WHAT WE DO WE TRANSLATE YOUR BRAND VALUES YOUR NEEDS YOUR WILDEST WISHES INTO TANGIBLE EXPERIENCES

Transcription

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2 WHAT WE DO WE TRANSLATE YOUR BRAND VALUES YOUR NEEDS YOUR WILDEST WISHES INTO TANGIBLE EXPERIENCES

3 HOW WE DO IT WE USE CONCEPT DESIGN BRANDING MARKETING PACKAGING VISIBLE UNIFORMS INVISIBLE NAME MUSIC STATIONARY CAMPAIGN PRODUCTPRESENTATION COLOUR USAGE LOGO THE CONCEPT INTERIOR DESIGN FURNITURE MATERIAL USAGE FLOW SERVICES LIGHTING CROWN development of the concept TRUNK Concept overall idea TO TELL YOUR STORY LOCATION CLIENT BUDGET COMPETITION THE BASE MAKE SURE YOU KNOW EVERYTHING ABOUT YOUR SUBJECT HISTORY BRAND VALUES TARGET AUDIENCE CULTURE TRENDS RITUALS PRODUCTS & SERVICES ROOTS & SOIL

4 WE CONCEIVE CONCEPTS THROUGH STORYTELLING DESIGN BRANDING 360 ONE STOP SHOP

5 SOME EXAMPLES BUT NOT TOO MUCH, TIME IS LIMITED!

6 BAR MARIE

7 LEOPOLDS OF LONDON MASALA dried leaves Green tea is made from the leaves from Camellia sinensis that have undergone minimal oxidation during processing. Green tea originates in China,[1] but it has become associated with many cultures throughout Asia packing date origin 50 gr 100 gr 150 gr 200 gr GREEN dried leaves 50 gr 100 gr 150 gr 200 gr Green tea is made from the leaves from Camellia sinensis that have undergone minimal oxidation during processing. Green tea originates in China,[1] but it has become associated with many cultures throughout Asia packing date origin dried leaves packing date MINT Maghrebi mint tea is a green tea with mint leaves. Maghrebi-style mint tea is now commonly served all through the Maghreb (North Africa). His tea is traditionally a man's affair: prepared by the head of the family. Algeria, Morocco, and Tunisia are the countries where it is most often drank. origin 50 gr 100 gr 150 gr 200 gr

8 SO MANY PROJECTS SO LITTLE TIME TO EXPLAIN

9 WANT MORE? VISIT OUR WEBSITE CRENEAU.COM

10 NOW FOR SOMETHING DIFFERENT FRANCHISE... STARTED FROM OUR OWN NEEDS OUR OWN OPERATION CONCEIVED AND MAINTAINED BY US

11 CRENEAU FRANCHISE CREATES THE OVERALL CONCEPT THE F&B CONCEPT THE INTERIOR THE BRANDING MAINTAINS MARKETING COMMUNICATION STAFF TRAINING OPERATIONS SALES

12 CRENEAU FRANCHISE SOME OF OUR CONCEPTS:

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14 BRAND PILLARS &CONCEPT STORY Brand Foundations FROM THE HEART OF EUROPE Product range & atmosphere from the heart of Europe. PREMIUM, FRESH, SIMPLE & HONEST Down to earth products & dishes, including gluten free & vegan variations. All prepared with high quality ingredients. All good food comes with a story JOIE DE VIVRE Maison Mathis is all about enjoying the simple things in life. REINTERPRETED HERITAGE Interior & concept are inspired by the long history of the Belgian & French bakery and grocery culture. The dishes are a mix of original and reinterpreted European recipes.

15 INTERIOR DESIGN

16 At the center of our taste universe, there is bread. Delicious, fresh, home made bread. The kind BRANDING ITEMS of bread someone got up for in the middle of the night, standing elbows-deep in dough and flour, kneading, slapping and punching it into perfection. The kind of bread you can t wait to get your hands on so you can crack open its crispy exterior and sink your teeth in the soft goodness that has risen to its supreme texture on the inside. Of course, man can t live on bread alone (not even the Belgians). Maison Mathis welcomes you throughout the day for all kinds of treats. Come in any time of day for a perfectly served coffee made from high quality beans, superbly roasted in a Belgian OR coffee roaster. Or why not go for a refreshing Belgian beer, a batch of our famous Belgian waffles or treat yourself to a fresh salad, soup or sandwich? If you ve got a bigger appetite, choose one of our traditionally prepared dishes, created, co-created or inspired by the Belgian Chef and master of the simply delicious cuisine, Maarten van Essche. His unique way of cooking combines a traditional respect for pure, honest and fresh ingredients with the creative touch of a Master Chef.

