Restaurant Specialty Report 93101, Santa Barbara, (ZipCode) Site Map , Santa Barbara, (ZipCode) October 10, of 17
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1 Restaurant Specialty Report 93101, Santa Barbara, (ZipCode) Site Map 1 of 17
2 Restaurant Specialty Report 93101, Santa Barbara, (ZipCode) Demographic & Income Profile SUMMARY CENSUS Population 29,581 31,395 32,605 Households 11,633 12,312 12,771 Families 5,172 5,452 5,641 Average Household Size Owner Occupied Housing Units 2,442 2,439 2,474 Renter Occupied Housing Units 9,191 9,873 10,297 Median Age TRENDS: ANNUAL RATE AREA STATE NATIONAL Population 0.76% 0.84% 0.83% Households 0.73% 0.77% 0.79% Families 0.68% 0.77% 0.71% Owner HHs 0.29% 0.67% 0.72% Median Household Income 2.56% 2.66% 2.12% HOUSEHOLDS BY INCOME NUMBER PERCENT NUMBER PERCENT <$15,000 1, % 1, % $15,000 - $24,999 1, % 1, % $25,000 - $34,999 1, % 1, % $35,000 - $49,999 1, % 1, % $50,000 - $74,999 2, % 1, % $75,000 - $99,999 1, % 1, % $100,000 - $149,999 1, % 1, % 2 of 17
3 HOUSEHOLDS BY INCOME NUMBER PERCENT NUMBER PERCENT $150,000 - $199, % % $200, % % Median Household Income $53,044 $60,195 Average Household Income $74,558 $88,407 Per Capita Income $30,119 $35,476 CENSUS POPULATION BY AGE NUMBER PERCENT NUMBER PERCENT NUMBER PERCENT 0-4 1, % 1, % 1, % 5-9 1, % 1, % 1, % , % 1, % 1, % , % 1, % 1, % , % 3, % 2, % , % 7, % 7, % , % 4, % 4, % , % 3, % 3, % , % 3, % 3, % , % 2, % 2, % % % 1, % % % % CENSUS RACE AND ETHNICITY NUMBER PERCENT NUMBER PERCENT NUMBER PERCENT White Alone 20, % 21, % 21, % Black Alone % % % American Indian Alone % % % Asian Alone % % 1, % 3 of 17
4 CENSUS RACE AND ETHNICITY NUMBER PERCENT NUMBER PERCENT NUMBER PERCENT Pacific Islander Alone % % % Some Other Race Alone 5, % 6, % 7, % Two or More Races 1, % 1, % 1, % Hispanic Origin (Any Race) 14, % 16, % 18, % 4 of 17
5 Restaurant Specialty Report 93101, Santa Barbara, (ZipCode) Restaurant Market Potential DEMOGRAPHIC SUMMARY Population 31,395 32,605 Population ,519 26,696 Households 12,312 12,771 Median Household Income $53,044 $60,195 PRODUCT/CUSTOMER BEHAVIOR EXPECTED NUMBER OF ADULTS PERCENT MPI Went to family restaurant/steak house in last 6 mo 17, % 93 Went to family restaurant/steak house 4+ times/mo 5, % 84 Spent at family rest/steak hse last 6 months: < $31 1, % 99 Spent at family rest/steak hse last 6 months: $ , % 82 Spent at family rest/steak hse last 6 months: $ , % 88 Spent at family rest/steak hse last 6 months: $ , % 79 Spent at family rest/steak hse last 6 months: $ % 75 Spent at family rest/steak hse last 6 months: $301+ 1, % 80 Family restaurant/steak house last 6 months: breakfast 2, % 83 Family restaurant/steak house last 6 months: lunch 4, % 91 Family restaurant/steak house last 6 months: dinner 9, % 83 Family restaurant/steak house last 6 months: snack % 135 Family restaurant/steak house last 6 months: weekday 6, % 82 Family restaurant/steak house last 6 months: weekend 8, % 81 Fam rest/steak hse/6 months: Applebee`s 4, % 75 Fam rest/steak hse/6 months: Bob Evans Farms % 31 Fam rest/steak hse/6 months: Buffalo Wild Wings 2, % 83 Fam rest/steak hse/6 months: California Pizza Kitchen 1, % of 17
