3 rd International Trade Show May Millennium Hall Addis Ababa Ethiopia

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1 3 rd International Trade Show process & packaging food ingredients bakery + confectionery food & drinks foodservice equipment Network partner event Partner event May 2019 Millennium Hall Addis Ababa Ethiopia Institutional partners Organizer Local Organizer

2 Review agrofood Ethiopia 2018 Gallery Show video Exhibitor list Post Show Report

3 Impressions of agrofood Ethiopia 2018 Opening

4 Impressions of agrofood Ethiopia 2018 agrofood

Valuable institutional support Personalities having participated at the official opening of agrofood & plastprintpack Ethiopia 2018: H.E. Dr.

Processing & Packaging Machinery Association Mr Dayessa Leta Deputy Director General Chemical and Construction Inputs Industry Development Institute Mr Bekele Mekuria Deputy Director General Food,

Minister of Industry Dr. Mebrahtu Meles Until 2025 we target to make Ethiopia the manufacturing hub of Africa and to achieve middle-income status for our population.

5 Valuable institutional support Personalities having participated at the official opening of agrofood & plastprintpack Ethiopia 2018: H.E. Dr. Mebrahtu Meles State Minister, Ministry of Industry Ms Marina Abié Deputy Head of the Economic Service French Embassy in Ethiopia Mrs Martina Claus Head of Market Development Africa VDMA Food Processing & Packaging Machinery Association Mr Dayessa Leta Deputy Director General Chemical and Construction Inputs Industry Development Institute Mr Bekele Mekuria Deputy Director General Food, Beverage and Pharmaceutical Industry Development Institute Mr Nebeyu Lemma Managing Director Prana Events Mr Martin and Paul März Managing Directors fairtrade Political objectives until 2025 State Minister of Industry Dr. Mebrahtu Meles Until 2025 we target to make Ethiopia the manufacturing hub of Africa and to achieve middle-income status for our population. All this shall be reached within the framework of a carbon neutral economy. Ethiopia is demonstrating continuous and high GDP growth for over 14 years now. As a result, the country became one of the world s fastest growing economies and an impressive investment destination in Africa. more

Strong facts of agrofood Ethiopia 2018 2,673 86% 58 trade visitors from 9 countries* decision makers exhibitors from 18 countries* Thousands of B2B meetings created high satisfaction rates among

6 Strong facts of agrofood Ethiopia ,673 86% 58 trade visitors from 9 countries* decision makers exhibitors from 18 countries* Thousands of B2B meetings created high satisfaction rates among exhibitors and visitors 93% 86% of the exhibitors are satisfied with the event as a whole recommend the show 97% 65% of the visitors recommend the fair* of the visitors plan to invest* *together with its partner event plastprintpack Ethiopia 2018 Post Show Report 2018

2018 & 2019: Country pavilions The success story continues: China, France and Italy

first time be present with official country pavilions.

specific customer requirements strengthen the economic performance of the local

7 2018 & 2019: Country pavilions The success story continues: China, France and Italy renew their participation for 2019 Germany, the Netherlands and Turkey will for the first time be present with official country pavilions. After 11 Chinese exhibitors had already participated in 2018, an important Chinese pavilion is again planned for China, as one of the world s leading suppliers, is Ethiopia s most important trading partner. Its companies technologies, a wide variety of products and tailor-made solutions for specific customer requirements strengthen the economic performance of the local manufacturers. Already for the third time in 2019, adepta will lead a delegation of French companies that will exhibit in an official French Pavilion at agrofood Ethiopia. Five Italian companies have already participated in 2018, now a larger Italian pavilion is planned for 2019.

2019: New country pavilions presented by For the very first time an official German Pavilion will

The pavilion is presented by the German Federal Ministry of Food and Agriculture and the AUMA

The Netherlands-African Business Council NABC will set up an official Pavilion of the Netherlands

The pavilion enjoys the support of the government of the Kingdom of the Netherlands.

