Convenience Store program guide

Transcription

1 Convenience Store program guide 2013

2 Convenience Store program guide 2013 Twang Partners develops fun, portable, profit maximizing products that work well in a variety of categories. Our products can add flavor, can drive impulse purchases and can 3-tier Twang Beer Salt TM wire rack at checkout give your business the boost you have been looking for. Our product combinations have Twangerz wire rack at checkout strong appeal with both the general and Latino consumer. Plus, with our unique, eye- catching packaging and merchandising solutions, Twang products can help maximize the Specialty Twang Beer Salt wire racks at iced beer cooler profit potential in multiple areas and aisles of your store.

3 Twangerz TM shakers and packets in the foodservice grab-n-go section Twang Beer Salt 12-count strips on beer cooler doors Twangerz shaker trays on salty snack aisle, either in-line or endcap Twang Beer Salt power wing on endcap opposite the cooler doors 2013 Twang Partners, LTD.

4 What is Twangerz? Twangerz is a flavored salt blend with big bold flavors that can be eaten as a snack topping. Where do you put Twangerz? Twangerz is the perfect grab n go product because it is versatile across many categories including: ~ Snack aisle next to popcorn and chips ~ Fruit, salads, and sandwiches section ~ Produce section ~ Meat, chicken or seafood section Who enjoys Twangerz? Tweens through Twenty-Somethings: Many eat Twangerz on its own or add it to their snacks for a tasty treat. Flavor Seekers: Our big, bold flavors pack more punch than any other snack topping. Pickle Item #21361 The fresh flavor of dill, cucumber and lemon-lime captures the flavor of a fresh pickle. Perfect on popcorn, chips, and burgers. Ideal for pickle lovers! Lime Item #21365 Lime is the hottest taste profile around. This flavor can be put on anything that could use a touch of lime. Chili-Lime Item #21362 Fire up the flavor with a trio of chilies blended with zesty lemon-lime. Spice up everything from fruit, french fries, guacamole and corn, to meat and chicken marinades. Lemon-Lime Item #21360 This blend of lemons and limes is our cornerstone flavor. A versatile flavor for snacks, fruit, veggies and chips. Consumers love it! Mango-Chili Item #21369 This is a playful blend of sweet mangos and sour chilies. It is a delicious treat on its own or on fruit, popcorn and desserts! Twangerz TM Facts Twangerz plays well with ALL categories Twangerz can add profit to a lot of items you already sell. Percent of Salty snacks dollar sales and unit volume Potato chips Tortilla/corn chips Nuts/seeds Puffed cheese Crackers Mixed Pretzels Popcorn (ready-to-eat) Other salty snacks

5 200-Count Packet Displays 10-Count Shaker Trays Shipper Eye-Catching Displays Twangerz two best selling flavors are lemon-lime and pickle! Christopher Columbus rationed pickles to his sailors on the voyage to America to keep them from getting scurvy. Dist. Code 2013 Twang Partners, LTD.

6 What is Beer Salt TM? Twang Beer Salt is a premium flavored salt that combines the tradition of adding citrus and salt to beer. Simply add a dash to your favorite beer and enjoy! Who enjoys Twang Beer Salt TM? ~ College Students ~ Latinos ~ Average Joe ~ Young Professionals & Hipsters Perk up your profit margins with the add-on spike of Twang Beer Salt TM. Customers crave the portable, affordable, fun shaker and more new customers make Twang Beer Salt their beverage wingman every day. Lemon-Lime Beer Salt The tangy combination of natural lemon-lime and salt adds an exciting new twist to the drinking experience. With unique, eye catching packaging, this flagship product remains our top seller. Caliente 86 Beer Salt In celebration of our 25th Anniversary, Caliente 86, is our boldest and most unique flavor yet! Its flavor has just enough heat to make your beer scream and beg for more! Lime Beer Salt Created to appeal to the fans of the Mexican tradition of adding lime and salt to your beer, consumers love the taste of our lime flavor in a portable easy bottle! Twang Beer Salt TM Facts Twang Beer Salt TM longnecks offer 50% profit potential when priced at $1.99. Twang Beer Salt TM pairs well with domestics, Mexican imports and flavored malt beverages.

7 Lemon-Lime 12-Count Clip Strip Item # Lime 12-Count Clip Strip Item # Caliente 12-Count Clip Strip Item # Lemon-Lime 24-Count Counter Display Item # Lime 24-Count Counter Display Item # Caliente 24-Count Counter Display Item # An old wives tale said that putting a sprinkle of salt in your beer would stave off cramping during hard work. Source: Beer Advocate Nearly 80% of convenience stores sell beer, accounting for nearly one-third of all beer purchased in the United States, about 93% of which is sold cold. Add a Twang purchase to those sales, talk about add-on profits! NACS Industry Resource Dist. Code 2013 Twang Partners, LTD.