6 PRODUCT/CUSTOMER BEHAVIOR EXPECTED NUMBER OF ADULTS PERCENT MPI Fam rest/steak hse/6 months: Carrabba`s Italian Gril % 75 Fam rest/steak hse/6 months: The Cheesecake Factory 2, % 128 Fam rest/steak hse/6 months: Chili`s Grill & Bar 2, % 78 Fam rest/steak hse/6 months: CiCi`s Pizza 1, % 108 Fam rest/steak hse/6 months: Cracker Barrel 1, % 44 Fam rest/steak hse/6 months: Denny`s 2, % 100 Fam rest/steak hse/6 months: Golden Corral 1, % 76 Fam rest/steak hse/6 months: IHOP 2, % 95 Fam rest/steak hse/6 months: Logan`s Roadhouse % 54 Fam rest/steak hse/6 months: LongHorn Steakhouse % 64 Fam rest/steak hse/6 months: Olive Garden 3, % 74 Fam rest/steak hse/6 months: Outback Steakhouse 1, % 63 Fam rest/steak hse/6 months: Red Lobster 2, % 81 Fam rest/steak hse/6 months: Red Robin 1, % 85 Fam rest/steak hse/6 months: Ruby Tuesday 1, % 68 Fam rest/steak hse/6 months: Texas Roadhouse % 46 Fam rest/steak hse/6 months: T.G.I. Friday`s 2, % 129 Fam rest/steak hse/6 months: Waffle House 1, % 74 Went to fast food/drive-in restaurant in last 6 mo 22, % 96 Went to fast food/drive-in restaurant 9+ times/mo 8, % 84 Spent at fast food/drive-in last 6 months: < $11 1, % 100 Spent at fast food/drive-in last 6 months: $11-$20 1, % 89 Spent at fast food/drive-in last 6 months: $21-$40 3, % 107 Spent at fast food/drive-in last 6 months: $41-$50 1, % 87 Spent at fast food/drive-in last 6 months: $51-$100 3, % 87 Spent at fast food/drive-in last 6 months: $101-$200 2, % 75 Spent at fast food/drive-in last 6 months: $201+ 1, % 75 Fast food/drive-in last 6 months: eat in 8, % 94 Fast food/drive-in last 6 months: home delivery 2, % of 17
7 PRODUCT/CUSTOMER BEHAVIOR EXPECTED NUMBER OF ADULTS PERCENT MPI Fast food/drive-in last 6 months: take-out/drive-thru 8, % 72 Fast food/drive-in last 6 months: take-out/walk-in 5, % 101 Fast food/drive-in last 6 months: breakfast 6, % 82 Fast food/drive-in last 6 months: lunch 11, % 88 Fast food/drive-in last 6 months: dinner 9, % 87 Fast food/drive-in last 6 months: snack 3, % 103 Fast food/drive-in last 6 months: weekday 12, % 81 Fast food/drive-in last 6 months: weekend 10, % 92 Fast food/drive-in last 6 months: A & W % 76 Fast food/drive-in last 6 months: Arby`s 2, % 52 Fast food/drive-in last 6 months: Baskin-Robbins 1, % 120 Fast food/drive-in last 6 months: Boston Market 1, % 143 Fast food/drive-in last 6 months: Burger King 5, % 77 Fast food/drive-in last 6 months: Captain D`s % 44 Fast food/drive-in last 6 months: Carl`s Jr. 2, % 163 Fast food/drive-in last 6 months: Checkers % 113 Fast food/drive-in last 6 months: Chick-fil-A 3, % 74 Fast food/drive-in last 6 months: Chipotle Mex. Grill 3, % 116 Fast food/drive-in last 6 months: Chuck E. Cheese`s 1, % 123 Fast food/drive-in last 6 months: Church`s Fr. Chicken 1, % 145 Fast food/drive-in last 6 months: Cold Stone Creamery % 100 Fast food/drive-in last 6 months: Dairy Queen 2, % 59 Fast food/drive-in last 6 months: Del Taco 1, % 214 Fast food/drive-in last 6 months: Domino`s Pizza 3, % 111 Fast food/drive-in last 6 months: Dunkin` Donuts 4, % 130 Fast food/drive-in last 6 months: Hardee`s % 35 Fast food/drive-in last 6 months: Jack in the Box 2, % 124 Fast food/drive-in last 6 months: KFC 4, % 81 Fast food/drive-in last 6 months: Krispy Kreme % 70 7 of 17
