ENTRY BROCHURE Asia s Choice, Asia s Voice. Entry Deadline: Spirits - 21 August Wine and Sake

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1 ENTRY BROCHURE 2017 Asia s Choice, Asia s Voice Entry Deadline: Spirits - 21 August Wine and Sake

Asia s Choice, Asia s Voice The Cathay Pacific International Wine

specifically to promote quality wines, sake and spirits from all

It is perceived by industry experts and consumers as the guide to

The competition is headed up by three of the most well respected

Debra Meiburg MW Simon Tam Allen Gibbons Asian Based Master of

2 Asia s Choice, Asia s Voice The Cathay Pacific International Wine & Spirit Competition is Asia s original competition, created specifically to promote quality wines, sake and spirits from all over the world to the Asian market. It is perceived by industry experts and consumers as the guide to quality wines, sake & spirits for Asia. The competition is headed up by three of the most well respected and credible names in the global drinks industry. Debra Meiburg MW Simon Tam Allen Gibbons Asian Based Master of Wine and Wine Consultant, Cathay Pacific Head of Wine, Christie s Asia Group CEO, IWSC Group and Keeper of the

Why Enter the Cathay Pacific HKIWSC? Results are announced at Asia s premier wine and spirits event, the Hong Kong International Wine & Spirit Fair (HKIWSF) on 9-11 November 2017.

Medal winners are tasted at exclusive trade and consumer events held by Debra Meiburg MW throughout Asia.

3 Why Enter the Cathay Pacific HKIWSC? Results are announced at Asia s premier wine and spirits event, the Hong Kong International Wine & Spirit Fair (HKIWSF) on 9-11 November Asia s original Wine, Sake and Spirit competition promoting quality wines and spirits from all over the world to the Asian market. Medal winners are tasted at exclusive trade and consumer events held by Debra Meiburg MW throughout Asia. Free marketing toolkit including a guide on how to promote your win, artwork, social media tips, signatures & more for all winners to help promote winning products to the Asian market. A selection of winning products are poured at the HKIWSC booth at HKIWSF, providing winners maximum exposure to key decision makers in the region. Guided wine tasting events for Multinational Corporations and masterclasses throughout the year hosted by Debra Meiburg MW. The HKIWSC awards ceremony is one of the highlights of the fair, held in front of a 500 strong audience comprising of the industry s biggest players & influencers in Asia. Partnerships with Local and International Chambers of Commerce and wine donations to local charities. The competition result will be published by Drinks Business in a special supplement distributed to 8,500 visitors at the HKIWSF. All products entered are showcased at the consumer wine-tasting event, Test Your Palate, held during Judging Week in

4 Join the Cathay Pacific HKIWSC Entries 35+ Countries 500+ Appellations 40+ Asian Judges from 10+ cities HK$8M+ Media value including 4 Masters of Wine Exposure for winners 30+ Trade events 20+ Consumer events 1 Title sponsor 15+ Partners & Supporters 12 dishes in the Asian Food Pairing Category 20K+ Social media Interactions by

Exposure of Winning Wines & Spirits Join the Cathay Pacific HKIWSC 2017 Annual Ball of The2000 British + Chamber of Commerce Entries Media session at "Food & Wine Pairing" The Women's Foundation:

5 Exposure of Winning Wines & Spirits Join the Cathay Pacific HKIWSC 2017 Annual Ball of The2000 British + Chamber of Commerce Entries Media session at "Food & Wine Pairing" The Women's Foundation: Annual Gala Dinner "Prep Your Palate" media event Restaurant & Bar International Wine & Spirits Fair: Press Conference, by HKTDC Guided Tasting by wine judges (happy hour) Restaurant & Bar 35+ Countries Appellations Whisky dinner with David Stewart MBE, by Young Presidents' Organization "Test Your Palate"Exposure Wine Tasting for Judging Certificate winners Course: "How to Be a 1 Title Wine Judge 30+ Trade events "Women in Whisky" Roundtable by HKIWSC PolyU Student Training ProgrammePartners & sponsor Consumer events Supporters 40+ Asian Hong KongJudges International HK$8M+ Wine & Spirits Fair events: Media value Tasting, Gala Whisky Bar,cities Ice Bar, Winning Wines from 10+ Dinner and Competition Awards Ceremony including Baccarat B Bar event 4 MastersMy of Wine General Chamber of Commerce: Chinese New Year Dinner Swire Women of Wine Festival Exclusive VIP experience20k by Cathay Pacific Marco + 12 Asian dishes in the Polo Club Social media Food & Wine Pairing Interactions by Corporate events AAAHK, Blackstone, Linklaters Category HKIWSC WineSPIT year-round monthly

competition, and all judging is carefully

region/area/variety/style/vintage/type/age.

judges never see a bottle, ensuring impartiality

Asian wine, sake and spirits market (sommeliers,

ensure medalwinning products appeal to the Asian

All of our judges are either Asia-born or are long

Good example; well above average Wine Johann

Wine Estate and Manning Heath Golf & Wine Estate

Chivas Brothers United Kingdom Debra Meiburg MW H

Kenichi Ohashi MW Japan SPIRIT JUDGES INCLUDE.

