M ARC O M & EVENTS GUIDE

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1 M ARC O M & EVENTS GUIDE

2 Contents 2017 Key Figures 1 Communication Tools 2 Technical specifications for printed document th Edition of SIAL Innovation th Edition of La Cuisine 13 7 th Edition of Retail & Hospitality Forum 14 Match - Making System 14 Meeting Room Rental th Edition of Wine Innovation Forum 15 Master classes - The Dedicated Tasting Rooms th Edition of SIAL - Best Buy China Competition 16 7 th Edition of Chocolate World 17 6 th Edition of Seafood Fest' 17 4 rd Edition of China National Specialty Tea Brewers Cup 17 After SIAL Party 18

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Communication Tools Show Directory For more information, please contact: sialchina@j2c-communication.

tax Company description (English and Chinese) 1 line offered (25 characters, spaces included) in each language. Each additionnal Line 24 excl.

4 Communication Tools Show Directory For more information, please contact: Company Information Sheet Each exhibitor is registered in the Show Directory for free. The company information sheet includes: company name, full contact details of the company, website, exhibiting surface number(s). Your company 4-colour logo 270 excl. tax Product class The first 4 are free Each additional product class 8 excl. tax Trademark: Each Trademark 66 excl. tax Company description (English and Chinese) 1 line offered (25 characters, spaces included) in each language. Each additionnal Line 24 excl. tax If your text is entered in only one language, we will proceed FREE OF CHARGE, to the translation in the other language Other entities: Factory, branch, parent company 145 excl. tax Lists Lists are major entry methods in the Show Directory. Use the different lists to boost your company s visibility. Your company Your company name in bold and in peach colour 78 excl. tax 4-colour logo 250 excl. tax Alphabetical index of Exhibitors Your company 4-colour logo 250 excl. tax 2

For more information, please contact: sialchina@j2c-communication.

tax Your company name in bold and in peach colour 78 excl.

tax Prefential spaces Full page, 4-colour ad, Inside front cover 4,600 excl.

tax Full page, 4-colour ad, Facing editorial 3,300 excl. tax 4-colour ad, Facing contents 3,300 excl.

5 For more information, please contact: Communication Tools Show Directory Your company 4-colour logo 250 excl. tax Your company name in bold and in peach colour 78 excl. tax Advertising spaces Advertising Half page colour 1,300 excl. tax Full colour page 2,500 excl. tax Prefential spaces Full page, 4-colour ad, Inside front cover 4,600 excl. tax Full page, 4-c olour ad, Inside back cover 3,800 excl. tax Full page, 4-colour ad, Facing editorial 3,300 excl. tax 4-colour ad, Facing contents 3,300 excl. tax Back cover (4 colors) 5,400 excl. tax Inside second page (The first page)(4 colors) 4,600 excl. tax Prime spaces Double-sided attached insert 5,770 excl. tax Bookmark Bookmark (4 colors 1side) ,830 Format: Bookmark = 50 mm (length) x 150 mm (height), plus trim allowance on all 4 sides of 3 mm 3

6 Communication Tools Show Directory For more information, please contact: Special packages CATALOGUE package 5 lines of text (+ 1 offered) in English translation in Chinese for lines of text 1 logo in the alphabetical list of exhibitors 1 logo in the alphabetical index of exhibitors 1 logo in the list of exhibitors by products (Rebate 20%) 696 excl. tax ALPHA package Half page colour 5 lines of text (+ 1 offered) in English translation in Chinese for lines of text 1 logo in the alphabetical list of exhibitors 1 logo in the alphabetical index of exhibitors (Rebate 25%) 1,421 excl. tax OPTIMUM package Full colour page 5 lines of text (+ 1 offered) in English translation in Chinese for lines of text 1 logo in the alphabetical list of exhibitors 1 logo in the alphabetical index of exhibitors 1 logo in the list of exhibitors by products (Rebate 30%) 2,335 excl. tax 4

For more information, please contact: sialchina@j2c-communication.fr Communication Tools Internet Your visibility on www.sialchina.com Advertising on general pages Banner on sialchina.

tax Exclusive banner on searching page of online exhibitor list : 790 x 150 px before April 2,500 excl.