8 2019: New country pavilions presented by For the very first time an official German Pavilion will be represented at the 2019 event. The pavilion is presented by the German Federal Ministry of Food and Agriculture and the AUMA Association of the German Trade Fair Industry and supported by the DLG German Agricultural Society. The Netherlands-African Business Council NABC will set up an official Pavilion of the Netherlands for the first time at the 2019 event. The pavilion enjoys the support of the government of the Kingdom of the Netherlands. Visitors at the 2019 event will for the first time be able to profit from an official Turkish pavilion with leading Turkish technology on offer. The pavilion enjoys the support of the Turkish Ministry of Trade. in cooperation with supported by

9 A unique concept agrofood Ethiopia covers the entire value chain - from field to fork Exhibitor profile Agricultural machines, farming tractors, harvesting equipment Analytical equipment Dryers, cleaner, silos and storage systems Fish farming equipment Grains, grain systems Greenhouse and greenhouse plastics and equipment Irrigation systems Exhibitor profile Process technology Bakery technology Confectionery technology Refrigeration and air-conditioning technology Packaging technology Ingredients and auxiliary materials Conveying,transport and storage installations Exhibitor profile Food and beverages» Dairy and milk products» Meat and meat products» Fish and seafood products Hospitality, hotel, shop and catering equipment» Foodservice equipment» Catering technology» Professional kitchen equipment Complete range of exhibits Complete range of exhibits Complete range of exhibits Visitor profile Farmers Keepers Visitor profile Food manufacturers Drink manufacturers Companies active in food or drink packaging Visitor profile Food traders Hotel, bar & café professionals Caterers F&B professionals

10 Why exhibit in agro AgroTech Ethiopia? New in 2019: DLG and fairtrade enter into strategic partnership Voices of the exhibitors 2018 Since 2015 agro Ethiopia has been organized by fairtrade as part of agrofood Ethiopia. Now DLG German Agricultural Society enters into strategic partnership with fairtrade. The focus of the cooperation lies on agricultural technology, flori- and horticulture and green house technology. Organisers of the world s No. 1 trade show Agritechnica, DLG is the global leader in professional trade fairs in the fields of agricultural engineering, crop production and bioenergy. Co-organisers for agro AgroTech Mr Dieter Rohlf Feed & Biofuel Technologies Area Sales Manager Africa ANDRITZ Ethiopia is an important market as there is a large population, thus a huge potential. For the time being Ethiopia is still far from reaching its full potential. The level of knowledge of visitors here at agrofood Ethiopia 2018 ranges from real trade visitors to visitors to whom we have yet to pass on our know-how. The highlight of the fair for us was to be able to present our technology to the experts. Top exhibitors 2018» adepta French Association for Agro-industries, Livestock and Agri-food Production» Africa Center of Excellence for Climate Smart Agriculture and Biodiversity Conservation» Andritz Feed & Biofuel A/S» Benefit ISSD Project» esco - european salt company» GEA Westfalia Separator» GNIS French Association for Seeds and Seedlings» Güntner» Insta-Pro International» ITA Italian Trade Agency Sectors of visitors interest (multiple responses possible) Agricultural machines Agricultural services Agriculture & horticulture Livestock, fish & poultry breeding Milling & mixing High satisfaction rates 2018 exhibitors recommending agro Ethiopia 100% quality of business contacts 100% chances of business after the fair 100% agro Ethiopia as a whole 100% Put the Ethiopian agricultural sector on a growth path go to agro AgroTech Ethiopia