8 PRODUCT/CUSTOMER BEHAVIOR EXPECTED NUMBER OF ADULTS PERCENT MPI Fast food/drive-in last 6 months: Little Caesars 2, % 83 Fast food/drive-in last 6 months: Long John Silver`s % 42 Fast food/drive-in last 6 months: McDonald`s 11, % 87 Went to Panda Express in last 6 months 2, % 121 Fast food/drive-in last 6 months: Panera Bread 2, % 93 Fast food/drive-in last 6 months: Papa John`s 2, % 95 Fast food/drive-in last 6 months: Papa Murphy`s % 63 Fast food/drive-in last 6 months: Pizza Hut 3, % 78 Fast food/drive-in last 6 months: Popeyes Chicken 2, % 123 Fast food/drive-in last 6 months: Quiznos % 128 Fast food/drive-in last 6 months: Sonic Drive-In 1, % 61 Fast food/drive-in last 6 months: Starbucks 5, % 125 Fast food/drive-in last 6 months: Steak `n Shake % 55 Fast food/drive-in last 6 months: Subway 7, % 91 Fast food/drive-in last 6 months: Taco Bell 6, % 90 Fast food/drive-in last 6 months: Wendy`s 5, % 81 Fast food/drive-in last 6 months: Whataburger 1, % 95 Fast food/drive-in last 6 months: White Castle % 118 Went to fine dining restaurant last month 3, % 114 Went to fine dining restaurant 3+ times last month 1, % 131 Spent at fine dining rest in last 6 months: < $ % 99 Spent at fine dining rest in last 6 months: $51-$ % 83 Spent at fine dining rest in last 6 months: $101-$ % 97 Spent at fine dining rest in last 6 months: $201+ 1, % of 17
9 Restaurant Specialty Report 93101, Santa Barbara, (ZipCode) Retail Marketplace SUMMARY DEMOGRAPHIC 2017 Population 31, Households 12, Median Disposable Income $44, Per Capita Income $30,119 DATA FOR ALL BUSINESSES IN AREA Total Businesses 3,312 Total Employees 30,314 Total Residential Population 12,312 Employee/Residential Population Ratio 2.46 INDUSTRY SUMMARY NAICS DEMAND (Retail Potencial) SUPPLY (Retail Sales) RETAIL GAP LEAKAGE/SURPLUS FACTOR NUMBER OF BUSINESSES Total Retail Trade and Food & Drink 44-45,722 $427,340,596 $813,577,937 -$386,237, Total Retail Trade $383,218,078 $644,297,238 -$261,079, Total Food & Drink 722 $44,122,518 $169,280,699 -$125,158, INDUSTRY SUMMARY NAICS DEMAND (Retail Potencial) SUPPLY (Retail Sales) RETAIL GAP LEAKAGE/SURPLUS FACTOR NUMBER OF BUSINESSES Motor Vehicle & Parts Dealers 441 $76,588,622 $35,649,979 $40,938, Automobile Dealers 4411 $60,870,246 $23,383,077 $37,487, Other Motor Vehicle Dealers 4412 $8,931,097 $6,238,552 $2,692, Auto Parts, Accessories & Tire Stores 4413 $6,787,279 $6,028,350 $758, Furniture & Home Furnishings Stores 442 $13,708,752 $39,940,940 -$26,232, Furniture Stores 4421 $7,499,582 $25,272,510 -$17,772, of 17
