158, million. Since 1996 /500,000. The Most Trusted Restaurants Search Site in Japan. Number of restaurant listings with detailed information:

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Emery Lucas
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1 Since 1996 The Most Trusted Restaurants Search Site in Japan Number of restaurant listings with detailed information: 158,000 /500,000 Monthly unique users: 65 million

2 The Gurunavi Mission: To Preserve and Enrich the Gastronomy of Japan

3 Food Different Food culture = Valuable

4 Restaurants Different 500,000 in Japan Restaurants = Valuable

5 Consumer Information through GURUNAVI by restaurants themselves using the website management screen for Accurate and real time updates. Restaurant owner

6 Gastronomy Tourism in Japan

7 In particular, we focus on ensuring people from all over the world can feel comfortable and enjoy Japanese cuisine

8 What did you look forward to before visiting Japan? The answer: Eat Japanese food. (%) % Experiencing daily life in Japan To visit a theme park To view historical sights and experience traditional culture To stay at a ryokan (Japanese inn) To drink Japanese sake To experience hot springs To stroll through the city streets To enjoy Japan s natural beauty and landmarks To go shopping To eat Japanese To eat Japanese meals meals 2017 Annual Report, Japan Tourism Agency

Foreign visitors to Japan find hard to eat in Japan The place the visitors visited and had trouble at regarding multilingual signage / communication (multiple answers)

explanation of how to eat When being guided to a seat When making payments When looking for the restrooms etc.

9 Foreign visitors to Japan find hard to eat in Japan The place the visitors visited and had trouble at regarding multilingual signage / communication (multiple answers) Restaurants Railway Station Retail shops 522 Castle,shrine and temples 316 Accomodation 173 When selecting /ordering dishes When looking for restaurants When take an explanation of how to eat When being guided to a seat When making payments When looking for the restrooms etc. in Other ( /person) The issues around multilingual signage / communication of situation in restaurants (multiple answers) ( /person) 2018 The survey, Japan Tourism Agency

10 Gurunavi s Innovation

11 What is 親子丼???

12 Literal translation child 親子丼 (Oyako-donburi) parent bowl

Mother and Child Reunion? Bowl of rice topped with chicken and eggs?

13 Literal translation child 親子丼 parent bowl (Oyako-donburi) Parent + Child Bowl Parent and Child bowl? Chicken and Egg over rice? Mother and Child Reunion? Bowl of rice topped with chicken and eggs? Chicken meat cooked with egg There are as many translated names for menu items as there are translators.

14 Gurunavi developed the Multilingual Menu Conversion System 1. One name

15 Gurunavi developed the Multilingual Menu Conversion System 2. What is it?

16 Gurunavi developed the Multilingual Menu Conversion System 3. In a glance

17 Gurunavi developed the Multilingual Menu Conversion System

18 Benefits for Foreign Visitors Conclusion Visitors can imagine what dishes look like just by viewing the menu, resulting in a stress-free experience. Find easily which restaurants they would like to go to eat before their visit Benefits for Restaurant Owner / Staff Overcome multiple language barriers, simultaneously Printing the Gurunavi page will give a «Menu Book for Visitors» Provides a smooth ordering experience Significantly reduces wait times for foreign guests Visitors may share store experiences/reviews on SNS Benefits for the Regions Positive economic impact not only to F&B but to other industries such as hospitality, shopping, etc. Shops that handle multiple languages in areas with more foreign visitors receive higher ratings

19 Our Useful Sites for foreign visitors

20 For Eat gurunavi.com/ Trusted Restaurants Search Site in Japan. Total number of restaurant listings: 85,000 Language: 4+1 languages English 简体中文繁體中文한국어日本語

21 For Travel livejapan.com/ The One Stop Guide Service with LIVE information. Language: 7+1 languages

22 Partnership

23 TAT and Gurunavi Inc sign Comprehensive Partnership Agreement for food and tourism ( ) 23

24 Thank you Seiichiro Kubo Gurunavi Inc., President

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