ChapStick Company Fact Sheet

Transcription

1 ChapStick Company Fact Sheet 1880s Dr. C. D. Fleet, a physician from Lynchburg, Va., invented ChapStick or lip balm in the early 1880s. Fleet s original design resembled a small wickless candle wrapped in tin foil. It was not very successful. 1900s - Dr. Fleet sold his ChapStick lip balm recipe to John Morton for $5. Morton's wife made the product in her own home. The Morton Manufacturing Company was born and was quite profitable. 1930s - Frank Wright Jr. designed the original ChapStick logo which is still in use today. He was paid $15 for his service. 1960s - A.H. Robins Company bought ChapStick from the Morton Manufacturing Company. The only Chapstick product being marketed to consumers was the Classic Original lip balm. 1970s - Four flavored ChapStick lip balms were introduced. Olympic Skier Suzy Chaffee, also known as Suzy ChapStick, became ChapStick s official spokesperson. A tube of ChapStick played an important role as a spy tool in the Watergate break-in when it was utilized to conceal microphones. 1980s - American Home Products bought out A.H. Robins Company. ChapStick Sunblock 15 and ChapStick Petroleum Jelly in cherry flavor were released. 1990s - ChapStick Medicated products were released. During this decade, ChapStick s profits were up more than 10 percent, generating $63 million in revenue. 2000s - American Home Products changed its name to Wyeth, which was acquired by Pfizer Consumer Healthcare in Today - ChapStick consumption is at its height, with its many uses as a natural beauty product. Its most popular products in 2011 ranked as follows: Classic Cherry, Classic Original and Moisturizer. The formula has adapted with time but the mission has continued to be a timeless reminder of ChapStick s dedication to producing a quality product. Its mission is to remain the timeless, simplest yet most memorable lip balm brand that will continue to be trusted to heal and rejuvenate lips around the globe. For more information, contact Alyssa Runner at (work), (cell) or via at.

2 For more information, contact Alyssa Runner Public Relations Specialist News Release For Immediate Release ChapStick launches Everyday Essentials tour and giveaway KINGS MOUNTAIN, N.C. (Jan. 13, 2013) ChapStick is caring for more than just consumers lip care needs during its Everyday Essentials campaign spanning from Jan. 21 to June 21, The campaign includes both a U.S. metropolitan city tour and a noentry giveaway which will deliver thousands of limited-edition ChapStick tumblers and 10,000 prizes which simplify the busy lives of its consumers without making them compromise on the quality of their daily essentials. The campaign is being sponsored by Target retail stores and Keurig coffee brewers. Our loyal customers depend on our lip balm as a timeless and trusted part of their day, said ChapStick CEO Russell Morton. We pride ourselves on creating a dependable product that is also convenient while not forcing lip balm wearers to compromise their high standards for quality. In this launch we are giving away other products that strive on the same premise: uncompromised solutions to simplifying the daily routine. The campaign kicks off with a ChapStick street team tour which hand-delivers 12-ounce iced Keurig coffees to business professionals of Manhattan, N.Y., Boston, Mass. and Chicago, Ill. The coffees will be distributed by ChapStick representatives in specialized body suits adorned with the ChapStick logo. The flavors of coffee being dispensed will change with the day and location in this six-stop tour, but all attendees will be served their mid-day pick-me-up in limited-edition tumblers which resemble a Classic Original lip balm tube. The exclusive tumbler promotes the ChapStick brand while offering another essential, Keurig coffee, for these busy, on-the-go professionals. A no-entry giveaway will be conducted in sponsorship with all U.S. Target locations. In order to win a giveaway prize, consumers must first purchase a ChapStick lip balm from the Classics product line which includes Classic Cherry, Classic Original, Classic Strawberry and Classic Spearmint flavors at any U.S. Target location. After the purchase, consumers can then peel away the tube s wrapping, revealing the golden interior of the label which contains a barcode. The cashier will then scan the barcode -more-

