W+D=L goodwine + gooddesign = goodlife
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1 W+D=L goodwine + gooddesign = goodlife st 1 edition Geneva th 10 June 2015 CAMPAIGN FINANCED IN ACCORDANCE WITH EC REGULATION No 1308/13
2 Previous editions Amazing success of the previous three editions of the Barolo & Friends Event in Geneva: In each of the previous editions, there were, on average, 20 wine producers and 4-5 food farming producers; Each edition was visited by some 400 participants, including trade professionals and paying public. 2
3 Location Bâtiment des Forces Motrices: excellent example of the recovery of a former industrial area, the Bâtiment des Forces Motrices is a building in an L shape, with two long facades interspersed with large arched windows overlooking the waters of the Rhône. Built in the late 1800s to exploit the river waterpower and abandoned in the 1960s, today the BFM houses a theatre and a multipurpose space used for events and receptions. 3
4 Partnership with ALT-I Architectural luxury technologies of Italy ALT-I is an association of professionals, specializing in architectural innovation, that will cooperate in the event: - Creation of a special setting to host the Piedmontese wine producers; - Invitations to the event addressed to lovers of Italian design, luxury and quality. 4
5 Event programme 10th June pm / 5.30pm: Walk Around Tasting restricted to professionals (traders, Ho.Re.Ca., importers, sommeliers and journalists specializing in tourism and the wine and food sector). 5.30pm / 9.00pm: Walk Around Tasting open to the public (with fee). 5
6 Event programme 10th June 2015 Side Events 6.30pm in-depth laboratory called Wine & Food Moments addressed to the public to present the parings between Piedmont's top quality food products and its wines, lead by Sandro Minella and two delegates of the Italian Academy of Cuisine. Presentation of the latest innovations in the field of planning and design by ALT-I, addressed to potential customers. 6
7 Tourist Promotion Promotional desk during the entire event with presentations of visit proposals, travel proposals and tourist packages; Extraordinary occasion for tourist promotion for Langhe and the entire Piedmont; Extremely innovative and incisive event compared to the traditional tourist fairs and the promotion of traditional printed press; Projection of evocative pictures and videos of the region and territory. 7
8 Attending Producers: Boroli - Alba (CN) Rivetto dal Serralunga d'alba (CN) Tenuta Tenaglia - Serralunga di Crea (AL) Baldi Pierfranco - Costigliole d'asti (AT) Tenuta L'Illuminata - La Morra (CN) Broccardo - Monforte d'alba (CN) Mario Rivetti, Cascina Serre - Alba (CN) Danilo Spinoglio - Sala Monferrato (AL) Le Strette - Novello (CN) I ROC - Calosso (AT) Manuel Marinacci Viticoltore - Guarene (CN) Bussia Soprana - Monforte d'alba (CN) Cascina Boschetti Az. Gomba S.S. Agricola Barolo (CN) Cascina Alberta - Treiso (CN) Antica Cascina dei Conti di Roero - Vezza d'alba (CN) 8 Cadia Az. Agr. - Roddi (CN) Réva Società Agricola Semplice - Monforte d'alba (CN) Alessandro Rivetto Az. Agr. - Cremolino (AL) Eraldo Viberti - La Morra (CN) Tenuta San Maurizio Srl - Santo Stefano Belbo (CN) Scarzello Giorgio e Figli Barolo (CN) St. Roch - Quart (AO) AREA FOOD Grissinificio Europa snc, Osteria Italia Corneliano d Alba (CN) Caseificio La Bottera - Morozzo (CN) Edmond Experiences SA Geneva (Switzerland) Caffettino - Geneva (Switzerland)
9 Partner Agency of marketing services and territory development Italian Academy of Cuisine Italian Chamber of Commerce for Switzerland Bread sticks of all shapes & for all tastes. Handmade excellence of Alba Association of professionals specializing in architectural innovation 9
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