international crisis - and we must work hard on bilateral agreements in potentially interesting areas which are blocked by protectionist duty policies that prevent markets taking off. Equally, an overall strategy should be adopted to supervise quotas in terms of value, volume and quality perception of Made in Italy products in markets where we are leaders such as the USA, Germany, the United Kingdom and so forth». For this reason, potential in various countries is analysed, thanks to targeted focus meetings organized by Vinitaly, especially as regards the situation in Germany, Hong Kong, China, Russia, USA, Australia and Brazil, as well as opportunities for Italian wine through international large-scale retail distribution. Many indications of market trends also originate from direct comparisons between exhibitors and operators from all over the world during meetings on stands and the b2b events organized by Vinitaly. For this reason, Veronafiere continues to upgrade initiatives to encourage incoming foreign buyers thanks to 60 international delegates, specific Projects for Vinitaly promoted by the Ministry of Economic Development (MISE) and implemented by Veronafiere with the support of the Italian Trade Agency (ICE), the Ministry of Agriculture (MIPAAF) and Uiv/Federvini. OPERAWINE Organized by Vinitaly International, OperaWine is an exclusive tasting of the "Finest Italian Wines, 100 Great Producers" scheduled for the fourth year on the eve of the inauguration of Vinitaly itself. The event is the outcome of collaboration with authoritative American magazine Wine Spectator, which selects what it deems to be the best 100 wine cellars in Italy (103 this year, including producers of natural wines. Twenty new entries). OperaWine is the only Wine Spectator Tasting organised in Italy. New this year is the agreement with Rcs Mediagroup for the publication of the official guide with Wine Spectator's tasting notes for the 103 wines presented by wine cellars, while company fact files are edited by Luciano Ferraro of newspaper Corriere della Sera. The guide is on sale at news-stands. The tasting will be attended by many buyers taking part in delegations organised as an integral part of Vinitaly's incoming activities. Selected companies and wines on

5 ITALIAN WINE EXPERT BY VIA The Vinitaly International Academy awarded the first "Italian Wine Expert" and "Italian Wine Ambassador" diplomas at the end of the first specialization course in Italian wine held in Verona March 2015 ( Created by the Vinitaly International Academy - VIA under the scientific direction of Ian D'Agata, the course was attended by 50 candidates coming from all over the world, including several top professionals of the world of wine (10 Master of Wine students, corporate chefs for international hotel chains - Hyatt, Four Season, Shangri- La - directors of tasting schools, columnist of for prestigious journals such as Forbes). The project was designed to help develop VIA's mission. The Vinitaly International Academy was launched in February 2014 as Vinitaly's educational, academic and scientific centre world-wide. Henceforth, its activities abroad will be enhanced thanks to the "Italian Wine Experts" who will act as teachers for VIA activities in their countries. ITALIAN WINE FACTS AND FIGURES Italian wine-making companies: about 380,000, 23% of all agricultural companies 2014 production (Assoenologi estimate): 40 million hl of wine (-17% compared to 2013) Hectares of vineyards: 665,000 (5% of UAA, Utilised Agricultural Area) 48% DOCG and DOC and 27% IGT In Italy there are: 73 DOCG and 332 DOC and 118 IGT wines Wine turnover: 7.2% of agricultural revenues and 8% of agro-food revenues Italy and the world o 1st exporter of wine (20.5 million hl; 21% of the world market) o 2nd exporter in value (more than 5.1 billion in 2014) o by volume and value, 1st exporter to the USA 1.1 billion euros and a market share of 35% - and to Germany - just under 1 billion euros and a 30% share of the market% o by volume, 1st exporter to the United Kingdom Veronafiere Press Service/Vinitaly data processing, various sources «In the continuous effort to classify incoming professional figures, as of this edition Vinitaly will introduce a registration system designed to ensure more detailed profiling of visitors. «This action» says Mantovani, «is expected to increase numbers of specialised operators with advantages in terms of contact quality». INCOMING AND B2B MEETINGS - Thanks to such incoming activity, operators have been selected from Germany, Austria, Switzerland, Hong Kong, China and USA - countries