3-5 June. Tbilisi, Georgia POST SHOW REPORT. ine 9 ORGANIZED BY: SUPPORTERS: Since 1958
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1 3-5 June 2016 Tbilisi, Georgia POST SHOW REPORT ine 9 TH I NTERNATIONAL ORGANIZED BY: SUPPORTERS: Since 1958
2 SHOW SUMMARY 9th international Wine and Spirits Fair was held on 3-5 June, 2016 at the Exhibition Center ExpoGeorgia fairground in Tbilisi, Georgia. The event was organized by Exhibition Center ExpoGeorgia and supported by Ministry of Agriculture of Georgia and National Wine Agency of Georgia. Attracting almost 4000 visitors, presenting up to 95 companies from 5 countries and concentrating on creating fruitful working environment for all participants and attendees, the event proved its importance for the industry and its significance to regional as well as to international market. The exhibition was especially interesting not only for the participation of big and successful organizations, but also for the presence of small and family cellars with unique Georgian winemaking tradition. Parallel to the exhibition was held 8th international Wine Award. Out of 152 presented wines 114 were awarded with different type of medals: 62 bronze, 27 silver, 16 gold and 9 trophies. PROFILE Launch Year: 2008 Organizer: Venue: Exhibition center ExpoGeorgia Exhibition center ExpoGeorgia fairground Dates: 3-5 June 2016 Working Hours: 11:00-18:00 Frequency: Duration: Exhibitors: 95 Countries: 5 Total Floor Space: Annual 3 days 596 sq.m. UP TO 4000 TOTAL ATTENDANCE KEY DATA 76.1% PROFESSIONAL VISITORS 43.9% 15.6% EXECUTIVES AMONG VISITORS 90.9% 93.5% OVERAL SATISFACTION AMONG PARTICIPANTS FOREIGN VISITORS OVERAL SATISFACTION AMONG VISITORS WE WOULD LIKE TO THANK ALL OUR SUPPORTERS FOR CONTINUED ASSISTANCE
3 OPENING CEREMONY The official opening ceremony of the Exhibition was held on 3rd of June and was attended by several government officials, embassy representatives and other official guests. Speakers at the opening ceremony: Giorgi Samanisvhili - Chairman of National Wine Agency of Georgia Nodar Kereselidze - Deputy Minister at Ministry of Agriculture of Georgia Irakli Lekvinadze Deputy Mayor at Tbilisi Municipality City Hall Giorgi Chogovadze Head of National Tourism Administration
4 EXHIBITOR SUMMARY PRESENTED 95 PARTICIPANTS FROM 5 COUNTRIES: GEORGIA UKRAINE FRANCE ITALY GERMANY EXHIBITION FIGURES ON PARTICIPANTS Total exposition area: 596 sq.m. Total number of stands: 57 Local participants: 81 Foreign participants: 14 PRODUCT DIRECTORY Wines Sparkling Wines Spirits Processing Equipment s Accessories Packaging & Labeling Ingredients and Additives Fertilizers Vini-Viniculture Machinery Nursery Consultation Glass & Glassware Publications Services EXHIBITOR RESEARCH AIM OF PARTICIPATION 5.2% Establishing contacts and partnership; 22.4% 5.2% 44.8% PR and promotion of your products/services; Observing the competitors; Finding new customers; 22.4% Other; 81.8 % Reached their participation goals 90.9 % Overall satisfaction among participants 92.1 % Will participate again next year 90.3 % Were satisfied with quantity of visitors 87.5 % Were satisfied with quality of visitors 86.7% have established new business contacts
5 PARTICIPANT LIST AGUNA AMIRAN VEPKHVADZE S WINERY APROFI-GROUP ARTANULI GVINO / GOGO WINE ASKANELI BROTHERS LTD BABANEURIS MARANI BAIA S WINE BATONO BESINI COMPANY LTD CHATEAU TELAVI CHURI CLAAS COLOR PACK LTD COMMERCIAL PARTNERS INTERNATIONAL LTD CORPORATION GEORGIAN WINE LTD DANIELI WINERY DELLA TOFFOLA GROUP DERGI DIAM DOM KOFE DUGLADZE WINE COMPANY DZMEBIS MARANI ELKOM TRADE ENOGRUP LTD FINOTEC G.B. CONSULTING GEO SOLUTION COMPANY GEORGIAN WINES AND SPIRITS COMPANY LTD GHVARDZELASHVILIS MARANI GIUAANI L.T.D. GOMI SPIRIT AND VODKA COMP GOODWINE GOTSA FAMILY WINES GRAVISI GURNELEBIS MARANI RC GVYMARANI IBERIELI LLC IPRIS-PROFIL LTD JSC BIA-BUSINESS INFORMATION AGENCY KAKHA BERISHVILI KAKHETI KAKHETI J.ST.CO. KAKHETIAN TRADITIONAL WINEMAKING KAKHURI GVINIS MARANI KHAREBA WINERY LEGVINARI M.A. SILVA, CORTIÇAS MADAMWINE MANAVELI MARANI JUNIORS MARANULI LTD MINA JSC MONASTRIS NOBATI MZETAMZE-GEORGIAN WHEAT BREAD NOBLEX LTD. OUR WINE PALAVANI PALL PEC PROSPERO INTERNATIONAL PETRIAANT MARANI PHEASANT`S TEARS PHOKA ST. NINO NUNNERY PROFESSIONAL WINERY PRODUCTS RIRAVO SANAVARDO SATSNAKHELI SAVERGLASS SCHUCHMANN WINES GEORGIA SHALAURI WINE CELLARS SHUMI WINE COMPANY SHVIDI SOFRALAB STORI TEGANI TELEDA TEMI CHARITABLE UNION TIBAANI TIGISHVILI WINE COMPANY TSINANDALI OLD CELLAR LTD USAKHELAURI VINEYARDS VAZI + LTD VAZIANI COMPANY LTD VIVAI COOPERATIVI RAUSCEDO SCA VOESTALPINE WILLMES WINE BUSINESS CONSULTING WINE MAN LTD WINERI KHAREBA YELLOW PAGES ZURAB GHVALADZE WINE CELLAR