17 MELBOURNE CAIRNS ABU DABI DUBAI

18 INTERIOR DESIGN

19 TABLE WARE BRANDING DESIGN MENU "THE ORIGINAL" CHOGAO PLACEMAT 25 Tabl nr. SPRING ROLLS 1 Loempia s met kip (huisbereid - 3 st.) Spring rolls with chicken (homemade - 3 pcs.) SUSHI SOUP Verse zalm 21 Fresh salmon Loempia s vegetarisch (huisbereid - 3 st.) Vegetarian spring rolls (homemade - 3 pcs.) 3 Assortiment van loempia s (6 st.) Assortment of spring rolls (6 pcs.) Gerookte zalm 22 Smoked salmon Gerookte tonijn 23 Smoked tuna Surimi 24 Surimi 7.50 Makreel 25 Mackerel Mango 33 Mango 9.50 Scampi 33 Prawns DIM SUM Steamy selectie 11 Steamy selection Met varkensvlees (4 st.) 12 With pork (4 pcs.) Met scampi (4 st.) 13 With prawns (4 pcs.) Met scampi tempura 14 With prawn tempura 16 Assortment of dim sum 17 Trip to Bangkok 1.50 Assortiment van dim sum en loempia s: vegetarisch, kip & zeevruchten Assortment of dim sum and spring rolls: vegetarian, chicken and seafood 7.90 Viscake met rode curry 19 Fishcake with red curry Krabkrakers (4 st.) 20 Crabcrackers (4 pcs.) Cho Gao Location 1.50 California 33 California Assortiment sushi 33 Assortment of sushi Stevige Thaise soep met varkensrib, tamarine sap en chili Firm Thai soup with porkrib, tamarine juice 33 and chili 33 and vegetables Won ton soep ton filled with prawns 33 Bami tam yam gong 1.50 Soep met scampi s, noedels en verse chili Soup with prawns, 33 noodles and fresh chili Bami moo sap and pork meatballs Supplement rijst of noedels 33 Extra rice or noodles Noedelsoep met varkensgehakt en varkensballetjes Noodle soup with pork Telephone Address Line 1 Address Line 2 Extra chilisaus 62 Extra chili sauce Gebakken ei CHOGAO MENU Assortiment van sushi Fried egg 0.70 Veranderingen in een gerecht 64 Adaptation of a dish 1.00 Natuurrijst 65 Plain rice 1.50 Zakje kroepoek 66 Bag of shrimp crackers Gebakken noedels 67 Fried noodles Gebakken jasmijnrijst VEGETARIAN DISHES Groentenmix met ananas zoet/zuur Mix of vegetables with 51 sweet/sour pineapple Vlees - gehakt 61 Meat - minced meat 68 Fried jasmin rice 6.90 Kippensoep met won ton gevuld met scampi s Chicken soup with won Stevige Thaise soep met zeevruchten en chili Firm Thai soup with 33 Tom zep moo 33 Bami ped toen Kippensoep met won ton gevuld met varkensvlees Chicken soup with won 33 ton filled with pork 33 Tom yam seafood and vegetables Heerlijke noedelsoep met eend en groenten Noodle soup with duck 7.50 Stevige Thaise soep met scampi s, verse limoen en chili Firm Thai soup with prawns, fresh lime and 33 chili Noedelsoep met kip en groenten Noodle soup with chicken 33 Tom yam gong 33 seafood and chili MEAL SOUP 31 Bami naam kai 6.50 Kippensoep met kokosmelk, citroengras en Thaise kruiden Chicken soup with coconut milk, lemongrass 33 and Thai spices Gouden zakjes gevuld met varkensvlees (4 st.) Golden bags filled with 15 pork (4 pcs.) 9.50 Assortiment van dim sum Vegetarisch 33 Vegetarian EXTRAS 41 Tom ka kai Portie wokgroentjes zonder rijst of noedels Portion of stir fried vegetables without rice or 69 noodles 5.50 KIDSmenu Kindvriendelijk rijst- of noedelgerecht met kip en groentjes, zoet/zuur of natuur (niet pikant) Child friendly rice or noodle dish with chicken and vegetables, sweet/ 70 sour or plain (not spicy) 81 Assortment of sushi Beverages Chuchi - Verse zalm met rode curry saus Fresh salmon with red 83 curry sauce Loeg chin moo Varkensgehakt met groene curry en kokosmelk Minced pork meat with green curry and coconut 84 milk 33 Coca Cola / Light / Zero Water plat / bruis Fanta Sprite Nestea 1.80 Vruchtensap sinaas / appel / kers Jus orange / apple / 33 cherry Nordic Mist tonic Nordic Mist bitter lemon 2.00 WARM BEVERAGES 2.00 x 9.99 for orders & service. ChoGao develloped an order- and placemat with rip-off that can be folded for take-out or used Expresso Deca Mokka 2.00 Total Groene thee Green tea 2.00 Jasmijnthee 33 Jasmin tea 1.80 Engelse thee 2.90 Your placemat is the order. YOUR ORDER beverages nr x BEERS 33 Beer Thai bier 33 Thai beer Saké warm of koud Sake warm or cold PAPER PLACEMAT TEMPLATE WINES Hardy wit of rood Pattai met tofu, noedels en zoete chili saus Pattai with tofu, noodles Hardy white or red Cava and sweet chili sauce Wokgroentjes Easy for waiters and customers TEA Tofu met groentjes, groene curry en kokosmelk Tofu with vegetables, green curry and coconut 33 milk 33 Stir fried vegetables PLACEMAT & ORDER as non folde placemat. Rombouts Koffie 33 Rombouts Coffee LUNCHBOX Heerlijke dagaanbieding! Iedere dag een andere bereiding. Delicious daily offer! A 71 different dish every day. nr English tea Tofu met sojascheuten, boontjes en gebrande pijpajuintjes Tofu with soybean sprouts, beans and singed spring 33 onions Water plain / sparkling GHAW MAN KAI Extra geparfumeerde jasmijnrijst met kip en heldere kippenbouillon Extra perfumed jasmin rice with chicken and 85 clear chicken broth YOUR ORDER FOOD SODA Assortiment van dim sum (4 st. - 2 varkens en 2 scampi) Assortment of dim sum (4 pcs. - 2 pork and 2 82 prawns) Total 8.10 Served by PREFERED PAPER: OFFSET MAT 118 GSM ( 80 LB TEXT ) W19.7 X H13.8 ( 35CM H X 50CM W ) QUADRI CMYK COMMUNICATION STATIONARY COMMENT CARD BUSINESS CARD GUEST COMMENT CARD FOOD QUALITY POOR 1 POOR POOR 1 2 POOR 1 2 POOR EXCELLENT 4 5 EXCELLENT 4 5 EXCELLENT 5 EXCELLENT 5 EXCELLENT MENU VARIETY 3 SERVICE 3 ATMOSPHERE 3 4 CLEANLINESS 3 4 OVERALL EXPERIENCE Name FREQUENTLY DO YOU DINE WITH US? Job HOW Description / Title POOR EXCELLENT WHAT WOULD YOU CHANGE ABOUT US? SHOULD STAY THE SAME? AddressWHAT Line 1 Address Line 2 GUEST INFORMATION JOIN OUR MAILING LIST TO RECEIVE INFORMATION ABOUT SPECIAL PROMOTIONS, ANNIVERSARIES AND BIRTHDAYS! NAME : BIRTHDAY : ANNIVERSARY : Personal Telephone Mobile Address Line 1 Address Line 2 COMMENT CARD 1/3 LETTER 2" 2" CHO GAO CONTACT TEL INFO@GHOAGAO-CITY-LOCATION.COM Name Job Description / Title 3,5" 3,5" Personal WOULD YOU RECOMMEND US TO A FRIEND? Telephone Mobile GUEST COMMENT CARD " PREFERED PAPER: BUSINESS OFFSETCARD MAT 270 GSM ( 100 LB COVER ) U.S. FORMAT W3.5 X H2 W8.5 X H4.1 PREFERED PAPER: QUADRI CMYK OFFSET MAT 270 GSM ( 100 LB COVER ) W3.5 X H2 3 COLOR PANTONE PRINT OR QUADRI CMYK 3,5" 2"

