BUILDING YOUR BUSINESS THERE S NO LIMIT TO LTO GROWTH ADD-ONS ADD UP FOR INNOVATIVE OPERATORS

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1 PIZZA RESTAURANTS Inspiration for pros that know What s On The Line BUILDING YOUR BUSINESS BY BUILDING NEW EXPERIENCES. HOW PIE FIVE DEFINES SUCCESS. THERE S NO LIMIT TO LTO GROWTH ADD-ONS ADD UP FOR INNOVATIVE OPERATORS

2 From building a pizza to building an experience. Inspiration for pros that know What s On The Line Quick customization & quality ingredients are the keys to success at Pie Five Pizza Company. building a pizza, but we re doing a lot more than that. We re building a relationship. We re building a community here. We re building out the dough and the pizza right in front of you. And that really gives kids (and families) the kind of experience they really don t normally get! Side By Side is dedicated to the restaurant foodservice pros that work behind the line to create a better experience for everyone they serve. The Tyson Restaurant Team is committed to standing side by side with our partners to create the best possible products and services for you and your teams. Keeping you on the front burner. Welcome to Side By Side Magazine for Pizza Restaurants. We re excited to share some key insights and articles from our time on the road talking with pizza restaurant owners, experts, and operators like you. In this issue, we re talking about our favorite subject and one of America s favorite foods, Pizza! We start with a behind-the-scenes experience at Pie Five Pizza Company where we dish with owner-operator Ahmad Mansour and his partner Mike Mansour, and learn how they pair customization with speed to drive results. Turn to page 3 for high-quality LTO ideas. Next up, on page 4, see how add-ons are adding up for higher profits inside pizzerias. And lastly, learn from independent owner-operator Mark Borelli, in our 5 Questions with a Pro feature. From preparation to presentation, our Tyson Restaurant Team stands side by side with pizza pros. We hope you enjoy reading Side By Side Magazine as much as we enjoy producing it. Visit our website to find more info or just drop us a line we love hearing from you! facebook.com/tyson4chefs/ tysonfoodservice.com/restaurant Mark Borelli, owner of Borelli s Pizza in Chicago discussing the new Bonici Jalapeño Pepperoni with Tyson Sr. Manager of Culinary, Chef Chris Kline. 1 That said, pizza is still a highly-competitive business and Mr. Mansour talked about the pressures of starting and running a new pizza concept in a classic pizza town. It s really building a new style of pizza here in Chicago. So we have to work really hard. Not only are we going up against pizza, but on top of that, there are other big names in the mall food area where we re competing. When life gets busy, hungry patrons typically don t think they have time to sit down to a fresh-baked pizza. The team behind Pie Five Pizza Company is out to change that, and provide a wide range of custom crusts, sauces, and choose-your-own, high-quality ingredients for a personalized pizza experience served in five minutes or less. However, according to local franchise owner, Ahmad Mansour, their restaurant is not only about speed. It s about understanding the customer experience and delivering on their customization needs. We have to know what they want. And we know they love all the choices. Along with the Mr. Mansour s commitment to a personalized customer experience comes unique operational challenges. To better understand their custom needs, Tyson Executive Chef Jeremy Lycan and our team went behind the scenes with the Pie Five Crew and got an indepth look at their BOH operations. Mr. Mansour shared the challenges of training staff and placing the typical BOH pizza line, right out front, in the open. It all starts with our staff. You need people that will run the store like you would. If you don t have the right people in the right places, you re starting out on the wrong note. He summed up his team s approach to working right in front of customers, Sure, we are He showed us their wide range of ingredients, crusts, and sauces, and how their entire prep line is designed for speed. In any business, every day there is going to be a challenge. We re putting everything we have on the line to make this store successful. Now we can get you in and out in five minutes with a high-quality experience. It s a game changer. Sure, we are building a pizza, but we re doing a lot more than that. We re building a relationship. We re building a community here. Chef Lycan and the Tyson Restaurant Team understand what s at stake. No matter what your speed-to-plate is, every pizza operator has to provide a signature guest experience and consistently deliver on it, again and again, to build their reputation. At the end of our time together, Mr. Mansour paused for a moment to look at his uncle and their restaurant. Pie Five is a franchise around the country, but it s our pizza place and our family is here working together for other families. When we look at it, it s really a family business. 2

