International wine market review

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1 MIDTERM MEETING 2017 INTERNATI L WINE MARKET REVIEW International wine market review OTTO SCHÄTZEL DLR OPPENHEIM, GERMANY Annual General Meeting November 2017 Valparaiso Casablanca Valley

2 OVERVIEW I. INTERNATIONAL WINE MARKET Acreage Global wine production Global wine consumption Wine market II. FACTS ABOUT GWC WINE GROWING AREAS AND TOURISM Adelaide South Australia Bilbao Rioja Bordeaux Bordeaux Mainz Rheinhessen Mendoza Mendoza Porto Vinho Verde Douro San Francisco Napa Valley Valparaiso Casablanca Valley Verona Verona

3 WORLD AREA UNDER VINES TOP 10 TOTAL ACREAGE 2016 : ha Spain China France Italy Turkey United States Argentina Iran Romania Chile ha Area under vines destined for the production of wine grapes, table grapes or dried grapes, in production or awaiting production. OIV Statistical Report on World Vitiviniculture 2017

4 GWC COUNTRIES ACREAGE 2016 : ha Spain 975 France 785 Italy 690 United States Argentina Chile Area under vines destined for the production of wine grapes, table grapes or dried grapes, in production or awaiting production. Portugal 190 OIV Statistical Report on World Vitiviniculture 2017 Australia Germany ha

5 GWC REGIONS ACREAGE 2015 : ha Mendoza** Bordeaux South Australia** Rioja Douro Verona Rheinhessen** Vhino Verde* Nappa Valley Casablanca* * 2014, ** ha

6 DEVELOPMENT ACREAGE UNDER VINE IN EUROPE ha Acreage (1 000 ha) 0 Source: OIV Spain France Italy Portugal Romania Greece Germany (selection)

7 DEVELOPMENT ACREAGE UNDER VINE OUTSIDE EUROPE Acreage (1 000 ha) Argentina Chile Australia South Africa USA New Zealand (selection) Source: OIV

8 WORLD SURFACE UNDER VINE Total world area under vines in 2016: ha Largest acreage: Spain, (China*), France, Italy *estimated: 90% fresh grapes Europe: 54% of world acreage Since 2000, area under vine has fallen considerably in Spain, France, Italy This is mainly influenced by the EU grubbing-up programme in 2011 CurrentlyEuropean acreagequitestableat ha In China area under vines continued to increase North and South America did not record any significant variations Australian vineyard should see their recent downturn slow

9 GLOBAL PRODUCTION / CONSUMPTION production consumption 320 mhl mhl overproduction ** Source: OIV 2016 / **forceast mhl = millions of hl

10 GLOBAL WINE PRODUCTION TOP TEN 2016: World total hl (forecasted data) Italy France Spain United States Australia hl China South Africa Chile Argentina (excluding juice and musts) OIV Statistical Report on World Vitiviniculture 2017 Germany 9 000

11 GWC REGIONS WINE PRODUCTION 2015: hl Mendoza** South Australia Bordeaux Verona Rioja Rheinhessen** Douro Nappa Valley Vhino Verde* Casablanca* * 2014, ** hl 7609

12 Companies Number of wineries South Australia Rioja Bordeaux Rheinhessen Mendoza Porto Vinho Verde Porto Douro Napa Valley Casablanca Valley Verona

13 CONSUMPTION EXAMPLES 2015: Global Consumption total: 239 mhl hl USA France Germany Italy China United Kingdom Argentina Spain Russian Federation Australia Source: OIV *

14 PRODUCTION AND CONSUMPTION Global wine production in 2015: 275 million hl Global wine production in 2016: 269 million hl Forecast 2017: 247 million hl Global wine consumption 2016: 242 million hl, a modest increase compared with 2015, forecast 2017: 243 million hl Changes in consumption market shares demonstrate that growing markets are countries in North America and Asia Traditional wine consumer countries recorded a reductionin their share of the global market Worldwide production is higher than consumption After global economic crisis there has been no real recovery

15 EXPORT / IMPORT In 2016, the global market should reach (104.5 mhl) in terms of volume (in 2015: mhl a decrease of 1.2% ) 28.9 bn in terms of value -a rise of 2 % compared with 2015 (28.4 bn ) Major exporting countries 2015: Spain, Italy, France Market shares of EU countries are lost to suppliers from the Southern Hemisphere Major importing countries: Germany, United Kingdom, USA Germany is worldwide largest importer by quantity USA is worldwide largest importer by value. Second is United Kingdom.

