2016 Sponsorship Deck

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1 2016 Sponsorship Deck

ABOUT SOMMCON Welcome to SommCon, a four-day educational conference for wine industry professionals crafted and hosted by some of the greatest minds and palates in our industry.

2 ABOUT SOMMCON Welcome to SommCon, a four-day educational conference for wine industry professionals crafted and hosted by some of the greatest minds and palates in our industry. SommCon is a leading conference and exposition for education and training of wine professsionals and serious enthusiasts. Held November 16-19, 2016, in San Diego, CA, the four-day sommelier conference brings together industry professionals of all levels to discuss, develop, and lead the conversation on the business of wine. SommCon s education is built by some of the brightest palates in the business for trade professionals and serious enthusiasts who have a passion for wine and spirits and an unyielding thirst for knowledge. Attendees will learn and taste their way through keynote sessions and educational classes, complete with a trade tasting and expo, power networking with Master Sommeliers and Masters of Wine and some of the businesses heaviest hitters. We welcome your involvement in creating a world-class center for education, networking and mentorship for the the most influential wine professionals in today s marketplace, and we look forward to working with you to build your company s sponsorship and exhibitorial experience.

GREAT MINDS THINK ALIKE Every aspect of SommCom is highly vetted by our leadership team consisting of Master Sommeliers, Masters of Wine, Hoteliers, Certified Specialists of Wine, Wine Educators,

3 GREAT MINDS THINK ALIKE Every aspect of SommCom is highly vetted by our leadership team consisting of Master Sommeliers, Masters of Wine, Hoteliers, Certified Specialists of Wine, Wine Educators, Distributors, the market s leading Retailers and more. This means that the education we offer to our attendees has been passed through the scrutiny of those who walk in our attendees shoes. The SommCon goal is to deliver world-class education, networking and mentorship that helps to shape the future and broaden the palates of professionals in our industry.

4 TEAM SOMMCON Geralyn Brostrom Certified Wine Educator Molly Brooks-Thornton Sommelier, Cicerone Amy Christine Master of Wine Skip Coomber Coomber Family Ranch Brian Donegan Advanced Sommelier Eric Entrikin Master Sommelier David Glancy Master Sommelier Evan Goldstein Master Sommelier Mary Gorman Master of Wine Bonnie Graves Sommelier Mindy Hewitson CWE, DWS Jeff Josenhans Certified Sommelier, Cicerone Jörn Kleinhans CSW Geoff Labitzke Master of Wine Meredith May CWE, DWS Ira Noraf Sommelier, CWE Joshua Orr Advanced Sommelier Eddie Osterland Master Sommelier Steve Pagano Hotelier Lindsay Pomeroy CWE, WSET, FWS Lisa Redwine Advanced Sommelier Jesse Rodriguez Advanced Sommelier, CWE, DWSET Eric Runyon Certified Sommelier, CSW Adam Sensney Certified Sommelier Neil Sorensen VP - Branch Manager, San Diego Southern Wine & Spirits Joseph Spellman Master Sommelier Tami Wong Certified Sommelier

With seminars, panels, workshops, Master Classes, blind tastings, winemaker-hosted dinners, and more, the 2016

5 THE SCHEDULE Built by some of the greatest minds in the wine and spirits industry, SommCon s schedule blends theory with in-depth tastings designed to broaden the palate and shape the future of our attendees. With seminars, panels, workshops, Master Classes, blind tastings, winemaker-hosted dinners, and more, the 2016 schedule is comprised of education and networking opportunities that are aimed to elevate attendee careers and industry knowledge.