3 BUILD YOUR REPUTATION with Bold Flavors & Limited-Time Offers! LTOs Spark New Visits and Bring Customers Back More Often. Pizza today is all about more, more, and more. More toppings, more customization, and more bold flavors. One of the best ways to offer more to your customers is with LTOs. According to Datassential SCORES database, about half of the top LTOs rated by consumers over the past three years were focused on protein! Satisfy this growing demand for meat toppings and innovative flavor combos by creating your next signature LTO utilizing our Tyson portfolio of protein toppings. Our new line of Authentically Crafted Exceptional Meats offers versatile product forms and flavors that will ramp up your next LTO. The entire line is crafted from all natural* ingredients and offers a clean ingredient statement your customers will feel good about. Pair them with our Bonici Jalapeno Pepperoni and light up your patrons senses with its real jalapeno inclusions. When it comes to prepared proteins, our team understands your back of the house needs. Mix, match, and test them as LTOs and see how quickly these flexible proteins earn a spot on your permanent menu. of consumers choose their own custom pizza toppings.¹ growth in spicy pepperoni!² Versatile Proteins Get Starring Roles in Popular LTOs. Bonici Pork, Beef Sliced Jalapeño Pepperoni [14/oz] # Heat Up LTO Sales with NEW Bonici Jalapeño Pepperoni Spicy means premium and premium means profits for pizza operators. The clean heat of our NEW Bonici Jalapeño Pepperoni slices through the cheese, but won t overwhelm your customers taste buds. Experience our full line of Bonici Premium Pizza ingredients. *Minimally processed, no artificial ingredients. 3 1 Technomic Pizza CTR, Datassential Menutrends, 2016 Build Check Size with High-Quality Add-Ons. From fresh ingredients to fresh ideas, your Tyson Restaurant Team understands the vital importance of add-ons for your profitability and long-term success. Our team spends time on the line with pizza pros and we ve helped operators like you develop the right mix to match your audience. 63% 79% 25% of consumers are willing to try a new or interesting flavor.¹ Build Your Menu & Pizza pros find it easy to incorporate our versatile, All Natural* Authentically Crafted Exceptional Meats into LTO dishes like pastas, appetizers, and pizzas. Meatballs Serve whole, slice in half, quarter, or hand pinch into crumbles for a hand-rolled look on your next pizza or appetizer. Rough Cut Chicken Pair our fully-cooked, clean pan, roasted chicken with a buffalo or alfredo pizza. Large Diameter Pepperoni or Salami Create a dramatic new sandwich or meat lovers pizza using our large diameter slices that pack more flavor and offer more coverage. Bias Cut Sausage Add a new dimension to your pizza or pasta while providing robust Italian flavor! Adding options like chicken appetizers adds new firepower to help you customize your menu and increase check averages. These profit-makers let you develop menu specials by simply swapping out your sauce offerings. Our experience with industry leaders and pizza innovators translates to powerful ideas that you can market to your local customers. Our Tyson Restaurant Team is here for pizza operators like you to help make it simple to stretch your dough and heat up your results. 56% of consumers usually order an appetizer or side dish with their pizza.1 Tyson Red Label Boneless Wings Select from our wide range of options to complement your signature menu! Delicious Starters. Delightful Returns. Upgrade your appetizer ideas, and find fast and easy solutions. Chicken appetizers offer consistency and quality in unique forms and on-trend flavors, so your customers get more of the crispy, juicy, saucy experience they love. Tyson Boneless Wings According to Technomic, 76% of consumers believe that having the option to order boneless wings, in addition to bone-in wings, improves the value of the money spent¹. Capitalize on this by adding boneless wings to your menu. Our boneless wing portfolio offers over 20 options, including our Tyson Red Label Boneless Wings that heat up fast in pizza ovens or fryers. Tyson Center Cut Thighs Increase your margins and indulge your customers with our juicy, tender, and delicious bone-in thigh portions. We know your customers demand new, unique selections and our center cut thigh comes in two widely popular flavors: BBQ Glazed & Crispy-Coated. Tyson Drumsticks Give your customers a bigger bang for their buck and help make shareable appetizers more satisfying with Tyson Fully Cooked Chicken Drumsticks. These larger portions make a great wing alternative with consistent, reliable supply. You can order them in three on-trend flavors: Hot & Spicy Glazed, Chili Mango Glazed, and Crispy-Coated that can be tossed in your own signature sauce. 1 Technomic Pizza CTR, 2008 *Minimally processed, no artificial ingredients. NAE No Antibiotics Ever 4