where Vinitaly International has in turn developed specific promotion initiatives; delegations will attend from the USA, one of which comprising importers exclusively from Texas, from Western Canada and Ontario, Russia, Slovenia, Croatia, Hungary, Belgium, the Netherlands, Portugal, Czech Republic, Hong Kong, Asean countries (Indonesia, Malaysia, Philippines,Singapore, Thailand, Brunei, Vietnam, Laos, Myanmar, Cambodia), South Korea, China, South Africa, Cameroon, Latin America (Mexico, Peru, Paraguay, Colombia, Argentina, Uruguay), United Kingdom, Mozambique, Uzbekistan, Poland, Scandinavian countries (Finland, Sweden, Denmark) and Baltic countries (Estonia, Lithuania), Spain, India, Serbia, Bosnia and Herzegovina, Australia and Japan. Guest buyers will be involved in the International Buyers' Lounge, that returns again this year following huge success in 2014 (Castelvecchio Gallery between Halls 2 and 3). In b2b meetings with companies during Taste&Buy Vinitaly organized by Veronafiere. The International Buyers' Lounge is an area designed to be the landmark for all foreign buyers attending the Exhibition. They will have the International Buyers' Lounge Wine Store at their disposition, for free tastings (after registration) of wines specially selected by companies for international markets. SPECIALIZED EXHIBITIONS - After the success of the first edition Vininternational (Hall 1) returns as the Show for International Wine, with wines from the main producing countries: Australia, New Zealand Canada, Chile, Argentina, Spain, France, Peru, Azerbaijan, Germany, Slovenia, South Africa and Georgia. Vinitalybio in Hall 11 is also confirmed, having been set up by Veronafiere within the scope of the BiOrganic LifeStyle promotion project by Federbio with EU funds, with incoming efforts dedicated to buyers from Germany and Belgium interested in certified organic wines. Event days will also offer buyers an intense agenda of meetings and b2b initiatives in the Vinitalybio Area, home this year to the Vinitlaybio Wine Store with all the certified organic wines taking part in

6 Vinitaly. Vivit (Hall 12), the small business wine show, returns by now as an established event for the fourth year running. This year, Taste Italy changes its name to become Vinitaly Tasting. The tasting area reserved for buyers (located in the Signori Gallery between Halls 11 and 12) is organized by Vinitaly in collaboration with Doctor Wine Daniele Cernilli and proposes Italian excellence through a selected range of one hundred of the best national labels of red, white and sparkling wines with different regional origins. TASTINGS - An important role in terms of encouraging contacts between sector professionals and producers is ensured at Vinitaly by major organized tasting events. The first day of Vinitaly has a major walk-around tasting of the wines in the Three Glasses Wine Guide, with the best wines selected by Gambero Rosso. Another walk around tasting closes Vinitaly on 25 March with 'the pearls of Italy', a sparkling trip around Italian bubbly organised by the Italian Sommelier Association, which celebrates its fiftieth anniversary with this event. Without doubt, the ost exclusive tasting this year is the executive seminar and vertical with Cheval Blanc and Petit Cheval proposed by the Vinitaly International Academy. VIA also offers two other executive seminars: the first is 'How wine changes in contact with oxygen: Arneis, Barbaresco and Barolo and the Coravin system'; the second is 'The Good, The Bad and The Ugly of Artisanal Wines' with Italian and international wines, which for the first time will define what artisanal wines actually are and focus on their effective sensory qualities. The Wine & Spirit Education Trust In collaboration with VIA also has two master classes. Unusual yet destined to create a culture of wine open to everyone, even people who are blind or suffer from impaired vision, is the tasting titled "Listening to wine: wine tasting without the help of sight (blindfolded) proposed by Onav. The Fisar tasting 'Great Italian classic method sparkling wine from native grape varieties' and 'Sscent of a woman - Journey in an ancestral direction' are all-female events organised by Women of Wine. Tasting ex... press, just as every year, presents a new world tour through great wines through proposals by the most important international sector magazines. The protagonists in 2015 include Abrau Durso, famous for being the champagne of the Tsars, Nebbiolo in all its various nuances, the unique character of Hungarian wines, champagne with the charm of Blanc