March 11-13, Wisconsin Center in Milwaukee EverythingFoodservice.org

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1 March 11-13, 2019 Wisconsin Center in Milwaukee EverythingFoodservice.org

Your ultimate business advantage The Midwest Foodservice Expo is the largest gathering of food & beverage execs in the state, a powerful marketing advantage for industry suppliers like you seeking to

2 Your ultimate business advantage The Midwest Foodservice Expo is the largest gathering of food & beverage execs in the state, a powerful marketing advantage for industry suppliers like you seeking to broaden your network. It s face-to-face access with over 6,000 plus industry professionals including chefs, restaurant owners, managers and executives covering every segment of foodservice. Produced by the Wisconsin Restaurant Association, the Midwest Foodservice Expo provides high profile speakers, trending exhibits, hands-on training, competitions and off-site excursions, delivering something for everyone. Connect annually with decision makers and influencers you won t see anywhere else, making MFE the favored channel to grow your footprint in the Midwest region. Attendees predominately come from all across Wisconsin, dipping into neighboring states and beyond. 62% Do not attend other shows 2 Last year, more than half of MFE attendees reported this Expo is the only industry show they attend all year! 73% play a role in decision-making process

Owners/GM s/corporate Execs 38% 20% 15% 13% 9% 5% Industry Guests 17% Other/No Answer Management Roles Executive Chef/Chef/Pastry Chef Employees Nutritionists/Educators/tudents 55% 28% Independents

Wine & Brew Bar Calderone Club Craftsman Table and Tap DeRosa Corporation Draganetti s Ristorante Food Fight Restaurant Group Ishnala Restaurant Monksburger Franchise Group Point Burger Bar (sample

3 Owners/GM s/corporate Execs 38% 20% 15% 13% 9% 5% Industry Guests 17% Other/No Answer Management Roles Executive Chef/Chef/Pastry Chef Employees Nutritionists/Educators/tudents 55% 28% Independents Chains & multiple (One Location) locations 53% Restaurant Type 24%24% (attendees were able to select up to three operation types) Your Buyer Demographics Independents Ardy & Ed s Drive-In Barrique Wine & Brew Bar Calderone Club Craftsman Table and Tap DeRosa Corporation Draganetti s Ristorante Food Fight Restaurant Group Ishnala Restaurant Monksburger Franchise Group Point Burger Bar (sample of 2018 buyers) Large-cale Dining Attic Angel Inc. Aurora Health Care Fox Valley Technical College Madison Metropolitan chool District Milwaukee Area Technical College Nicolet College Culinary Arts UW Madison Chain Operations Chubbys Cheesesteaks Culver s HuHot Mongolian Grill McDonald s Corporation Mr Brews Taphouse Noodles & Company Outback teakhouse Portillo s Catering & Banquet Bartolotta Restaurant Group Bunzel s Meat Market & Catering Elite Catering az s Catering The Grand Meridian Zilli Hospitality Group Entertainment & Hotel/Resort Chula Vista Resort Grand Geneva Resort & pa Restaurants & Pizzerias Bakery & Coffee hops Catering/Banquet/Mobile/ Take Out & Delivery Bars & Lounges Colleges/Universities/chools 14% 12% 10% 9% 8% Healthcare/Institutional/ Corporate Dining/Military Clubs/Lodging/Resorts heraton Madison Hotel Miller Park Milwaukee World Festival Ozaukee Country Club Bakery & Coffee hops Colectivo Coffee Dunkin Donuts Grebe s Bakery Monzu Bakery weet Lola s Tamara s the Cake Guru Grocery Good Harvest Market Hy-Vee Pick N ave Piggly Wiggly endik s Willy treet Co-Op Other/No Answer Grocery/Deli/C-tore 5% 4% Entertainment 3

Who Exhibits 270+ exhibiting companies from 32 states and Canada Over 255 exhibit categories represented on the show floor AP U G R E DI E L PP E QU I TEC H IE & W D OO & RAW NT F BU "The Midwest

4 Who Exhibits 270+ exhibiting companies from 32 states and Canada Over 255 exhibit categories represented on the show floor AP U G R E DI E L PP E QU I TEC H IE & W D OO & RAW NT F BU "The Midwest Foodservice Expo is the biggest and best for the area." "On point and professionally run; it s top-notch." "Best regional show Exhibitor Remarks 4 N OGY OL ER E PM E NE I IN FURN I ALLENG AR CE VI NT IN G H CH E PAREL & OT WEA R RT GE FO RITI ON DEE T NU BE VE R A

ecure Your Exhibit pace ee you in Milwaukee! Reserve pace & Booth Consultation: Amy Nitschke 608.216.2809 anitschke@wirestaurant.org Booth Rates starting at $21.

5 ecure Your Exhibit pace ee you in Milwaukee! Reserve pace & Booth Consultation: Amy Nitschke Booth Rates starting at $21.30 per square foot 50% due with exhibit space reservation Refunds not accepted after eptember 7, 2018 Paid in full by January 11, 2019 how Program deadline is February 4, 2019 Booth Utilities: Exhibitors work with the Wisconsin Center directly to provide these needs. Order in advance online for discounted rates and move-in convenience how Hours & Location: Monday, March Tuesday, March Wednesday, March Wisconsin Center 400 W Wisconsin Avenue Downtown Milwaukee Included with your Exhibit pace Black pipe and drape Wi-Fi ervice Ice, Refrigeration & Freezer storage Exhibitor badge allotment ponsorship opportunities Open loading dock Marketing support tools Booth Furnishings, Carpet & Freight: Valley Expo & Displays is your contact for these services. ee more online about allowable EAC services. As a non-union hall, exhibitors can opt to bring in their own furnishings when necessary. Move-In: aturday, March 9 unday, March 10 upplement with ponsorship We believe in tailored sponsorships that exceed your expectations. Considering objectives, budget, trending opportunities and the impact of engagement, giving you the competitive edge you re after. Examples include: Web Banner Ads Hospitality tations ession peakers Video Features On-ite Graphics pecialty Events EverythingFoodservice.org Move-Out: Wednesday, March 13 Thursday, March 14 ponsorship & Customized Promotional Opportunities: Dawn Faris dfaris@wirestaurant.org

PROSPECTUS Coﬀee Fest Los Angeles

PROSPECTUS Coﬀee Fest Los Angeles 2018 Coﬀee Fest Los Angeles Specialty Coffee by the Numbers In 2018, nearly 10,000 exhibitors and attendees chose Coffee Fest as a vehicle to build & grow their business. Coffee Fest Attendees Say Sources: