THE REPORT. vinexpohongkong May 2018 vinexpohongkong.com. Report Vinexpo Hong Kong 2018 p 1

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1 THE REPORT vinexpohongkong May 2018 vinexpohongkong.com Report Vinexpo Hong Kong 2018 p 1

2 In 1998, Vinexpo launched the first international, Hong Kong based B2B show for the wine and spirits sector. Twenty years on, the show is an unmissable event and a strategic launch pad for importers, buyers and sommeliers from all over the Asia- Pacific region. The Vinexpo team would like to thank the exhibitors, visitors, speakers, partners, journalists and contractors who helped make Vinexpo Hong Kong 2018 such a success. Report Vinexpo Hong Kong 2018 p 2

3 The first edition of Vinexpo Hong Kong took place 20 years ago. And this anniversary was marked by an exhibition highlighting 20 strong values shared by all the participants, tracing the history of this long marriage between Vinexpo Hong Kong and the Asia-Pacific region. 20 images cataloguing the 20 values which have contributed to making Vinexpo Hong Kong the leading trade show throughout Asia. Report Vinexpo Hong Kong 2018 p 3

4 +10% CHINESE BUYERS With 17,500 buyers, the number of visitors was up 2% on There was a marked increase in the number of Chinese visitors (+10%), meeting exhibitors expectations. A combination of the exponential growth in wine consumption in China (expected to reach USD23 billion in five years time*), the knowledge of the key players coupled with major promotional campaigns succeeded in attracting a very high calibre of visitors. Vinexpo Hong Kong welcomed countries experiencing strong growth, such as Australia, Vietnam and Malaysia. The country with the second highest number of visitors was Hong Kong, confirming its important position as a mature market and an Asian hub. The visitor profile justifies the organisers dedication to remain a 'trade only' show, with targeted buyers: 70% of visitors were either importers, wholesalers or distributors, and 34% were CEOs or Managing Directors of their companies. *Source: VINEXPO/IWSR research study TOP VISITING COUNTRIES 7,124 China 322 5,745 Hong Kong Taïwan South Korea Australia 243 Singapore Japan Thailand Vietnam Malaysia VISITOR PROFILES AN EVENT FOR DECISION-MAKERS 19% Managing Director 19% Sales Manager Importer 51% 70% Wholesaler / Distributor 19% Off trade On trade Other Media E-commerce 13% 9% 3.5% 2.3% 2.2% 15% President - Owner 8% Purchasing Manager 4% Import Manager Report Vinexpo Hong Kong 2018 p 4

A GLOBAL OFFER Vinexpo Hong Kong celebrated its 20 th anniversary with the widest range of wines and spirits ever presented in Asia: 1,465 exhibitors from 30

France, the world s second biggest wine producer in 2016 (after Italy), was the most represented country at Vinexpo Hong Kong.

Champagne and Burgundy. Italy, with sales of still wines to China looking set to rise by 7.

*source: VINEXPO/IWSR research study Australia, Country of Honour, had the third highest number of exhibitors at Vinexpo Hong Kong 2018, comprising 11.

5 A GLOBAL OFFER Vinexpo Hong Kong celebrated its 20 th anniversary with the widest range of wines and spirits ever presented in Asia: 1,465 exhibitors from 30 wine-producing countries demonstrated the richness and diversity of worldwide production. France, the world s second biggest wine producer in 2016 (after Italy), was the most represented country at Vinexpo Hong Kong. France s strong presence, occupying 34% of stand space, showcased production from its 17 winegrowing regions, including Bordeaux, Provence, The Loire Valley, Champagne and Burgundy. Italy, with sales of still wines to China looking set to rise by 7.8%* per year until 2021, was the second most represented country with 250 exhibitors. *source: VINEXPO/IWSR research study Australia, Country of Honour, had the third highest number of exhibitors at Vinexpo Hong Kong 2018, comprising 11.3% of the total with 225 exhibiting brands. Spain was the 4 th largest exhibitor, occupying 1,283m². These top exhibiting countries were followed by Chile, Argentina, Portugal, USA, Germany and South Africa. China, the world s 5 th largest producer was also represented at Vinexpo Hong Kong. 27 Chinese exhibitors introduced their wines to the international audience, to accelerate their exports. Report Vinexpo Hong Kong 2018 p 5

