EUROPEAN CONGRESS ON THE CHINESE COFFEE MARKET. 14 November 2018 Hamburg REVIEW
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1 EUROPEAN CONGRESS ON THE CHINESE COFFEE MARKET 14 November 2018 Hamburg
2 HIGHLIGHTS OF THE CONGRESS 100 participants from Europe and China provided 9 high-rated speakers with enormous expertise in China find answers to the following key questions: Where is coffee consumed in China - and what kind of coffee? What does the Chinese coffee market look like? Which concepts work in the out-of-home market of the People s Republic? What is considered in China as specialty coffee, what as mainstream? What should be considered when starting a business in China? What is regulation on coffee in China? How can the China business be financed in an optimal way?
3 SPEECHES & PRESENTATIONS
4 SPEECHES & PRESENTATIONS
5 SPEECHES & PRESENTATIONS
6 SPEECHES & PRESENTATIONS SPEAKER OVERVIEW FROM LEFT TO RIGHT: Peter Tinney Deutsche Bank Dr. Wenlan Ke China Certification & Inspection Group Adalbert Kurkowski Deutsche Bank Jason Wang Jascaffe China Jeremy Zhang China Barista Champion, Owner Uni Coffee Shop & M2M Roaster Jingya Fu China Coffee Association Dr. Oliver Prüfer German Industry & Commerce Greater China Beijing Holger Preibisch Deutscher Kaffeeverband Dr. Michael Bormann bdp Bormann Demant & Partner Tao Bailiang Chinese Consulate-General in Hamburg Dr. Jörg-Michael Scheil Schulz Noack Bärwinkel
7 SPEAKER DATA, FACTS, FIGURES & TRENDS OF THE CHINESE COFFEE MARKET Jingya Fu, Secretary General/Standing Vice Chairperson China Coffee Association What are the key facts of the Chinese coffee market retail and out-of-home? Which kind of coffee is preferred? What kind of coffee beverages are favoured and how is coffee in China brewed and prepared? What is the future for coffee in China within the next five years? NEW IN CHINA? OPPORTUNITIES & BARRIERS FOR THE MARKET ENTRY IN CHINA Dr. Oliver Prüfer, MBA, Vice General Manager, German Industry & Commerce Greater China Beijing Which legal aspects have to be considered when entering the Chinese market? Where do I get support for the market entry? >>> WITH CONSULTING AND MARKET ANALYSIS!<<< SET UP A SUBSIDIARY IN CHINA AS A PROFESSIONAL PROJECT Dr. Michael Bormann, Founding Partner/Tax Consultant, bdp Bormann Demant & Partner Choosing the right type of enterprise (WFOE, Joint Venture, Rep. Office) Establishment process of a WFOE (Co., Ltd.) What should you pay attention to sign the investment agreement Possible local subsidies Dos/don ts/high risks on your way to China WHAT DOES SPECIALTY COFFEE MEAN FOR ROASTERS & COFFEE SHOPS IN CHINA? Jeremy Zhang, China Barista Champion, Owner Uni Coffee Shop & M2M Roaster Specialty between tradition and innovation: What does the Chinese consumer of specialty coffee expect? What drives the market: Specialty or mainstream?
8 SPEAKER RECENT DEVELOPMENTS IN THE OUT-OF-HOME MARKET IN CHINA Jason Wang, President of Jascaffe China Where, what, when and why does the Chinese consumer drink coffee out-of-home? What are the favoured brands, places and drinks? INTRODUCTION OF REGULATIONS & RELATED AUTHORITIESFOR EXPORTING COFFEE PRODUCTS TO CHINA Dr. Wenlan Ke, Head of Department for foodstuff, China Certification & Inspection Group (CCIC) Related authorities for exporting food products to China Chinese regulations for exporting coffee products to China CCIC Solution for exporting coffee products to China LEGAL CHALLENGES FOR COFFEE BUSINESS IN CHINA Dr. Jörg-Michael Scheil, Lawyer, Schulz Noack Bärwinkel Challenges in trade and distribution law Import procedures Product regulation Consumer complaint management HOW TO SUCCESSFULLY DOING BUSINESS WITH & IN CHINA Adalbert Kurkowski, Director, Deutsche Bank Peter Tinney, Director Trade Finance, Deutsche Bank Economic outlook China Chances & challenges with exporting to China Getting closer to the market invest and operating business in China The redback and its role in export/local business What drives the market: Specialty or mainstream?
9 THANK YOU FROM LEFT TO RIGHT: Jason Wang Jascaffe China Adalbert Kurkowski Deutsche Bank Jingya Fu China Coffee Association Jeremy Zhang China Barista Champion, Owner Uni Coffee Shop & M2M Roaster Dr. Jörg-Michael Scheil Schulz Noack Bärwinkel Peter Tinney Deutsche Bank Holger Preibisch Deutscher Kaffeeverband
10 GET-TOGETHER
11 GET-TOGETHER
12 GET-TOGETHER
13 OUR EVENTS Abendempfang Kaffee-Kongress 10 January 2019 in Berlin nhow Hotel Berlin Neujahrsempfang Andraschko Kaffeemanufaktur Mitgliederversammlung & April 2019 in Bremen Nachhaltigkeitskongress 05 June 2019 in Berlin FISCHAUKTIONSHALLE 05. JULI 2019 ABEND ELBPHILHARMONIE 05. JULI 2019 NACHMITTAG Capsule & Packaging Congress 25 September 2019 in Frankfurt Kaffeeröstertagung 24 October 2019 More information & events at
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