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21 BRAND PILLARS &CONCEPT STORY BELGIAN BEER BELGIAN HERITAGE BELGIAN FOOD

22 INTERIOR DESIGN

23 Madinat Belgian Beer Café, Madinat Jumeirah Ground Floor Souk Madinat Jumeirah, P.O.Box , Dubai UAE (0) , Jumeirah Belgian Beer Café, Madinat Jumeirah Ground Floor Souk Madinat Jumeirah, P.O.Box , Dubai UAE (0) , Belgian Beer Café, Madinat Jumeirah Ground Floor Souk Madinat Jumeirah, P.O.Box , Dubai UAE (0) , Belgian Beer Café, Madinat Jumeirah Ground Floor Souk Madinat Jumeirah, P.O.Box , Dubai UAE (0) , LABOUR DAY! BRANDING MARKETING MUSSELS ARE IN! BE THE FIRST TO TASTE Lorem ipsum dolor sit amet, consectetur adipiscing elit. Quisque libero velit, pellentesque vel mattis a, scelerisque eu felis. Proin eget leo in turpis pellentesque semper nec in arcu. Vestibulum eros Madinat Jumeirah Belgian Beer Café, Madinat Jumeirah Ground Floor Souk Madinat Jumeirah, P.O.Box , Dubai UAE (0) , HOPPETIZERS STARTERS DISCOVER OUR TASTY BEER BITES EC PERF TLY Deviled Egg Quartet Smoked Salmon, Paprika, Curried Apple, Bacon and Onion $8.00 Baby Shrimp Croquettes Lemon & Herb Mayonnaise $10.00 PA IR E D Assorted Charcuterie & Cheese Board $14.00 Grilled Beef Tenderloin Skewers $14.00 Abbey Cheese Croquettes Belgian Stout & Mustard Dipping Sauce $9.00 Housemade Country Paté Red Rodenbach Jam, Toasted Brioche Leffe Brune $10.00 Smoked Bacon Quiche Onions, Chimay Cheese, Baby Greens, Fresh Pear Belle-Vue Gueuze $12.00 Market Fresh Oysters Hoegaarden Sauce Mini Caramelized Onion Tarts Melted Gruyère Cheese $10.00 SOUPS EC PERF TLY $12.00 Duo Of Beef & Tuna Carpaccio Shaved Fennel & Belgian Radish Salad Palm $15.00 Chilled White Asparagus Belgian Ham & Endive Salad, Herb Vinaigrette St. Feuillien Grand Cru $13.00 Steak Tartare Hand-Cut Beef, Capers, Shallots, Fresh Herbs Stella Artois $14.00 Onion Soup Gratinée Gruyère Cheese Vanderghinste Old Brown $9.00 Belgian Endive Soup Sweet Potato, Chives Duvel $8.00 Stuffed Cabbage Wild Mushrooms & Green Lentils, Mushroom Reduction Kasteel Rouge Saffron, Orange & Fennel Mussels Hand-Cut Belgian Frites, House Mayonnaise $21.00 Thai Curry Mussels Steamed with Ginger, Garlic, Red Curry, Cilantro, Lime, Hand-Cut Belgian Frites, House Mayonnaise Triple Karmeliet $19.00 Our steaks are served with a choice of hand-cut Belgian frites or European kale salad and one sauce of your choice. EC PERF TLY $ oz Prime Filet Mignon Steak $29.00 SAUCE OF YOUR CHOICE $22.00 Diver Sea Scallops Pan-Seared, Julienne of Caramelized Endive, Vanilla Sea Salt Pauwel Kwak $25.00 Belgian Beef Stew Short Rib Stew, Hand-Cut Belgian Frites Gulden Draak $23.00 Vol-Au-Vent Flaky Pastry Shell Filled with Smoked Chicken, Mushrooms, Leeks in a Creamy Sauce La Chouffe $19.00 Roasted Poulet de Boucher Smoked Bacon Lardons, Potato Confit Westmalle Triple $22.00 $ oz Flatiron Steak SIDES / PETIT PORTIONS $8.00 each PA IR E D Hoegaarden Mussels Steamed in Hoegaarden Beer, Garlic, Lemon & Chives, Hand-Cut Belgian Frites, House Mayonnaise Hoegaarden STEAKS 12 oz Prime New York Sirloin Steak MAINS Cod Fillet Oven-Roasted, Shaved Brussels Sprouts, Golden Leffe Blonde Sauce Leffe Blonde $17.00 FROM OUR GRILL Boulettes & Tomato Mussels $21.00 Gently Stewed in Tomato Sauce, Mini Meatballs, Caramelized Onions, Hand-Cut Belgian Frites, House Mayonnaise Salmon Fillet $22.00 Pan-Seared, Wilted Spinach, Roasted Red Pepper Kasteel Rouge Sauce Rochefort 10 EC PERF TLY $8.00 Duck Breast $24.00 Sliced Roasted Duck Breast, Duck Leg Confit, Stoemp, Kriek Lambic Reduction, Dried Sour Cherries Boon Kriek Au Poivre, Bordelaise, Béarnaise, Blue Cheese Butter A DISH THE WHOLE WORLD IS JEALOUS OF! Tomato Soup Mini Belgian Boulettes Stella Artois $19.00 PA IR E D MUSSELS PA IR E D $18.00 Classic White Wine Mussels Steamed in White Wine, Garlic, Tomato & Thyme, Hand-Cut Belgian Frites, House Mayonnaise Half Dos $13.50 / Dos $27.00 Fresh & Smoked Salmon Tartare Baby Herb