CONTENTS 1. HUROM JUICE STORY 2. WHY HUROM JUICE? 4. FRANCHISE 3. HUROM FARM. What is Hurom Juice? Why Hurom Juice? Juice Industry s Growth

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1 COMPANY PROFILE 1

2 CONTENTS 1. HUROM JUICE STORY What is Hurom? Hurom s Birth Story Hurom Farm s Brand Story History 2. WHY HUROM JUICE? What is Hurom Juice? Why Hurom Juice? Juice Industry s Growth 3. HUROM FARM What is Hurom Farm? Menu Global Hurom Farm 4. FRANCHISE Franchising Ways Organization of Each Scale Interior of Each Scale Opportunities How to Join Us References 1

3 HUROM JUICE STORY What is Hurom? The Most Trusted Brand Since its establishment in 1974, HUROM has committed to work for people s nutrition, dietary habits, and ultimately their lives recommend to start a new sentence through technology by leading in research and innovation in the global kitchen appliance industry. Over the last 40 years, Hurom has dedicated its R&D to multi-purpose juicer and squeezer, preserving the natural taste and nutrients to keep humankind happy and healthy. Hurom has been expanding its consumers touch point with green vegetable juicer and undiluted solution juicer. The world s first Slow Squeezing Technology (SST ) contributed to creating the new market for undiluted solution juicer and a new category in the kitchen appliances. Vision: We focus on contributing to health and happiness of all people Value: We are committed in development of innovative technology focused on bringing beneficial habits and healthy lifestyles to the people Mission: One glass of Hurom Juice a day for every individual in the world SSS? Hurom s exclusive auger works just like a manual citrus juicer. It slowly squeezes juice out of fruits, vegetables, nuts, and greens without damaging the vital nutrition, color, and flavor. No sharp edges, no whirring blades. It s Hurom s Slow Squeezing System!

4 HUROM JUICE STORY Hurom s Birth Story Obesity and overweight are major risk factors Eat more fruits and vegetables for a long and healthy life! Radioactivity Environment Pollution Alcohol Genetic Hormone Job/Work Food Recommended at least 10 servings (over 560g/day) UCL conducted an 8 year study on mortality rate of 70,000 individuals who ate fruits and vegetables. Results show that the risk of premature death was reduced by 42% (25% reduction for cancer and 31% for cardiovascular diseases) for those who ate over 560g of fruits and vegetables a day. <University College London> Chronic Diseases Smoking < World Cancer Report 2003 by International Agency for Research on Cancer > As shown above more than 70% of factors that cause cancer are food, smoking, chronic infection, alcohols, exposure to radiation and Premature Death Rate Cancer Death Rate Cardiovascular Disease chemicals and only 5% of them are genetic causes. As we can learn from this, we can prevent cancer by changing our lifestyle and avoiding 42% 25% 31% risk factors. Reduce Reduce Reduce