de Blancs, Smaragd from Austria, the Wines of Australia, Riesling Kabinett and even a debate with tastings about corks and caps with Aluminium versus Cork - the closure challenge! Lastly, between the sacred and profane, a tour among the finest Vin Santo "in name and fact". AIS is organising tastings of Barolo and Brunello di Montalcino, with a journey to the centre of the terroir; Onav takes a look at rare wines from Piedmont and rosé wines from Apulia, while the Slovenian Foreign Ministry is co-financing the Wines of Slovenia tasting. Gazza Golosa '#Pop Wine' suggests the top 50 wines in terms of value for money (less than 15 euro) chosen by the weekly wine&food culture column of La Gazzetta dello Sport. The calendar in the Vininternational Pavilion (Hall 1) includes the presentation of Pisco from Peru, Spanish wines from Andalusia, Jeeper Champagne, Armagnac, the great red and white wines of New Zealand, Argentine Malbec, wines from Slovenia, Australia and South Africa and the tasting 'Only Pinot Noir and Riesling no limits'. The second edition of the Young to Young tasting organized in collaboration with Marco Gatti and Paolo Massobrio is dedicated to bloggers. Updates and bookings will be available for the wine tasting programme through the Vinitaly website ( in the visitor area). COMPETITIONS - The season of major competitions at Vinitaly opened on 19 March 2015 with the International Packaging Competition dedicated to the design of bottles for wines and grape spirits that this year was also open to spirits other than those made grapes (namely gin, rum, whisky), liqueurs and extra-virgin olive oil. On the occasion of the Expo Milan, the 22nd International Wine Competition will take place exceptionally after Vinitaly itself, April, and not beforehand in keeping with tradition. Italian wines winning Grand Gold Medals and Gold Medals in the most important and selective wine competition in the world will be the protagonists of special tastings organised during Expo in the Vino A Taste of Italy Pavilion. AWARDS The International Vinitaly Award is made every year to individuals/companies/institutions (one Italian, one international) distinguished for their commitment in the wine field and is presented during the Gala Dinner on the eve of the inauguration of the show Awards: Livio Felluga and Pierre Lurton. This will also be the occasion for the announcement of winners of the Communicator of the Year Award, set up in collaboration with the IWSC, presented in London in the Autumn Best Communicators: Tyson Stelzer and Joe Bastianich. The first day of Vinitaly sees the consignment of the Cangrande Award for Merit in Wine-Growing. Since 1973, this prize has rewarded the great interpreters in the Italian wine world, chosen on the advice of Regional Departments of Agriculture.

7 Veronafiere is home March to the International Agro-Food Exhibition SOL&AGRIFOOD 2015 FOCUS ON PROMOTING THE ITALIAN CONTROL MODEL THE BEST IN DEFENDING PRODUCT QUALITY AND CONSUMERS The best selections of Italian olive oil and agro-food production, tastings and cooking show, conferences and b2b meetings: the exhibition offering at Sol&Agrifood includes important innovations and new entries - such as Cheese Experience and A Taste of Coffee, in addition to even more space for beers and various initiatives developed around the world of extra virgin olive oil. Promoting the Italian agro-food production control model is the focus topic at the 2015 edition of Sol&Agrifood ( Damiano Berzacola, Vice-President of Veronafiere, says that this «a fundamental topic - and one also chosen for the inaugural convention "Defending quality and consumers. The Italian model" (23 March, 10.30, Forum Area in Hall C) In collaboration with Unaprol - in terms of make the special features of Italian food production better known and the difference as regards 'Italian-sounding' products. From this point of view," Berzacola continues, "controls become a safeguard for producers and consumers alike» March, in conjunction with Vinitaly and Enolitech, the International Quality Agro-Food event in Hall C at Veronafiere boasts an impressive agenda designed to present - especially for foreign visitors - the best Italian olive oil and agro-food products while equally promoting direct contacts for international supply and demand. «Export in particular are the key to the development of this sector, - says Berzacola, - as seen by revenues which, between 2004 and 2014, recorded growth of 70% for a total value of about 34 billion euros. The goal, in line with Ministry of Agriculture directives, is to achieve