11 Why exhibit in food + bev tec Ethiopia? No. 1 in East and Central Africa, Ethiopia invests heavily in its food and beverage industry Ethiopia s imports of food, beverage and packaging technology increased by 24% in 2017 From 127 million Euro to 157 million Euro Ethiopia s imports of packaging technology increased by 30% in From 30 million Euro to 35 million Euro CAGR: 19.6% Voices of the exhibitors 2018 Mr Loris Albertazzi Closures & Containers Technical Assistance Dept. - SACMI IMOLA At the first two exhibition days we met our traditional customers to discuss new investments and we luckily also found new potential customers. The interest of our visitors is really on a high level. Highlights of agrofood Ethiopia 2018 are the comfortable location of our booth and the large number of visitors. High satisfaction rates 2018 food + bev tec Ethiopia as a whole 96% number of visitors 96% services of the organizer fairtrade 96% exhibitors recommending food + bev tec Ethiopia 92% exhibitors intending to participate in the next food + bev tec Ethiopia 92% chances of business after the fair 83% quality of business contacts 80% Top exhibitors 2018 see more testimonials Sectors of visitors interest (multiple responses possible) Packaging technology Conveying, transport & storage installations Process technology Ingredients & auxiliary materials Refrigeration & airconditioning technology go to food + bev tec Ethiopia» adepta» Akras» Bandera» Bobst» Benefit ISSD Project» Berthault Engineering» Ektam» esco - european salt company» Fillex» GEA» Güntner» HTG Industry» I.C.E. Water Management» IMA Hassia» Insta-Pro International» Ishida» ITA Italian Trade Agency» Jiangsu ASG Packaging Machinery Group» KHS» MLT Pack Services» Moawia El Berier Complex for Packaging, Printing & Stationery» Myande Group» Nantong Wealth Machinery Technical Co.» OSF Flavors East Africa» Pragya Flexifilm Industries» Reifenhäuser» Sacmi» Safrique International» Serac» SGC Trident» SIT» Suzhou Yaoshi Machinery» Vanta» VDMA» Windmöller & Hölscher» Wuhan G-young Industry & Trade» Zhangjiagang Eceng Bottle Machinery» Zhangjiagang Paima Packaging Machinery

Why exhibit in food + hospitality Ethiopia? Food trade with Ethiopia: a 2.770 billion US Doller business in 2016!

12 Why exhibit in food + hospitality Ethiopia? Food trade with Ethiopia: a billion US Doller business in 2016! Ethiopian imports of food products in billion US Dollar Source: WTO World-Trade-Organization Ethiopian exports of food products in billion US Dollar Source: WTO World-Trade-Organization CAGR: 9.3% go to food + hospitality Ethiopia

Industries see more testimonials Beverage and drinks Dairy & milk products Vegetables & fruits Meat & meat products Hospitality, hotel & catering equipment Frozen & canned food Groceries The edible

13 Why exhibit in food + hospitality Ethiopia? Sectors of visitors interest (multiple responses possible) Bakery products & sweets Voices of the exhibitors 2018 Mr Ahmet Kuddusi Us - Foreign Business Coordinator Kucukbay Oils & Detergents Industries see more testimonials Beverage and drinks Dairy & milk products Vegetables & fruits Meat & meat products Hospitality, hotel & catering equipment Frozen & canned food Groceries The edible vegetable oils are forming a basic foodstuff and everyone here is a potential buyer. We are happy with the visitor profiles here at agrofood Ethiopia 2018 who are really interested to make business with us. This trade show is very helpful for foreign companies which are interested to make business in Ethiopia Mr Narresh Ramani KODANMAL Group The reason why Ethiopia is an important market for our company is because canned tuna, pineapple and corn are products which our company deals in and these canned products are sold in Ethiopia very well. We are actually looking for importers here at agrofood Ethiopia 2018 who can be our agents and distributors. The highights at the show are the people who are attending as buyers, especially the serious ones really interested in working with foreign suppliers. High satisfaction rates 2018 services of the organizer fairtrade 100% number of visitors 100% quality of business contacts 75% chances of business after the fair 75% food + hospitality as a whole 75% Top exhibitors 2018» Abbahawa Trading» ITA Italian Trade Agency» Kodanmal» Küçükbay» Orkide» Mare Import» Myande» Proex Drinks