5 HUROM JUICE STORY Hurom Farm s Brand Story Hurom Farm, a combination of the health brand Hurom and Farm is a healthy place to enjoy Hurom and nature with a new concept. People can experience 100% natural fruit and vegetable juice to share the taste and nutrition as they are. All recipes at Hurom Farm are made with Slow Squeezing Technology (SST ). Hurom Farm uses only fresh seasonal fruits and vegetables. Hurom Farm taps into the expertise of Phytos (fruits and vegetable experts). Hurom Farm serves Hurom juice squeezed immediately to order. Hurom Farm puts top priority on taste and nutrition for health. History Established Hurom Farm Filed Brand H.FARM Opened Bundang Yuldong Park Relocated Head Office to Nonhyundong Participated in the exhibition PLAY&LEARN Filed Brand HUROM JUICE CAFÉ Opened Dosan-daero Opened Lotte Sunae Opened Gwanghwamun Opened Shanghai 1 st (China) Opened Lotte Icheon Opened Shanghai 2 nd, Cheondu 1 st (China) Opened Tianjin 1 st (China) Opened Hyundai Cheonho Opened Vietnam 1 st (Lotte Hanoi) Opened Guiyang 1 st, Yichang 1 st (China) Concluded MFC Vietnam (Khanh Linh Trading) VIP ASIA AWARD Brand of the Year Korea Opened Neimenggu 1 st (China) Opened Beijing Hyundai Motor (China) Opened Ningbo 1 st, Harbin 1 st, Dalian 1 st (China) Opened Vietnam 2 nd (Ho Tung Mao, HCM), Beijing 1 st, Shanghai 3 rd (China) Opened Ningbo 2 nd (China) Formed PARTNERSHIP COFFEED NY in U.S.A Opened Malaysia 1 st (Malacca), Shanghai, Shenyang, Wuhan, Chengdu (China) Opened Qiqihar 1 st (China) Opened Indonesia 1 st (Tangerang), Beijing (China) Opened Thailand 1 st (Bangkok), Italy 1 st (Verona) Opened (Domestic Branch) Hyangnam Branch(Gyeonggi) Opened Thaliand 2 nd (Bangkok), Vietnam 3 rd (E-mart, HCM) Opened 3 Shop in Shop in Coffeed in NYC (U.S.A.) Concluded MFC Australia Opened Vietnam 4 th & 5 th (HCM) Opened Vietnam 6 th (HCM) Opened Vietnam 7 th (HCM) Opened Australia 1 st & 2 nd (Sydney)

6 WHY HUROM JUICE? What is Hurom Juice? Only the nature, itself, can be called Hurom Juice. Hurom Juice is purely consisted of 100% fruits and vegetables. Also it is squeezed out by Hurom Juicer with Hurom s Slow Squeezing System (SSS ). Hurom Juice can be considered more natural than others; it is packed with nutrients from a wide variety of fruits and vegetables from nature. Hurom Juice is the best way to drink nature. No Water_100% Authentic Juice No Sugar_Full of natural nutrients and vitamins No Additives_Naturally pure juice

7 WHY HUROM JUICE? Why Hurom Juice? 1. Enzyme Enzyme Depletion? Enzymes are essential substances to help convert nutrients into needed energy. The naturally-generated enzymes are limited so people face enzyme depletion as they age and enzyme activity can be destroyed by high temperature. 2. Higher Absorption Rate Increase Absorption, Decrease Digestion time Dietary fiber hinders the absorbance of nutrition. Fruit and vegetable juice with partially eliminated fiber can help increase the intake of major nutrients. The absorption rate is 4 times higher than consuming it raw. Furthermore, digestion time is 4 times faster. Living Enzymes in Hurom Juice! Commercial juicers have an RPM of 8,000 to 15,000. However, Hurom has a slow squeezing speed of 40 RPM (2G) which preserves taste and nutrients, making juices closest to the ingredients natural states. Thus, it minimizes stress on ingredients and frictional heat. Accordingly, Hurom can preserve living enzyme. 3. Simple With 1 glass of Hurom Juice A large amount of nutrients from fruits and vegetables in one simple glass of Hurom Juice. People can achieve the daily recommendation of 7 servings of fruits and vegetables in an easy-to-drink glass of juice. 4. Nutrients from Seed and Peel A natural nutritional combination from fruit peel, seeds and nuts Hurom Juice provides Real Taste and natural nutrition squeezed from peels, seeds and nuts. Only Hurom can squeeze out peels, seeds and nuts with Hurom s patent technology. <University College London. Oyebode O, Gordon-Dseagu V, Walker A, et al. J Epidemiol Community Health 2014>

8 WHY HUROM JUICE? Juice Industry s Growth 1 st Generation Commercial Juice 2 nd Generation Commercial Juice 3 rd Generation Cold Pressed Juice