6 PAST SPEAKERS & PRESENTERS Victor Torres Alegre, Ph.D. Torres Alegre y Familia Winery Hans Backhoff Monte Xanic Winery Tony Baldini President, Hahn Family Wine Gillian Ballance, MS Bob Bath, MS Dennis Bell Co-Owner, Lewis Cellar Winery Rob Bigelow, MS Senior Director Wine Education and On Premise Development, Ste. Michelle Wine Estates Chris Blanchard, MS Chris Broomwell Vesper Vineyards Geralyn Brostrom, Certified Wine Educator Italian Wine Central, Italian Wine Professional Christopher Canale-Parola González Byass Fernando Pérez Castro Lomita and Finca La Carrodilla Winery Tony Cha, Advanced Sommelier Binwise, Inc. Amy Christine, Master of Wine Black Sheep Finds Winery Will Costello, MS Wine Director, Mandarin Oriental Brian Cronin, MS National Manager of Wine Education, Palm Bay International Fred Dame, MS American Wine & Spirits Daniel Daou Vintner, Daou Vineyards Dean De Korth Winemaker / Director of Production, Bernardus Winery Cal Dennison Senior Director of Winemaking, E. & J. Gallo Winery Pamela Dillon Co-Founder and CEO of Wine Ring Maurice DiMarino, Level 2 Masters Guild of Sommeliers Wine Director, Island Prime Brian Donegan, Advanced Sommelier Truly Fine Wines Eric Entrikin, MS Damon Goldstein Truly Fine Wines David Glancy, MS San Francisco Wine School Gustavo González Lomita and Finca La Carrodilla Winery Mary Gorman-McAdams, Master of Wine Bordeaux Wine Council Eric Hemer, MS Southern Wine & Spirits of America Niko Hronopoulos Filmmaker Peter Hunken Winemaker and Co-Owner of Black Sheep Finds + Holus Bolus Jeff Josenhans, Certified Sommelier & Cicerone Director of Banquets, Restaurants & Bars, The US Grant John Jordan Jordan Vineyard & Winery Emmanuel Kemiji, MS Miura Vineyards & Clos Pissarra Geoff Labitzke, Master of Wine Director of Sales & Marketing, Kistler Christopher Patrick Lavin Regional Manager, Broadbent Selections Dan Morgan Lee Owner / Winegrower, Morgan Winery Dr. Paulo Lopes Amorim Cork, Portugal Brian Loring Owner / Winemaker, Loring Wine Company André Mack Mouton Noir Wines Camilo Magoni Casa Magoni Cristina Mariani-May Family Proprietor, Castello Banfi Meredith May Publisher & Editorial Director, THE TASTING PANEL / The SOMM Journal / The Clever Root Diego Meraviglia VP and Director of Education, North American Sommelier Association Tru Miller Adobe Guadalupe Winery Nick Moezidis Napa Technology Ira Norof, Certified Wine Educator Paolo Paoloni Villa Montefiori Winery/Paoloni Wines Rex Pickett Author, Playwright Lindsay Pomeroy, BA WSET Diploma, CWE, FWS Owner and Chief Wine Educator, Wine Smarties Jayne Portnoy Napa Technology D Lynn Proctor Penfolds Ambassador, Americas and Canada Bernard Retornaz President, Louis Latour Lisa Redwine, Advanced Sommelier Food & Beverage Manager, La Jolla Beach & Tennis Club, Inc. Aaron Ridgway Negociants USA National Sales Manager Georg Riedel President Emeritus of Riedel Crystal John Rielly Fine Wine Development Manager - West, Terlato Wines International Jesse Rodriguez, M.Ed, Advanced Sommelier, CWE, D WSET Willi Sherer, MS Wine Director, Redd and Redd Wood Pamela Singh Executive Trainer, Forbes Travel Guide Wendy Shoemaker, Advanced Sommelier Wine Director, Marina Kitchen Joseph Spellman, MS JUSTIN Vineyards and Winery Cameron Tyler, Sommelier Quince Eric Van Drunen Vinavanti Urban Winery Frans van der Lee Co-Founder and President, Somm s List and Chef s Roll J.M. Woody Van Horn General Manager, Bracero Cocina De Raiz Laura Werlin Cheese Authority & Author

WEDNESDAY CERTIFICATIONS SommCon kicks off the conference with a day of trade certifications hosted by industry

Attendees who plan to attend the conference, and take a certification that year, can do both in one location.

may have not previously considered getting certified.

7 WEDNESDAY CERTIFICATIONS SommCon kicks off the conference with a day of trade certifications hosted by industry organizations. Attendees who plan to attend the conference, and take a certification that year, can do both in one location. Participating organizations receive visibility to hundreds of trade members and spark interest in attendees who may have not previously considered getting certified. The opportunity to host several exams at one conference addd to the incredible content offered at SommCon. Last year s participating organizations include the Wine and Spirit Education Trust, Cicerone Certification Program, and North American Sommelier Association.

