IMPRESS KEG WINS AGAIN. can & aerosol news. Homegrown. Innovation Sex in a Can. brought to you by. Issue

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1 IMPRESS KEG WINS AGAIN The innovative Heineken beer keg manufactured by Impress has collected another major award, being named Metal Pack of the Year at the 2010 UK Packaging News Awards. Continued over page... brought to you by Innovation Sex in a Can Homegrown AEROSOL AWARDS RETURN

2 Impress keg wins again cont. Winning the Metal Packaging category sponsored by the Metal Packaging Manufacturers Association (MPMA) takes the Heineken keg s award count to eight since its launch in 2008, when it was named Best of the Best by the World Packaging Organisation. The beer keg typifies the modernity and convenience of metal packaging, pushing the technical boundaries of innovation to limits that are unrivalled by any other packaging substrate. Impress has improved the consumer experience with Heineken by creating the world s first three-piece can to use thermochromic printing on the design. Through this innovation, Heineken has been able to add a cold indicator to the packaging that changes colour when the beer has reached the correct temperature for consumption. Impress business development and marketing manager Michael Dick said the beer keg had been extremely successful since its conception and demonstrated the power of innovation in partnerships with customers. Impress has been involved with Heineken from the very start of the design stage and a high level of trust and co-operation exists between the two groups, said Mr Dick. By constantly seeking to improve the product with innovations such as temperature-reactive inks on the design, we are ensuring that the packaging continues to evolve for the benefit of the consumer. Earlier this year, the metal two-piece food can was voted iconic packaging of the year by Packaging News, and we believe that the Heineken beer keg is another modern packaging icon. RINGO IS SUPREME The Fired Earth National Trust Ringo Paint Can, manufactured by Impress, won the Supreme Gold Award from the MPMA at their annual dinner, held in London last month. The award comes hot on the heels of a Silver Award in the Environmental Category at the annual Starpack Awards in October. Launched in May this year, Ringo is a 100 per cent recyclable lightweight can that makes pouring out paint practical, simple and efficient. Ringo is an Impress innovation, manufactured at its Norwich facility in the UK, that uses up to 10 per cent less metal than a traditional paint can simply by removing the ring round the can opening. The lid fits snugly but opens and closes with ease, and also reduces paint waste. MPMA director Nick Mullen, who led the Best in Metal 2010 judging panel, told CanTech International that Ringo was a worthy winner of the prestigious award. Impress s Ringo paint can demonstrates some superb sustainability attributes coupled with innovative features such as its easy-open lid and clean lines, giving it instant shelf appeal, Mr Mullen said. Ringo was also highly commended in the sustainable pack of the year category. 02

3 Innovation SEX IN A CAN Coffee equipment supplier De Longhi has produced a specially-blended aphrodisiac coffee in the UK to raise funds for cancer sufferers. The exclusive Amore del Caffé blend combines a rare Indian coffee bean with essence of oyster, so consumers were invited to simply sip for seduction. Shoppers have been limited to just one cup due to the blend s amorous intonations. Launched at the luxury lingerie store Rigby & Peller in London, the coffee is being sold for 39 ($A62) per 100g can. De Longhi teamed up with coffee expert David Cooper to blend the aphrodisiac coffee from rare Indian Monsooned Malabar beans, which are left out during the monsoon season to allow moist rain-soaked air to circulate through the beans. Mr Cooper, who also blended De Longhi s Caffe Raro the world s most expensive coffee said it was one of the most difficult but also one of the most interesting blends he has worked on. The difficulty arose from trying to infuse the coffee beans without the taste of oysters dominating the overall taste, he said. Our quest to find a suitable oyster extract took us around the globe before we settled on a very expensive liquid oyster essence from Indonesia which proved the perfect way of infusing the beans without spoiling the taste. The beans are carefully roasted to a rich dark mahogany, then the oyster essence is infused into the beans while they are still warm, creating a seductive blend that has not been created before. The one cup limit is a very good idea as we expect Amore del Caffé to live up to its name, said Rigby & Peller creative director Nicky Clayton. We hope the coffee will prove irresistible in its own right and raise money for a great cause. All proceeds will go towards the Macmillan Cancer Support organisation as part of De Longhi s fundraising for the World s Biggest Coffee Morning, an annual event that this year raised 7.9 million ($A12.6m) to help cancer sufferers. 03