7 For more information, please contact: Communication Tools Internet Your visibility on Advertising on general pages Banner on sialchina.com homepage : 200x200 px before April 1,230 excl. tax (Price per month) Square banner on sialchina.com homepage 200 x 200 px April - May 2,200 excl. tax (Price per month) Advertising on online catalogue Online publication package: Publication online of any items purchased for the printed catalogue (logo, product codes, lines of text, highlightings, brands, other names and addresses) 420 excl. tax Company name enhanced in the exhibitors list on 78 excl. tax Exclusive banner on searching page of online exhibitor list : 790 x 150 px before April 2,500 excl. tax (Price per month) Exclusive banner on searching page of online exhibitor list : 790 x 150 px April - May 4,600 excl. tax (Price per month) Search for agents Are you seeking commercial agents in several countries? Select all the countries that meet your needs. Please refer to the table below to find out the cost of the service depending on the number of countries selected. 1 to 10 countries 110 excl. tax 11 to 20 countries 190 excl. tax 21 to 50 countries 270 excl. tax More than 51 countries 350 excl. tax 5

8 For more information, please contact: Communication Tools Internet Visitor registration Advertising on visitor center Exclusive banner on landing page of visitor center (EN) : 960 x 100 px before April 2,500 excl. tax (Price per month) Exclusive banner on landing page of visitor center (EN) : 960 x 100 px April - May 4,600 excl. tax (Price per month) Advertising on confirmation letter Exclusive banner on pre-registration confirmation letter (EN) : 705 x 50 px before April 2,500 excl. tax (Price per month) Exclusive banner on pre-registration confirmation letter (EN) : 705 x 50 px April - May 4,600 excl. tax (Price per month) 6

Communication Tools Visibility For more information, please contact: wanda@sialchina.

exhibition, visible to more than 110,000 visiting professionals.

South lobby 3m (length) x 5m (height) 4,300 Description: Price including production +

(height) 7,000 Description: South square (SIAL CHINA main entrance)/ East square / North

0.7m (height) 3,500 Description: Adv between two halls on the ceiling Price including

5m (length) x 0.7m (height) Corridor Standing adv 1.

production + adv space 1side Corridor adv Board 5m (length) 3m (height) 5,600

9 Communication Tools Visibility For more information, please contact: On-site communication Please send us the order form and your file (in AI or EPS format 300 dpi min) before. Take the opportunity to display your message in the main high-traffic areas of the exhibition, visible to more than 110,000 visiting professionals. To order on site-communication, please go to your exhibitor area Registration Banner South lobby 3m (length) x 5m (height) 4,300 Description: Price including production + adv space 1 side Outdoor Adv Board 8m (length) x 5m (height) 12,000 4m (length) x 5m (height) 7,000 Description: South square (SIAL CHINA main entrance)/ East square / North square Price including production + adv space 1 side Corridor Ceiling adv 5m (length) x 0.7m (height) 3,500 Description: Adv between two halls on the ceiling Price including production + adv space 2 sides Notes Corridor Adv between E1 & South Lobby dimension 3.5m (length) x 0.7m (height) Corridor Standing adv 1.2m (length) 2m (height) 1,500 Description: Adv between two halls Price including production + adv space 1side Corridor adv Board 5m (length) 3m (height) 5,600 Description: Adv between two halls Price including production + adv space 1side Scrolling Panel adv 3m (length) 1.4m (height) 4pcs 8,200 Description: South square (SIAL CHINA main entrance) Circulation rolling play Price including production + adv space 1 side 7

tax Full colour page facing Contents page in the visitor guide 1,850 excl. tax Front inside cover (inside flap) of the visitor guide 3,950 excl.

10 For more information, please contact: Communication Tools Visibility Visitor Guide (printed) Visitor Guide Logo on map in the per hall in the visitor guide 810 excl. tax Logo pack for the exhibition map located in the show + main map in the visitor guide + maps per hall in the visitor guide 1,665 excl. tax Full colour page in the visitor guide 1,500 excl. tax Full colour page next to the hall map in the visitor guide 1,850 excl. tax Full colour page facing Contents page in the visitor guide 1,850 excl. tax Front inside cover (inside flap) of the visitor guide 3,950 excl. tax Inside back cover of the visitor guide 3,150 excl. tax Back cover on the visitor guide 4,850 excl. tax On-site Map (printed) 4 color logo on the big orientation maps on-site Format: Ai & JPG 1,060 excl. tax Company name in colour in the alphabetical list on the big orientation maps 78 excl. tax 8

Communication Tools Visibility For more information, please contact: sialchina@j2c-communication.fr WIFI Access Banner on landing page of onsite free WIFI: 7,800 excl. tax/hall 400x400 px.