Salad, Toasted Baguette Omer Hand-Cut Belgian Frites House Mayonnaise $8.00 Braised Natural Mussels Hand-Cut Belgian Frites, House Mayonnaise Timmermans Old Gueuze are in! MusselsT TO TASTE BE THE FIRS Quisque iscing elit. ectetur adip Proin eget amet, cons ue eu felis. m dolor sit a, scelerisq ibulum eros vel mattis Lorem ipsu arcu. Vest, pellentesque per nec in libero velit ntesque sem pelle is leo in turp Madinat Jumeirah Belgian Beer Café, Madinat Jumeirah Ground Floor Souk Madinat Jumeirah, P.O.Box , Dubai UAE (0) , info@belgianbeercafejumeirah.com MUSSELS ARE IN! BE THE FIRST TO TASTE COME ENJOY YOUR DAY OFF Lorem ipsum dolor sit amet, consectetur adipiscing elit. Quisque libero velit, pellentesque vel mattis a, scelerisque eu felis. Proin eget leo in turpis pellentesque semper nec in arcu. Vestibulum eros Lorem ipsum dolor sit amet, consectetur adipiscing elit. Quisque libero velit, pellentesque vel mattis a, scelerisque eu felis. Proin eget leo in turpis pellentesque semper nec in arcu. Vestibulum eros Madinat Jumeirah Madinat Belgian Beer Café, Madinat Jumeirah Ground Floor Souk Madinat Jumeirah, P.O.Box , Dubai UAE (0) , info@belgianbeercafejumeirah.com Jumeirah Belgian Beer Café, Madinat Jumeirah Ground Floor Souk Madinat Jumeirah, P.O.Box , Dubai UAE (0) , info@belgianbeercafejumeirah.com THE STATIONERY PLACEMAT A3+ Hand-Cut Belgian Frites Roasted Brussels Sprouts with Smoked Bacon Mashed Potatoes Caramelized Belgian Endive Sautéed Spinach Waffle Potato Chips with Truffle Salt SIP. SHARE. SAVOUR. Roasted Cauliflower $20.00 Broccoli with Chimay Cheese Sauce Bellevue Bellevue ENJOY THE BELGIAN TRADITION. Kriek Kriek is a style of lambic with the aroma, taste and colour of sour cherries and a sweetness to charm even the most hesitant non-beer drinker. Lambic beers undergo spontaneous fermentation with matured wild yeast and are aged in oak barrels, very similar to wine. Fermentation takes place exclusively in the Senne valley, south-east of Brussels, the only place in the world where the wild yeast is found. Alc/vol 5% 330ml - AED 30 ~ 500ml - AED 35 Kwak Created in 1791 by Mr Pauwel Kwak, who owned a hotel in the small town of Brabant. His beer is famous all over the world, and has always been made with double high fermentation.served in a wooden bracket and extravagant glass. Alc/vol 8% 330ml - AED 40 Kwak Created in 1791 by Mr Pauwel Kwak, who owned a hotel in the small town of Brabant. His beer is famous all over the world, and has always been made with double high fermentation.served in a wooden bracket and extravagant glass. Alc/vol 8% 330ml - AED 40 Kriek Kriek is a style of lambic with the aroma, taste and colour of sour cherries and a sweetness to charm even the most hesitant non-beer drinker. Lambic beers undergo spontaneous fermentation with matured wild yeast and are aged in oak barrels, very similar to wine. Fermentation takes place exclusively in the Senne valley, south-east of Brussels, the only place in the world where the wild yeast is found. Alc/vol 5% 330ml - AED 30 ~ 500ml - AED 35 Timmermans Framboise Obtained by adding raspberries to the lambic, the result is a beer with a refined taste and a delicate pink colour. It is to be savoured in a champagne-style tulip glass. Alc/vol 4% 250ml - AED 40 Timmermans Framboise Obtained by adding raspberries to the lambic, the result is a beer with a refined taste and a delicate pink colour. It is to be savoured in a champagne-style tulip glass. Alc/vol 4% 250ml - AED 40 Duvel Originally, the Breendonck brewer used to give his brand new beer to the town baker to taste. Devil or Duvel in Antwerp province dialect innocent and begulling at first, with a soft, light palate. A style unto itself. Alc/vol 8.5% 330ml - AED 40 Timmermans Peche Lambic It appears like a ray of sunlight in the shadow of the forest. It runs in the mouth, voluptuously expanding all its fruity flavours on the palate. A very light bitter