6 VISITOR SUMMARY THE AIM OF VISIT PROFESSIONAL VISITOR DISTRIBUTION 9.2% 11.4% 2.1% 17.9% 16.6% 6.3% 36.5% 3.5% 1.7% 5.2% 4.1% 4.1% 21.0% 9.8% 32.0% 18.6% Entertainment and leisure; Purchase of specific products and services; Finding international partners; Finding local partners; Introduction to the market; Reviewing competitors; Other; Wine and Spirits; Tourism and Hospitality; Agriculture and Food Processing; Transport and Logistics; Embassies; Event Management; Press and Media; Officials; Other; (Healthcare, Consulting, Culture, Insurance, Security, Building and Construction, Education, Banking and Finance.) VISITOR RESEARCH 93.5 % of the visitors were satisfied with the exhibition 36.5% of visitors aim of visit was to purchase some products or services 93.0% of the visitors expectations were met 97.4% of the visitors will attend again next year KEY STATISTICS Total Attendance: 3720 Foreign Visitors: 18.6% Local Visitors: 81.4% Executives: 52.7% Non Executives: 47.3% Professionals: 87% VISITOR BREAKDOWN BY COUNTRY Armenia China France Georgia Germany Iran Italy Kazakhstan New Zealand Poland Russia Switzerland Ukraine USA Azerbaijan
7 IMPRESSIONS FROM THE SCENE MARANULI Tamar Gedevanishvili - Public Relations Manager. We participate for the first time in the Wine and Spirits international Fair, and this event is very interesting for building new business relationships. Also this exhibition is interesting with its contest. Eight wine samples were chosen from the wide assortment of Maranuli and we hope to get positive evaluation, that will be a huge achievement for Maranuli s team. DUGLADZE Zurab Bebichadze winemaker in Dugladze company. I am very satisfied with this year s exhibition. We annually participate in the Wine and Spirits Fair. I can tell you, that the quality of wines and number of presented companies grow each year, which in result keeps georgian winemaking in progress and constant development. VAZIANI Lali Tsomaia Export Manager. For many years, we have participated in Wine and Spirits Fair organized by ExpoGeorgia. We are very satisfied with this year s participation. many guests and experts, that are interested in the establishment of close business relationships with wine companies visit the exhibition. the exhibition helps us to establish new business relationships with business visitors from different countries and simply with our future consumers. DANIELI Levan Qoqiashvili - Business Development Manager. We were presented at the Wine and Spirits Fair for the second time, and we think that ExpoGeorgia gives us interesting opportunities with consumers. This interesting exhibition grows each year, where we meet more and more interesting people. our company is very satisfied with participation, as thanks to the exhibition, popularity of our wine grows. ExpoGeorgia helps us a lot, and we are grateful for this. EXHIBITION COVERAGE TV coverage and announcement of the exhibition on Rustavi 2, Imedi, Ertsulovneba and Palitra TV; Coverage of the opening ceremony and the exhibition in the morning and afternoon shows on TV channels (Rustavi 2, Imedi, Ertsulovneba, Palitra TV); Radio advertising on radios AutoRadio, Fortuna and Palitra FM; Articles on different popular wine blogs; Extensive direct marketing campaign: ЄЄ 7000 printed invitations to target organizations and officials; ЄЄ More than online invitations to target groups; ЄЄ Over 2000 phone calls to major target companies in Georgia and abroad. Targeted social media campaign on Facebook and LinkedIn (recipients chosen by industry, region and profession); Advertisements and announcement of the exhibition in printed media and online news agencies; 2000 flyers spread in hotels and restaurants around the city; Invitations to tourists through agencies and multiple international organizations; International marketing campaign targeted on foreign buyers and professional visitors through several web sources.