AUSTRALIA, COUNTRY OF HONOUR th biggest wine-exporting country 4in the

perfect opportunity to explore the diversity and richness of Australian

As well as showing a record 225 Australian brands, ranging from the

masterclasses and a conference led by the foremost experts in

6 AUSTRALIA, COUNTRY OF HONOUR th biggest wine-exporting country 4in the world, 2 nd biggest exporter to China, Australia is a major industry player. In partnership with Wine Australia, Vinexpo Hong Kong 2018 was the perfect opportunity to explore the diversity and richness of Australian wine and spirits production. As well as showing a record 225 Australian brands, ranging from the most well-known to new discoveries, there was a series of 25 masterclasses and a conference led by the foremost experts in Australian wine. video BROWN BROTHERS CAMPBELLS D ARENBERG DE BORTOLI HENSCHKE HOWARD PARK JIM BARRY WINES MCWILLIAM S TAHBILK TYRRELL S WINES WAKEFIELD/TAYLORS WINES and YALUMBA. Report Vinexpo Hong Kong 2018 p 6

WOW! WORLD OF ORGANIC WINES For the first time, Vinexpo Hong Kong

(World of Organic Wines), an area dedicated to organic and biodynamic

concept was welcomed by producers and a large number of buyers seeking

7 WOW! WORLD OF ORGANIC WINES For the first time, Vinexpo Hong Kong welcomed 62 international producers to WOW! (World of Organic Wines), an area dedicated to organic and biodynamic wines. Having made its debut at Vinexpo Bordeaux 2017, the WOW! concept was welcomed by producers and a large number of buyers seeking a clearlydefined organic offer to meet the needs of this booming market. Report Vinexpo Hong Kong 2018 p 7

THE BLEND: VINEXPO S OFFICIAL GALA EVENING In

Vinexpo's unmissable afterwork event, welcomed 1,600

and convivial atmosphere set to the sights and

Participants were greeted by the sound of the

8 THE BLEND: VINEXPO S OFFICIAL GALA EVENING In partnership with Wine Australia, The Blend, Vinexpo's unmissable afterwork event, welcomed 1,600 people to the Grand Hall at the HKCEC in a relaxed and convivial atmosphere set to the sights and sounds of Australia. Participants were greeted by the sound of the didgeridoo and went on to enjoy jazz by the Blaine Whittaker Trio. Each of the 5 bars represented a region in décor and wines - with food themed to match Australia s national colours. Report Vinexpo Hong Kong 2018 p 8

Bringing together a panel of experts, Vinexpo Hong Kong offered an in-depth analysis of

The show explained the key factors needed to take advantage of the opportunities this

CHINA WINE MARKET CONFERENCE video Report Mike Hu, President of FMCG BU, Tmall - Alibaba

rising exponentially in China, the leading Chinese e-commerce firm Alibaba attended

9 Bringing together a panel of experts, Vinexpo Hong Kong offered an in-depth analysis of the Chinese market, its development and consumption trends. The show explained the key factors needed to take advantage of the opportunities this future market offers. CHINA WINE MARKET CONFERENCE video Report Mike Hu, President of FMCG BU, Tmall - Alibaba group THE REVIVAL OF RETAIL COMMERCE, BY TMALL While online wine and spirits sales are rising exponentially in China, the leading Chinese e-commerce firm Alibaba attended Vinexpo Hong Kong to exclusively reveal their operational strategies for reinventing retail commerce and reaching a new market alongside their online activity. Report Report Vinexpo Hong Kong 2018 p 9

VINEXPO CHALLENGE This masterclass has become an unmissable event at Vinexpo shows.

