Your connection to Wisconsin foodservice buyers

Transcription

1 Media Planner Digital Print Face-to-Face Get Involved Your connection to Wisconsin foodservice buyers wirestaurant.org EverythingFoodservice.org

2 The Wisconsin Restaurant Association delivers solutions The Wisconsin Restaurant Association is the leading trade organization in the state for the foodservice and hospitality industry. With a sole focus of making the industry stronger, WRA is sought-out for its expertise on current news, regulations, trends, and business resources. When you collaborate with the Wisconsin Restaurant Association you are building awareness and relationships with targeted industry buyers who are actively seeking new ideas and solutions for their businesses. Leader A highly respected trade organization with over 30 staff members dedicated to meeting the needs of our constantly changing industry. Connected With some of the highest volume and most talked about restaurants in the state as members, we put your brand in front of power buyers. Innovative Provides creative opportunities to position your brand and get you one step closer to the sale. Engaging Fosters a community of operators and suppliers to interact with one another. Solutions WRA delivers ideas to help foodservice professionals be fiscally strong.

3 Digital The Wisconsin Restaurant Association sends out monthly e-newsletters to its membership, providing late-breaking industry news and information to help our readers effectively run their foodservice businesses. This newsletter, with its insightful and timely information on restaurant operations, is a key member benefit that restaurateurs reference often. Top Banner Operations enews Bonus distribution: Mailed to members wishing to receive a printed copy. Classified Ad SAMPLE PLACEMENTS Body Ad Wisconsin Restaurant Association members (restaurateurs and suppliers) Approximately 1,900+ addresses 13.4% unique forwards Side Ad Editorial Ad Ad Types and s Description 1x 3x 6x 12x Top Banner Ad Type 450x50 pixel banner placed at top of publication $750 month $700 month $2,100 contract $650 month $3,900 contract $550 month $6,600 contract Body Ad 450x50 pixel horizontal banner placed between news stories $675 month $625 month $1,875 contract $575 month $3,450 contract $475 month $5,700 contract Editorial Ad 120x60 pixel button image, 45 character headline and 250 charters of text (with spaces) $675 month $625 month $1,875 contract $575 month $3,450 contract $475 month $5,700 contract Side Ad 160x600 pixel wide skyscraper ad, placed to the right of the column $500 month $450 month $1,350 contract $400 month $2,400 contract $350 month $4,200 contract Classified Ad 120x60 pixel button image that appears in the footer $200 month $190 month $570 contract $180 month $1,080 contract $165 month $1,980 contract

4 Digital Exclusive s to WRA Members The Wisconsin Restaurant Association offers delivery of your message to our membership database of approximately 1,900+ foodservice professionals that own or operate over 7,000 businesses. This wellmaintained list of foodservice buyers makes this opportunity an exceptional value. Exclusive dates are filled on a first come, first served basis. schedule availability is every-other-week. Client must supply the HTML creative. Wisconsin Restaurant Association members (restaurateurs only) Approximately 1,900+ addresses $950 Special offer for Wisconsin Restaurant Association members: $750 includes Custom subject line HTML creative supplied by the advertiser 2 tests before sending

5 Exclusive Expo s Digital Build visibility prior to the Midwest Foodservice Expo, the largest business event held in the state for the foodservice and hospitality industry. This three day event is a key networking opportunity for foodservice professionals and suppliers. Reach out with a customized message that drives traffic to your booth, promotes special offers or incentives, or previews new products or services that you ll be exhibiting at the Expo. You must be an exhibitor of the Midwest Foodservice Expo to take advantage of this opportunity. Client must supply the HTML creative. Limited spots are available from February 1 to March 31. Approximately 7,500+ people in the industry Registered attendees for the upcoming Midwest Foodservice Expo Recent attendees of the Midwest Foodservice Expo $950 includes Custom subject line HTML creative supplied by the advertiser 2 tests before sending

6 Digital Midwest Foodservice Expo enews The Midwest Foodservice Expo is the largest industry event in the state and the largest regional foodservice event held in the Midwest. Produced by the Wisconsin Restaurant Association since 1933, this Expo is a great blend of exhibits, hands-on demonstrations, workshops, competitions, and industry trends. In the weeks leading up to the Expo, foodservice professionals that have pre-registered to attend will receive electronic Expo newsletter issues to help them pre-plan their business trip. Each newsletter includes useful info like driving and parking directions, hotel blocks, evening options, workshops, and new event announcements. You must be an exhibitor of the Midwest Foodservice Expo to take advantage of this opportunity. Foodservice operators currently registered to attend the Midwest Foodservice Expo Frequency A minimum of four issues sent prior to the Expo in March Ad Types and s includes same ad running in all issues Ad Type Description Top Banner 450x50 pixel banner placed at top of publication $750 Body Ad Editorial Ad Side Ad Footer 450x50 pixel horizontal banner placed between news stories 120x60 pixel button image, 45 character headline and 250 characters of text (with spaces) 160x600 pixel wide skyscraper ad, placed in the right of the column 120x60 pixel button image that appears in the footer $675 $675 $500 $500