8 EVENT HIGHLIGHTS GALA DINNER AND AWARDING CEREMONY The 8th international Wine Awards ceremony and Gala dinner, honoring the best and outstanding wines and wine producers, were held on June 4th The event hosted up to 200 guests, many of whom, apart from the participants were the key government representatives, industry professionals and media. The award highlights the achievements of individuals and companies throughout the industry, and brings together peers. This year out of 152 presented wines 114 were awarded with different type of medals: 62 bronze, 27 silver, 16 gold and 9 trophies. The ballot of the nominees for International Wine Awards was judged by a panel of international wine experts. Tim Atkin MW (Online Drink Writer of the year; (2014 Fortnum & Mason Awards); Online Communicator of the year; (2014 Louis Roederer Awards); timatkin.com (2013 and 2011 Louis Roederer International Wine Website of the year.)) Kenichi Ohashi MW A leading wine and sake industry professional in Japan; President of Yamajin co. Owner of the consultancy firm Red Bridge Co. Chief Consultant for distribution to Wine Diamonds Richard Kershaw MW Master of Wine; Founder of Richard Kershaw Wines; Lecturer for the WSET (Wine&Spirit Education Trust) in South Africa; Isa Bal MS DWWA 2014 s Regional Chair for Southern and Eastern Mediterranean (including Turkey); Head sommelier of the Fat Duck; Best Sommelier of Europe in the biennial Europewide competition held on 17 th and 19 th May in Sofia, Bulgaria; Best Sommelier of Europe in Misha Meskhi Wine industry professional. Levan Davitashvili Deputy minister of agriculture of Georgia; Wine Expert; Head of the national wine agency in 2012; Sales and Marketing manager of USAID agricultural development project Ag Vantage ; Head of Rtveli coordination.
9 AWARDED COMPANIES AND WINES ON 8TH INTERNATIONAL WINE AWARD TROPHY THE BEST OF THE SHOW NAME OF SAMPLE NAME OF COMPANY CATEGORY VINTAGE MEDAL Saferavi Rcheuli Qvevri Satsnakheli Red D/K 2013 gold TROPHIES NAME OF SAMPLE NAME OF COMPANY CATEGORY VINTAGE MEDAL Manavi Kakhetian Wine Cellar White Dry 2014 gold Qisi Gravisi White D/Q 2013 gold Rqatsiteli Shalauri Cellar White D/Q 2013 gold Mtsvane Babaneuri Cellar White D/Q 2012 gold Ojaleshi Giuaani Red Dry 2015 gold Mukuzani Georgika Shumi Red Dry 2013 gold Saferavi Rcheuli Qvevri Satsnakheli Red D/K 2013 gold Akhasheni Maranuli Red S/S 2015 gold GOLD NAME OF SAMPLE NAME OF COMPANY CATEGORY VINTAGE MEDAL Manavi Kakhetian Wine Cellar White Dry 2014 gold Kakhuri Mtsvane Shalauri Cellar White D/Q 2015 gold Rqatsiteli Giuaani White D/Q 2014 gold Rqatsiteli Gravisi White D/Q 2014 gold Qisi Gravisi White D/Q 2013 gold Rqatsiteli Shalauri Cellar White D/Q 2013 gold Mtsvane Babaneuri Cellar White D/Q 2012 gold Ojaleshi Giuaani Red Dry 2015 gold Mukuzani Georgika Shumi Red Dry 2013 gold Mukuzani Iberika Shumi Red Dry 2013 gold Mukuzani kakhetian Wine Cellar Red Dry 2009 gold Saferavi Qvevris Vazi + Red D/K 2015 gold Saferavi Rcheuli Qvevri Satsnakheli Red D/K 2013 gold Saferavi Qvevris Palavani Red D/K 2013 gold Saferavi Qvevri Tsinandali Old Cellar Red D/K 2012 gold Akhasheni Maranuli Red S/S 2015 gold
