Headlines May - June 2018 VOL world class deals ALC 4.2%

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1 Headlines May - June 2018 ALE PALE CORNISH ALC 4.2% VOL world class deals SALES@SWALLOW.UK.COM

Dear Customer A warm welcome to our special World Cup edition of Headlines, your bi-monthly brochure from the Today s Group that s full of fantastic deals to support you in

The domestic and European competitions are set to reach thrilling climaxes!

The world s best players take centre stage between June 14 th and July 15 th as the top 32 teams in international football contest the World Cup!

Could it be this time? And of course there is so much more than just football at this lovely time of year. It s Royal Wedding time in May!

We also have two bank holidays to look forward to in May. It s a time of year when everyone wants to be out in the fresh air enjoying themselves.

The iconic Epsom Derby is on June 2nd and Father s Day, growing in popularity year by year, falls on Sunday 17th!

2 Dear Customer A warm welcome to our special World Cup edition of Headlines, your bi-monthly brochure from the Today s Group that s full of fantastic deals to support you in driving sales and profit during this busy time of the year. May is a football finals bonanza with a host of big games set to draw in the crowds. The domestic and European competitions are set to reach thrilling climaxes! Make your venue the place to be for all the big games put the effort in now and watch the crowds flock in for the World Cup this summer. The world s best players take centre stage between June 14 th and July 15 th as the top 32 teams in international football contest the World Cup! England kick off their tournament against Tunisia on 18th June, with the other group games against Panama on the 24th and the much fancied Belgium on the 28th! Here we go again! Could it be this time? And of course there is so much more than just football at this lovely time of year. It s Royal Wedding time in May! This is something to lift the national mood as spring takes hold. The most eagerly awaited event of the year falls on the 19th in one of our best months! We also have two bank holidays to look forward to in May. It s a time of year when everyone wants to be out in the fresh air enjoying themselves. Outdoor spaces suddenly come into their own make sure you are ready! The iconic Epsom Derby is on June 2nd and Father s Day, growing in popularity year by year, falls on Sunday 17th! Make sure you have your deals and offers ready when Dad and the family come to either enjoy the sporting fixtures or celebrate Father s Day. may 1 may 28 1st 2nd 5th 13th 16th 19th END OF SEASON FINALS UEFA Champions League Semi-Final (2) UEFA Champions League Semi-Final (2) Sky Bet League One Final Fixtures Premier League Final Fixtures UEFA Europa League Final FA Cup Final 19th 20th 26th 26th 27th 28th Scottish Cup Final FA Trophy Final UEFA Champions League Final Sky Bet Championship Play-off Final Sky Bet League One Play-off Final Sky Bet League Two Play-off Final may 7 may 28 jun 14 jul 15 jun 17 may bank holidays world cup father s day HEADLINES may-jun 2018

32 1986-2018 Swallow A bit about us Swallow Wholesale Drinks Solutions is a proud family-run business born and built in the West Midlands,

With an impressive product portfolio consisting of Beers, Wine & Spirits, Ciders, Soft Drinks, Gas & Snacks, we distribute a vast range of

Continuing to supply a variety of establishments and delivering six days a week in our new fleet of branded vehicles, Swallow Drinks aims to

With our own in-house technical services department Swallow Dispensed Drinks Solutions, we really are the full on-trade service, making us

3 Swallow A bit about us Swallow Wholesale Drinks Solutions is a proud family-run business born and built in the West Midlands, recently celebrating 30 successful years as Birmingham s leading independent drinks wholesaler. With an impressive product portfolio consisting of Beers, Wine & Spirits, Ciders, Soft Drinks, Gas & Snacks, we distribute a vast range of premium brands to the on-trade across the city and its surrounding areas, providing solutions to each customer s individual drinks needs. Continuing to supply a variety of establishments and delivering six days a week in our new fleet of branded vehicles, Swallow Drinks aims to provide all of its customers with a fast, professional service that meets their on-going demands. With our own in-house technical services department Swallow Dispensed Drinks Solutions, we really are the full on-trade service, making us the preferred route to market in the Midlands. Please feel free to contact us, our friendly and personable team are waiting to help! We look forward to hearing from you (option 1) sales@swallow.uk.com MAY-JUN 2018 HEADLINES

world cup russia 2018 4 WEEKS 32 64 NATIONS MATCHES TV coverage split between BBC and ITV Use chalkboards and posters to ADVERTISE upcoming matches and any promotions you are running.

Create an ATMOSPHERE by decorating your venue with flags and bunting.