8 Eye-Popping Displays Prime use for high-volume beerconsumption events: College Bowl Season, Super Bowl, March Madness, Spring Break, NASCAR Races, Cinco De Mayo, Memorial Day, 4th of July, Labor Day, Tailgating, Holidays, etc. Beer Salt Powerwing Item # Beer Salt Floor Display Item # Twang Beer Salt TM Facts Beer is America s favorite drink. Source:

9 Wire Racks Beer Salt Deluxe Countertop Rack NEW Beer Salt Platform Rack Beer Salt A-frame Rack Beer Salt Countertop Rack Beer Salt Beer Bin Clip Beer Salt 3-Tier Rack We are beer s best friend. The portable beer cooler was invented in Australia in the 1950s. The oldest known written recipe is for beer. Dist. Code 2013 Twang Partners, LTD.

10 What is Twang-A-Rita TM? Twang-A-Rita are high quality Margarita salts with a value price point that bring in high sales volume. These flavorful 100% Kosher salt blends are perfect to add profit to your liquor and mixer sales. How to enjoy Twang-A-Rita TM : Great on Margaritas, Bloody Marys and tequila shots. Perfect for parties, tailgates, or entertaining at home. Lemon-Lime Margarita Salt Item #30100 Frozen or on the rocks? Either way, this classic Twang lemonlime blend is the perfect mate for a refreshing margarita. Classic Margarita Salt Item #30400 A classic favorite! Twang s original margarita salt is made of premium ingredients to bring you a top quality margarita. Lime Margarita Salt Item #30700 This zesty salt is delicious as a margarita rimmer or alongside a shot of tequila. The fresh flavor of lime pairs naturally with tequila! Bloody Mary Salt Item #30500 Give your Bloody Mary a boost! All natural lemon-lime flavor and a unique chili blend adds flavor and pizzazz to the classic cocktail. Twang-A-Rita TM Facts Twang invented flavored Margarita salt more than 16 years ago and remains the category leader for its distinct flavor profiles and superior ingredients. Made in San Antonio,Tx Home of Margarita culture.

11 Twang Partners Story: Based in San Antonio, Texas, Twang Partners, LTD., is a family-owned and operated manufacturer of premium flavored salts and rimming sugars. For over 25 years, Twang Partners has produced the highest quality blends designed to enhance the taste, appearance and enjoyment of food and beverages for all occasions. Four things we live by 1: Premium ingredients 2: Unique or one-of-a-kind products 3: Commitment to customer service 4: Commitment to having fun! Certifications NMSDC - MBE Go Texan HUB SQF Level 2 SCTRCA - HABE - SBE Trade Associations NACS National Association of Convenience Stores AWMA American Wholesale Marketers Association NASFT National Association of Specialty Food Trade TRA Texas Restaurant Association TPSA Texas Package Store Association P2PI Path 2 Purchase Institute SAMA San Antonio Manufacturing Association NBWA National Beer Wholesalers Association NCA National Confectioners Association WSWA Wine and Spirits Wholesalers Association NRA National Restaurant Association SARA San Antonio Restaurant Association Delicious bold flavored salt blends that can be eaten by itself or as a snack topping. Try on fruit, veggies, chips and popcorn the next time you are snacking. Three citrus flavored salts that are portable and convenient complements to beer, perfect for making beer taste better while adding fun to everyday social occasions. 100% all natural flavored rimming salts that add authentic taste and a special finishing touch to classic cocktail favorites. Premium cocktail rimmers for foodies and cocktail consumers who want to recreate an over-the-top, multi sensory party experience by dressing up their cocktails. Cocktail Spice is a savory blend of chilies, natural lime and sea salt perfect for those seeking bold flavors. Cocktail Spice will elevate your next Bloody Mary, Caesar or Michelada to the next level. Margaritaville is the official authentic margarita salt in the Margaritaville family of products. Manufactured with the purest, all natural ingredients including sea salt and cane sugar, Margaritaville turns ordinary margaritas into an extraordinary drinking experience. IHHA International Home and Housewares Association Dist. Code 2013 Twang Partners, LTD.

12 Trade Support Twang s Marketing Department can provide you with advertising support to help your sales grow. Everything from signage, print ads, neckers and sample packets to banners, window clings and wobblers, we have you covered. Have an idea or request, let your Twang rep know. Signage/Banners Print Ads Danglers/Sample Packs 2013 Marketing Calendar Q1 Not only do we like to stay on top of the current trends in social activities and events, but we actively use them to help us stay focused on brand specific activations. January February March April May June Q2 Twang Beer Salt TM Twangerz TM Bringing in the New Year Rodeo (TX) St. Patrick s Day Spring Break Twang Day Cinco De Mayo Summertime Fun Twang-A-Rita TM Twang Man is our official Social Chairman. He attends a lot of Twang events and has a strong friend base. Have you met him? Caliente 86 has won a 2012 Scovie award for product packaging, and a Golden Chili and People s Choice award for taste!