3 ChapStick Campaign Launch 2 and reveal the prize. All coupons will be printed on a receipt and other product prizes will be dispensed at the register. The grand prize will be sent to the customer s address as given at the register. The grand prize is a lifetime supply of ChapStick lip balm and a $10,000 Target shopping spree. One thousand second-prize winners will receive the latest in Keurig single-cup coffee brewing technology, the Keurig Vue. The Vue has more temperature and strength options and allows coffee lovers to brew a larger cup of Joe than other Keurig brewers while using flavored Vue packs, the Vue equivalent of the K-cup. Five hundred third-prize winners will receive a $100 Target gift card redeemable at any U.S. Target location, both in-store and online. Any ChapStick Classics lip balm purchased from a U.S. Target location is a winner in this giveaway. Any barcodes that don t win a product or gift card, will have a $10 to $40 coupon, redeemable for any Keurig product, printed on a Target receipt. Coupons can be used either in-store or online at any Target location. The campaign s accompanying advertisements will depict how essential ChapStick lip balm is to simplifying the daily grind. Ads will run nationally in television spots, radio spots, print and outdoor mediums. The campaign will be publicized through ChapStick s website and via ChapStick s Facebook and Twitter accounts. ChapStick, manufactured in North Carolina and a product of Pfizer Consumer Healthcare, is the world s original lip balm brand. The virtually unchanged ChapStick logo is a testament to its product tenants: a simple, essential and memorable lip balm recognizable across generations. ChapStick provides a variety of 21 flavors and 11 product lines varying from creamy, tropical flavors to medicated, overnight formulas and its most popular Classic Cherry flavored lip balm, all of which are not tested on animals. Although the brand has evolved over the years, its mission has remained intact: to be the timeless lip balm Americans trust for all their lip care needs. ###

4 For more information, contact Alyssa Runner Public Relations Specialist News Release For Immediate Release ChapStick launches Everyday Essentials tour and giveaway KINGS MOUNTAIN, N.C. (Jan. 14, 2013) ChapStick is caring for more than just consumers lip care needs during its Everyday Essentials campaign spanning from Jan. 21 to June 21, The campaign includes both a U.S. metropolitan city tour and a noentry giveaway which will deliver thousands of limited-edition ChapStick tumblers and 10,000 prizes which simplify the busy lives of its consumers without making them compromise on the quality of their daily essentials. The campaign is being sponsored by Target retail stores and Keurig coffee brewers. Our loyal customers depend on our lip balm as a timeless and trusted part of their day, said ChapStick CEO Russell Morton. We pride ourselves on creating a dependable product that is also convenient while not forcing lip balm wearers to compromise their high standards for quality. In this launch we are giving away other products that strive on the same premise: uncompromised solutions to simplifying the daily routine. The campaign kicks off with a ChapStick street team tour which hand-delivers 12-ounce iced Keurig coffees to business professionals of Manhattan, N.Y., Boston, Mass. and Chicago, Ill. The coffees will be distributed by ChapStick representatives in specialized body suits adorned with the ChapStick logo. The flavors of coffee being dispensed will change with the day and location in this six-stop tour, but all attendees will be served their mid-day pick-me-up in limited-edition tumblers which resemble a Classic Original lip balm tube. The exclusive tumbler promotes the ChapStick brand while offering another essential, Keurig coffee, for these busy, on-the-go professionals. A no-entry giveaway will be conducted in sponsorship with all U.S. Target locations. In order to win a giveaway prize, consumers must first purchase a ChapStick lip balm from the Classics product line which includes Classic Cherry, Classic Original, Classic Strawberry and Classic Spearmint flavors at any U.S. Target location. After the purchase, consumers can then peel away the tube s wrapping, revealing the golden interior of the label which contains a barcode. The cashier will then scan the barcode -more-