BIG SCREEN CHECKLIST Check the positions of your TV screens to ensure the best overall visibility. Make sure the lighting is suitable for both day and night viewing.

If you have a suitable position for an outdoor screen it is definitely worth considering. Throw in some FREEBIES!

Score with HALF TIME SNACKS! Quick and easy hand-held options are the best pizza, pies, chips and burgers keep it simple. And don t forget to stock up on crisps and nuts!

Don t forget that summer drinks promotions on pitchers of cold cider, lager and cocktails are a great way to boost sales. Family dining promotions will also draw in the crowds.

4 world cup russia WEEKS NATIONS MATCHES TV coverage split between BBC and ITV Use chalkboards and posters to ADVERTISE upcoming matches and any promotions you are running. Don t forget to do the same on your social media channels! Make sure you plan your STAFF LEVELS accordingly so that you are covered for the big games. Create an ATMOSPHERE by decorating your venue with flags and bunting. Win with BIG DRINKS four pint pitchers are a winner during football tournaments, they help to boost the atmosphere and reduce congestion at the bar. BIG SCREEN CHECKLIST Check the positions of your TV screens to ensure the best overall visibility. Make sure the lighting is suitable for both day and night viewing. Install a screen behind the bar so that customers don t miss any of the game while they are being served. This will also help you cut down the rush to the bar at half-time! If you have a suitable position for an outdoor screen it is definitely worth considering. Throw in some FREEBIES! Buy 5 get 1 free on drinks or free bar snacks with a round of 4 pints are sure to go down well! Use BOUNCEBACKS and loyalty schemes to encourage repeat visits during the tournament and beyond. Score with HALF TIME SNACKS! Quick and easy hand-held options are the best pizza, pies, chips and burgers keep it simple. And don t forget to stock up on crisps and nuts! May Bank Holidays 7 th May & 28 th May Bank holidays are all about families and fun hold a family fun day, an all-day music festival or even host a BBQ if the weather is good! Don t forget that summer drinks promotions on pitchers of cold cider, lager and cocktails are a great way to boost sales. Family dining promotions will also draw in the crowds. Think about designated drivers and non drinkers and provide interesting non-alcoholic alternatives. Royal Wedding Saturday 19 th May FATHER S DAY SUNDAY 17 TH JUNE Licensing hours for pubs and bars have been extended to 1am over the weekend of the Royal Wedding, giving you the perfect opportunity to boost trade! Stock up on Prosecco to toast the happy couple. Screen the wedding live in your venue, decorate with Union Jacks and create a special cocktail for a right royal knees up! Think Dad beer, food and sport are a good place to start! Why not run a beer festival or beer tasting? Or create a special Father s Day menu? If you are a live sport venue make sure you are showing the World Cup matches! HEADLINES may-jun 2018

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7 BUY ANY 2 FROM OUR ANGE AND ECEIVE A F EE BUTCOMBE T-SHIRT Since 1978 we ve been brewing easy drinking, flavoursome beer. For the last 40 years we have held firm to our beliefs that, in a rapidly changing market, there is always a place for quality, great tasting, traditional beer. A refreshingly honest pint. * Union & El Toro on a pre-order basis only. BUTCOMBE.COM For additional support orders@butcombe.com or call: MAY-JUN 2018 HEADLINES

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11 SWALLOW ARE PROUD NOMINATED OFFICIAL JOULE S ON TRADE WHOLESALE ROUTE TO MARKET FOR THE WEST MIDLANDS per 9 gallon per 9 gallon per 9 gallon MAY-JUN 2018 HEADLINES

12 68.75 Per 30ltr HEADLINES may-jun 2018

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15 INSTALLS AND GENEROUS DISCOUNTS NOW AVAILABLE FROM MAY-JUN 2018 HEADLINES

16 BUY 8 CASES GET 1 FREE Brewed in the UK. Offer only available to residents in the UK aged 18 years and over. Available whilst stocks last. HEADLINES may-jun 2018

17 May Deals BUY 6 AND GET 1 FREE * Choose from: Rekorderlig range, Staropramen, Miller & Blue Moon *Cheapest Case Free MAY-JUN 2018 HEADLINES

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19 Buy 6 cases from the range and get 1 case FREE * AVAILABLE IN JUNE *Cheapest Case Free MAY-JUN 2018 HEADLINES

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21 At 12:30 every Friday the Thatchers family taste their next vat of apple cider to make sure it s as good as it should be. If it s not, it simply never leaves the farm. That s why Thatchers is what cider s supposed to taste like. FREE KEG AND POS KIT ON INSTALL* *Install Thatchers 11 gallon keg and recieve one free 11 gallon keg and POS kit on Install. MAY-JUN 2018 HEADLINES

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42.99 36.99 39.99 49.99 49.99 42.99 44.99 44.99 49.99 49.99 49.99 49.99 HEADLINES may-jun 2018

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The Fear family has been making Cider for as long as anyone can remember, but it was in 1880 that the first commercial batch was sold by Mr Metford Fear to a public house in Weston Super

John continues to help his son Andrew to make the cider today, having passed down the art of real cider making.

throughout the counties of Nottinghamshire & Leicestershire. SWEET 5.5% MEDIUM STILL 5.5% DRY STILL 5.5% STRAWBERRY 4.