AUSTRALIA SANTA RITA PEHUÉN 2013 CHILE LA MOTTE PIERNEEF SAUVIGNON BLANC 2017 SOUTH AFRICA

LAMM GRÜNER VELTLINER 2016 AUSTRIA LA CREMA NINE BARREL PINOT NOIR 2015 USA CERETTO BAROLO

10 VINEXPO CHALLENGE This masterclass has become an unmissable event at Vinexpo shows. In Hong Kong, visitors were challenged to a blind test of their tasting skills, supervised by Paolo Basso and Guillaume Deglise. This difficult exercise was also fun and instructive, and explored the sensory richness of 10 wines. The winner of the challenge, Etienne Pommier of Watson s Wine, received a magnum of Bollinger Grande Année 2007 Champagne. EL ESTECO OLD VINES TORRONTÉS 2017 ARGENTINA PENFOLDS BIN 311 TUMBARUMBA CHARDONNAY 2016 AUSTRALIA SANTA RITA PEHUÉN 2013 CHILE LA MOTTE PIERNEEF SAUVIGNON BLANC 2017 SOUTH AFRICA HUGEL GROSSI LAÜE GEWÜRZTRAMINER 2011 FRANCE RAMÓN BILBAO MIRTO 2012 SPAIN JURTSCHITSCH RIED LAMM GRÜNER VELTLINER 2016 AUSTRIA LA CREMA NINE BARREL PINOT NOIR 2015 USA CERETTO BAROLO DOCG 2013 ITALY CAVE DE TAIN ESPRIT DE GRANIT SAINT-JOSEPH 2015 FRANCE GRENACHE DAY On Wednesday 30 May - Grenache Day - Vinexpo Hong Kong highlighted all the complexity of this wide-ranging grape variety with 7 exclusive events reviewing Spanish, French, Australian and US grenaches. video Report Vinexpo Hong Kong 2018 p 10

An all-new programme of 50 talks, tastings and masterclasses brought together the leading figures from the wine and spirits world.

Viña Almaviva, also celebrating its 20th anniversary this year.

including the Tre Bicchieri en primeur tasting and a Prosecco masterclass.

While the Union des Grands Crus de Bordeaux showcased the 2015 vintage, several tastings were also on the menu with the Graves Crus Classés and St Emilion Grands Crus Classés.

11 An all-new programme of 50 talks, tastings and masterclasses brought together the leading figures from the wine and spirits world. Here are just some examples to demonstrate the extraordinary high quality of the programme's content: Chile showcased its iconic wines with masterclasses by Seña, Clos Apalta and Viña Almaviva, also celebrating its 20th anniversary this year. Italy led a number of events, including the Valpolicella 50th Anniversary Tour, the exclusive international launch of Solaia 2015, events organised by the Gambero Rosso guide including the Tre Bicchieri en primeur tasting and a Prosecco masterclass. VINEXPO ACADEMY As the world s top exporter to China, France naturally features prominently in this edition of Vinexpo Hong Kong. While the Union des Grands Crus de Bordeaux showcased the 2015 vintage, several tastings were also on the menu with the Graves Crus Classés and St Emilion Grands Crus Classés. Master Sommelier Yang Lu uncovered the mysteries of Burgundy s climates, while his colleague Sarah Heller MW described the diversity of the Rhône Valley terroirs. Australia, this edition s Country of Honour, organised events on several different topics, including the different styles of Australian Pinot Noir, Margaret River Chardonnay, the First Families of Wines grand tasting, the launch of Penfolds fine white wines and a talk on the various Australian terroirs. Report Vinexpo Hong Kong 2018 p 11

12 next VINEXPO EXPLORER Sept.2018 Vinexpo events VINEXPO NEW YORK 4 5 March2019 VINEXPO BORDEAUX May 2019 VINEXPO PARIS Jan.2020 BORDEAUX HONG KONG NEW YORK TOKYO PARIS VINEXPO EXPLORER With the support of our partners Vinexpo Hong Kong 2018 WINE PRESERVATION TECHNOLOGY

13 THANK YOU For all the multimedia resources, click HERE

MARKETING WINE: DEVELOPING NEW MARKETS IN ASIA

MARKETING WINE: DEVELOPING NEW MARKETS IN ASIA MARKETING WINE: DEVELOPING NEW MARKETS IN ASIA GEOGRAPHY OF MARKETS IN ASIA INDIA CHINA HONG KONG MACAO THAILAND VIETNAM SINGAPORE MALAYSIA SOUTH KOREA TAIWAN