Fresh oysters will be offered at the K-Food Party a great chance for all oyster-lovers to try out this precious delicacy.

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1 For immediate release 28 May, 2013 The first K-Food Party in HK! Korean mud-flat pacific oysters and other delicacies to try out Catch the exciting of BIBAP, SOREA and many more Hong Kong s biggest Korean food festival K-Food Party will be held from 20 to 22 June at Hong Kong Cultural Centre Piazza, Tsim Sha Tsui. Organized by Korea Agro- Fisheries & Food Trade Corporation, this first-of-its-kind carnival will be filled with delicacies, music and dance. There will be 17 booths showcasing Korea s most popular seasonal food items. Free tastings and souvenirs will be offered, coupled with group including Korean taekwondo. drumming, buchaechum(traditional Korean fan dance) and Musical director Choi Chul Ki will lead his crew to perform the popular non-verbal performance BIBAP, while musical band SOREA, who had previously perform at the White House, will offer their reinterpretations of traditional Korean music. Visitors will be delighted by the occasion as they experience the Korean vibe in all senses. Fresh and tasty With 17 booths giving out free tasting samples, visitors will definitely be spoiled for choice at the K-Food Party. Almost jam like semi-dried persimmon and crunchy jujubes are an old time Korean favorites. Other fresh fruits like tomato and melon will also be prepared for the visitors. Of course there will be plenty of other popular snack items like Market O chocolate brownie, Binggrae banana milk, and Chung Jung One Hong Cho. For the Korean food connoisseurs looking for a more authentic experience, they can try out the award-winning HwangJiny wine, Jinro soju, Kimchi and Allgroo dumpling as well as the very sought after red ginseng products. One of the highlights would be the Korean oyster. Growing in the vast tidelands beneath the clear waters of Korea s west coast, these palm-sized oysters have a chewy texture and are rich in nutrition and minerals. Unlike the normally cultured oysters, they are grown by a special system originated from France. The oysters are placed within bags on racks above the tideland, meaning that they are soaked in the nutritious water when the tide is high and are exposed to sunlight at low tides. The oysters grow fast during their fight against the tides. Fresh oysters will be offered at the K-Food Party a great chance for all oyster-lovers to try out this precious delicacy. 1

2 Korea Agro- Fisheries & Food Trade Corporation is dedicated to promoting Korean produce and seafood abroad. Boasting 17 booths, the first K-Food Party will feature an array of Korean snacks, drinks and food ingredients to unveil the secrets of Korean delicacies. Special higlights: Oyster Forestry products Jujube, Semi-dried persimmon and Shiitake mushroom Snacks Market O chocolate brownie, Binggrae banana milk, and Chung Jung One Hong Cho, Myungjin spicy 2

3 Fresh Agri-Products Others Red ginseng products, Kimchi, Yuzu, So Drinks, HwangJiny wine, Hite beer, Jinro soju, Allgroo dumpling.etc. 3

4 List of at K-Food Party 20 June 21 June 22 June Kick-off ceremony Performance 3 Performance 5 SOREA, BIBAP, BIBAP, buchaechum, Korean drumming, BIBAP, buchaechum & K-Pop SOREA & K-Pop SOREA, taekwondo Performance 6 Performance 2 Performance 4 SOREA, BIBAP, SOREA, taekwondo, Korean drumming, BIBAP, buchaechum, K-Pop BIBAP & buchaechum SOREA & taekwondo About BIBAP Preceded by the famed Nanta and Jump, BIBAP by Choi Chul Ki depicts Korea s national dish bibimbap (rice mixed with vegetables and beef) with b-boying, Korean music, acrobatics and martial arts. The nonverbal performance allows the audience to enjoy it without any language barrier. The first show was staged in 2008 before it reached other parts of Asia and the UK. Website: About SOREA Established in 2005, SOREA consists of graduates from the Music Departments of renowned Korean universities, who bring innovations to traditional Korean music by combining it with Rock, Hip Hop and R&B. The band was awarded Best Record of the Year and Outstanding Korean in 2010, and has performed at the White House, Washington DC on behalf of their mother country. Website: 4

5 K-Food Party Date: June, 2013 Time: 20 June (3:30pm 10pm) 21 June (3pm 11pm) 22 June (1pm 11pm) Venue: Zones A & B, Hong Kong Cultural Centre Piazza, Tsim Sha Tsui Fee: Free entrance Highlights: 17 food booths, Korean musical band SOREA, BIBAP the musical and traditional Korean Enquiry number: About Korea Agro- Fisheries & Food Trade Corporation Founded in 1967, Korea Agro- Fisheries & Food Trade Corporation (at) is a Korean government agency whose aim is to support and promote Korean food companies and farmers, control food prices and monitor food import and export. The association promotes Korean specialties in Hong Kong mainly through food expos and provides assistance to Korean exhibitors. 5