exports worth 36 billion euros by the end of 2015 and 50 billions by 2020». Given such data, delegations of foreign buyers from the most interesting markets invited directly by Veronafiere - or in collaboration with the Italian Trade Agency (ICE) - China, Japan, Sweden, Finland, Denmark, Estonia, Latvia, France, Tunisia, Egypt, Russia, India, Portugal, Romania, Bosnia and Herzegovina, Panama, Peru, Singapore, Burma, Philippines, Uzbekistan - will take part in walk-around tastings or b2b meetings organized with companies exhibiting olive oil and foodstuffs. In 2014, there were 63,500 professional visitors from 76 countries. Innovations: Together with major Italian producers in the olive oil and agro-food sectors, tastings, cookery sessions, conferences and b2b meetings, the originality of the exhibition offering at Sol&Agrifood is enhanced this year by a number of interesting innovations. The new area dedicated to cheese - called Cheese Experience - where, theoretical and tasting workshops will be organized and held by master tasters in collaboration with Onaf (National Cheese Tasters Organisation). At the same time, the Forum Area will also host other guided tastings with master cheese tasters offered by exhibitors, even with the cooking show format to highlight recipes in cuisine. A Taste of Coffee will also see have a facelift: the area organised in collaboration with Scae, the Speciality Coffee Association of Europe that works around the globe to promote excellence in all kinds of quality coffee (espresso, moka, filter), will bring together professionals from every sphere of the coffee industry. The area is divided into two corners: one for training and information mini-courses, the other for coffee tasting. There will also be informative and brief daily meetings exclusively for journalists: Press Coffee Breaks in the Forum Area March from 9.30 to 10.00: two topics with a slant on economics every day, one for olive oil and the other for food. The latter will include a focus on balsamic vinegar, a product increasingly present at Sol&Agrifood given its excellent export vocation. The area dedicated to beer expands again this year, with many individual companies lining up alongside the large area set up by Assobirra and its small brewers.

8 VINITALY AND THE CITY A new formula and new dates for Vinitaly and the City, the Vinitaly evening off-show event dedicated to wine lovers, this year in collaboration with Verona City Council. The event takes place for the first time in the open, exploiting the city's historic squares, 18:00-23: March 2015: 4 days living a marvellous taste experience in a charming Mediaeval setting. Piazza dei Signori will host the Vinitaly and the City wine Store offering more than 300 wine labels coming from the most vocational Italian regions, as well as typical gastronomy products. Cortile del Mercato Vecchio is home to Vinitaly and the City Music Lounge with Radio Number One - perfect ambient music to accompany Lessini Durello sparkling wine with cheese and delicatessen delicacies. Cortile del Tribunale will offer a broad range of traditional Italian food products. An international touch is assured by wines and products offered by the Spanish and Andalusian Tourist Boards. Tasting ticket: 10 euros. THE GREAT CUISINE OF VINITALY This year, Designer Restaurants has a female ring to it in featuring 4 lady chefs belonging to the IE cucine italiane - IE grandi cuoche italiane Association taking turns every day (Palaexpo, 1st floor). For those seeking style and elegance but have little time for lunch, top Italian chefs belonging to the Jeunes Restaurateurs d'europe Association offer quality and innovation alongside fast service in the Designer Self- Service Restaurant (1st floor, Signori Gallery - Halls 10-11). The Sol&Agrifood Hall in turn is home to the Goloso Restaurant while Hall F proposes the Enolitech Bistro, with quick service and high quality thanks to the collaboration with Taste of Rome and Taste of Milan, in an original environment set up by L'Officina delle Idee 3.0. Quality dining is also available in the Citadels of Gastronomy ( A great many tasting and food pairing events are envisage to promote more cultural consumption of this drink, linked to awareness and the quality of raw materials and brewing systems. Exhibitors at this edition of Sol&Agrifood will also include companies from Croatia and a group show from Morocco, which doubles its space compared to EXTRA VIRGIN OLIVE OIL One of the main protagonists at Sol&Agrifood is extra-virgin olive oil. To facilitate trade and improve the awareness of this