International VIP Judges 90+ GOLD Outstanding

Nikki Lohitnavy Ian Dai Roderick Wong General

Bangkok (Thailand) Wine & Spirit Buyer, Amazon

Entertainment Group Macau Sarah Wong Paul Eun

Post Assistant Director, Food & Beverage, Grand

Noahs Yacht Club on the Bund Shanghai (China)

Consultant Barrel Concepts Vice President

6 Judging WINE JUDGES INCLUDE... Judging integrity is at the heart of the competition, and all judging is carefully segmented by region/area/variety/style/vintage/type/age. Samples are prepoured in numbered glasses and judges never see a bottle, ensuring impartiality The judging panel comprises key influencers in the Asian wine, sake and spirits market (sommeliers, importers, knowledge and opinion leaders), to ensure medalwinning products appeal to the Asian market. All of our judges are either Asia-born or are long term residents, ensuring the integrity of: Asia s Choice, Asia s Voice. 75+ BRONZE Fine example; excellent quality. Good example; well above average Wine Johann Fourie Desmond Payne Head Winemaker, Benguela Cove Wine Estate and Manning Heath Golf & Wine Estate South Africa Master Distiller, Beefeater Gin, Chivas Brothers United Kingdom Debra Meiburg MW H Ying Hsien Tan MW Singapore Sonal Holland MW India Kenichi Ohashi MW Japan SPIRIT JUDGES INCLUDE... Asian Masters of Wine Spirit 80+ SILVER International VIP Judges 90+ GOLD Outstanding example; the benchmark. Nikki Lohitnavy Ian Dai Roderick Wong General Manager and Oenologist, GranMonte Co. Bangkok (Thailand) Wine & Spirit Buyer, Amazon China Shanghai (China) Cellar Master Galaxy Entertainment Group Macau Sarah Wong Paul Eun Christian Zhang Wine Columnist South China Morning Post Assistant Director, Food & Beverage, Grand Hyatt Incheon Seoul (South Korea) Chief Sommelier Noahs Yacht Club on the Bund Shanghai (China) Eddie Nara Julie Lee Thomas Ling Whisky Educator & Consultant Barrel Concepts Vice President Cottingham Ltd Shanghai (China) Certified Sommelier International Wine & Sake Educator Kuala Lumpur (Malaysia) H Agung Prabowo Steven Lin Masahiko Endo Beverage Manager Mandarin Oriental Owner, L arriere-cour Owner, Thia Yu Co. Taipei (Taiwan) Bartender in Chief, Mizunara:The Library Tokyo

Asian Food Pairing The only international wine competition to offer a full program of Asian food pairing awards for wine and sake entries 12 popular dishes from across Asia: see tips at https://www.

7 Asian Food Pairing The only international wine competition to offer a full program of Asian food pairing awards for wine and sake entries 12 popular dishes from across Asia: see tips at which wines and sake to enter for pairing with each dish Unique PR and exposure for winners throughout the year Additional media exposure Winners are published in leading foodie guides in

8 Entry Details How to enter Cathay Pacific International Wine & Spirit Competition Entry Deadline 2. Complete the entry form through to payment by credit card or bank transfer 3. Prepare your samples for shipping to Crown Wine Cellars in, referring to including: KEY DATES 1. Register for an account on the hkiwsc website: Payment of duty requirements (payable only on liquor with alcoholic strength of over 30% alcohol, and payable by the Sender before the shipment arrives in ). Number of sample bottles required Box labeling instructions For details: visit our website or contact the HKIWSC team ENTRY FEES Deadlines Delivery to Crown Wine Cellars 21 Aug Spirit: Wine/Sake: Spirit: Wine/Sake: 28 Aug 1 Aug 1 Sep 15 Aug 15 Sep Judging Sep Test Your Palate Experts & Consumer Wine Tasting Event Sep Results announced at HKTDC International Wine & Spirits Fair 9 11 Nov Standard Entry Fee* Additional Fee for Asian Food Pairing (per dish): HKD 1750 / USD 225 HKD 550 / USD 70 * Discounted Entry Fee for Exhibitors at HKTDC International Wine & Spirits Fair: HKD 1100 / USD

9 TITLE SPONSOR OFFICIAL PARTNERS MEDIA

[Press Release] Dynasty Wins Four Awards at the 2016 Cathay Pacific Hong Kong International Wine and Spirit Competition

[Press Release] Dynasty Wins Four Awards at the 2016 Cathay Pacific Hong Kong International Wine and Spirit Competition Garners the Most Awards among Chinese Grape Wine Brands (Hong Kong ) Dynasty Fine