10 SILVER NAME OF SAMPLE NAME OF COMPANY CATEGORY VINTAGE MEDAL Tsitska Maranuli White Dry 2015 silver Kakhuri Aguna White Dry 2015 silver Tsinandali Mikitani 2014 CGW White Dry 2014 silver Besini Premium Besini Company White Dry 2013 silver Mtsvane Iberiuli Shumi White Dry 2013 silver Mtsvane Vaziani Company White D/Q 2015 silver Rqatsiteli Dzmebis marani White D/Q 2015 silver Mtsvane Qvevris Vazi + White D/Q 2015 silver Khikhvi Gravisi White D/Q 2015 silver Rqatsiteli Mtsvane Gotsa Wines White D/Q 2014 silver Qisi Iberiuli Shumi White D/Q 2014 silver Aladasturi Gravisi Red Dry 2015 silver Mukuzani Maranuli Red Dry 2015 silver Mukuzani - Mikitani Corporation Georgian Wine Red Dry 2014 silver Saferavi Tsinandali Old Cellar Red Dry 2014 silver Saferavi Askaneli Brothers Red Dry 2014 silver Vismino Saferavi (Nafareuli) GWS Red Dry 2013 silver Saferavi Georgika Shumi Red Dry 2013 silver Mukuzani Aguna Red Dry 2013 silver Mukuzani Batono Red Dry 2012 silver Saferavi Lagvinari Red Dry 2011 silver Ojaleshi Royal Dadiani Red D/K 2015 silver Caberne Vaziani Company Red D/K 2015 silver Otskhanuri Safere Lagvinari Red D/K 2015 silver Otskhanuri Safere Lagvinari Red D/K 2013 silver Saferavi Shalaury Cellar Red D/K 2013 silver Khvanchkara Schuchmann Schuchmann Wines Georgia Red S/S 2015 silver
11 BRONZE NAME OF SAMPLE NAME OF COMPANY CATEGORY VINTAGE MEDAL Manavi Giuaani White Dry 2015 Bronze Manavi Kasris Giuaani White Dry 2015 Bronze Rqatsiteli Manaveli White Dry 2015 Bronze Rqatsiteli Premium Danieli Winery White Dry 2014 Bronze Tsinandali Wineman Wineman White Dry 2014 Bronze Tsinandali Santeli Wineman White Dry 2014 Bronze Manavi Askaneli Brothers White Dry 2014 Bronze Gurjaani Tsinandali Kakhetian Wine Cellar Kakhetian Wine Cellar White Dry 2014 Bronze White Dry 2013 Bronze Mtsvane Iveria KTW White Dry 2013 Bronze Chinuri Lagvinari White D/Q 2015 Bronze Qisi Vaziani Company White D/Q 2015 Bronze Rqatsiteli Tibaani White D/Q 2015 Bronze Mtsvane Qvevri Amber Wine Manaveli White D/Q 2015 Bronze Guruli Mtsvane Lagvinari White D/Q 2015 Bronze Mtsvane Rcheuli Qvevri Satsnaxeli White D/Q 2015 Bronze Qisi Rcheuli Qvevri Satsnaxeli White D/Q 2015 Bronze Mtsvane qvevris Giuaani White D/Q 2014 Bronze Chinuri Gotsa Wines White D/Q 2014 Bronze Mtsvane Qvevris Vazi + White D/Q 2014 Bronze Tsarapi Qvevris Maranuli White D/Q 2014 Bronze Besini Qvevri Besini Company White D/Q 2014 Bronze Maranuli Qvevris Maranuli White D/Q 2014 Bronze Rqatsiteli Reserve Qvevri Manaveli White D/Q 2014 Bronze Krakhina Lagvinari White D/Q 2013 Bronze Rqatsiteli-Mtsvane Stori White D/Q 2013 Bronze Tsolikouri Lagvinari White D/Q 2013 Bronze Khikhvi Rcheuli Qvevri Satsnaxeli White D/Q 2013 Bronze Qisi Tsinandali Old Cellar White D/Q 2012 Bronze Rqatsiteli Reserve Satsnaxeli White D/Q 2010 Bronze Rqatsiteli Reserve Satsnaxeli White D/Q 2009 Bronze Rqatsiteli Pheasants tears White D/Q 2015 Bronze