16 GWC WORLD MAP

17 S. AUSTRALIA ADELAIDE

18 ADELAIDE - AREA 18 subregions: ADELAIDE Adelaide Hills Barossa Clare Valley McLaren Vale Coonawarra Southern Flinders Ranges Currency Creek Southern Fleurieu Eden Valley Adelaide Plains Padthaway Mt Benson Wrattonbully Robe Mt Gambier Langhorne Creek Kangaroo Island Riverland

19 SOUTH AUSTRALIA SURFACE & PRODUCTION Acreage: ha ha Total wine production: hl hl Ø Yield: 68 hl/ha 78 hl/ha WINE COMPANIES (including wine-growers, estate wineries)

20 SOUTH AUSTRALIA Grenache % Merlot % 73 % RED 27 % WHITE Cabernet Sauvignon % Pinot Noir % Other Red % Shiraz % TOTAL: ha RED: ha / WHITE: ha Muscat Gordo Blanco ha 5% Semillon ha 6% Sauvignon Blanc ha 12% Other White ha 18% Riesling ha 13% Chardonnay ha 46%

21 SOUTH AUSTRALIA VISITORS Total: (Overnight stays) Leisure* (from total): Business (from total): Domestic (from total): Foreign (from total): *They also track those visiting friends and relatives (VFR) and this is included in the numbers.

22 SOUTH AUSTRALIA Accommodation Hotels: Rooms/hotels: Ø Global Tourist spending (million ) Ø Employment (jobs)

23 SOUTH AUSTRALIA Visitors come from - TOP 5 1. United Kingdom 4. China 2. New Zealand 5. Germany 3. USA

24 SPAIN RIOJA

25 RIOJA -AREA BILBAO 3 subregions: Rioja Alta Rioja Baja Rioja Alavesa

26 RIOJA SURFACE & PRODUCTION Acreage DOCa (certified): ha ha Total wine production: hl hl Ø Yield: 48 hl/ha 51 hl/ha WINE COMPANIES (?) (including wine-growers, estate wineries, cooperatives, wineries and grape growers)

27 RIOJA VARIETIES % RED 8% WHITE TOTAL: ha RED: ha / WHITE: ha Other Red ha 12% Other White ha 2% Tempranillo ha 80% Viura ha 6%

28 RIOJA -SALES 2016 SALES BY CATEGORY TOTAL: l -1,13 % EXPORT: l -3 % Export by country DOMESTIC: l 0,03 % Others 30% United Kingdom 35% The Netherlands 3% Switzerland 6% United States 9% Germany 17% Source: Consejo Regulador DOCa Rioja Statistics 2016

29 RIOJA VISITORS Total: (Overnight stays) Domestic (from total): Foreign (from total):

30 RIOJA Accommodation Hotels: Rooms/hotels: Ø Global Tourist spending (million ) Province Bizkaia Ø Employment (jobs) Bilbao

31 RIOJA Visitors come from - TOP France 4. USA 2. Great Britain 5. Italy 3. Germany

32 FRANCE BORDEAUX

33 BORDEAUX - AREA 15 subregions: CITY OF BORDEAUX Médoc Haut Médoc Pessac Léognan Graves Cérons Barsac Sauternes Premières Côtes de Bordeaux Entre Deux-Mères Côtes de Castillon St. Émilion Pomerol Fronsac / Canon-Fronsac Côtes de Bourg Côtes de Blaye

34 BORDEAUX SURFACE & PRODUCTION Acreage: ha ha Total wine production: hl hl Ø Yield: 47 hl/ha 49 hl/ha WINE COMPANIES (including wine-growers, estate wineries, cooperatives, wineries and grape growers) Source: CIVB / DounanesFR

35 BORDEAUX VARIETIES % RED RED: ha 12% WHITE WHITE: ha TOTAL: ha Cabernet Sauvignon; ha; 22% Source: CIVB Cabernet Franc; ha; 10% Other Red; ha; 2% Merlot; ha; 66% Sauvignon Blanc ha 45% Muscadelle 800 ha 6% Other White 266 ha 2% Semmilion ha 47%

36 BORDEAUX - SALES 2015 TOTAL Production: Export: Domestic: hl hl hl EXPORT BY COUNTRY: Japan 9% Others 15% China 29% Source: CIVB USA 11% United Kingdom 11% Belgium 13% Germany 12%

37 BORDEAUX VISITORS Total: Overnight stays: Leisure (from total): Business (from total): Domestic (from total): Foreign (from total):

38 BORDEAUX Accommodation Hotels: Bed/hotels: Visitors come from - TOP 5 in 2014 and Germany 4. Italy 2. Belgium 5. The Netherlands 3. Spain

39 BORDEAUX 2014 / 2015 Ø Global Tourist spending (million ) Ø Employment (jobs) % : yrs old 26 % : yrs old 12%: yrs old 18%: yrs old Visitors typology low-income: 35% middle-class: 12% upper middle class : 23% upper-class: 30% 39%: couples 34%: family 24% : single

40 GERMANY RHEINHESSEN

41 RHEINHESSEN AREA MAINZ

42 RHEINHESSEN AREA SURFACE & PRODUCTION 2016 Acreage: Total wine production: Yield: ha hl 96 hl/ha WINE COMPANIES (including wine-growers, estate wineries, cooperatives, wineries and grape growers) Source: Rheinhessenwein e.v.