5 ChapStick Campaign Launch 2 and reveal the prize. All coupons will be printed on a receipt and other product prizes will be dispensed at the register. The grand prize will be sent to the customer s address as given at the register. The grand prize is a lifetime supply of ChapStick lip balm and a $10,000 Target shopping spree. One thousand second-prize winners will receive the latest in Keurig single-cup coffee brewing technology, the Keurig Vue. The Vue has more temperature and strength options and allows coffee lovers to brew a larger cup of Joe than other Keurig brewers while using flavored Vue packs, the Vue equivalent of the K-cup. Five hundred third-prize winners will receive a $100 Target gift card redeemable at any U.S. Target location, both in-store and online. Any ChapStick Classics lip balm purchased from a U.S. Target location is a winner in this giveaway. Any barcodes that don t win a product or gift card, will have a $10 to $40 coupon, redeemable for any Keurig product, printed on a Target receipt. Coupons can be used either in-store or online at any Target location. The campaign s accompanying advertisements will depict how essential ChapStick lip balm is to simplifying the daily grind. Ads will run nationally in television spots, radio spots, print and outdoor mediums. The campaign will be publicized through ChapStick s website and via ChapStick s Facebook and Twitter accounts. ChapStick, manufactured in North Carolina and a product of Pfizer Consumer Healthcare, is the world s original lip balm brand. The virtually unchanged ChapStick logo is a testament to its product tenants: a simple, essential and memorable lip balm recognizable across generations. ChapStick provides a variety of 21 flavors and 11 product lines varying from creamy, tropical flavors to medicated, overnight formulas and its most popular Classic Cherry flavored lip balm, all of which are not tested on animals. Although the brand has evolved over the years, its mission has remained intact: to be the timeless lip balm Americans trust for all their lip care needs. ###

6 For more information, contact Alyssa Runner News Release For Immediate Release Keurig joins ChapStick s Everyday Essentials campaign KINGS MOUNTAIN, N.C. (Jan. 15, 2013) Rising coffee product company, Keurig, joins ChapStick s Everyday Essentials campaign, when it launches this month. The campaign, which includes 10,000 prizes and a touring coffee-delivery event, will now feature a variety of Keurig products. ChapStick lip balm is a product people depend on daily as a trusted, timeless product, said ChapStick CEO Russell Morton. Keurig is the leading single-cup brewing system in North America and they too have become an essential element of daily life for thousands of Americans. It simply made sense to bring them aboard the Everyday Essentials campaign. When the campaign begins on Jan. 21, 2013, one of Keurig s 200 flavored coffees will be distributed to local professionals in Manhattan, N.Y. Each 12-ounce iced coffee will be delivered in a limited-edition ChapStick tumbler which resembles a Classics Original lip balm tube. Five similar events will be held in other metropolitan cities, such as Boston, Mass. and Chicago, Ill., between Monday and Friday of that week. Keurig will also provide 1,000 second-prize winners with Keurig s latest coffee brewer, the Keurig Vue.. The Keurig Vue provides more strength and temperature options while allowing coffee lovers to brew a larger cup of coffee than other Keurig products. Five hundred third-prize winners will receive $100 Target gift cards. Other winners will receive $10 to $40 off any Keurig product online or in-store, at any U.S. Target location. At Keurig, we want people to enjoy their day by having the things they want presented in a convenient manner, said Keurig President Michelle Stacy. ChapStick s campaign and brand has this same core value and we are delighted to offer our assistance in making lives easier without compromising life s little joys. In order to win a giveaway prize, customers must first purchase a ChapStick lip balm from the Classics product line which includes Classic Cherry, Classic Original, Classic Strawberry and Classic Mint flavors at any U.S. Target location. After the purchase, customers can then peel away the tube s wrapping, to reveal the golden interior of the label which contains a barcode. The cashier will then scan the barcode and reveal the -more-