10 INDUSTRY SUMMARY NAICS DEMAND (Retail Potencial) SUPPLY (Retail Sales) RETAIL GAP LEAKAGE/SURPLUS FACTOR NUMBER OF BUSINESSES Home Furnishings Stores 4422 $6,209,170 $14,668,430 -$8,459, Electronics & Appliance Stores 443 $13,924,001 $40,776,068 -$26,852, Bldg Materials, Garden Equip. & Supply Stores 444 $19,023,210 $41,002,425 -$21,979, Bldg Material & Supplies Dealers 4441 $17,760,062 $39,759,257 -$21,999, Lawn & Garden Equip & Supply Stores 4442 $1,263,148 $1,243,168 $19, Food & Beverage Stores 445 $65,584,541 $80,092,305 -$14,507, Grocery Stores 4451 $55,982,798 $56,027,206 -$44, Specialty Food Stores 4452 $4,679,406 $15,225,683 -$10,546, Beer, Wine & Liquor Stores 4453 $4,922,337 $8,839,416 -$3,917, Health & Personal Care Stores 446,4461 $25,983,106 $39,525,976 -$13,542, Gasoline Stations 447,4471 $34,339,252 $35,947,729 -$1,608, Clothing & Clothing Accessories Stores 448 $29,366,673 $135,984,504 -$106,617, Clothing Stores 4481 $20,952,700 $112,841,677 -$91,888, Shoe Stores 4482 $3,625,522 $10,217,974 -$6,592, Jewelry, Luggage & Leather Goods Stores 4483 $4,788,451 $12,924,853 -$8,136, Sporting Goods, Hobby, Book & Music Stores 451 $12,587,880 $36,648,092 -$24,060, Sporting Goods/Hobby/Musical Instr Stores 4511 $10,766,261 $29,300,322 -$18,534, Book, Periodical & Music Stores 4512 $1,821,619 $7,347,770 -$5,526, General Merchandise Stores 452 $66,590,273 $115,657,499 -$49,067, Department Stores Excluding Leased Depts $39,858,346 $109,999,992 -$70,141, Other General Merchandise Stores 4529 $26,731,927 $5,657,507 $21,074, Miscellaneous Store Retailers 453 $14,151,962 $36,187,421 -$22,035, Florists 4531 $562,613 $4,170,948 -$3,608, Office Supplies, Stationery & Gift Stores 4532 $3,324,538 $11,798,658 -$8,474, Used Merchandise Stores 4533 $1,570,942 $4,608,630 -$3,037, Other Miscellaneous Store Retailers 4539 $8,693,869 $15,609,185 -$6,915, Nonstore Retailers 454 $11,369,806 $6,884,300 $4,485, Electronic Shopping & Mail-Order Houses 4541 $9,922,154 $6,456,699 $3,465, Vending Machine Operators 4542 $183,441 $377,568 -$194, of 17
11 INDUSTRY SUMMARY NAICS DEMAND (Retail Potencial) SUPPLY (Retail Sales) RETAIL GAP LEAKAGE/SURPLUS FACTOR NUMBER OF BUSINESSES Direct Selling Establishments 4543 $1,264,211 $50,033 $1,214, Food Services & Drinking Places 722 $44,122,518 $169,280,699 -$125,158, Special Food Services 7223 $866,789 $13,458,671 -$12,591, Drinking Places - Alcoholic Beverages 7224 $981,584 $6,954,904 -$5,973, Restaurants/Other Eating Places 7225 $42,274,145 $148,867,124 -$106,592, of 17
12 Restaurant Specialty Report 93101, Santa Barbara, (ZipCode) Tapestry TOP TAPESTRY SEGMENTS PERCENT SUMMARY DEMOGRAPHIC Trendsetters (3C) 43.4% Population 31,395 32, NeWest Residents (13C) 14.6% Households 12,312 12, Metro Renters (3B) 7.4% Families 5,452 5, Set to Impress (11D) 6.3% Median Age International Marketplace (13A) 6.1% Median Household Income $53,044 $60,195 SPENDING POTENTIAL INDEX AVERAGE AMOUNT SPENT TOTAL Apparel and Services 99 $2, $26,390,562 Men's 99 $ $5,170,397 Women's 98 $ $8,937,044 Children's 103 $ $4,240,360 Footwear 99 $ $5,623,585 Watches & Jewelry 101 $ $1,476,631 Apparel Products and Services (1) 94 $76.56 $942,546 Computer Computers and Hardware for Home Use 101 $ $2,155,848 Portable Memory 107 $5.67 $69,796 Computer Software 108 $12.48 $153,671 Computer Accessories 98 $17.78 $218,937 Entertainment & Recreation 90 $2, $34,618,710 Fees and Admissions 94 $ $7,358,651 Membership Fees for Clubs (2) 90 $ $2,329,198 Fees for Participant Sports, excl. Trips 86 $85.73 $1,055,514 Tickets to Theatre/Operas/Concerts 97 $57.64 $709, of 17