! Tasting only of sweet, bitter apples, giving way to a crisp, sharp & satisfying dry finish.

Golden in colour with a slight red hue, this cider has a gentle soft fruit aroma that delivers a delicate sweetness with a hint of strawberry flavour that works perfectly with the

0% Sweet and juicy blackcurrants are blended with our traditional cider to create a refreshing, thirst quenching drink with a depth of colour and a light floral aroma. 49.

25 The Fear family has been making Cider for as long as anyone can remember, but it was in 1880 that the first commercial batch was sold by Mr Metford Fear to a public house in Weston Super Mare. Then for many years the same cider was made for friends, family and colleagues by Mr John Fear on his farms in the South West. John continues to help his son Andrew to make the cider today, having passed down the art of real cider making. In 2005, Andrew, having settled in Nottinghamshire and realising the commercial potential of the cider began to produce it, as Thirsty Farmer Cider, to sell in his own Shop and at Country Fetes and Shows. Today Thirsty Farmer Cider is considered the original Nottinghamshire Cider and continues to be enjoyed by an ever growing number of people, both at home and in local public houses throughout the counties of Nottinghamshire & Leicestershire. SWEET 5.5% MEDIUM STILL 5.5% DRY STILL 5.5% STRAWBERRY 4.0% A traditional long fermented, still farmhouse cider, rich amber in colour and slightly cloudy with a rich, ripe apple scent. Just as it should be!! Tasting only of sweet, bitter apples, giving way to a crisp, sharp & satisfying dry finish. A traditional long fermented, still farmhouse cider, rich amber in colour and slightly cloudy with a rich, ripe apple scent. Just as it should be!! Tasting only of sweet, bitter apples, giving way to a crisp, sharp & satisfying dry finish. A traditional long fermented, still farmhouse cider, rich amber in colour and slightly cloudy with a rich, ripe apple scent. Just as it should be!! Tasting only of sweet, bitter apples, giving way to a crisp, sharp & satisfying dry finish. Golden in colour with a slight red hue, this cider has a gentle soft fruit aroma that delivers a delicate sweetness with a hint of strawberry flavour that works perfectly with the Thirsty Farmer apple zing to create a mouth-watering summer drink BLACKCURRANT 4.0% MANGO 4.0% ORANGE & PINEAPPLE 4.0% LEMON & LIME 4.0% Sweet and juicy blackcurrants are blended with our traditional cider to create a refreshing, thirst quenching drink with a depth of colour and a light floral aroma The exotic taste of mango is fused with our traditional cider to produce the perfect balance between sweetness and acidity A taste of summer in a glass! Packed full of oranges & pineapples mixed with our thirst quenching special blend of cider apples LITRE BIB A unique exciting cider that delivers aromatic citrus notes to take you on a journey, where the climate is warm and invigorating! MAY-JUN 2018 HEADLINES

26 CAPE MARLIN BUY ANY 12 GET 1 FREE 4.59 PER BOTTLE CAPE MARLIN SHIRAZ Soft and juicy with red and black fruits, bramble, black pepper, smoke and cranberries. CAPE MARLIN CHENIN BLANC Fruit forward, fresh, fragrant and aromatic with tangerine, yellow and red plums and nectarine notes. Antico Fregio Garganega Pinot Grigio BUY 6 GET 1 FREE 4.99 per bottle HEADLINES may-jun 2018

Orchid - Full Range - Swallow White Orchid Sauvignon Blanc

plums with a soft, balanced palate showing fragrant violets and

59 per bottle Pink Orchid Zinfandel Rosé Delicate pretty pink in

27 Orchid - Full Range - Swallow White Orchid Sauvignon Blanc Attractive with a nose of ripe Conference pears with hints of passion fruit and elderflower per bottle Red Orchid Merlot Succulent raspberries and red plums with a soft, balanced palate showing fragrant violets and redcurrants per bottle Pink Orchid Zinfandel Rosé Delicate pretty pink in colour. Fabulous aromatic intensity displaying tropical melon and strawberry flavours per bottle BUY 12 GET 1 FREE NET 4.23 PER BOTTLE MAY-JUN 2018 HEADLINES

28 Pierre Lacasse JOEY BROWN 4.39 per bottle BUY ANY 12 GET ONE FREE BUY ANY 12 GET ONE FREE 4.19 per bottle Rio Roca EUCA HILL 4.19 per bottle BUY ANY 12 GET ONE FREE BUY ANY 12 GET ONE FREE 4.39 per bottle HEADLINES may-jun 2018

Selected styles also available in 75cl 14.