11 Communication Tools Visibility For more information, please contact: WIFI Access Banner on landing page of onsite free WIFI: 7,800 excl. tax/hall 400x400 px. Not on app, but on the mobile browser. 13 halls (W1 - W5, E1 - E7, N5) Banner on landing page of onsite free WIFI: 5,700 excl. tax/lobby 400x400 px. Not on app, but on the mobile browser. 3 lobbies (North Lobby, East Lobby, South Lobby). 9

12 For more information, please contact: Communication Tools Others Your presence in the visitor information news and enews Reminder to registered visitors - May 16th x 150 px 950 excl. tax Reminder to registered visitors - May 17th x 150 px 950 excl. tax Reminder to registered visitors - May 18th x 150 px 950 excl. tax Banner on the e-news - date to pick monthly basis 630 x 150 px 950 excl. tax Displays in the tea sector Your showcase in the tea products display sector 1,450 excl. tax Theme trails 1 full page on the back cover + logo on the cover of one of the 5 theme trail brochure 990 excl. tax Your name on a theme trail : the first one is free, others will be charged 55 (excl. tax) per one Demonstration in La Cuisine La Cuisine time slot - 2 hours 2,500 excl. tax La Cuisine gives you a chance to promote your products during cooking demonstrations. Duration : 2 hours (1/2 h preparation, 1h demo, 1/2h cleaning) Date : May 18th, 2018 Max 2 slots : 9am-1pm 10

13 Technical specifications for printed document Format SHOW DIRECTORY Full page Half page VISITOR GUIDE Length (mm) Length (mm) Height (mm) 285 Plus trim allowance on all 4 sides of 3 mm Height (mm) Inside full page Cover Plus trim allowance on all 4 sides of 3 mm Logo on map full format Safety margin: 15 mm border; make sure your main graphic elements don t fall into the safety margin in order to avoid any risk relating to trimming and binding. Your insertion Unlocked, high resolution PDF file (300 dpi) with 3 mm of bleed, crop marks and embedded fonts. Resolution of illustrations 300 dpi with minimum size at 100%. File name logo_name or advert_name of the advertised company, followed by the extension (.pdf,.eps,.tiff). Delivery options Bleed (yellow); 3 mm for all sides. * Make sure to consider the fold of the center of the document in your layout, if it spreads on both pages. Preferably by Logos 300 dpi (for all the printed materials, the format of logo should be Ai & JPG) File type: eps for online use your logo in png, or jpeg or gif 11

To present your product(s) : please log in to your exhibitor online area Innovation products showcase onsite (for selected products ONLY) A way to optimize the visibility of your company and its new

* Your product will be presented in the showcases within World Champions Tour Area. * The award winning products will be promoted in the dedicated press release.

For more information, please contact: 86+010-65885639 SIAL CHINA reveals global trends and innovations through its Asian innovation observatory.

14 To present your product(s) : please log in to your exhibitor online area Innovation products showcase onsite (for selected products ONLY) A way to optimize the visibility of your company and its new products! * A chance to win final awards and showcase your products in all SIALs in the world. * You will get your own customized diploma if you products are selected. * Your product will be presented in the showcases within World Champions Tour Area. * The award winning products will be promoted in the dedicated press release. * You can use the label: SIAL Innovation Selection 2016 on your packaging and/or sales brochures, etc. 14 th Edition of SIAL INNOVATION What is the SIAL Innovation Area? For more information, please contact: SIAL CHINA reveals global trends and innovations through its Asian innovation observatory. For the past 12 years, SIAL CHINA has been a platform for manufacturers to communicate on food innovations by offering them a comprehensive service. Whether visitors are from the retail trade or foodservice fields, the SIAL Innovation observatory provides a unique opportunity for discovering, in a single area, all of the new concepts and innovations launched worldwide, emphasizing new consumer trends. How to participate in SIAL Innovation Competition? 1st step: Exhibitors register their product(s) to SIAL Innovation platform FREE of charge. 2nd step: The jury validates the eligibility of your product(s) according to the criteria of novelty on the Asian market and the answers of the 2 questions: * Why is the product innovative? * What innovative benefit does it bring to the consumer? Jury The product are selected by a jury made-up of international and domestic experts. The jury is chaired by XTC World Innovation Europe. XTC also operates SIAL Innovation Competition in other SIALs in the world. Your benefits * International and domestic promotion and media coverage organized by SIAL CHINA in over 30 countries: newsletters, press release, press conference, etc. * The selected products are showcased during 3-day show in the SIAL Innovation Area. This area will be visited by most of our visitors. Special awards will be given by the jury to highlight the best innovative products exhibited in SIAL CHINA