important product, Veronafiere has organised a very impressive b2b and training/information program for operators, especially from abroad. For the first time ever, this edition welcomes the official visit on Tuesday 24 March of Jean-Louis Barjol, Executive Director of the International Olive Council. For the fourth year, 24 March also welcomes the Gdo Buyers' Club dedicated to meetings between olive oil producers attending Sol&Agrifood and purchasing managers for Italian retail chains. The many other initiatives also include Find the Fake, the tasting mini-course created by Unaprol for accredited journalists, and the Oil Bar in collaboration with Onaoo (National Organisation of Olive Oil Tasters), the tasting corner where a touch-screen monitor connected to special software makes it possible to an oil to be tasted, view its place of origin and read about its features. These oils listed in the catalogue this year are the winners of the Sol d'oro Southern Hemisphere and Northern Hemisphere competitions. Unaprol and Gambero Rosso on Sunday 22 16:00-18:00 will present in the Salieri Meeting Room/Palaexpo Veronafiere the 2014/2015 Guide to the best extra virgin olive oils during the meeting titled "Pocket-Sized Made in Italy". The four-day event in Verona opens in the Multi- Purpose Meeting room on Monday 23 March at 16:00-17:00 with the Conference for exhibitors organized in collaboration with Teatro Naturale titled "Anti-top up cap and new food labelling", divided into two parts: one focusing on legislation, attended by a representative of the ICQRF, the other dedicated to marketing, with the involvement of Mediaemarketing, an agency specializing in food product promotion and marketing. With a focus on export opportunities in the Far East, Tuesday 24 March at 16:00-17:00 sees the Multi- Purpose Meeting room in Hall C schedule a study dedicated to exhibitors and operators titled "Exporting

9 olive oil and food to Taiwan, the Gateway to China", in collaboration with the ICE Foreign Trade Agency and Unaprol. COMPETITIONS AND PRIZES - Following the highly positive experience in 2014, Sol d'oro will once again be split in two, with the edition dedicated to northern hemisphere olive oils already held February 2015 and for production in the southern hemisphere next September. The winners of Sol d'oro Northern Hemisphere 2015 and Southern Hemisphere 2014 are all included in "The Stars of Sol d'oro", with the fact file drawn up by the international panel of judges; It is a tool created for the first time in 2013 and designed to enhance the quality in marketing. The guide will be distributed to buyers and Veronafiere's International delegates during Sol&Agrifood. Sol&Agrifood welcomes the return of the traditional Golosario Prize, the award created in collaboration with food critics, Paolo Massobrio and Marco Gatti to acknowledge emerging excellence in the agro-food sector in the limelight during the show. The categories vary from year to year, ranging from chocolate to vinegar, delicatessen meat, bakery products and beers. OLIVE OIL FACTS AND FIGURES Italian olive oil companies: about 900, Production (Ismea estimate): 235,000 t (more than 40% down compared to 2013) Hectares of olive groves: about 1,000,000 Average company area: 1.2 ha increasing to 1.78 ha for specialised olive-growing companies In Italy there are: 42 PDOand 1 PGI olive oils Olive sector turnover (industrial stage: 3 billion euros, equal to 3% of total turnover in the agro-food industry Italy and the world o 2nd olive oil producer after Spain o 1st importer o 2nd exporter with 377,000 tonnes in 2014, for a total value of nearly 1.3 billion euros 76% of international sales is represented by high quality olive oil (virgin, extra virgin) Source: Unaprol Consorzio Olivicolo Italiano Economic Observatory

10 International Exhibition of Wine-Growing and Olive-Growing Techniques ENOLITECH 2015, PREVIEWS OF TOMORROW'S WINE CELLAR AND OIL MILL TECHNOLOGIES - GREEN ECONOMY AND CONTINUAL INNOVATION The event is the most comprehensive showcase ever of machinery, equipment and accessories for production, bottling, transport, storage and tasting of wine and olive oil. Two hundred exhibitors: with international companies up, in particular from France, Switzerland, United States, Taiwan and Germany. Wine and olive oil producers of the future? Increasingly sustainable, automated and interconnected. By now 18 editions of Enolitech, the International Exhibition of Wine-Growing and Cellar Techniques & Olive-Growing and Olive Oil Technologies, have premiered technological innovations for wine and