Freiberger Group Corporate Presentation 23 July 2014

Transcription

1 Freiberger Group Corporate Presentation 23 July 2014

2 Contents» Overview 1. Company 2. Employees 3. Production 4. Quality and safety 5. Market data 2

3 Contents» Overview 1. Company 2. Employees 3. Production 4. Quality and safety 5. Market data 3

4 Company» Brief portrait Founded: 1976 in Berlin Affiliation: Company of MDAX-listed Südzucker group since 1998 Products: Frozen and chilled pizzas, frozen pasta, snacks and baguettes Locations: Five production plants and eight sales offices in Europe and the USA Production: Up to 2.5 million packs each day Customers: International food retailers Employees: Approximately 2,000 (Freiberger Group) 4

5 Company» Group turnover Südzucker turnover in millions of euros 2011/ /13 SüdzuckerGroup 6,992 7,879 Segment specialities* 1,806 1,862 * Freiberger / Beneo / PortionPack Europe / Agrana Stärke 5

6 Company» Guidelines 1. Efficiency Investment in technology is our advertisement expense 2. Quality and food safety Customers and consumers can trust our products 3. Reliability We are a dependable partner 4. Internationality We supply major retail customers across the world 6

7 Company» Locations in Europe Headquarters in Berlin (production site and sales office) Production site Sales office Production site and sales office 7

8 Company» USA location (sales office) 8

9 Company» Factories in Germany Berlin: Frozen and chilled products Muggensturm (Karlsruhe): Frozen products Osterweddingen (Magdeburg): Frozen products 9

10 Company» Factories in Austria and the UK Austria: Oberhofen (Innsbruck) Frozen products United Kingdom: Westhoughton (Manchester) Chilled products, deli 10

11 Company» References A selection of our retail partners: 11

12 1. Company 2. Employees 3. Production 4. Quality and safety 5. Market data 12

13 Employees» Number per factory Berlin (headquarters) incl. sales: 580 Muggensturm: 320 Osterweddingen: 200 Westhoughton (UK): 670 Oberhofen (A): 235 Total no. of employees at Freiberger Group: approx. 2,000 13

14 Employees» Numbers per segment Product development 29 Quality assurance 58 Administration 63 Sales 84 Supply chain 178 Technology 261 Production 1,335 14

15 Employees» Qualification; employees abroad Proportion of women in management and skilled positions: approx. 35% Over 100 highly-qualified employees in customer care and in process development and optimisation Proportion of employees in other countries: approx. 45% 15

16 Employees» Training Industrial apprenticeships Food technology specialist Industrial mechanic Mechatronics engineer Warehouse logistics specialist Commercial apprenticeships Industrial manager IT specialist for system integration As well as: trainee programme for university graduates, school work experience, university work experience Trainee retention rate: 90% 16

17 1. Company 2. Employees 3. Production 4. Quality and safety 5. Market data 17

18 Production» Line portfolio, Berlin Products: Basic pizza (standard) Stone baked pizza Classically Italian Chilled pizza Chilled pizza is not displayed in the frozen section, but in chiller cabinets Products keep for up to 21 days (Frozen: up to 12 months) 18

19 Production» Line portfolio, Berlin Products: Pasta Own production of pasta and sauces Specialities and food service E.g. Mini-Pizzas 19

20 Production» Line portfolio, Muggensturm Products: Stone baked pizza Fresh dough pizza Pizzeria pizza Stone baked family pizza Stone baked tarte flambée Pizza piccola 20

21 Production» Line portfolio, Muggensturm Products: Baguette Standard square and rounded baguettes 21

22 Production» Line portfolio, Osterweddingen Great Star factory Products: Thin crust pizza American pizza (deep pan) Basic pizza (standard) Pizzeria pizza Mini-Pizza 22

23 Production» Line portfolio, Oberhofen PrimAs factory Primarily concerned with speciality products; requires a greater number of employees. Products: Pan pizza (e.g. Crostata) Speciality pizza (e.g. with stuffed crust) Handstretched stone baked pizza 23

24 Production» Line portfolio, Westhoughton Stateside Foods factory (UK) Products: Stone baked pizza (premium) Stone baked pizza (everyday) American pizza (deep pan) Thin crust pizza Deli Short-life products: ordered in the morning, delivered in the afternoon! 24

25 1. Company 2. Employees 3. Production 4. Quality and safety 5. Market data 25

26 Quality and safety» Certifications ISO 9001 Quality management system, ISO Environmental management system, EG-VO No. 2091/92 (INAC organic certification), BRC-Standard Accreditation: grade A IFS Accreditation: higher level FDA Berlin and Muggensturm factories USDA Muggensturm factory 26

27 Quality and safety» Complaint statistics On average Four complaints for every one million products. We re continuing to work on it! 27

28 1. Company 2. Employees 3. Production 4. Quality and safety 5. Market data 28

29 Market data» Market shares Pizza market shares in Europe* (Frozen and chilled pizza) 1. Dr. Oetker 18.5 % 2. Freiberger 18.0 % 3. Nestlé 10.0 % * Source: Nielsen; period: January to December

30 Market data» Sales distribution Sales distribution by country (Freiberger Group, all products) Other: 17% UK 40% Germany: 32% France and Spain: 11% Period: March 2013 to February

31 Market data» Raw material consumption Freiberger raw material consumption per year (in tonnes) Flour: 83,000 Tomatoes: 16,500 Mozzarella: 14,700 Edam: 6,500 Salami: 3,500 31

32 Summary» Freiberger s strengths 1. Freiberger specialist in own-brand products 2. Benchmark in production technology 3. Production using cutting-edge baking technology 4. Production of country- and market-specific products 5. Own sales offices in the most important sales markets in Europe and the USA 6. Top safety and quality standards thanks to constant monitoring across the whole process 7. Professional procurement of ingredients and packaging materials 8. Reliable international distribution Freiberger: A strong partner for you! 32

33 Freiberger a versatile company! We look forward to working with you! 33