9 HUROM FARM What is Hurom Farm? 1. A Place to Enjoy Hurom Hurom Farm is where you can enjoy healthy food and juice, made by Hurom. Our belief that healthy juice can change people s lifestyles led us to establish Hurom Farm in From the beginning, our mission has been to spread the gift of nature in the form of Hurom Juice - made with fresh fruit and vegetables. Hurom Juice is made from nature and made by nutritionexperts, Phytos. In Korea, since 2015, Hurom Farm has been expanding its franchising business actively in the domestic market. In China, Hurom Juice stores are spread in over 60 locations and we expect 450 th of Hurom Juice store opening by the end of this year, Additionally, we are expecting to develop to spread Hurom s healthy cultures all over the Asian countries. Finally, we opened Hurom Juice stores in over 700 different locations, both, domestic and international. Jinju Jeonju Vietnam 4 th Vietnam 7 th Gimhae Yulha Gimhae Shinsegae

10 HUROM FARM What is Hurom Farm? 2. Distributing Hurom Agents Distributing Hurom Farm s Line up as a public agent Hurom is distributed by limited sales routes such as on-line shopping mall, home-shopping and etc.. On the other hand, Hurom Farm is the only one place to be able to sell and buy Hurom juicers off-line. It has several exclusive line-ups for only Hurom Farm, which cannot be distributed in other ways. This authority is one of Hurom Farm s attractive advantages compared to other brands. Hurom Farm is not a place to just sell juice, pastries and etc. This place is a part of healthy Hurom culture. To provide only Hurom Farm s advantages, we are always making efforts to make exclusive Hurom line-ups for each season. Therefore, franchisors can have more competition than other brand cafes. It is only Hurom s and Hurom Farm s opportunities. Gimhae Yulha Jeonju Gimhae Yulha Vietnam HCM Vietnam HCM Vietnam HCM

11 HUROM FARM What is Hurom Farm? 3. A Place to Use Hurom Farm s All Intellectual Properties Hurom Farm s Brand Logo & Brand Mark Hurom Farm s Design Application

12 HUROM FARM Menus It s All about Nature at Hurom Farm Hurom Farm relies on Hurom s exclusive technology, called Slow Squeezing System (SSS ), to squeeze fresh ingredients free of artificial flavor and color. At Hurom Farm, all recipes are designed for a balanced consumption of vitamin C (rich in fruits), carbohydrate, dietary fiber (good for women and adult diseases) calcium, and iron (good for the elderly and edema). Hurom Juice Beverage Bakery Food Seasonal juice squeezing fresh seasonal fruits and vegetables. Blended juice with full nutrition and taste of fruits and vegetables. Natural smoothie made with raw fruits and frozen fruits. Hurom soy juice mixed with nutritious beans. The number of Hurom juice s recipes is now over 250. Because Hurom Farm puts a priority on using local ingredients, menu can be diverse and localized depends on the locations. Hurom sorbet : the natural ice cream made with frozen juice. Hurom ice flake : Shaved ice with sauce made by Hurom juicer. Hurom Farm is always researching the current trends and applying them to the seasonal menus. Because Hurom Farm puts a priority on using local ingredients, menu can be localized according to place and country and can be customized depends on local people s characters and preferences. Hurom Bakery is made with fresh ingredients. No sugar, eggs, butter and other additives. Hurom Farm s bakery menus are developed widely with Hurom s technology. Because Hurom Farm is always paying attention to current trends and local ingredients, the menus can be diverse and localized depends on the location. Hurom food uses fresh ingredients and serves lowcalorie. Because Hurom Farm is always paying attention to current trends and local ingredients, the menus can be diverse and localized depends on the locations.