13 SPENDING POTENTIAL INDEX AVERAGE AMOUNT SPENT TOTAL Tickets to Movies/Museums/Parks 110 $84.61 $1,041,722 Admission to Sporting Events, excl. Trips 94 $52.40 $645,110 Fees for Recreational Lessons 95 $ $1,563,224 Dating Services 143 $1.16 $14,228 TV/Video/Audio 93 $1, $14,751,966 Cable and Satellite Television Services 91 $ $10,658,560 Televisions 96 $ $1,415,123 Satellite Dishes 96 $1.39 $17,131 VCRs, Video Cameras, and DVD Players 106 $6.94 $85,385 Miscellaneous Video Equipment 84 $8.10 $99,703 Video Cassettes and DVDs 105 $15.96 $196,533 Video Game Hardware/Accessories 108 $31.39 $386,476 Video Game Software 114 $17.69 $217,811 Streaming/Downloaded Video 112 $28.63 $352,482 Rental of Video Cassettes and DVDs 111 $16.93 $208,498 Installation of Televisions 71 $0.63 $7,748 Audio (3) 96 $85.22 $1,049,173 Rental of TV/VCR/Radio/Sound Equipment 129 $1.76 $21,705 Repair of TV/Radio/Sound Equipment 109 $2.89 $35,639 Pets 80 $ $5,891,707 Toys/Games/Crafts/Hobbies (4) 96 $ $1,429,798 Recreational Vehicles and Fees (5) 67 $68.72 $846,034 Sports/Recreation/Exercise Equipment (6) 96 $ $2,027,796 Photo Equipment and Supplies (7) 96 $53.47 $658,358 Reading (8) 88 $ $1,363,217 Live Entertainment for Catered Affairs 66 $8.09 $99,560 Rental of Party Supplies for Catered Affairs 86 $15.56 $191,622 Food 97 $8, $100,266,227 Food at Home 97 $4, $60,015, of 17
14 SPENDING POTENTIAL INDEX AVERAGE AMOUNT SPENT TOTAL Bakery and Cereal Products 96 $ $7,801,395 Meats, Poultry, Fish, and Eggs 97 $1, $13,599,238 Dairy Products 96 $ $6,302,204 Fruits and Vegetables 100 $ $12,003,771 Snacks and Other Food at Home (10) 96 $1, $20,308,573 Food Away from Home 98 $3, $40,251,045 Alcoholic Beverages 102 $ $6,949,665 Financial Value of Stocks/Bonds/Mutual funds 67 $4, $50,986,968 Value of Retirement Plans 68 $16, $203,378,220 Value of Other Financial Assets 66 $ $10,549,957 Vehicle Loan Amount excluding Interest 83 $2, $27,739,066 Value of Credit Card Debt 91 $ $6,565,407 Health Nonprescription Drugs 86 $ $1,353,274 Prescription Drugs 76 $ $3,650,963 Eyeglasses and Contact Lenses 84 $79.31 $976,441 Home Mortgage Payment and Basics (11) 69 $5, $73,368,942 Maintenance and Remodeling Services 65 $1, $15,491,100 Maintenance and Remodeling Materials (12) 60 $ $2,971,416 Utilities, Fuel, and Public Services 87 $4, $54,178,543 Household Furnishings and Equipment Household Textiles (13) 95 $90.37 $1,112,618 Furniture 92 $ $6,483,875 Rugs 91 $21.24 $261,538 Major Appliances (14) 73 $ $2,896,717 Housewares (15) 90 $85.36 $1,050,964 Small Appliances 101 $49.00 $603, of 17