7 Keurig joins ChapStick Campaign - 2 prize. All coupons will be printed on a receipt and other product prizes will be dispensed at the register. The grand prize will be sent to the customer s address as given at the register. Keurig coffee brewers were specifically designed for busy coffee lovers who enjoy their coffee, but also needs it in a hurry. This international brand supplies hundreds of coffee flavors to be used with its brewers, together producing a single cup of fine, gourmet coffee in less than a minute without the mess of grinding beans and filters other brands require. Keurig is part of Green Mountain Coffee Roasters and has its headquarters in Reading, Mass. ChapStick, manufactured in North Carolina and a product of Pfizer Consumer Healthcare, is the world s original lip balm brand. The virtually unchanged ChapStick logo is a testament to its product tenants: a simple, essential and memorable lip balm recognizable across generations. ChapStick provides a variety of 21 flavors and 11 product lines varying from creamy, tropical flavors to medicated, overnight formulas and its most popular Classic Cherry flavored lip balm, all of which are not tested on animals. Although the brand has evolved over the years, its mission has remained intact: to be the timeless lip balm Americans trust for all their lip care needs. ###

8 For more information, contact Alyssa Runner News Release For Immediate Release ChapStick gives away 10,000 prizes in Everyday Essentials Campaign KINGS MOUNTAIN, N.C. (Jan. 17, 2013) ChapStick lip balm is taking care of more than just consumer s lip care needs during its Everyday Essentials campaign spanning from Jan. 21 to June 21, ChapStick will give away more than 10,000 prizes of essential, daily products during the next two months in a free, no-entry giveaway sponsored by Target retail stores and Keurig coffee brewers. Many people feel that ChapStick is essential to their daily routine, said ChapStick CEO Russell Morton. We wanted to show that, as a company, we strive to make their busy days simpler by being the most dependable lip balm, so we thought why not give them more ways to simplify their day by providing them with other daily essentials. One grand prize winner will receive a lifetime supply of ChapStick lip balm and a $10,000 Target shopping spree, together worth more than $20,000. One thousand second-prize winners will receive the latest in single-cup coffee brewing technology, the Keurig Vue. Each of 500 third-prize winners will receive a $100 Target gift card which can be used either online or in-store to shop for other essential products at any of Target location. In order to win a giveaway prize, consumers must first purchase a ChapStick lip balm from the Classics product line which includes Classic Cherry, Classic Original, Classic Strawberry and Classic Spearmint flavors at any U.S. Target location. After the purchase, customers can then peel away the tube s wrapping, to reveal the golden interior of the label which contains a barcode. The cashier will then scan the barcode and reveal the prize. All coupons will be printed on a receipt and other product prizes will be dispensed at the register. The grand prize will be sent to the customers s address as given at the register. ChapStick s Everyday Essentials campaign makes everyone a winner, even if they don t win a product or a gift card. All other ChapStick Classics purchasers will receive anywhere from $10 to $40 off any Keurig product. The winning amount is printed on -more-

9 Everyday Essentials Giveaway 2 a Target receipt and is redeemable at any Target location, both in-store and online. ChapStick, manufactured in North Carolina and a product of Pfizer Consumer Healthcare, is the world s original lip balm brand. The virtually unchanged ChapStick logo is a testament to its product tenants: a simple, essential and memorable lip balm recognizable across generations. ChapStick provides a variety of 21 flavors and 11 product lines varying from creamy, tropical flavors to medicated, overnight formulas and its most popular Classic Cherry flavored lip balm, all of which are not tested on animals. Although the brand has evolved over the years, its mission has remained intact: to be the timeless lip balm Americans trust for all their lip care needs. ###