THURSDAY & FRIDAY SEMINARS Past seminars have included: Master Classes Blind Taste with the Masters Chardonnay and White Burgundy Rioja: Classic and Modern Bordeaux Beyond the

How To: Putting Bordeaux Back on the Wine List and Retail Shelves Highlands Pinot Noir: Vintage to Vintage Excellence The Same but Different: Cross Comparison of the Same Wine, Made in

Invitation to: A Journey of the Senses with Georg Riedel Napa Valley Connect the Rocks Panel Discussion and Tasting Establish Your Own Import Business Award Winning Service: Panel

8 THURSDAY & FRIDAY SEMINARS Past seminars have included: Master Classes Blind Taste with the Masters Chardonnay and White Burgundy Rioja: Classic and Modern Bordeaux Beyond the Classified Growths Date a Master - Speed Round Blind Tasting Seminars, Panels & Workshops Emerging Mexico Panel Discussion & Tasting Building a Better Beer Program Build Your Own Personal Brand Cork Stoppers - From TCA to Oxygen Transmission Biodynamics & Sustainability Pour Costs, Cash Flow & Inventory: Beverage P&L in a Nutshell Beverage Certifications: Which is Right for You and Your Career? How To: Putting Bordeaux Back on the Wine List and Retail Shelves Highlands Pinot Noir: Vintage to Vintage Excellence The Same but Different: Cross Comparison of the Same Wine, Made in Different Stylistic Formats Gaja: Sangiovese & Nebbiolo Exploration Digging In: Unique Terroir & Its Effect on Wine Styles Germany Intensive How to: Build a Successful Wine Program Invitation to: A Journey of the Senses with Georg Riedel Napa Valley Connect the Rocks Panel Discussion and Tasting Establish Your Own Import Business Award Winning Service: Panel Discussion Wine Faults: Yeast, Bacterial and Sulfur Defects in Wine Brunello Di Montalcino - A Master s Perspective Pour Costs, Cash Flow & Inventory: Beverage P&L in a Nutshell Solution-Based Technologies to Drive Beverage Profits Cheese & Wine Pairings for the Pros Gaja: 90 Minute History Distinctive Flavors from the Mediterranean Islands All Spain Seminar

9 Attendees join us for an afternoon of networking and wine tasting at the Friday Trade Tasting. Guests have the opportunity to taste from over 100 exhibiting wine, spirit, and brewery producers, while hob nobbing with the industry s top professionals. Also featured are the 2016 Sommelier Challenge International Wine Competition medal winners. FRIDAY TRADE TASTING

LEXUS GRAND TASTING as part of the San Diego

Embarcadero Park North, the San Diego Bay

is truly one of the most exciting luxury

The Lexus Grand Tasting features over 170

foods, restaurants, live music, culinary

10 LEXUS GRAND TASTING as part of the San Diego Bay Wine + Food Festival Held on San Diego s Embarcadero Park North, the San Diego Bay Wine + Food Festival s Grand Tasting Event is truly one of the most exciting luxury events of the year. The Lexus Grand Tasting features over 170 winemakers, spirits and breweries, gourmet foods, restaurants, live music, culinary demo stages, and a backdrop of sailboats and the magnificent San Diego shoreline.

2015 CONFERENCE STATISTICS 918 Total SommCon Conference and Trade Tasting attendance Total SommCon Session Attendance = 396 Attendee Age 55+ years = 16% 46-55 = 21% 36-45 = 29% 26-35 = 32% 21-25 = 1.

11 2015 CONFERENCE STATISTICS 918 Total SommCon Conference and Trade Tasting attendance Total SommCon Session Attendance = 396 Attendee Age 55+ years = 16% = 21% = 29% = 32% = 1.6% Conference attendance split 45.5% female and 54.5% male attendees 30% of attendees have an annual household income of over $100,000 Attendees Role in Decision Making Final Decision Maker = 55% Influencer of Decision = 24.6% Recommendation for Decision = 10.8% Conduct Research for Decision = 9.6% 57.14% of attendees currently hold a higher level certification in wine, beer or spirits Certified Sommelier Cicerone - 26 Certified Specialist of Wine - 65 Master of Wine - 11 Master Sommelier - 13 WSET Levels Certified Wine Educator - 14 Attendees included: Winemakers, Company Owners, Front of House Staff, Managers, Buyers, Sommeliers, Beverage Directors, Journalists, Writers, Bartenders, Food and Beverage Directors, Executive Chefs, Wine Program Directors, Cellar Masters, Enologists, Professors, Tasting Room Managers, Vintners, Portfolio Managers, Ambassadors, Wine Broker, etc. Hospitality % Distributor / Importer % Wine Consulting / Technology % Winery % Education / Association % Media % Consumer Enthusiast %