13 Consumer Support Twang also helps create brand awareness and consumer demand through various methods. Not only do we have Twang street teams driving sampling at music festivals, sporting events, tailgates and Spring Break, we also add social media, contests, and consumer advertising to the mix. Let your Twang rep. know if you d like our support with any store openings or local events. Twangwear Events Facebook, Twitter & YouTube Q3 July August September October November December Q4 Twang Beer Salt TM 4th of July BBQ Time Vacation Time Water Activites Festivals Music Events Tailgating season College Football season High School Football season Holidays The Marketing team executed over 100 activations last year nationwide. We use a Twang Branded truck and trailer used for instant on-site activations and branding! Dist. Code 2013 Twang Partners, LTD.

14 Ordering Information Item Item Case Case Number UPC* Pack Cube Case Size Case Weight Pallet Tie Lemon Lime Salt Packet Display (200) 1 gram Packets Pickle Salt Packet Display (200) 1 gram Packets Lime Salt Packet Display (200) 1 gram Packets Chili Lime Salt Packet Display (200) 1 gram Packets Mango Chili Salty Sweet Packet Display (200) 1 gram Packets Lemon Lime Salt Shaker Tray (10) 1.15 oz Shakers Pickle Salt Shaker Tray (10) 1.15 oz Shakers Lime Salt Shaker Tray (10) 1.15 oz Shakers Chili Lime Salt Shaker Tray (10) 1.15 oz Shakers (m) (i) (u) (m) (i) (u) (m) (i) (u) (m) (i) (u) (m) (i) (u) (m) (i) (u) (m) (i) (u) (m) (i) (u) (m) (i) (u) /200 ct x 10 x lbs. 10 x 5 = x 4.5 x x 2 20/200 ct x 10 x lbs. 10 x 5 = x 4.5 x x 2 20/200 ct x 10 x lbs. 10 x 5 = x 4.5 x x 2 20/200 ct x 10 x lbs. 10 x 5 = x 4.5 x x 2 20/200 ct x 10 x lbs. 10 x 5 = x 4.5 x x 2 32/10 ct x x lbs. 6 x 7 = x 3.31 x x 1.5 x 2 32/10 ct x x lbs. 6 x 7 = x 3.31 x x 1.5 x 2 32/10 ct x x lbs. 6 x 7 = x 3.31 x x 1.5 x 2 32/10 ct x x lbs. 6 x 7 = x 3.31 x x 1.5 x 2 Mango Slam Candy Shaker Tray (10) 1.15 oz Shakers (m) (i) (u) /10 ct x x x 3.31 x x 1.5 x 2 35 lbs. 6 x 7 = 42

15 Item Item Case Case Number UPC* Pack Cube Case Size Case Weight Pallet Tie Lemon Lime Longneck Counter Display (24) 1.4 oz Longnecks Lime Longneck Counter Display (24) 1.4 oz Longnecks Caliente Longneck Counter Display (24) 1.4 oz Longnecks (m) (i) (u) (m) (i) (u) (m) (i) (u) /24 ct x 7.5 x 9 28 lbs. 10 x 5 = 50 7 x 4.50 x x 1 x 4 10/24 ct x 7.5 x 9 28 lbs. 10 x 5 = 50 7 x 4.50 x x 1 x 4 10/24 ct x 7.5 x 9 28 lbs. 10 x 5 = 50 7 x 4.50 x x 1 x 4 Lemon Lime Longneck Clip Strip (12) 1.4 oz Longnecks (m) (i) (u) /12 ct x x x 5.25 x 1 1 x 1 x 4 20 lbs. 6 x 6 = 36 Lime Longneck Clip Strip (12) 1.4 oz Longnecks Caliente Longneck Clip Strip (12) 1.4 oz Longnecks Lemon Lime Margarita Salt (12) 6 oz Tubs Natural Lime Margarita Salt (12) 6 oz Tubs Classic Margarita Salt (12) 7 oz Tubs (m) (i) (u) (m) (i) (u) (m) (u) (m) (u) (m) (u) /12 ct x x 8 20 lbs. 6 x 6 = x 5.25 x 1 1 x 1 x 4 12/12 ct x x 8 20 lbs. 6 x 6 = x 5.25 x 1 1 x 1 x 4 12 ct x 5 x lbs. 18 x 9 = ct x 5 x lbs. 18 x 9 = ct x 5 x lbs. 18 x 9 = 162 Bloody Mary Salt (12) 6 oz Tubs (m) (u) ct x 5 x lbs. 18 x 9 = 162 Dist. Code 2013 Twang Partners, LTD.

16 2013 Twang Partners, LTD W.T. Montgomery Rd. San Antonio, TX p: f: e: twang.com