43 RHEINHESSEN VARIATIES 2016 TOTAL: ha 29% RED: ha 71% WHITE: ha Other White % Dornfelder % Spätburgunder % Other Red % Source: Rheinhessenwein e.v. Silvaner % Müller-Thurgau % Riesling %

44 RHEINHESSEN EXPORT 2016 EXPORT: hl BY COUNTRY: TOP 7 China 6% France 6% Export by country Belgium 5% United States 23% Canada 6% United Kingdom 17% Netherlands 37% Source: Rheinhessenwein e.v.

45 RHEINHESSEN VISITORS Total: Overnight stays: Domestic: 78 % Foreign: 22 % Visitors come from - TOP 5 in USA 5. United Kingdom 2. The Netherlands 4. China 3. Switzerland

46 RHEINHESSEN Accommodation Hotels: Beds: Private accommodation: Beds: Others: Beds: Ø Gross Revenue (million ): 911,7 Ø Employment (jobs):

47 Development of visitors and overnight stays in Rheinhessen (in businesses with ten or more beds incl. Campsites) Overnight stays Visitors

48 RHEINHESSEN Tourism in Rheinhessen - development The development of the number of visitors in Rheinhessen constantly rising. The number of visitors with increased by 4,7 % compared to the preceding year and surpassed the national average. The number of overnight stays rose by 2,4 % to Compared to the last 10 years, Rheinhessen has gained 25,1 % in overnight stays and 36,1 % in visitors and is one of the most dynamic tourist regions in Rhineland-Palatinate and among other German wine-growing regions. (source: Statistical Office, statistical reports).

49 ARGENTINA MENDOZA

50 MENDOZA AREA 4 main subregions: CITY OF MENDOZA Northeastern Central Southern Uco Valley

51 MENDOZA SURFACE & PRODUCTION Acreage: ha ha Total wine production: hl hl Ø Yield: 65 hl/ha 48 hl/ha WINE ESTATES (including winegrower, cooperatives, wineries and grape growers)

52 MENDOZA VARIETIES 2016 TOTAL: ha 83 % RED/ROSÉ : ha 17 % WHITE: ha Chardonnay ha 3% Pedro Gimenez ha 6% Criolla Grande ha 10% Torrontes Riojano ha 2% Other White ha 6% Malbec ha 22% Bornada ha 10% Cereza ha 10% Other Red/Rosé ha 24% Cabernet Sauvignon ha 7%

53 ARGENTINA EXPORT 2016 EXPORT: hl DOMESTIC: hl Others 36% USA 32% Netherlands 5% Brasil 6% Canada 8% United Kingdom 13%

54 MENDOZA AREA VISITORS Total: Overnight stays: 5,3 mio. 5,8 mio. Leisure (from total): 96,8 % 96,6 % Business (from total): 3,2 % 3,4 % Domestic (from total): Foreign (from total): Foreign visitors from Chile Rest of world

55 MENDOZA AREA Accommodation Hotels: Rooms / hotels: Bed & Breakfast: 1 1 Other Accomodation: Rooms / other accomodation Ø Global Tourist spending (million )

56 MENDOZA AREA Visitors typology % Family 3 % Others 19% Friends 12 % Single

57 PORTUGAL DOURO VINHO VERDE

58 VINHO VERDE AREA PORTO VINHO VERDE DOURO 9 subregions: Amarante Ave Balão Basto Cávado Ponte de Lima Moncão / Melagaco Paiva Sousa

59 VINHO VERDE SURFACE & PRODUCTION 2014 Acreage: Total wine production: Ø Yield: ha hl 33 hl / ha WINE COMPANIES (including wine-growers, estate wineries, cooperatives, wineries and grape growers)

60 VINHO VERDE VARIETIES 2014 TOTAL: ha RED / ROSÉ: ha WHITE: ha Avesso 520 ha 2% Azal 890 ha 4% Other White ha 25% Vinhao ha 10% Espadeiro 172 ha 1% Borracal 108 ha 0% Padeiro 80 ha 0% Other Red/Rosé ha 18% Trajadura 993 ha 5% Alvarinho ha 9% Arinto/Pederna ha 10% Loureiro ha 16%

61 VINHO VERDE- EXPORT % DOMESTIC: hl 32 % EXPORT: hl Others 30% USA 21% VINHO VERDE DOURO Switzerland 6% Brazil 6% Canada 6% France 11% Germany 22%