13 HUROM FARM Global Hurom Farm Italy Verona 1 store China Beijing Shanghai Chengdu 57 stores Korea Seoul Busan Gimhae 8 stores Thailand Bangkok 2 stores Malaysia Malacca Selangor 2 stores Vietnam Hanoi HCM 7 stores Australia Sydney 3 stores

14 Franchising Ways FEE RIGHTS DUTIES CONTRACT FEE 3D DRAWING DESIGN MATERIAL TRAINING CONSULTING MASTER FRANCHISE LICENSE Use Trademark Foundation Design Instruction of Technical Skill Support Opening Store Maintain Originality of Hurom juice Switch to MF for Extra Expansion Use Trademark Provide Manual Instruction of Technic and Know-how Own Franchise Business Right (Develop Sub-Franchisee) Exclusive Sales Right of Hurom Juicer Support Opening Store Maintain Originality of Hurom juice Franchise Expansion_ Minimum Guarantee Depends on. (Further Discussion Needed) Reimburse Expenses Use Trademark Foundation Design Instruction of Technical Skill Own Exclusive Business Right Maintain Originality of Hurom juice Share Business Direction E.T.C. FEATURES STRONG POINTS WEAK POINTS Easy to Construct System in Early Statement Possible to Try Out Test Bed Less Cost More Efficiency Use Existing System (Local Limit) Limitation of Technical, Human, Material Support Reimburse Expenses (Further Discussion Needed) Localizing of Business Model Possible to Applicate Optional System Exclusive Right of Business in Local Share Technical Skills of Hurom Farm Investment Costs Required Constructed Franchise System Existing Exclusive Sale, Only Selling Agent Possible to Develop Derivative Business Maximization of Brand Use Self-Developed of Business Model Need Self-Developed Technical Skill Continued Investment RANGE Specific Area Country, State, City Country, State, City EXAMPLE Thailand Vietnam, Australia China

15 Planned Organization of Menu of Each Scale MENU DIVISION KIOSK SMALL MEDIUM LARGE SCALE BOOTH 33 SQM 82 SQM 132 SQM BEVERAGE FOOD BAKERY Hurom Juice Hurom Juice Hurom Juice Hurom Juice - Soy Latte Soy Latte Soy Latte - Oriental Tea Oriental Tea Oriental Tea - Ade Ade Ade - Coffee Coffee Coffee - Iceflake Iceflake Iceflake - - Sandwich Sandwich - - Panini Panini - - Salad Salad - - Toast Toast - - Waffle Waffle - - Pancake Pancake Brunch set Bread Cake Jam Cookie Needed Manpower 1 1~2 3~4 5~7 Electric Power 3~5kw 10~15kw 20~25kw 45kw ITEM CAPACITY KIOSK SMALL MEDIUM LARGE BOOTH 33 SQM 82 SQM 132 SQM Chiller 1260*800* Fridge 1260*800* *800* Salad Fridge 1500*750* Table Fridge 1500*700* Griddle 900*600*300 2 Oven 1300*900* Dough Conditioner 830*1400* Rack 460*610* Mixer 550*700* Table Mixer 47*38*66 1 Grill 380*320*200 1 Microwave - 1 Sink Working Table Waffle Machine Coffee Machine Hot Water Dispenser *500* *550* *420* Grinder 280*300* Ice Maker

16 Planned Interior of Each Scale 1. Small: 20~30m² Well-Matched Place: Department, Mall and more. Type: Opened-Type This opened type store is consists of Hurom Juice Bar and Juicing Table. The clear wall in front of juicing table is for hygienic image to show customers clear images and give ideas of how much we care about hygienes. The concept of this type is nature and colors. Even though the space is small, we want to show Hurom Juice s main images to customers through vivid colors and big signage.

17 Planned Interior of Each Scale 2. Medium: 50~60m² Well-Matched Place: Department, Mall and many more. Type: Entered Mall-Type This entered type of store is consists of Hurom Juice Bar, Juicing Table and Exhibition Table. The most important point of this design is simple and clear. The clear wall in juicing table is to give customers a view to determine our hygienic images. In addition, by exhibiting juicers on the counter, we can attract customers to purchase the Hurom Juicer.

