GINRAW, from Barcelona to the world

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GINRAW, from Barcelona to the world The first gastronomic gin, created in Barcelona, is opening up markets in Europe, America and Asia-Oceania A chef, a mixologist, a sommelier and a maître parfumeur.

1 GINRAW, from Barcelona to the world The first gastronomic gin, created in Barcelona, is opening up markets in Europe, America and Asia-Oceania A chef, a mixologist, a sommelier and a maître parfumeur. The combination of four talents joined to develop a superior gin, suited to haute cuisine, able to transmit the values of the city of Barcelona as a benchmark of gastronomy, cosmopolitan and with a unique lifestyle. GINRAW is a unique gin, the result of an unprecedented combination of talents. Following its global launch in Barcelona, GINRAW now want to secure its place in Spain and abroad, with presence in Belgium, Switzerland, Italy, the United Kingdom, Japan, Singapore or Australia, while major importers in America hope to seal deals in the coming months. The GINRAW taste experience is down to the combined talents of:

Rosendo Mateu Maître Parfumeur GINRAW is the only gin to include a master perfumer in its development process Trained in Geneva and Paris, Mateu was involved in selecting the ingredients and was in

Javier Caballero - Mixologist GINRAW was made to become the best base for quality cocktails A point of reference in the cocktail-making world, he is founder and director of Liquid Group and he lends

Sergi Figueras - Sommelier GINRAW joins the world of the sommelier GINRAW has organoleptic properties that can compete in the professional imaginary on a par with the finest wines and spirits.

Xano Saguer Chef GINRAW, designed for the most discerning palates Chef and trainer, he is founding partner of EspaiSucre, the first restaurant specialised in desserts and prestigious pastry school.

2 Rosendo Mateu Maître Parfumeur GINRAW is the only gin to include a master perfumer in its development process Trained in Geneva and Paris, Mateu was involved in selecting the ingredients and was in charge of balancing the various botanicals that, along with the juniper, give GINRAW its peculiar aroma and original character. Javier Caballero - Mixologist GINRAW was made to become the best base for quality cocktails A point of reference in the cocktail-making world, he is founder and director of Liquid Group and he lends GINRAW the necessary versatility to form part of the most innovative mixed drinks. The subtlest notes of the distillate can only serve to highlight the other ingredients in the mix. Sergi Figueras - Sommelier GINRAW joins the world of the sommelier GINRAW has organoleptic properties that can compete in the professional imaginary on a par with the finest wines and spirits. Named Best Sommelier in Spain in 2012, he has the ability to recognise the most profound of organoleptic qualities. Xano Saguer Chef GINRAW, designed for the most discerning palates Chef and trainer, he is founding partner of EspaiSucre, the first restaurant specialised in desserts and prestigious pastry school. A specialist in combining flavours and textures and in the use of the latest culinary techniques, he has been involved in defining GINRAW as a product that is the perfect complement to the most gourmet pairings. GINRAW is a blend of modernity, tradition and craftsmanship, authenticity and creativity, explains Roger Burgués, the gin s creator along with Lluís Jáuregui. Both are Barcelona-born entrepreneurs, food lovers and sensitive to the international spirit felt throughout the city. GINRAW s uniqueness consists in the distillation at low temperature of its botanical ingredients, explains Lluís Jáuregui, achieved using the Rotaval, a system devised and developed by chef Joan Roca, which enables us to capture the purest aromas of every ingredient selected by our team of experts.

The Rotaval, devised by Joan Roca, is used in haute cuisine and also by GINRAW in its low-temperature distillation process GINRAW thus uses an haute cuisine method in its production process, a system