7 Expert Content: Author Quarterly Topic-based enewsletters Buyers want to connect with suppliers that they believe are there to help them succeed. This very exclusive and unique opportunity lets your company be seen as a content provider on topics that matter most to foodservice operators. This topic-based e-newsletter will provide learning points in each column on things that are impacting the foodservice world. With your company authoring the content that goes into each newsletter edition, you get to demonstrate your expertise and ability to be a great supplier partner. Approximately 7,500 unique addresses Restaurant members of the Wisconsin Restaurant Association Recent attendees of the Midwest Foodservice Expo Deploy number will change each quarter as membership fluctuates and new Expo attendees are added Bonus exposure archived on wirestaurant.org for a minimum of one year. Frequency Four issues/year $7,500 annually Can be paid quarterly Topics We re currently seeking authors for three separate topic-based newsletters. Ideas include: Food trends Workforce engagement Restaurant marketing Tech advances Bar trends Each quarterly newsletter should stay very topic-based with every article providing valuable information to help build stronger businesses. If you have another idea for a quarterly newsletter topic, please contact Dawn Faris at or dfaris@wirestaurant.org for consideration. What can be included in the e-newsletter: Educational content (multiple articles in each issue) A Brought to you by message Logo A brief description of your business or corporate slogan Option to include location, phone number, address, and website Digital

8 Exclusive opportunity! The registrant confirmation is sent to everyone that pre-registers to attend the Midwest Foodservice Expo. It s an auto-generated that s immediately sent once an online registration has been submitted. Registration confirmations will be pushed out a second time about a week before the Expo as a final reminder to all pre-registered attendees. Your ad will be placed in both confirmation s. This e-confirmation includes a barcode that the registrant shows on-site at the Midwest Foodservice Expo when checking in to have their badge printed, giving your ad multiple views. You must be an exhibitor of the Midwest Foodservice Expo to take advantage of this opportunity. Approximately 3,500 pre-registered attendees (count varies year to year) Attendees must own or operate a foodservice business and are typically located in the Midwest On average over 70% are owners, executives, chefs, and other management-level decision makers. $1,500 Digital Midwest Foodservice Expo Registrant Confirmation

9 Digital emarketplace This electronic promotion highlights products and services specifically for the foodservice industry. emarketplace is sent quarterly to Wisconsin Restaurant Association members and past attendees of the Midwest Foodservice Expo. WRA emarketplace October presented by the Wisconsin Restaurant Association emarketplace is perfect for sharing recipes, announcing new products, offering purchase specials or simply positioning your brand. $495 Ad positions are filled on a first come, first served basis with a total of 12 ads per issue. WRA has the right to cancel at any time and return the advertiser s money should a minimum of six advertisers not be met/issue. includes 25 character headline 50 words of copy One phone number One URL link One image: JPG format preferred 290 pixels wide x 150 pixels high Restaurant Equipment Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum Restaurant Equipment Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum. Restaurant Equipment Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum Restaurant Equipment Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum. BASIC TEMPLATE

10 Print Wisconsin Restaurateur Wisconsin Restaurateur, a quarterly business publication that targets foodservice professionals in Wisconsin, is the go-to resource for what s happening in the state. WR presents a unique blend of articles that keys in on region-specific topics and trends. 1st Quarter Increased circulation! Sent to all foodservice licensees in Wisconsin, including those that are not members of WRA. Received by 14,000 foodservice professionals Bonus includes distribution at the Midwest Foodservice Expo in March along with other industry events throughout the year 2nd Quarter 4th Quarter Wisconsin Restaurant Association members plus additional subscribers 3,500 industry professionals, many that manage multiple locations Bonus Exposure In addition to the print edition, Wisconsin Restaurateur is also accessible digitally with URL links to your website from your ad. The Magazine of the Wisconsin Restaurant Association The Magazine of the Wisconsin Restaurant Association Info to Go: Answers from the WRA Hotline Team New minimum wage and teens Serving wild-caught fish Unemployment benefits and the probationary period WT-4 form and new-hire reporting SAFE MEALS: Serving the customer with food allergies Schemes, scams and cons targeting the restaurant industry Schedule Four times per year: Mid February, Mid May, Mid August and Mid November Info to Go: Answers from the WRA Hotline Team Off duty workplace injuries Employees with TB Proposed changes to current law allowing underaged customers to drink with parents Taking Your Food on the Road Half page, full page and premium placements are available. Single ad placement and frequency contracts available. As low as $3,350 for a full year of advertising. Call for ad and rate specifics. Info to Go: Answers from the WRA Hotline Team Unlicensed businesses giving away alcohol Small business loans Preparing for the possibility of a flu outbreak Form I-9 changes Coupons Present Opportunity and Challenge Training Your Team Bringing out the Best in Your Employees The Magazine of the Wisconsin Restaurant Associatio Winning Friends and Influencing Customers The Brave New World of Social Media