18 Planned Interior of Each Scale 3. Large: Over 100m² Well-Matched Place: Road Shop Type Type: Large and Opened-Type This large and opened type of store is consist of Hurom Juice Bar, Juicing Table, In/Outside Juicer Exhibition table, Meeting Rooms and more. The clear wall in juicing table is to give customers a view to determine our hygienic images. In addition, by exhibiting juicers on the counter, we can attract customers to purchase the Hurom Juicer. This size and scale can apply to any diverse environment depending on local trends and customer s preferences.

19 Opportunities 1. Training Training & Supporting Hurom Farm carries a motto which expresses, Heal body, Fill Nutrients by Hurom Juice. Since 2011, we have developed and expanded our own training programs which includes everything about Hurom and Hurom Juice. Hurom Farm does not simply sell juice. People can heal their body and fill their needed nutrients by Hurom and Hurom Juice. Hurom Farm can provide basic nutrition, recipe, service, operation, Hurom juicer, customer service and many more. Hurom farm not only provides training programs for grand opening procedures, but it also supports operations through out. Nutrition Recipe & Hurom Juicer Operation & Service Etc.

20 Opportunities 2. Marketing Marketing through the super star, celebrities, fair and etc. Our main model has been Young-ae Lee, famous celebrity in Asian countries from Hurom s initial years until now. Also, we hired many celebrities such as Miss Koreas, sports stars and etc. for our various promotions and events. You can use photos, videos, news, and many more. for design materials. Also, Hurom and Hurom Farm attend every famous fair all over the world. For example, Ambiente, IFA, IHHS and etc. to spread out Hurom Juice and Hurom culture.

21 Opportunities 3. Exclusive Hurom Line Up The First Commercial Model of Hurom Juicer You have the exclusive right to use our commercial model in your stores and distribute them to our partners with reasonable price. It has been upgraded with more powerful motor to increase the usage time. HWS Series (H22) Specification Rated Voltage Rated Frequency Rated Power Consumption RPM 120V 60Hz 150W 43 / 60 RPM Cord Length 1.4M Capacity Motor Fuse 1,000ML Single-Phase Induction Motor 12V 5A~250V 5A

22 How to Join Us Administration Construction R&D Manpower Logistic Training Operation Support Opening Start 10 Steps for Opening Inquiry Step1. 1~2weeks Consulting Market Research Examine Propriety Investigate the Area Market Research Step2. 2~3weeks Contract Investigate Business District Mediate Contract Plan for Floor and Equipment Menu Develop Plan for Manpower Order Contract Step3. 6~10weeks Licensing Construction Initially Stocked Training Mediate Contract Supervise Construction Training Recruit Stocked Basic Training Juicer Training Service Training Nutrition Training Order tools and etc. Set-up/ roleplaying Step4. Grand Opening After Maintain/ Renew Contract After Spread New Menu Ordering System Manager Training Audit Management

23 References China Shanghai 2 nd Chengdu 2 nd Shenyang Lotte Guiyang

24 References China Ningbo 1 st Hubei 1 st Tianjin Lotte Beijing Hyundai

25 References China Shenyang Outlet Chongqing 1 st Yixing Urumuqi

26 References China Hangzhou Changsha 1st Wuhan Capital Mall Shanghai 1st

27 References Vietnam Vietnam 1 st Vietnam 2 nd Vietnam 3 rd Vietnam 4 th

28 References Vietnam Vietnam 5 th Vietnam 5 th Vietnam 6 th Vietnam 6 th

29 References Vietnam & Australia Vietnam 7 th Vietnam 7 th Australia 1 st Australia 2 nd

30 References Thailand & Indonesia Thailand 1 st Thailand 1 st Thailand 2 nd Thailand 2 nd

31 References Malaysia & Italy Malaysia 1 st Malaysia 2 nd Italy 1 st Italy 1 st

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