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1 vinexpohongkong May 2018 vinexpohongkong.com

2 WELCOME TO VINEXPO HONG KONG For the past few years, global growth in wine and spirits consumption has been influenced by Asia. With a favorable business environment, no customs duties and increasing support for the sector, Hong Kong is clearly seen as the perfect market place for the wine and spirits industry. In 1998, Vinexpo in Hong Kong was the first BtoB exhibition ever organised in the Far East. 20 years later, this show has become a must-attend event and a strategic platform for importers, buyers and sommeliers from the Asia-Pacific trade. Every two years, Vinexpo Hong Kong welcomes the relevant decision makers and suppliers who make Asia the fastest-growing market for wines and spirits. Celebrating its 20th Anniversary, Vinexpo Hong Kong will make no exception in 2018 and will gather the leading houses, challenging brands as well as the most influential buyers of the region, at the HK Convention and Exhibition Centre. Be part of it! Join us in Hong Kong from 29 to 31 May 2018!

3 ASIA-PACIFIC: AN ESSENTIAL MARKET FOR FUTURE EXPORT GROWTH VINEXPO HONG KONG: 20 YEARS OF EXPERTISE AND NETWORK THROUGHOUT ASIA-PACIFIC Source: IWSR 2016 TOP COUNTRIES GROWTH MARKETS China % Australia % Japan % New-Zealand Hong Kong South Korea Taiwan Philippines India Consumption* in 2016 (vol.) % 8.9% 12.0% 14.3% 15.6% 49.2% Vietnam % *Million of 9l-cases Growth CONSUMPTION IN VALUE China is expected to overtake the UK as the second most valuable still light wine market by 2020, with the category forecast to increase by over 40% between 2016 and 2020 after the US. IWSR ,200 TRADE VISITORS: + 2,5% vs.2014 The number of visiting countries represented at Vinexpo Hong Kong more than doubled, rising from 25 in 2014 to 51 in China incl. Hong Kong Japan Vietnam Malaysia Australia South Korea Taïwan Thailand Singapore TOP VISITING COUNTRIES 30% % % FORECAST - IMPORTED STILL LIGHT WINE GROWTH IN CHINA (VOL.) VISITORS BY ACTIVITY 25% % 20% Merchants / Wholesalers / Brokers: 58,8% Horeca: 7,9% E-commerce: 2,8% Retailers: 9,4% 15% % Supermarkets / Superstores / Travel Retail: 4,4% Source: IWSR % + 8.6% 10% + 7.9% + 4.1% 5% 0% French Australian Spanish Chilean Italian Portuguese Argentinian German TOP BUYERS PRESENT IN 2016 The majority of buyers at the show (58,8%) were importers, wholesalers or merchants More than 73% of attendees were decision makers: 39% of them were President / Owner / Managing Director / CEO 34% Purchasing Manager / Buyer Wine & Spirits related business: 13,7% Media: 3% DONGGUAN YEHE TRADING EATS MEETS WEST FINE WINES LIQUOR MOUNTAIN ASC FINE WINES CARREFOUR NORTHEAST WINES & SPIRITS ORIENTAL HOUSE AMORE TRADING PORTERS LIQUOR JD.COM SARMENT EMIRATE ALIBABA AVIC SHENZHEN TRADING PINNACLE DRINKS SINGAPORE AIRLINES PONTI TRADING PUDAO WINES SIMPLE SUNTORY JIU YI CHU YUN DAPU INDUSTRIAL FWP TRADING ALTAYA WINES SHERATON BOTTLENECK SKY CONNECTION CERTAIN CELLARS CORDON VERT DTASIA INTERNATIONAL TRADING BELLUNA BERRY BROS & RUDD DYNASTY FINE WINES AMPELIA FINE WINES CHANGYUAN GROUP ENOTECA DFS DISNEYLAND SUMMERGATE QIJIAYU ECONOMIC TRADE KEUMYANG FINE LIQUOR KOREA ALDI FOSHAN CITY TOP ONE COMMERCE SOFCCO FINE WINE XIAMEN OYES 1919.CN ALAIN DUCASSE BAIFUHANG WINES TRADING GUANGZHOU BAIYUN INTERNATIONAL AIRPORT LEGENDARY SPIRITS AFRICAN & EASTERN AMBROSE NANPU FINE WINE & SPIRITS MEIDI-YA HAI CHOO WINES & SPIRITS THE WINE REPUBLIC CHINA HITE JINRO DAN MURPHYS INTERVINE WOOLWORTH WATSONS WINE YES MY WINE TOP WINES TIANJIN GEYITEN NAM LEE CHEONG SDN BHD MMI YONGHUI SUPERSTORES JOINTEK NIPPON LIQUOR SANJUN WINE EEDC COLES PIEROTH JAPAN KOBRAND JIUXIAN KERRY WINES ROYAL OAK OMTIS FINE WINES JEROBOAM ASAHI JEBSEN THE RITZ CARLTON ALL NIPPON AIRWAYS JINGDONG CENTURY TRADING AMAZON JIUYI MINGZHUANG WINE BANGKOK BEER & BEVERAGES JIUMEIJIU BEIJING INTERNATIONAL TRADING LES CELLIERS D'ASIE CATHAY PACIFIC AIRWAYS KEMENYS SHILLA DUTY FREE COFCO LOTTE ARCANE HYATT ENDEAVOUR DRINKS PARADOX ANGRA CHINA NATIONAL SUGAR & ALCOHOL GROUP

4 WHY EXHIBIT AT VINEXPO HONG KONG 2018? The only BtoB exhibition where all Asian-Pacific key buyers gather in one place, 33 exhibiting countries 1,308 exhibitors over 15,000 sq.m. Hong Kong: the hub for the wine and spirits industry in Asia-Pacific, The One to Wine meetings: Vinexpo s qualified and targeted pre-planned meetings between buyers and exhibitors included in the participation, Tailor-made services for all exhibitors: efficient logistics, premium fully equipped stands, an online accommodation reservation platform and a dedicated team, 92% of exhibitors were satisfied or very satisfied of the quality of visitors, * 94% of exhibitors recommend participating in the 2018 edition, * A must-attend business trade show, covered by more than 500 journalists, A rich program with 50 different events, conferences and tastings. *Source: Vinexpo Hong Kong 2016 satisfaction survey What makes Vinexpo attractive to wine professionals like me, is the combination of professionalism, quality exhibitors and senior-level attendees [ ] To deter non-trade visitors, or wine tourists, Vinexpo requires invitations, which are only sent to wine and spirits trade professionals. This strict admissions policy and pre-registration takes enormous preparation and organization with which Vinexpo has plenty of practice [ ]. This is all part of the buzz and excitement surrounding Vinexpo it s not just the events and activities within the show that makes Vinexpo special, but the numerous festive events and parties that surround it. Extract of Why Vinexpo Hong Kong is the Most Important Wine Show in Asia, by JEANNIE CHO LEE FORBES MAGAZINE May 2016

5 vinexpohongkong.com VINEXPO 2 cours du XXX Juillet Bordeaux Cedex France Tel: +33 (0) commercial@vinexpo.com

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