15 SPENDING POTENTIAL INDEX AVERAGE AMOUNT SPENT TOTAL Luggage 100 $11.82 $145,544 Telephones and Accessories 99 $68.77 $846,729 Household Operations Child Care 104 $ $6,128,582 Lawn and Garden (16) 68 $ $3,486,608 Moving/Storage/Freight Express 125 $79.76 $982,036 Housekeeping Supplies (17) 90 $ $7,870,657 Insurance Owners and Renters Insurance 64 $ $4,051,810 Vehicle Insurance 92 $1, $13,335,028 Life/Other Insurance 74 $ $3,902,996 Health Insurance 82 $2, $36,751,515 Personal Care Products (18) 98 $ $5,697,021 School Books & Supplies for College 115 $68.00 $837,210 School Books & Supplies for Elementary/High School 91 $18.15 $223,408 School Books & Supplies for Vocational/Technical School 104 $1.34 $16,480 School Books & Supplies for Preschool/Other Schools 89 $1.88 $23,122 Other School Supplies 92 $66.31 $816,376 Smoking Products 90 $ $4,601,743 Transportation Payments on Vehicles excluding Leases 85 $1, $23,406,089 Gasoline and Motor Oil 90 $2, $30,862,037 Vehicle Maintenance and Repairs 89 $ $11,719,981 Travel Airline Fares 98 $ $6,175,816 Lodging on Trips 83 $ $5,361,749 Auto/Truck Rental on Trips 90 $23.71 $291,922 Food and Drink on Trips 88 $ $5,347,352 Financial 15 of 17
16 SPENDING POTENTIAL INDEX AVERAGE AMOUNT SPENT TOTAL Value of Stocks/Bonds/Mutual funds 67 $4, $50,986,968 Value of Retirement Plans 68 $16, $203,378,220 Value of Other Financial Assets 66 $ $10,549,957 Vehicle Loan Amount excluding Interest 83 $2, $27,739,066 Value of Credit Card Debt 91 $ $6,565,407 Health Nonprescription Drugs 86 $ $1,353,274 Prescription Drugs 76 $ $3,650,963 Eyeglasses and Contact Lenses 84 $79.31 $976,441 Home Mortgage Payment and Basics (11) 69 $5, $73,368,942 Maintenance and Remodeling Services 65 $1, $15,491,100 Maintenance and Remodeling Materials (12) 60 $ $2,971,416 Utilities, Fuel, and Public Services 87 $4, $54,178,543 Household Furnishings and Equipment Household Textiles (13) 95 $90.37 $1,112,618 Furniture 92 $ $6,483,875 Rugs 91 $21.24 $261,538 Major Appliances (14) 73 $ $2,896,717 Housewares (15) 90 $85.36 $1,050,964 Small Appliances 101 $49.00 $603,281 Luggage 100 $11.82 $145,544 Telephones and Accessories 99 $68.77 $846,729 Household Operations Child Care 104 $ $6,128,582 Lawn and Garden (16) 68 $ $3,486,608 Moving/Storage/Freight Express 125 $79.76 $982,036 Housekeeping Supplies (17) 90 $ $7,870,657 Insurance 16 of 17
17 SPENDING POTENTIAL INDEX AVERAGE AMOUNT SPENT TOTAL Owners and Renters Insurance 64 $ $4,051,810 Vehicle Insurance 92 $1, $13,335,028 Life/Other Insurance 74 $ $3,902,996 Health Insurance 82 $2, $36,751,515 Personal Care Products (18) 98 $ $5,697,021 School Books & Supplies for College 115 $68.00 $837,210 School Books & Supplies for Elementary/High School 91 $18.15 $223,408 School Books & Supplies for Vocational/Technical School 104 $1.34 $16,480 School Books & Supplies for Preschool/Other Schools 89 $1.88 $23,122 Other School Supplies 92 $66.31 $816,376 Smoking Products 90 $ $4,601,743 Transportation Payments on Vehicles excluding Leases 85 $1, $23,406,089 Gasoline and Motor Oil 90 $2, $30,862,037 Vehicle Maintenance and Repairs 89 $ $11,719,981 Travel Airline Fares 98 $ $6,175,816 Lodging on Trips 83 $ $5,361,749 Auto/Truck Rental on Trips 90 $23.71 $291,922 Food and Drink on Trips 88 $ $5,347,352 Source: demographic data provided by esri & business data provided by Infogroup, Inc. All rights reserved. 17 of 17
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