olive oil producers ( Alongside Vinitaly and Sol&Agrifood March, 200 companies will present in Hall F at Veronafiere the latest trends in the sector and the best Made in Italy and international produce. International companies are up, in particular from France, Switzerland, United States, Taiwan and Germany. The key words are environmental sustainability and efficiency: applying the principles of green-economy may achieve energy savings of up to 30%. The goal is to implement a production model capable of combining wine and olive oil quality with safeguards for the environment. Hence the need for companies to install not only solar geothermal plant but also a depurator for the water used in wine-making processes making its debut at Enolitech: the sugar, alcohol and organic residues in solution are eliminated from waste water so that it can be reused for irrigation. The recycling of bottles by now not only involves glass and corks since the event also welcomes exhibitors involved even in recovering and revitalising labels, while transport and storage savings can be obtained thanks to new recyclable and biodegradable pallets capable of reducing dimensions by 66%. The organic and biodynamic world has already been represented for some years at Vinitaly - and Enolitech highlights natural products able to strengthen the defence capabilities of vines and olive trees, thereby reducing dependence on pesticides. Enolitech in 2014 attracted 41 thousand visitors from 66 countries. It is the meeting point between companies and professionals who can rely on the most comprehensive showcase of machinery, equipment and accessories for the production, bottling, transport, storage and tasting of wine and olive oil. Products range from machinery for vineyards and olive groves to furnishing accessories for wine shops and wine bars and work tools designed for sommeliers, the horeca channel and wine lovers. These categories are the target for an innovative system that allows wine to be poured from the bottle without uncorking it and thereby affect sensorial and ageing properties: this "magic touch" is made possible thanks to a patent based on a needle and a capsule of argon gas. Fully automated dispensing, on the other hand, is provided by the "Wine ATM", a public distribution system inspired by milk and water vending systems to offer consumers takeaway bottles. Enolitech will also highlight the most advanced computer systems developed for modern wineries or olive mills 2.0: from order and warehouse management software to applications of wireless technology allowing smartphones to interact with a tag in turn fitted with microchip as anti-counterfeiting or geo-marketing tool, as well distribution and statistics in consumption areas. Exhibitors in 2015 also include technical partners Zafferano and its glasses (10,500 for Vinitaly and Vinitaly and the City) and Winterhalter for glass washing machines. Focusing as ever on the needs of people who invest in innovation, Enolitech once again this year offers its exhibitors the anti-counterfeiting service ensuring protection of the industrial and intellectual property rights of products on show.

11 AGENDA - POST VINITALY March Vinitaly Cina Kempinski Hotel Chengdu March Expo Tour China Jinan 2-6 April Expo Tour China Shanghai April International Wine Competition Verona 30 April Taste of Hope New York 1 May- 31 October Vino - A Taste of Italy Expo 2015 Milano 1 June Vinitaly USA New York 8-11 June FMI Connect Chicago USA September Sol d Oro Southern Hemisphere September Vinitaly China Shanghai Wine & Dine Festival 5-7 November Vinitaly Hong Kong Hong Kong International Wine & Spirits Fair November Vinitaly Russia Swissôtel Hotel Moscow 2-3 December Wine2wine Wine Business Forum Verona WINE2WINE - CONTENT AND OPERATIONAL TOOLS FOR THE WINE SECTOR wine2wine is the Veronafiere and Vinitaly Forum dedicated to the wine business designed as a meeting platform for various operators in the supply chain. It is a unique event that combines professional training with the creation of contacts for business development through meetings, workshops and networking opportunities for Italian wine cellars and trade operators. An opportunity to meet owners and managers of winemaking companies in a setting focused on updates, innovation, investment and improvement of performances. CONTACTS Veronafiere Press Office: pressoffice@veronafiere.it The second edition of wine2wine is scheduled in Verona 2-3 December In 2014, attendance came to over 1,000 people, with 100 speakers and 26 workshops organised around 6 main topics.

12 VINITALY 2015 MAP