flavour enhanced by the lambic, it blesses the mouth with the magical taste of wild fruit. Alc/vol 4% 250ml - AED 40 Timmermans Peche Lambic It appears like a ray of sunlight in the shadow of the forest. It runs in the mouth, voluptuously expanding all its fruity flavours on the palate. A very light bitter flavour enhanced by the lambic, it blesses the mouth with the magical taste of wild fruit. Alc/vol 4% 250ml - AED 40 Kwak Created in 1791 by Mr Pauwel Kwak, who owned a hotel in the small town of Brabant. His beer is famous all over the world, and has always been made with double high fermentation.served in a wooden bracket and extravagant glass. Alc/vol 8% 330ml - AED 40 Timmermans Gueuze A beer with a long history, brewed to an original and traditional Brussels recipe. Conditioned in the bottle, it is medium dry and fruity. Easy to drink and great with cheese. Alc/vol 5% 330ml - AED 40 Timmermans Gueuze A beer with a long history, brewed to an original and traditional Brussels recipe. Conditioned in the bottle, it is medium dry and fruity. Easy to drink and great with cheese. Alc/vol 5% 330ml - AED 40 Kriek Kriek is a style of lambic with the aroma, taste and colour of sour cherries and a sweetness to charm even the most hesitant non-beer drinker. Lambic beers undergo spontaneous fermentation with matured wild yeast and are aged in oak barrels, very similar to wine. Fermentation takes place exclusively in the Senne valley, south-east of Brussels, the only place in the world where the wild yeast is found. Alc/vol 5% 330ml - AED 30 ~ 500ml - AED 35 Kwak Created in 1791 by Mr Pauwel Kwak, who owned a hotel in the small town of Brabant. His beer is famous all over the world, and has always been made with double high fermentation.served in a wooden bracket and extravagant glass. Alc/vol 8% 330ml - AED 40 Kwak Created in 1791 by Mr Pauwel Kwak, who ow the small town of Brabant. His beer is famou world, and has always been made with double tation.served in a wooden bracket and extrava Alc/vol 8% 330ml - AED 40 Kriek Kriek is a style of lambic with the aroma, taste and colour of sour cherries and a sweetness to charm even the most hesitant non-beer drinker. Lambic beers undergo spontaneous fermentation with matured wild yeast and are aged in oak barrels, very similar to wine. Fermentation takes place exclusively in the Senne valley, south-east of Brussels, the only place in the world where the wild yeast is found. Alc/vol 5% 330ml - AED 30 ~ 500ml - AED 35 Timmermans Framboise Obtained by adding raspberries to the lambic, the result is a beer with a refined taste and a delicate pink colour. It is to be savoured in a champagne-style tulip glass. Alc/vol 4% 250ml - AED 40 Timmermans Framboise Obtained by adding raspberries to the lambic, beer with a refined taste and a delicate pink co savoured in a champagne-style tulip glass. Alc/vol 4% 250ml - AED 40 Duvel Originally, the Breendonck brewer used to give his brand new beer to the town baker to taste. Devil or Duvel in Antwerp province dialect innocent and begulling at first, with a soft, light palate. A style unto itself. Alc/vol 8.5% 330ml - AED 40 Timmermans Peche Lambic It appears like a ray of sunlight in the shadow of the forest. It runs in the mouth, voluptuously expanding all its fruity flavours on the palate. A very light bitter flavour enhanced by the lambic, it blesses the mouth with the magical taste of wild fruit. Alc/vol 4% 250ml - AED 40 Timmermans Peche Lambic It appears like a ray of sunlight in the shadow It runs in the mouth, voluptuously expanding a vours on the palate. A very light bitter flavou the lambic, it blesses the mouth with the m wild fruit. Alc/vol 4% 250ml - AED 40 Kwak Created in 1791 by Mr Pauwel Kwak, who owned a hotel in the small town of Brabant. His beer is famous all over the world, and has always been made with double high fermentation.served in a wooden bracket and extravagant