4 Homegrown AEROSOL AWARDS RETURN The Aerosol Association of Australia will celebrate the 8th Aerosol Industry Awards on 9 March 2011 with a gala dinner at Doltone House, which is located at Darling Island Wharf on the Sydney Harbour foreshore opposite Star City. Entries for the awards open this week and close on 14 February. Celebrating excellence and achievement in the Australasian aerosol industry, the awards represent a unique opportunity to celebrate the aerosol package and the innovation and customer focus that have been critical to its consumer acceptance. The prestigious Premier Award at the last presentation in 2008 went to Unilever Australasia for its newlook Lynx body spray and anti-perspirant (pictured). The 2011 Aerosol Industry Awards comprise five categories: 1. Award for Environmental Achievement and Sustainability This Award will be presented to a company that has demonstrated commitment to reducing the environmental impact of its products and/ or processes. It is open to aerosol fillers, marketers and suppliers to the sector. 2. Award for Innovation Product or Processes This Award recognises the achievement of companies who demonstrate innovation in their approach to manufacturing or systems technology and apply it to their aerosol products or manufacturing and distribution processes. 3. Award for Excellence in Aesthetics This Award recognises those achievements in aerosol package design and decoration that increase the appeal of the product to the consumer, such as the innovative use of colour, form (including actuator/ overcap design), graphic design and/ or printing processes. 4. Award for Corporate Social Responsibility This new category aims to recognise and encourage companies showing leadership in developing positive links with the wider community in which they operate, and in responding to community priorities. 5. Aerosol Product of the Year ( The Premier Award ) All product entries in the above categories are automatically entered in this category, but direct entries are also welcomed. The award will recognise a stand-out product that champions the potential and appeal of the aerosol package. Dinner tickets cost $170 plus GST. For more information about the awards, contact Aerosol Association executive director Philip Fleming on or info@aerosol.com.au. 04

5 Innovation COORS LIGHT GOES TO THE TOP WITH A SILVER BULLET Innovative American beer brand Coors Light has introduced to market another eye-catching, highly functional metal packaging innovation in time for the US football season. The new Coors Light was launched in a two-piece 16-ounce (473ml) resealable Silver Bullet aluminium bottle with a resealable twist-off cap and wide mouth opening for a smooth pour. The Coors Light Silver Bullet bottle represents a great opportunity for us, said Coors Family of Brands vice-president Rick Gomez. We ve seen our past innovations drive share and volume growth, and we re going to really leverage the Silver Bullet bottle to gain incremental distribution. Coors Light also teamed up with legendary former NFL quarterback Ron Jaworski to launch the Pass the Pint for Charity initiative, where consumers who visit the Coors Light Facebook page can digitally pass a Silver Bullet Aluminium Pint icon to a friend. For each pint passed, Coors Light will donate meals to the Second Harvest Food Bank, with the goal of providing 200,000 meals to those in need. With its striking design emphasising the company s Cold Activated mountains, the new Silver Bullet Aluminium Pint reinforces Coors Light s positioning as what Mr Gomez describe as is the world s most refreshing beer. Cold Activated technology provided by thermochromic graphics printed on the bottle, plus a Cold Activation Window in the secondary packaging, lets consumers see that the beer is cold before they buy it. The alert is given by the temperature-sensitive ink that turns the Coors Light mountain icon from white to blue when the beer has been chilled to four degrees Celsius or less. Mr Gomez said the unbreakable, 100 per cent recyclable bottle helps keep beer cold and is suitable to use on patios, beaches, at sporting events and during other occasions when glass may not be appropriate. In addition to beer, lightweight metal bottles can be used for a wide variety of beverages such as carbonated soft drinks, juices, energy drinks, enhanced water and beverages requiring retort processing. NEWS DEMAND LEADS TO NEW BOTTLE CANS OFFICE Impress bottle can partner Daiwa Can, one of Japan s leading packaging manufacturers, has opened a new satellite office in South Korea. Located in Seocho-gu, Seoul s emerging city centre, the new office is designed mainly for gathering information on the South Korean market, where inquiries for the company s new bottle can and other products are increasing. With sales of bottle cans growing particularly quickly in South Korea in recent years, the company has recognised it as an important market from which to collect information. Daiwa Can is also looking into the possibility of business developments in North America and Europe for its innovative products, including the new bottle can, and is expanding its operations in the US and Taiwan with the aim of becoming a global packaging enterprise. 05