29 Selected styles also available in 75cl per case BUY 5 CASES RECEIVE 1 x WILLIAMS GROVE 70cl SHIRAZ OR CHARDONNAY FREE CONTE DI CAMPIANO BRUT 75cl Our cheapest Fizz. Perfect for Bucks Fizz per bottle CORTESTRADA Prosecco New addition to the Cortestrada Range 75cl 5.99 per bottle Magnum per bottle MAY-JUN 2018 HEADLINES

30 FRANCOIS MONTAND ICE FRANCE Windsor Ruby Port BUY 12 BOTTLES GET ONE FREE 8.99 per bottle BUY 6 GET ONE FREE 6.99 PER BOTTLE JULES FERAUD BRUT CHAMPAGNE 75cl JULES FERAUD ROSÉ CHAMPAGNE 75cl 75cl per bottle Magnum per bottle per bottle HEADLINES may-jun 2018

25.00 PER CASE OF 12 SWITCHEL IS THE NEW (BUT REALLY OLD) APPLE CIDER VINEGAR BASED DRINK HIPSTERS CAN T GET ENOUGH

modern day sports drinks as it is incredibly hydrating, electrolyte-rich, anti-inflammatory and provides depleted

Switchel is an old heritage drink dating back to the 17th century, originating from the Caribbean but quickly became

By the 19th century, it had become the preferred drink of thirsty farmers, providing natural energy during hay

31 25.00 PER CASE OF 12 SWITCHEL IS THE NEW (BUT REALLY OLD) APPLE CIDER VINEGAR BASED DRINK HIPSTERS CAN T GET ENOUGH OF - THE GUARDIAN Dubbed nature s Gatorade (Energy Drink), 100% natural Switchel is the perfect alternative to the modern day sports drinks as it is incredibly hydrating, electrolyte-rich, anti-inflammatory and provides depleted minerals in the body. Switchel is an old heritage drink dating back to the 17th century, originating from the Caribbean but quickly became a favourite beverage of American Colonialists. By the 19th century, it had become the preferred drink of thirsty farmers, providing natural energy during hay harvest season. WHAT DOES IT TASTE LIKE? The sweetness from the Maple Syrup, the tartness from the Apple Cider Vinegar and the Spice from the Fresh Ginger crafted together creates a thirst quenching prebiotic drink that not only taste great, but is good for you too. MAY-JUN 2018 HEADLINES

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40 BUY ANY 6 CASES, GET 1 CASE FREE 6.99 PER CASE HEADLINES may-jun 2018

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46 HEADLINES may-jun 2018 BUY 4 CASES GET 1 FREE