11 th Edition of La Cuisine Do you want to meet executive chefs, food & beverage managers, and restaurant managers? La Cuisine is the right niche for you!

La Cuisine was endorsed by World Association of Chefs Societies (WACS) for its 4th year and organized 8 teams from Korea, Malaysia, Spain, Beijing, Dalian, Shanghai, Taiwan and Xiamen to compete for

After 2 rounds of multiple themes, the Taiwan team topped all the other teams and won the honor of Top Chef with great acclaim.

15 11 th Edition of La Cuisine Do you want to meet executive chefs, food & beverage managers, and restaurant managers? La Cuisine is the right niche for you! Maximize your visibility in Asian and Chinese HoReCa (Hotel, Restaurant, Catering) & food service sectors by joining this event and showcasing your products and brands in 2017! La Cuisine was endorsed by World Association of Chefs Societies (WACS) for its 4th year and organized 8 teams from Korea, Malaysia, Spain, Beijing, Dalian, Shanghai, Taiwan and Xiamen to compete for the champion. Each team consisted of 3 highly-skilled chefs and was required to complete themed dishes on-site. After 2 rounds of multiple themes, the Taiwan team topped all the other teams and won the honor of Top Chef with great acclaim. Meanwhile Guest Country of Honor Argentina presented the cooking demonstrations with their quality beef and ingredients at La Cuisine. Culinary Demonstration Sponsor Organize your own culinary demonstration sessions and get more visibility Designate chefs to use your products to highlight your company and products Meet HoReCa experts and culinary lovers who converge in one central place Announce your culinary sessions in visitor guide, show directory and website *Price: 2,500 per hour bare (Exclude Chef, Food Materials, Special Cooking Tools) 2017 Sponsors For more information, please contact: For more info, please go to 13

7 th Edition of RETAIL & HOSPITALITY FORUM SIAL CHINA is the place to meet the under - the - radar buyers of HoReCa and Retail SIAL CHINA s Retail & Hospitality Forum is dazzling with conversations,

organizations. This event offers a professional B2B platform for industry information presentation, exchange and panel discussion.

more delivered speeches on the latest hot topics including food sustainability, import and export policy, food innovation, e-commerce and market trends.

In 2017, SIAL China Match-Making system became more and more convenience to use, the convenience, easy to use, low cost and other advantages attracted large amount of exhibitors & visitors to

16 7 th Edition of RETAIL & HOSPITALITY FORUM SIAL CHINA is the place to meet the under - the - radar buyers of HoReCa and Retail SIAL CHINA s Retail & Hospitality Forum is dazzling with conversations, speeches and brainstorming concerning insights of consumer behaviors and market analyses which are shared by our high level speakers from top retailers, research institutions and official organizations. This event offers a professional B2B platform for industry information presentation, exchange and panel discussion. Our top speakers in 2017 include the world s largest online and mobile marketplace Alibaba, XTC World Innovation, - consultants and experts from PWC, Euro Monitor, Marine Stewardship Council and many more delivered speeches on the latest hot topics including food sustainability, import and export policy, food innovation, e-commerce and market trends. MATCH - MAKING SYSTEM For more information, please contact: Target your buyers with the free Match - Making Platform. In 2017, SIAL China Match-Making system became more and more convenience to use, the convenience, easy to use, low cost and other advantages attracted large amount of exhibitors & visitors to participate. There were 30,982 reservation made by 1,050 exhibitors and 12,097 visitors via Match-Making system in 2017, 1,780 reservation turns to efficiency meeting. SIAL China Match-Making system is a model to combine online system to offline exhibition, as well as an important measure to improve SIAL China's service. MEETING ROOM RENTAL SIAL CHINA will do its best to meet your requirements. Organize your own conference during SIAL CHINA and maximize your profit from the professional audience! Room availability is subject to first come, first serve basis. If you need more details please feel free to contact us. For more information, please contact:

10 th Edition of WINE INNOVATION FORUM 2017 keynote speaker: Mr. Tim Wildman MW Highlight your products by sponsoring the Wine Innovation Forum for FREE!