12 BRONZE NAME OF SAMPLE NAME OF COMPANY CATEGORY VINTAGE MEDAL Qisi Mtsvane Batono White D/Q 2015 Bronze Rqatsiteli Union Temi White D/Q 2012 bronze Krakhuhna Lagvinari White D/Q 2015 bronze Name of sample Name of company Category Vintage Quentity Tvishi Schuchmann Schuchmann Wines Georgia White S/S 2015 Bronze Name of sample Name of company Category Vintage Quentity Otskhanuri safere Gravisi Red Dry 2015 Bronze Saferavi Santeli Wineman Red Dry 2015 Bronze Saferavi Wineman Wineman Red Dry 2015 Bronze Otskhanuri safere Maranuli Red Dry 2015 Bronze Kasris Saferavi DWC Red Dry 2015 Bronze Saferavi Caberne Shumi Shumi Red Dry 2014 Bronze Royal Mukuzani KTW Red Dry 2014 Bronze Nafareuli Tsinandali Old Cellar Red Dry 2014 Bronze Mukuzani Wineman Wineman Red Dry 2014 Bronze Mukuzani Shuchmann wines Georgia Red Dry 2014 Bronze Saferavi Premium Askaneli Brothers Red Dry 2013 Bronze Besini Premium Besini Company Red Dry 2013 Bronze Saferavi kakhetian Wine Cellar Red Dry 2012 Bronze Kvareli Shumi Shumi Red Dry 2014 bronze Name of sample Name of company Category Vintage Quentity Saferavi Batono Red D/K 2015 Bronze Saferavi Gvardzelashvili Cellar Red D/K 2014 Bronze Saferavi Shalauri Cellar Red D/K 2014 Bronze Aladasturi Lagvinari Red D/K 2013 Bronze Name of sample Name of company Category Vintage Quentity saferavi Gravisi Red S/S 2015 Bronze usakhelauri Qindzmarauli Mikitani Qindzmarauli Santeli usakhelauri venaxebi Corporation Georgian Wine Red S/S 2015 Bronze Red S/S 2015 Bronze Wineman Red S/S 2015 Bronze Alaznis Valley Tsinandali Old Cellar Red S/S 2014 Bronze Qindzmarauli Askaneli Brothers Red S/S 2014 Bronze Tamada GWS Red S/S 2013 Bronze Qindzmarauli Georgika Shumi Red S/S 2013 Bronze
13 ABOUT THE ORGANIZER ExpoGeorgia is the leading exhibition and convention center in Caucasus region. As a multifunctional business center, we combine trade fairs with congress and conferences. Experienced, attentive event coordinators work to develop new concepts and programs to ensure that ExpoGeorgia as a relationship broker continues to have a strong voice in the international economic forums of tomorrow. History of the Exhibition Center starts in At that time, State has built temporary exhibition pavilions and organized industrial exhibition to celebrate 1500 years anniversary of Tbilisi. Large scale construction works began in 1961 and as a result 11 pavilions, green house, pool sand park were placed in the city center. During Soviet Period exhibition center was a place for permanent exhibition of industrial and agricultural achievements of Soviet Republic, once a year the space was devoted to international exhibitions. In organization was privatized and transformed into Joint Stock Company. Infrastructure was modernized. ExpoGeorgia has been assigned a very important role guiding foreign capital inflow in Georgia and opening international markets for new Georgian businesses. ExpoGeorgia events became an excellent forum for decision makers to evaluate new products, make new contacts, enhance supplier relationships and conduct purchasing activities. Address: 118 A. Tsereteli Ave., 0119 Tbilisi, Georgia Tel: Website: expo@expogeorgia.ge Facebook:
14 HOPE TO SEE YOU NEXT YEAR 10TH INTERNATIONAL WINE EXHIBITION DON T MISS OUT CHECK OUT THE EXHIBITION STAY CONNECTED ALL YEAR FOR ADDITIONAL INQUIRY PLEASE CONTACT US: Exhibition Center ExpoGeorgia Address: 118 A. Tsereteli Ave., 0119 Tbilisi, Georgia Tel: expo@expogeorgia.ge Website: Head of sales department: Teona Tavadze tavadze@expogeorgia.ge Marketing Department: marketing@expogeorgia.ge
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