12 2015 MARKETING OUTLINE SommCon utilized an integrated marketing strategy, which included: National feature ads and multi-page editorial spreads in Tasting Panel, SOMM Journal and Wine Spectator, reaching more than 4,000,000 wine industry professionals and enthusiasts. Weekly Electronic Newsletters (17 broadcasts total = 98,707 subscriber impressions). Print, radio and online advertising. Inclusion in the San Diego Bay Wine + Food Festival Official Magazine, En Bouche. 38,500 copies were distributed to attendees, AIWF and Chaîne members, San Diego Magazine subscribers, and local restaurants, retailers, wineries, and hotels. Print local ads in Pacific Magazine s insertion. Website banner ads on Somm s List, Chef s Roll, and VinVillage. Cooperative partnerships with Somm s List, Chef s Roll, and Wine Ring, targeting members of the restaurant and wine trade in addition to consumers. newsletter inclusion in Somm s List, Wine Ring, Wine Spectator, VinVillage, Ranch & Coast, San Diego Magazine, and the San Diego Bay Wine + Food Festival. Dedicated e-blasts through Fast Forward Events, and the San Diego Bay Wine + Food Festival. National media partnerships with Tasting Panel, Wine Spectator, and SOMM Journal. Local and national radio promotions through VinVillage. Total Advertising, Promotions, and Marketing Collateral Impressions = 108,118,658

Technologies Inc. Damon Goldstein, Owner, Truly Fine Wines and Spirits of America. Moderated by The Somm Journal Media Sponsors: Tasting Sponsors: Education: John D.

MS Eric Entrikin, MW Mary Gorman, Georg Riedel, MS David Glancy and more! *Sessions, schedules and presenters are subject to change without notice SOMMSLIST.

Twenty Grand Vodka Takes on a New Look Broaden Your Palate NOVEMBER 18-21 SAN DIEGO, CA Shape Your Future Master Class Chardonnay & White Burgundy www.sommconusa.

and Sulfur Defects in Wine Napa Valley Connect the Rocks Highland s Pinot Noir: Vintage to Vintage Excellence Establish Your Own Import Business Gaja: 90 Minute History Cork Stoppers - From TCA to

SOMM S LIST PRESENTATION IS EVERYTHING Giovanni Lopes, owner of Mama s Medicine cocktail consulting, works with Twenty Grand Vodka s newest flavor, Peach, at private L.A. event space Carondelet House.

A conference and networking event like this in Southern California is - Joseph Spellman, Master Sommelier Are You A Wine Pro Under 30? APPLY ONLINE! JOIN THE CHAT TASTING SEPTEMBER 2015 $6.

panel / september 2015 Connect with the Wine Industry s Leaders at SommCon! Bob Bath, MS.

From INovember 18-21, The SOMM Journal and THE TASTING PANEL Magazine are proud media sponsors for this four-day educational conference for wine industry professionals.

talk about lesser known wine regions they will delve deeply into the real influences of terroir and how much it truly influences the final product.

Tickets are available for these SOMM Journal sponsored panels: Solution-Based Technologies to Drive Beverage Profits Moderated by Bob Bath, MS, Wine Instructor for the Culinary Institute of America

As this seminar has already begun filling up, we ve added an encore presentation!

ine industry professionals of all levels and skill uncork four days of education and certification opportunities in San Diego, CA November 18 21.

education and networking opportunities. SommCon was born out of the belief that education fundamentally changes an individual s access to the future they want.