47 LIVE FOOTBALL 14 TH JUNE-15 TH JULY GROUP A GROUP B GROUP C GROUP D GROUP E GROUP F GROUP G GROUP H RUSSIA SAUDI ARABIA EGYPT URUGUAY PORTUGAL SPAIN MOROCCO IR IRAN FRANCE AUSTRALIA PERU DENMARK ARGENTINA ICELAND CROATIA NIGERIA BRAZIL SWITZERLAND COSTA RICA SERBIA GERMANY MEXICO SWEDEN KOREA REPUBLIC BELGIUM PANAMA TUNISIA ENGLAND POLAND SENEGAL COLOMBIA JAPAN GROUP MATCHES LAST 16 Thurs 14th June Sat 23rd June Sat 30th June 16:00 A RUSSIA V SAUDI ARABIA 13:00 G BELGIUM V TUNISIA 15:00 1 WINNER GROUP C V RUNNER UP GROUP D Fri 15th June 13:00 16:00 19:00 Sat 16th June 11:00 14:00 17:00 20:00 Sun 17th June 13:00 16:00 19:00 Mon 18th June 13:00 16:00 19:00 Tues 19th June 13:00 16:00 19:00 Wed 20th June 13:00 16:00 19:00 Thurs 21st June 13:00 16:00 19:00 Fri 22nd June 13:00 16:00 19:00 A B B C D C D E F E F G G H H A B A B C C D E D E EGYPT V URUGUAY MOROCCO V IR IRAN PORTUGAL V SPAIN FRANCE V AUSTRALIA ARGENTINA V ICELAND PERU V DENMARK CROATIA V NIGERIA COSTA RICA V SERBIA GERMANY V MEXICO BRAZIL V SWITZERLAND SWEDEN V KOREA REPUBLIC BELGIUM V PANAMA TUNISIA V ENGLAND COLOMBIA V JAPAN POLAND V SENEGAL RUSSIA V EGYPT PORTUGAL V MOROCCO URUGUAY V SAUDI ARABIA IR IRAN V SPAIN DENMARK V AUSTRALIA FRANCE V PERU ARGENTINA V CROATIA BRAZIL V COSTA RICA NIGERIA V ICELAND SERBIA V SWITZERLAND 16:00 19:00 13:00 16:00 19:00 15:00 15:00 19:00 19:00 15:00 15:00 19:00 19:00 15:00 15:00 19:00 19:00 F F Sun 24th June G H H KOREA REPUBLIC V MEXICO GERMANY V SWEDEN ENGLAND V PANAMA JAPAN V SENEGAL POLAND V COLOMBIA Mon 25th June 15:00 A SAUDI ARABIA V EGYPT 15:00 A URUGUAY V RUSSIA 19:00 B IR IRAN V PORTUGAL 19:00 B SPAIN V MOROCCO Tues 26th June C C D D Wed 27th June F F E E Thurs 28th June H H G G AUSTRALIA V PERU DENMARK V FRANCE ICELAND V CROATIA NIGERIA V ARGENTINA KOREA REPUBLIC V GERMANY MEXICO V SWEDEN SERBIA V BRAZIL SWITZERLAND V COSTA RICA JAPAN V POLAND SENEGAL V COLOMBIA ENGLAND V BELGIUM PANAMA V TUNISIA RUSSIA 2018 *all times are GMT. Correct at the time of printing. 19:00 Sun 1st July 15:00 19:00 Mon 2nd July 15:00 19:00 Tues 3rd July 15:00 19:00 Fri 6th July 15:00 19:00 Sun 7th July 15:00 19:00 Tues 10th July 19:00 Wed 11th July 19:00 Sat 14th July 15: WINNER GROUP A V RUNNER UP GROUP B WINNER GROUP B V RUNNER UP GROUP A WINNER GROUP D V RUNNER UP GROUP C WINNER GROUP E V RUNNER UP GROUP F WINNER GROUP G V RUNNER UP GROUP H WINNER GROUP F V RUNNER UP GROUP E WINNER GROUP H V RUNNER UP GROUP G QUARTER-FINALS WINNER 1 V WINNER 2 WINNER 5 V WINNER 6 WINNER 7 V WINNER 8 WINNER 3 V WINNER 4 SEMI-FINALS WINNER 9 V WINNER 10 WINNER 11 V WINNER 12 THIRD PLACE LOSER 13 V LOSER 14 FINAL SUN 15 TH JULY - 16:00 WINNER 13 V WINNER 14 MAY-JUN 2018 HEADLINES

48 SUMMER SPECIALS FROM SPECIAL AGREEMENTS FOR NEW INSTALLS BIRMINGHAM S NO.1 CARLING WHOLESALER Swallow (Soft Drinks, Beer & Cider Wholesaler Ltd) Stonehouse Lane, Bartley Green, Birmingham, B32 3AH Tel: Fax: sales@swallow.uk.com Web: AWRS URN: XJA W Terms and Conditions 1. All offers are available from 1st May to 30th June 2018 unless otherwise stated. 2. All offers are subject to regional availability and prices are exclusive of VAT. 3. We will not accept orders where they would breach a beer tie or other contracts that the buyer holds with a third party. 4. E.&.O.E. 5. This brochure is not intended as an inducement to breach any contract, which may exist between a tenant & their landlord to purchase beers or any other products. In such cases only those products, which are excluded from such agreements, should be considered. 6. We treat the buyer placing an order with us as the buyer s confirmation that there is no such tie. 7. All prices featured may be subject to a duty increase.

Headlines. March - April 2018 DON T MISS OUR. SPRING deals

Headlines. March - April 2018 DON T MISS OUR. SPRING deals Headlines March - April 2018 DON T MISS OUR SPRING deals 0121 428 6850 WWW.SWALLOW.UK.COM SALES@SWALLOW.UK.COM Dear Customer Welcome to the spring edition of attractive food and soft drinks Headlines,