glass. Alc/vol 8% 330ml - AED 40 Timmermans Gueuze A beer with a long history, brewed to an original and traditional Brussels recipe. Conditioned in the bottle, it is medium dry and fruity. Easy to drink and great with cheese. Alc/vol 5% 330ml - AED 40 Timmermans Gueuze A beer with a long history, brewed to an origi tional Brussels recipe. Conditioned in the bottle dry and fruity. Easy to drink and great with che Alc/vol 5% 330ml - AED 40 Bellevue Lorem ipsum dolor sit amet, consectetur adipiscing elit. Donec sit amet laoreet massa. Duis nec augue vitae sem scelerisque faucibus. Nulla non posuere massa. Nunc fringilla enim et elit malesuada egestas venenatis est feugiat. Nunc id pharetra magna. Vivamus tellus nisi, rhoncus vitae ullamcorper Lorem ipsum dolor sit amet, consectetur adipiscing elit. Donec sit amet laoreet massa. Duis nec augue vitae sem scelerisque faucibus. Nulla non posuere massa. Nunc fringilla enim et elit malesuada egestas venenatis est feugiat. Nunc id pharetra magna. Vivamus tellus nisi, rhoncus Bellevue FRANCHISE KITU.S. / CANADA LET S GET YOU STARTED HOPPETISERS DRINKS DRINKS In the pot / ±1kg En casserole In de pot In the pot / ±1kg En casserole In de pot Au natural s Moules nature Natuur With recommended beer: Stella Artois 95 White wine s / a Au vin blanc Witte wijn In the pot / ±1kg En casserole In de pot Au natural s Moules nature Natuur With recommended beer: Stella Artois 95 Au natural s Moules nature Natuur With recommended beer: Stella Artois 100 White wine s / a Au vin blanc Witte wijn White wine s / a Au vin blanc Witte wijn 100 White wine and cream s / a Vin blanc et crème Witte wijn en room 105 Garlic and cream S A l ail et crème look en room 110 Provence style s / a A la Provençale Op provençaalse wijze With recommended beer: Hoegaarden 120 White wine and cream s / a Vin blanc et crème Witte wijn en room 105 White wine and cream s / a Vin blanc et crème Witte wijn en room 105 Garlic and cream S A l ail et crème look en room 110 Garlic and cream S A l ail et crème look en room 110 Provence style s / a A la Provençale Op provençaalse wijze With recommended beer: Hoegaarden 120 Provence style s / a A la Provençale Op provençaalse wijze With recommended beer: Hoegaarden Roquefort cheese and Cognac s / a Roquefort et Cognac Roquefort en cognac Roquefort cheese and Cognac s / a Roquefort et Cognac Roquefort en cognac 130 Roquefort cheese and Cognac s / a Roquefort et Cognac Roquefort en cognac 130 Curry and cream S Crème de curry Kerrie en room 110 Curry and cream S Crème de curry Kerrie en room 110 Curry and cream S Crème de curry Kerrie en room 110 Tarragon, white wine and tomato s / a Estragon, vin blanc et tomate Dragon witte wijn en tomaat 120 Tarragon, white wine and tomato s / a Estragon, vin blanc et tomate Dragon witte wijn en tomaat 120 Tarragon, white wine and tomato s / a Estragon, vin blanc et tomate Dragon witte wijn en tomaat 120 Belgian Gueuze beer s / a A la gueuze de Lambic met gueuze lambic With recommended beer: Timmermans Gueuze 120 Belgian Gueuze beer s / a A la gueuze de Lambic met gueuze lambic With recommended beer: Timmermans Gueuze 120 Belgian Gueuze beer s / a A la gueuze de Lambic met gueuze lambic With recommended beer: Timmermans Gueuze Prices are in AED and inclusive of 10% service charge and 6% tourism fee s: seafood a: alcohol v: vegetarian p: pork n: nuts Lorem ipsum dolor sit amet, consectetur adipiscing elit. Donec sit amet laoreet massa. Duis nec augue vitae sem scelerisque favitae ullamcorper sit amet, sipsum. Vivamus imperdiet, lectus in accumsan tincidunt, libero tellus tempor augue, sed malesuada arcu velit nec felis. Done Bellevue ENJOY THE BELGIAN HERITAGE. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Donec sit amet laoreet massa. Duis nec augue vitae sem scelerisque favitae ullamcorper sit amet, sipsum. Vivamus imperdiet, lectus in accumsan tincidunt, libero tellus tempor augue, sed malesuada a