13 Technologies Inc. Damon Goldstein, Owner, Truly Fine Wines and Spirits of America. Moderated by The Somm Journal Media Sponsors: Tasting Sponsors: Education: John D. Rielly, Fine Wine Development Manager - West, Terlato Wines International Hosted by Attending MS s and MW s Master Sommelier Joseph Spellman, National Accounts Director, with industry leaders such as MS Eric Entrikin, MW Mary Gorman, Georg Riedel, MS David Glancy and more! *Sessions, schedules and presenters are subject to change without notice SOMMSLIST.COM School of Wine THE 2015 CAMPAIGN THE A FOUR-DAY EDUCATIONAL CONFERENCE FOR WINE INDUSTRY PROFESSIONALS AND SERIOUS ENTHUSIASTS. This Year at SommCon : AUGUST 2015 $6.95 Be Grand! Twenty Grand Vodka Takes on a New Look Broaden Your Palate NOVEMBER SAN DIEGO, CA Shape Your Future Master Class Chardonnay & White Burgundy SommCon features more than 50 sessions, keynotes and roundtables led by prominent leaders and tastemakers: Brunello di Montalcino: A Master s Perspective Wine Faults Workshop: Yeast, Bacterial and Sulfur Defects in Wine Napa Valley Connect the Rocks Highland s Pinot Noir: Vintage to Vintage Excellence Establish Your Own Import Business Gaja: 90 Minute History Cork Stoppers - From TCA to Oxygen Transmission Date A Master! Speed Round Blind Tasting Master Class Rioja And dozens more! SOMM S LIST PRESENTATION IS EVERYTHING Giovanni Lopes, owner of Mama s Medicine cocktail consulting, works with Twenty Grand Vodka s newest flavor, Peach, at private L.A. event space Carondelet House. We are building a meeting ground for wine professionals where some serious, roll-up-your-sleeves education will take place. A conference and networking event like this in Southern California is - Joseph Spellman, Master Sommelier Are You A Wine Pro Under 30? APPLY ONLINE! JOIN THE CHAT TASTING SEPTEMBER 2015 $6.95 THE A Second Generation of Change Nieto Senetiner Is Leading the Next Movement in Argentina PANEL We visit with Nieto Senetiner Winemaker Santiago Mayorga PHOTO: STEPHANIE SECREST 50 / the tasting panel / september 2015 Connect with the Wine Industry s Leaders at SommCon! Bob Bath, MS. t s not often that the brightest minds in the wine industry assemble in one place, but when they do, you can rest assured that we will bring the best to this meeting of the somms. From INovember 18-21, The SOMM Journal and THE TASTING PANEL Magazine are proud media sponsors for this four-day educational conference for wine industry professionals. Digging In: Unique Terroir & Its Effect on Wine Styles Moderated by Eric Hemer, MS, MW SVP Director of Wine Education, SWS of America, five representatives from wineries located across the globe will talk about lesser known wine regions they will delve deeply into the real influences of terroir and how much it truly influences the final product. Friday, November 20, 10:15 am 12:15 pm Conference headquarters: Grand Hyatt Manchester, San Diego Register to attend SommCon at Tickets are available for these SOMM Journal sponsored panels: Solution-Based Technologies to Drive Beverage Profits Moderated by Bob Bath, MS, Wine Instructor for the Culinary Institute of America at Greystone/St. Helena, CA, this panel will take a look at how technology and other business solutions are improving the world of wine. As this seminar has already begun filling up, we ve added an encore presentation! Get your tickets today for one of the below time slots: First session: Thursday, November 19, 1:00 3:00 pm Second session: Thursday, November 19, 3:45 5:15 pm Eric Hemer, MS, MW Where the Somms Go W ine industry professionals of all levels and skill uncork four days of education and certification opportunities in San Diego, CA November Wine takes center stage with the introduction of SommCon TM a four-day educational conference designed to offer wine industry professionals and serious enthusiasts convenient and affordable access to education and networking opportunities. SommCon was born out of the belief that education fundamentally changes an individual s access to the future they want. At the helm of SommCon is a group of over 25 industry experts dubbed Team SommCon. Together, these industry leaders, including Master Sommeliers, Masters of Wine, hoteliers, wine educators, distributors and beyond, have had a role in the selection of SommCon s education sessions, workshops, tastings and certification offerings. Their common goal was to provide a new opportunity for wine professionals to network and learn from each other to collectively advance the industry about which they are so passionate. Team SommCon member Mary Gorman, Master of Wine, feels that, SommCon represents a fresh and innovative forum for the best of the sommelier and hospitality community to come together, to learn, to share and exchange ideas and, most importantly, to remember why the hospitality business is so important for the wine industry. SommCon launches with 50 sessions, bringing together some of the greatest thought leaders, entrepreneurs and artisans to discuss, develop and lead the conversation on the business of wine. The experience features Master Sommelier, Certified Specialist of Wine, and Master of Wine led sessions, power speed dating style blind tastings, customized tracks based on professional type and learning centers, round-table discussions, regional explorations, trade tasting and expo, Grand Tasting and more. Presenters include Master Sommeliers Joe Spellman, David Glancy, Fred Dame, Eric Entrikin, Will Costello, Bob Bath, Eric Hemer; Masters of Wine Geoff Labitzke, Amy Christine, Patrick Farrell, Mary Gorman; Certified Wine Educator Ira Norof; THE TASTING PANEL s Publisher/Editorial Editor Meridith May; regional industry leaders and Advanced Sommeliers Jesse Rodriguez, Lisa Redwine, Brian Donegan and many others from various aspects of the industry. A sampling of session titles include: Chardonnay and White Burgundy Brunello di Montalcino: A Master s Perspective Wine Faults: Yeast, Bacterial and Sulfur Defects in Wine Napa Valley Connect the Rocks Bordeaux Beyond the Classified Growths Establish Your Own Import Business Emerging Mexico Solutions Based Technologies to Drive Beverage Profits SommCon is available to trade professionals of all types, ranging from early career professionals to the most seasoned experts, as well as serious enthusiasts who have a passion for wine and spirits, but will only have capacity for 300 registrations during its inaugural year. 52 / the tasting panel / september 2015 SOMMCON POURS INTO SAN DIEGO NOVEMBER Brian Donegan, Lisa Redwine, Advanced Sommelier. Advanced Sommelier. Eric Entrikin, David Glancy, Master Sommelier. Master Sommelier. Amy Christine, Ira Norof, Certified Master of Wine. Wine Educator. Joshua Orr, Joseph Spellman, Advanced Sommelier. Master Sommelier.