11 This useful print directory is distributed at the Midwest Foodservice Expo to help guide attendees and exhibitors throughout the three days of activities. The directory includes full exhibit listings, floorplan, indepth daily schedules, event details and other necessary information to make the Expo a productive business trip. Placing an ad in this directory is an excellent way to catch the eye of everyone that comes to the show. You must be an exhibitor of the Midwest Foodservice Expo to take advantage of this opportunity. Print Midwest Foodservice Expo Program & Exhibit Directory Over 6,000 unique visitors to the Midwest Foodservice Expo Cover and Premium Spaces Color ads: $1,000 Spaces include: Inside Front Cover, Pages 1 through 4, Inside Back Cover & Outside Back Cover Interior Spaces Color ads: $925 Black & white ads: $725 Space reservations are due by January 30. Program & Exhibit Directory Every March Wisconsin Center Milwaukee, Wisconsin #everythingfoodservice

12 Midwest Foodservice Expo Every March Wisconsin Center Milwaukee, Wisconsin The Midwest Foodservice Expo is the largest trade-only event in the state where professionals from every channel of foodservice come to find the products and services that will define the next year. It s where they go to connect. If your business sells to this industry whether it s restaurants, catering, bars, large-scale dining this is the sales and marketing event for you. The Expo is an expanding show that attracts thousands of top food and beverage execs you won t see anywhere else. Exhibit space starts at $20.75/square foot Custom sponsorships at this Expo can be created for exhibitors! Restaurants (Fast Casual, Quick Service, Casual, Family & Fine Dining) Catering/Banquet Bakery/Pastry Arts Bars/Lounges Colleges/Universities/Schools Entertainment/Casinos/ Clubs Hospital/Healthcare/Correctional/Corporate Dining Take Out/Delivery/Mobile/Food Trucks Coffee Shops 11 Competitions 31 Training Sessions 25 States Represented Exhibit Product Categories 26 Attendee Operation Types Attendee Demographics (Attendees were able to select up to three operation types) Lodging Pizzerias C-Store/Grocery/Deli Collective Experience 8% 6% 5% 5% 4% Face-to-Face Job Function Breakdown Employees Back of House Industry Guests 14% 17% 5% 6% 17% 16% 15% 13% 12% 10% Nutritionists & Educators 75% Make or Influence Decisions 21% 37% Management Roles 54% Owners, GM s, Corporate Executives say our Expo is the only industry show they attend. Mingle with industry buyers you won t see anywhere else Exhibitor

13 Fundraising Events Face-to-Face Throughout the year the Wisconsin Restaurant Association and its Education Foundation hosts a number of different fundraising events across the state. These events are great opportunities to make a smaller dollar investment and time commitment while still having the ability to network and keep your brand in front of buyers. Your support of these events helps to: Educate foodservice operators on legislative issues that are impacting our industry Promote the foodservice industry as a professional career path Educate future leaders of the industry and provide quality training for those already working in the industry Some events include: Presidents Day Bowl every February Awards Dinner every March ProStart Invitational every March Sporting Clay Shoots every May and October Education Foundation Golf Classic every June Slam-a-Salmon every July Wisconsin Restaurant Association State Golf Outing every August Celebration of Excellence every October Chili Bowl Throwdown every November Opportunities include: Attending the event (bowling, shooting, fishing or golfing) Sponsorship with opportunities as low as $200 Donation of silent auction items or raffle prizes

14 Supplier Membership Get Involved The Wisconsin Restaurant Association is the largest foodservice organization in Wisconsin, representing virtually every size and style of establishment in the state. Our membership also includes suppliers and consultants of goods and services to the industry. WRA is a notfor-profit trade association 501(c)(6) that exists solely to support and strengthen the Wisconsin foodservice industry. Info to Go Q & A Restaurant Operations Resources Record Retention Requirements Overtime Rule Update Working with Your Health Inspector Legal Claims Regarding Job Titles Economic Enigmas Local, national uncertainties affect outlook for restaurant industry in 2017 The Magazine of the Wisconsin Restaurant Association Midwest Foodservice Expo March It s part trade show. Part conference. Part networking. And a whole lot of fun! WRA provides resources and services to help its members better run their businesses. Membership in WRA helps you market your business, increase your sales and build a strong future for the foodservice industry. Benefits Supplier Members Receive Free subscription to industry publications Receive timely industry news and trends specific to Wisconsin in our quarterly magazine and monthly enewsletters. Complimentary mailing list rental Our electronic list of restaurant members is a valuable tool for your sales and marketing program. List includes membership contact (typically the owner or GM), business location and mailing address. Leads every month Receive key contact and mailing info for all new restaurant members every month. Online Buyer s Guide Make it easy for buyers to find you through the Buyer s Guide, our searchable database of industry suppliers. Save $$$ Get $100 off each 100 square feet of exhibit space in the Midwest Foodservice Expo Special rates on credit card processing through Heartland Payment Systems Discounts on health insurance through United Healthcare (groups of 50 or more) Supplier membership annual dues start at $500. A small amount of foresight can avoid harm to employees or customers as well as protect the bottom line Enjoy this issue! Association members get this valuable resource each quarter