Varietals/Grapes This space offers tastings of the main international grapes varieties originated from Europe and the New World.

which breathed a blend of maturity and freshness into the event. 2017 keynote speaker: Mr. Tim Wildman, Master of Wine.

17 10 th Edition of WINE INNOVATION FORUM 2017 keynote speaker: Mr. Tim Wildman MW Highlight your products by sponsoring the Wine Innovation Forum for FREE! Geographical Area A focus on the main wine producing regions exhibiting in SIAL CHINA. Varietals/Grapes This space offers tastings of the main international grapes varieties originated from Europe and the New World. Forum With speakers from both West and East, wines from the emerging New World such as Japan, Russia and India and traditional European wine Regions were offered for tasting and education on-site, which breathed a blend of maturity and freshness into the event keynote speaker: Mr. Tim Wildman, Master of Wine. Sponsor this area and highlight your products for FREE For more infotmation, please contact: MASTER CLASSES The Dedicated tasting room Create your own event! Organize your tasting sessions and get more visibility! Benefit from a privileged access to the tasting room. Make the difference and highlight your company and products. Meet Chinese wine experts and wine lovers who converge on one central place. Announce your tasting sessions in the visitor map, show directory, website etc... The tasting room, located at the heart of the show, is fully equippedwith professional glassware and spittoons, wine cabinets, air-conditioner, audio visual equipments and waiters who are at your disposal. One tasting session (time: 1 hour). 2,500 For more information, please contact:

19 th Edition of SIAL - BEST BUY CHINA COMPETITION Don't wait to register and compete for the SIAL - Best Buy China Competition The 19th edition of the SIAL - Best Buy China Competition dedicated to

In partnership with WINE 100 - one of the most professional and authoritative wine rating agencies in China, the Best Buy competition reward wines that are particularly best value for money for

18 19 th Edition of SIAL - BEST BUY CHINA COMPETITION Don't wait to register and compete for the SIAL - Best Buy China Competition The 19th edition of the SIAL - Best Buy China Competition dedicated to the wine exhibitors. In partnership with WINE one of the most professional and authoritative wine rating agencies in China, the Best Buy competition reward wines that are particularly best value for money for professional buyers and consumers. Selection by a jury of Chinese market specialists (consultants, sommelier, journalists, importers) will conduct a blind tasting of the wines entered by the exhibitors. The Chinese consumer is very price-conscious especially with imported products. Register your products, compete for the SIAL - Best Buy China Competition and benefit from: The Winners will be invited to join the After SIAL Party and the Best Buy China 2018 awarding ceremony Press release to be sent to all Wine media and influencers in this industry High visibility of your brand/wines for wine buyers Your award winning wines on display on the 2 nd & 3 rd day of the show and available for tasting in the Wine Innovation Forum - Best Buy area Cost for the SIAL - Best Buy China Competition: First product Free From 2 to 4 products 200 / product From 5 products. 140 / product For more information, please contact: please contact: WEI JUN Denis LIN Barry Dick MW William LI Hideyuki Tsuji James DAI Oliver ZHOU Tim Wildman MW 16

7 th Edition of CHOCOLATE WORLD To meet Asian and domestic markets demands for high-quality chocolate as well as the world s first-class chocolate display, Chocolate

The 6th edition of Chocolate World comes shining!

7 sessions have been successfully held within 3 days at the 6th edition of Chocolate World, including The International KamCha Competition.

and it is also the kick off competition of the International Kamcha Competition 2017.

Pernigotti s product introduction pushed forward the happiness generated by the fantastic taste after a violin show. On the third day, Mr.