62 DOURO AREA 3 subregions: Baixo Corgo Cima Corgo Douro Superior VINHO VERDE PORTO DOURO

63 DOURO SURFACE & PRODUCTION Acreage: ha ha Total wine production: hl hl Ø Yield: 32 hl/ha 37 hl/ha WINE COMPANIES (including wine-growers, estate wineries, cooperatives, wineries and grape growers) Source: IVDP

64 DOURO VARIETIES TOTAL: ha RED / ROSE : ha WHITE: ha OTHERS: ha Malvasia Fina % Rabigato % Others % Touriga Franca % Tinta Roriz % Source: IVDP Codega % Marufo % Touriga Nacional % Tinta Amarela % Tinta Barroca %

65 DOURO / PORTO -EXPORT 2015 DOMESTIC: hl EXPORT: hl Others 28% France 27% VINHO VERDE DOURO USA 6% Belgium 12% United Kingdom 13% Netherlands 14%

66 PORTO AREA VISITORS Total: Overnight stays: Domestic (from total): 34 % 33 % Foreign (from total): 66 % 67 % VINHO VERDE Visitors come from - TOP 5 in Spain 5. United Kingdom DOURO 4. Germany 2. France 3. Brasil

67 PORTO AREA Accommodation Hotels: Rooms / hotels: Bed & Breakfast: VINHO VERDE (officially registered) Other Accomodation: DOURO

68 PORTO AREA Visitors typology 51 % Men 49 % Women VINHO VERDE 78 % between 19 and 50 years 36 % under 30 years Over 50 % couples DOURO 55 % under 40 years

69 ITALY VERONA

70 Verona - AREA 5 DOCG VERONA Amarone della Valpolicella Bardolino Superiore Recioto della Valpolicella Recioto di Soave Soave Superiore 14 DOC Arcole Bardonlino Custoza Garda Lessini Durello Lugana Merlara Monti Lessini San Martino della Battaglia Soave Valdadige Terradeiforti Valdadige Valpolicella Ripasso Valpolicella

71 VERONA SURFACE & PRODUCTION 2015 Acreage: Ø Total wine production: Ø Yield: ha hl 112 hl/ha WINE ESTATES Producer: Wineries: > 500?

72 VERONA - SALES EXPORT BY COUNTRY TOP 5 (in value) Germany 21% Others 37% United Kingdom 14% Switzerland 6% Canada 9% USA 13%

73 CALIFORNIA NAPA VALLEY

74 NAPA VALLEY AREA 16 subregions 76 km SAN FRANCISCO Atlas Peak Calistoga Chiles Valley Coombsville Diamond Mountain Howell Mountain Los Carneros Mt. Veeder Oak Knoll Oakville Valley Rutherford St. Helena Spring Mountain Stags Leap Yountville Wild Horse Valley

75 NAPA VALLEY SURFACE & PRODUCTION ACREAGE ha WINE COMPANIES PRODUCTION hl (estimate)

76 NAPA VALLEY VARIETIES 2015 TOTAL: ha 77% RED: ha 23% WHITE: ha Other Red ha 13% Chardonnay ha 15% Sauvignon Blanc ha 6% Other White 346 ha 2% Pinot Noir ha 6% Source: NapaCounty 2013 Report Merlot ha 11% Cabernet Sauvignon ha 47%

77 NAPA VALLEY VISITORS 2014 Total: 2.7 million Leisure: 2.5 million 93 % Business: % Domestic: 88% Foreign: 12% Visitors com from - TOP 5 1. Canada 5. Australia 2. China 4. Japan 3. United Kingdom

78 NAPA VALLEY Accommodation 2014 Hotels: 55 Rooms/hotels: Bed & breakfast: 65 Rooms/b&b: 463 Total rooms: Ø Global Tourist spending (billion) $ 1.63 Ø Employment (jobs)

79 CHILE CASABLANCA VALLEY

80 CASABLANCA VALLEY AREA VALPARAISO

81 CASABLANCA VALLEY SURFACE & PRODUCTION 2014 Acreage: Total wine production: Ø Yield: ha hl 66 hl/ha WINE COMPANIES 154 (including wine-growers, estate wineries, cooperatives, wineries and grape growers)

82 CASABLANCA VALLEY VARIETIES 2014 TOTAL: ha 74 % RED: ha 26 % WHITE: ha Chardonnay ha 29% Other White 222 ha 4% Pinot Noir 994 ha 17% Merlot 311 ha 5% Syrah 186 ha 3% Sauvignon Blanc ha 41% Other Red 39 ha 1%

83 CASABLANCA VALLEY EXPORT 2014 DOMESTIC: hl EXPORT: hl Others 12% USA 20% China 12% Brazil 10% United Kingdom 20% Japan 14% Netherlands 12%

84 MIDTERM MEETING 2017 INTERNATI L WINE MARKET REVIEW Annual General Meeting November 2017 OTTO SCHÄTZEL Valparaiso Casablanca Valley DLR OPPENHEIM, GERMANY

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