4 5 Questions with a Pro What s On The Line? face for your customers and your staff, and oh yeah, there s also accounting. But the single biggest obstacle for us has to be the recent fire damage we had in July of last year. We closed the restaurant temporarily, remodeled the kitchen, reconfigured the layout and now we re open and better than ever! The whole community rallied around us and supported our re-opening. I feel blessed and lucky to have such loyal customers. Five key questions we served up to Mark Borelli, owner of Borelli s Pizza in Chicago. Q. What made you decide to work in foodservice? A. The truth is, I backed into it, but I love it! It started out as a real estate investment with a pizza oven. I always thought that there needed to be a pizza place like this, but little did I know it would be me trying to do it. I enjoy connecting and inspiring people, especially young people. Our milkshakes are the kids favorite. When a child asks for one I can t help but stop and make it. Next thing I know there is a huge line of kids watching me, but the look on their faces makes it all worth while. I think a lot of people secretly want to be involved in the food business in one way or another. I m trying to build a place where families can come together, where parents want to bring their kids, and where the whole community can join together and have a great night. I love this business! Q. What is one of the most challenging obstacles you ve had to overcome on the job? A. It has been a learning curve from day one! I m not sure this page is long enough to list all the challenging obstacles. Finding good labor, building team chemistry, missing time with your family, government roadblocks, income versus expenses, working on equipment, overcoming dogged tiredness, trying to put a smile on your Q. What do you wish more suppliers understood about your job? A. I think suppliers overall are pretty cognizant of our situation, but it would be great to know that they really understand what I m up against. It would be helpful for me to get more of a clear visual or photo of what they are offering, right on their packaging, or a more plainly written description of their product details when I m provided with a pick sheet. Oftentimes there are too many SKU choices from my distributor and it s not clear to me what the differences are, so I simply end up going back to what I already know. Trialing for me is huge. To bring in a small one pound bag and just try something is great for me. I like to trial products and see what works in our kitchen. Q. What would make your job easier? A. We love hosting parties for the kids. We even have a huge game room for them to enjoy and make memories. However, we have only two rules here. No running and no yelling! It s on my menu. It s on our t-shirts. So if you can help me with that, that would make my life easier! In all seriousness, I don t think there is anything that can truly make my job better, other than offering me higher profit margins, so I can hire somebody to be me. It all comes down to having more time. If you can help me save time and get more time with my family, that would be amazing. And that s a tall order. Q. Finally, what s your favorite thing to cook at home? A. At home, I love to cook sloppy joes, tacos, and my grandma s pasta recipes with my family. I love simple, warm meals. Cooking at home is a time to relax and spend time with the people I love the most. Why work with the Tyson Restaurant Team to build your pizza business? Restaurant Insights Leverage our team s consumer & marketplace-driven intelligence to develop winning strategies Innovation Drivers Link our capabilities & your menu together with strategies to drive growth Culinary Expertise Integrate our culinary teams into your innovation to ensure opportunities to deliver on your brand essence and goals Quality Assurance Dedicated to your Food Safety & exceeding USDA requirements Versatile Options Our protein experience and leadership gives you a huge range of flexible and versatile solutions 5

5 What s on the line for pizza pros is more than just building your next pizza. You re building a reputation. You re building a team. You re building a business. You re building a community. You re building a following. You re building your local economy. And you re building your future. From fresh ingredients to fresh ideas. From thin margins to deep dish pies. From making dough to making more dough. We re listening and we want to know, How can we can help you build your pizza business? Team contact info: 1 (800) 24-TYSON TysonFoodService.com 2018 Tyson Foods, Inc.