3 The Rotaval, devised by Joan Roca, is used in haute cuisine and also by GINRAW in its low-temperature distillation process GINRAW thus uses an haute cuisine method in its production process, a system involving a copper still to distil the juniper, a legacy of the traditional gin-making method. GINRAW means raw, pure and unadulterated gin, says Lluís Jáuregui. Thanks to the lowtemperature distillation, the most delicate flavours and aromas of its botanicals are preserved. This is the distinguishing factor as 80% of our perception of everything we eat and drink is via our sense of smell, he concludes. The four professionals, architects of GINRAW s personality, in tandem with the combination of traditional method and the Rotaval, have produced a fresh and smooth gin, so fine that it can be drunk neat. GINRAW is produced in the Mascaró distillery in Vilafranca del Penedès, says Roger Burgués. Thanks to the thoroughness of the Master Distiller, Montse Mascaró, we can guarantee a careful process in line with the values of excellence and purity we re looking for with this gin. GINRAW aims to capture the essence of Barcelona, to take consumers back to that great feeling you only get in that city. GINRAW is citrusy and fresh, Mediterranean and exotic, true to a marked cosmopolitan character: Juniper the essence of GINRAW the base to which the other botanicals are added. With resinous tone and a dry herbal aroma, it brings balsamic notes. From Spain and Italy. Citrus notes these give GINRAW its bouquet and freshness, with a hint of acidity. Lemon peel Obtained from the essential oils of fresh Mediterranean lemons. It intensifies the aromatic notes of the other botanicals. From Murcia (Spain). Citron peel The first citrus fruit known in Europe (from which today s citruses are derived), its peel is very aromatic, like a highly perfumed lemon. From Valencia (Spain). Kaffir lime leaf Native to Asia, with a highly intense aroma and citrus-floral character. From Thailand.

Laurel Balsamic aroma, intense, fresh and sweet, with a slightly spicy note. From Spain. Black cardamom Fresh aroma, spicy and effervescent with a smoky scent.

Tasting notes The nose offers an excellent aromatic intensity, essentially fresh with crispy citrus and floral notes and green tips of the combination of lemon, citron and kaffir lime leaf.

Floral aspects with a velvety feel, spicy and effervescent hints and a subtle smoky nuance. Freshness and warmth evenly coexist with a balsamic background, characteristic of juniper.

4 Laurel Balsamic aroma, intense, fresh and sweet, with a slightly spicy note. From Spain. Black cardamom Fresh aroma, spicy and effervescent with a smoky scent. Its warm flavour complements GINRAW s eminently fresh character. From India. Coriander seeds These lend spicy, slightly floral notes and set the citrus aromas. From Egypt. Tasting notes The nose offers an excellent aromatic intensity, essentially fresh with crispy citrus and floral notes and green tips of the combination of lemon, citron and kaffir lime leaf. Juniper is present in a very structured aromatic base with the alcohol perfectly integrated. Full-bodied and voluminous on the palate, it is smooth, pleasant and elegant. Floral aspects with a velvety feel, spicy and effervescent hints and a subtle smoky nuance. Freshness and warmth evenly coexist with a balsamic background, characteristic of juniper. Its lingering finish on the palate is long and delightful. GINRAW Tonic The classic G&T that boosts GINRAW s citrus-floral aromas and adds an aromatic touch with lemon leaf Gimlet by GINRAW Falernum adds a hint of ginger that complements the fresh citrusy character of GINRAW Pink Kiss The sharpness of pineapple, strawberries and cava combines most elegantly with the structure and aromatic complexity of GINRAW

Singular, avant-garde design The GINRAW bottle was designed by Jokin Arregi and is modern, groundbreaking and authentic.

The bottle itself features innovative gradated frosting evocative of the low temperature of the production process and leads down to the clear bottom that showcases perfectly the purity of the

Passion for gastronomy, for Barcelona and for excellence The ambitious GINRAW project is the brainchild of two Barcelona-born entrepreneurs: Roger Burgués and Lluís Jáuregui.

5 Singular, avant-garde design The GINRAW bottle was designed by Jokin Arregi and is modern, groundbreaking and authentic. The oversized cap, made from ash wood from sustainable forests, is combined with an aluminium ring. The bottle itself features innovative gradated frosting evocative of the low temperature of the production process and leads down to the clear bottom that showcases perfectly the purity of the product. The base imitates traditional water or tonic water bottles, giving it a distinctive, original touch. Passion for gastronomy, for Barcelona and for excellence The ambitious GINRAW project is the brainchild of two Barcelona-born entrepreneurs: Roger Burgués and Lluís Jáuregui. With their experience in the luxury and alcoholic beverage sector, they founded Mediterranean Premium Spirits S.L., with the aim of creating and marketing new brands of excellence that are markedly different and with added value. GINRAW is the first project they have undertaken together and they have put all their passion and perseverance into creating a singular gin with a personality all its own, from the start of the production process to the tasting experience to the design of its bottle. GINRAW is produced in small batches of 5,000 individually numbered 70 cl bottles. Vol. 42.3% For more press information contact: info@ginraw.com

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