14 2015 PUBLIC RELATIONS OVERVIEW The first inaugural SommCon appeared in a number of features and articles leading up to the event resulting in over 93 million impressions. The following are a few highlights of 2015 coverage: A social media campaign resulting in 455 fans on Facebook, 536 followers on Twitter, and 87 followers on Instagram. Online articles and mentions in BizBash, Coast News, Eater San Diego, Examiner, Food & Beverage Magazine, Meetings + Events, NBC 7 San Diego, Pacific Magazine, San Diego Food Finds, San Diego Magazine, San Diego Sun Times, UT San Diego, and Wine & Craft Beverage News. Print newspaper and magazine articles and mentions in Coast News, Pacific Magazine, and UT San Diego. Five press releases distributed. Weekly Electronic Newsletters (17 broadcasts total = 98,707 subscriber impressions). Online calendar postings including 101 Things To Do, ABC 10 San Diego, BeachCalifornia.com, Culinary Thymes, Discover California Wines, Discover SD, Event Setter, Eventful, Events in America, and Local Wine Events. Total PR Impressions = 93,038,778

15 WHAT THEY RE SAYING PRINT Coast News Pacific Magazine UT San Diego ONLINE BizBash Coast News Eater San Diego Examiner Food & Beverage Magazine Meetings + Events NBC 7 San Diego Pacific Magazine San Diego Food Finds San Diego Magazine San Diego Sun Times UT San Diego Wine & Craft Beverage News!!!!!!!!!

16 2015 WEB HITS

17 OVERALL 2015 IMPRESSIONS 918 SommCon Attendees 108,118,658 Advertising & Marketing Collateral Impressions 93,038,778 PR Impressions 49, SommCon Web Hits 201,207,392 Total Impressions

Broaden Your Palate. Shape Your Future SPONSORSHIP DECK

Broaden Your Palate. Shape Your Future. 2018 SPONSORSHIP DECK About SommCon is a leading conference and exposition for education and training of beverage professionals and serious enthusiasts, bringing