6 th Edition of SEAFOOD FEST The 5th edition of Seafood Fest Right Seafood Right Wine was held together by China Aquatic Products Processing and Marketing Alliance

19 7 th Edition of CHOCOLATE WORLD To meet Asian and domestic markets demands for high-quality chocolate as well as the world s first-class chocolate display, Chocolate World will dedicate a full show with high-quality chocolate products and brands by the welldesigned stand and splendid events. The 6th edition of Chocolate World comes shining! With four carefully selected sponsors, the 5th edition of Chocolate World saw 8 sessions successfully held within 3 days that attracted over 1,500 professional visitors. 7 sessions have been successfully held within 3 days at the 6th edition of Chocolate World, including The International KamCha Competition. This is the first time it has been held at SIAL China as one of the official celebration events for the 20th anniversary of the Hong Kong Special Administrative Region, and it is also the kick off competition of the International Kamcha Competition Main sponsors, Murray River Organics and Pernigotti brought incredible shows on-site. Pernigotti s product introduction pushed forward the happiness generated by the fantastic taste after a violin show. On the third day, Mr. Jun YANG from Beijing Parkview Wuzhou Hotel and Mr. Dong LI from the Opposite House Hotel brought a chocolate top chef table. 6 th Edition of SEAFOOD FEST The 5th edition of Seafood Fest Right Seafood Right Wine was held together by China Aquatic Products Processing and Marketing Alliance (CAPPMA), Global Aquaculture Alliance (GAA), Marine Stewardship Council (MSC) and Norwegian Seafood Council (NSC). With sessions dedicated to introduce the right seafood associate with right wines, Seafood Fest exalted the palate with gourmet food products. 4 th edition of CHINA NATIONAL SPECIALTY TEA BREWERS CUP Endorsed by Café Culture and Australasian Specialty Tea Association (AASTA), this event honored traditions with brewing skills and carry on tea innovations by organizing competitions. After 3 days contest, Mr. Bochuan Yu, Mr. Andy Liu and Mr. Yongxiang Ou have won the first, second and third place. 17

AFTER SIAL PARTY Sponsor the After SIAL Party for free by providing your wine and spirits bottles On May

The Soong sisters often stayed at the residence and they and their husbands were amongst China's most

With a fantastic combination of selected wines, gourmet food and lively vibe, over 400 VIP exhibitors and VIP

In additionally, the awarding ceremony of SIAL Best Buy China Competition also came on board.

hotels and restaurants, journalists, shop owners ) Tasting corners full of sponsored products Waiters to

20 AFTER SIAL PARTY Sponsor the After SIAL Party for free by providing your wine and spirits bottles On May 18th, After SIAL Party took place at Sasha s, which was built in 1921 and the former home of T.V. Soong. The Soong sisters often stayed at the residence and they and their husbands were amongst China's most significant political figures of the early 20th century. With a fantastic combination of selected wines, gourmet food and lively vibe, over 400 VIP exhibitors and VIP buyers celebrated the great success of SIAL China. In additionally, the awarding ceremony of SIAL Best Buy China Competition also came on board. Located in a prestigious place Hosted in honor of the SIAL VIP buyers (importers, distributors, managers from hotels and restaurants, journalists, shop owners ) Tasting corners full of sponsored products Waiters to serve your wines & spirits For more information, please contact: Get more visibility: Free invitations for your customers Exclusivity of your product (in its appellation) for the party The logo and introduction at your sponsor corner 18

JOIN THE WORLD NUMBER ONE FOOD INNOVATION NETWORK MONTREAL 2-4 May 2018 PARIS 21-25 Oct.

21 JOIN THE WORLD NUMBER ONE FOOD INNOVATION NETWORK MONTREAL 2-4 May 2018 PARIS Oct SHANGHAI May 2018 Xavier Poncin TORONTO 30 April - 2 May 2019 Nicolas Trentesaux GOURMET SELECTION Sept 2018 Jim Liu Chantal de Lamotte ABU DHABI DATES Dec FOOD INDIA NEW DELHI Sept *Including Gourmet Selection in September 2017 Joanne Cook JAKARTA DATES Nov Rajan Sharma Images by SIAL, the best world partner to support food business development and export! 8 leading B-to-B events* 14,535 exhibitors from more than 109 countries 359,800 visitors from194 countries 50 exclusive agents worldwide Daud D.Salim Christina Sudjie WWW. S IAL-N ETWORK.COM

Hong Kong International Tea Competition 2017

17-19 / 8 / 2017 Application Deadline 21 th June 2017 Hong Kong International Tea Competition 2017 Background To foster Hong Kong s position as a premier tea trading hub, the Hong Kong Trade Development