10 Media Advisory ChapStick hand-delivers mid-day pick-me-up to local professionals What: Manhattan Island workers have one less thing to worry about today as ChapStick s Everyday Essentials campaign delivers free, 12-ounce iced coffees to local professionals. ChapStick s representatives, sporting body suits with the iconic ChapStick logo, will rush the streets to pass out the afternoon pick-me-up beverage many workers find essential to finish their workday strong. All coffees will be dispensed in exclusive ChapStick tumblers which resemble a ChapStick Classics Original lip balm tube. This event is the second in a sequence of six stops in U.S. metropolitan cities delivering free, flavored Keurig iced coffee to professionals this week. The next stop will be in Boston, Mass. tomorrow at 2 p.m. on Post Road. When: Tuesday, Jan. 23, 2013 at 1:30 3 p.m. Where: 881 7th Ave New York, NY Who: ChapStick, manufactured in North Carolina and a product of Pfizer Consumer Healthcare, is the world s original lip balm brand. The virtually unchanged ChapStick logo is a testament to its product tenants: a simple, essential and memorable lip balm recognizable across generations. ChapStick provides a variety of 21 flavors and 11 product lines varying from creamy, tropical flavors to medicated, overnight formulas and its most popular Classic Cherry flavored lip balm, all of which are not tested on animals. Although the brand has evolved over the years, its mission has remained intact: to be the timeless lip balm Americans trust for all their lip care needs. Photo Opportunities: Professionals receiving free, Keurig iced coffee in limited edition ChapStick tumblers. Professionals enjoying their beverages before returning to work. ChapStick s street team, sporting ChapStick body suits, delivering coffee to local professionals. Media Contact: Alyssa Runner Public Relations Specialist

11 News Release For Immediate Release For more information, contact Alyssa Runner Public Relations Specialist Local woman wins grand prize in ChapStick s Everyday Essentials giveaway ORLANDO, Fla. (March 10, 2013) Local business owner and mother, Lillian Michaels, is feeling a bit richer today after her golden ChapStick lip balm earned her a grand prize pack. Her less than $2 ChapStick purchase has led her to win more than $20,000 in prizes. Her Target cashier scanned the golden label s barcode and she found out at the register that she was the grand prize winner of ChapStick s Everyday Essentials campaign. She received a lifetime supply of ChapStick lip balm and a $10,000 Target shopping spree. I am an avid ChapStick user and a Target fanatic, said Michaels. This unexpected win satisfies both addictions and I can t wait to go shopping with my friends. ###

12 News Release For Immediate Release For more information, contact Alyssa Runner Orlando resident wins grand prize in ChapStick s Everyday Essentials giveaway ORLANDO, Fla. (March 15, 2013) Local business owner and mother, Lillian Michaels, is turning her ChapStick-adorned lips into a smile after winning ChapStick s Everyday Essentials national giveaway. As the grand prize winner, Michaels is receiving a lifetime supply of ChapStick lip balm and a $10,000 Target shopping spree. Michaels purchased the winning tube of ChapStick Classics lip balm at her local Target located on Alafaya Trail in the Waterford Lakes Town Center in Orlando, Fla. March 1, I couldn t believe my ears when the cashier scanned the barcode and laughed as she told me the good news, said Michaels. It was like winning an adult version of Wonka s golden ticket. I called everyone I knew. My inner Target fanatic was thrilled to see that I won the top prize. ChapStick s Everyday Essentials campaign launched earlier this year and included a variety of prizes ranging from Target gift cards to Keurig Vue coffee brewers while all ChapStick Classics lip balms available at Target included at least a $10 coupon off of any Keurig product. We wanted to help simplify lives in more than just the arena of lip care, said ChapStick CEO Russell Morton. This giveaway gave the customers who have made this timeless company the memorable brand it is today what they wanted; more ways to enjoy life while streamlining their daily routines. This was our way of honoring their dedication to our brand and giving them the thanks they deserve. ChapStick, manufactured in North Carolina and a product of Pfizer Consumer Healthcare, is the world s original lip balm brand. The virtually unchanged ChapStick logo is a testament to its product tenants: a simple, essential and memorable lip balm recognizable across generations. ChapStick provides a variety of 21 flavors and 11 product lines varying from creamy, tropical flavors to medicated, overnight formulas and its most popular Classic Cherry flavored lip balm, all of which are not tested on animals. Although the brand has evolved over the years, its mission has remained intact: to be the timeless lip balm Americans trust for all their lip care needs. ###