24 FACTS & FIGURES AROUND THE WORLD figures Locations: Countries include: Location types: Location size: Food offering: Beverages: Investment range: Currently over 60 across the globe France, Holland, Czech Republic, Hungary, Australia, New Zealand, Ukraine, Switzerland, Dubai, Qatar, Abu Dhabi, Japan, Canada, USA, Belgium, China, High density, urban or metro settings, airports, hotels, stadiums; for both traditional and non-traditional venues that attract professionals, students, shoppers, travelers, families, and beer aficionados typically ages ,500-4,000 sq. feet for the front of the house and an additional 500-1,000 square feet for the back of the house Classic Belgian favorites including soups, salads, entrees and desserts along with quality local cuisine that compliments the café theme Typically Belgian beer varieties, both bottled and draught representing a full range of flavors, along with consumer-driven locally and regionally crafted beers (For Transit locations the number of beers can be lower) Typically $940,000 to $2,275,000 depending on factors which influence your location For more information:

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26 BECAUSE WE ARE THE SMALLEST COUNTRY IN EUROPE THAT S HOW THE FRENCH NAME US WE ARE DAVID, NOT GOLIATH BECAUSE WE ARE MORE THAN A RESTAURANT MORE THAN A BAR THE INFORMAL EMBASSY OF BELGIAN CULTURE LE PETIT BELGE /

27 A BELGIAN SAFE HAVEN IN THE HEART OF THE CITY WHERE EVERYONE CAN ENJOY THE GOOD TASTE OF BELGIAN CULTURE IN ITS BROADEST SENSE. BELGIAN FOOD BELGIAN BEER & MORE BELGIAN CULTURE BELGIAN ATTITUDE TYPICAL BELGIAN DISHES & BELGIAN DISHES INTERPRETED WITH LOCAL INGREDIENTS WE SERVE A MULTITUDE OF BELGIAN BEERS, WINES AND SPIRITS. WE OFFER YOU THE PERFECT PAIRING OF OUR DRINKS WITH OUR FOOD BELGIUM IS MORE THAN BEER AND FOOD. OUR EMBASSY WILL PROMOTE BELGIAN CULTURE IN ITS BROADEST SENSE. WE BELGIANS ARE BON VIVANTS, WE ARE LAID BACK, WE WILL SERVE YOU WITH OUR BELGIAN ATTITUDE As a small and young country we were always overruled by others, these other brought in their own food culture that got mixed up with our own food culture. Now we will continue this tradition and mix up our cuisine with local ingredients. Everybody knows our Belgian Beers. Le Petit Belge will serve a wide variety of Belgian draft and bottled beers. From the more known brands to real unique and never seen before little beer brands. However beer is not the only drink we make. We will also serve Belgian wines and spirits. We create unique drinking experience by pairing the right beers and wines with the food offer. We Belgians are way too humble. That s why we feel the need to create a platform for Belgian culture, ranging from music to art, sports and back to food. The mood of a house is set by the people that inhabit it. The same goes for Le Petit Belge. Our staff going by the name of diplomats will serve you with the typical warm, friendly and humourful Belgian attitude. They will tell you the story behind every beer and dish. LE PETIT BELGE /

28 INTERIOR BACKBAR CABINET COLLAGE DARK TILES ON COLUMNS WOODEN PANNELING BRICK FLOORING SEATING TILES ON BAR FRONT

29 INTERIOR WALL LIGHT BOXES AS SIGNAGE PATTERNED STONE TILES LIGHTING FROM BELGIAN DESIGNERS MARBLE PATTERN FLOORING WALL TILES

30 CRENEAU FRANCHISE MAINTAINS MARKETING COMMUNICATION STAFF TRAINING OPERATIONS SALES

31 GOT YOU HUNGRY? TO BECOME A FRANCHISEE OR TO CREATE A FRANCHISE CONCEPT WITH US LET S DISCUSS...

32 STUART NIELSEN BUSINESS DEVELOPMENT DIRECTOR CRENEAU INTERNATIONAL IDEAS OF THE ANTI-ORDINARY GROUND FLOOR, 82 YUE ON LANE, HANG HAU OLD VILLAGE SAI KUNG, NEW TERRITORIES, HONG KONG M T F SKYPE PODHSOP