14 Market update: Facts about Ethiopia at a glance GDP (Billion US $) Economic data One of the fastest growing economies in the world Largest economy in East and Central Africa Registering robust GDP growth of 6 to 10% between 2004 and 2018 (EIU) Real GDP growth is likely to be between 7.8 and 10.0 percent for 2019 to 2023 Long-term growth potential is enhanced by untapped reserves of coal, gold, oil and gas. FDI is set to continue growing, through investments in agriculture and manufacturing CAGR 8.5% Population 105 million (World Bank for 2017) 27 th largest country in the world 2 nd most populous nation in Africa and the 12 th most populous country in the world Most populous landlocked country in the world Ethiopia is a multilingual nation 0 Source: GTAI * 2019* * prognosis See The market General opportunities Rain-fed agriculture (accounting for almost 50% of GDP) remains Ethiopia s main source of employment and export earnings Ethiopia is one of the founding members of the UN, the Group of 24 (G-24), the Non- Aligned Movement, G-77 and the Organisation of African Unity, with Addis Ababa serving as the headquarters of the African Union, the Pan African Chamber of Commerce and Industry, the UNECA, African Aviation Training HQ, the African Standby Force and much of global NGOs focused on Africa Comission for Africa) and of the Pan African Chamber of Commerce and Industry GDP (change in %, real) Opportunities in the agrofood industry Ethiopia is the origin of the coffee bean. With an annual production exceeding 380,000 t, the country is the largest coffee producer in Africa and the 5th largest in the world Ten sugar cane factories are at the planning stage. Once they start their production, Ethiopia should develop into one of the ten biggest exporters of sugar cane in the world 2 0 Source: GTAI * 2019* * prognosis

The venue The Millennium Hall the most prestigious exhibition and conference hall in Addis Ababa Built in 2006 Equipped with modern and state-of-the-art sound and light effect technologies as well as

6,000m 2 The second is a separate hall with an area of 2,800m 2 Conference halls and meeting rooms The Millennium Hall provides the following meeting rooms situated on ground floor.

All rooms have a theatre style set-up with chairs for participants, and head tables with chairs and table microphones. Two mic stands with wireless microphones for participants.

15 The venue The Millennium Hall the most prestigious exhibition and conference hall in Addis Ababa Built in 2006 Equipped with modern and state-of-the-art sound and light effect technologies as well as exhibition materials to meet the needs of modern conventions Exhibition halls The Millennium Hall provides two alternate areas/spaces for exhibitions: The first is the main hall with a gross area of 6,000m 2 The second is a separate hall with an area of 2,800m 2 Conference halls and meeting rooms The Millennium Hall provides the following meeting rooms situated on ground floor. Three meeting rooms for participants, each equipped with air condition, two projectors and screens, sound equipment Each meeting room is provided with a standby Audio Visual Technician. All rooms have a theatre style set-up with chairs for participants, and head tables with chairs and table microphones. Two mic stands with wireless microphones for participants. On-Site Registration Area The venue includes a separate on-site registration area with two blocks to allow access for visitors after being registered, provided with badge and security-checked. Media Center The Millennium Hall provides a separate Media center with space for various related functions.

Check out the agrofood industry portal Your benefits all exhibitors all products all visitors networking & matchmaking enter the portal detailed company and product profiles present your ideas to

16 Check out the agrofood industry portal Your benefits all exhibitors all products all visitors networking & matchmaking enter the portal detailed company and product profiles present your ideas to potential business partners search for product categories maximum exposure to targeted buyers contact the exhibitors before and after the show present your ideas to potential business partners make an appointment for the event find good business contacts with the help of detailed profiles be contacted by other visitors & exhibitors benefit from B2B matchmaking your profile is active 24/7 all year round

17 Grow your business Upcoming Events Nov. 2018, Abidjan April 2019, Baghdad June 2019, Tehran 5 th agrofood West Africa Registration until 09/ st iraq agrofood Registration 09/2018 to 02/ th iran agrofood Registration 10/2018 to 04/ March 2019, Lagos 9-11 May 2019, Addis Ababa Nov. 2019, Accra 5 th agrofood Nigeria Registration 09/2018 to 01/ rd agrofood Ethiopia Registration 09/2018 to 03/ th agrofood West Africa Registration 11/2018 to 09/2019

We ll be your back-up team! fairtrade - valuable business contacts fairtrade headquarters since 1991 fairtrade was founded by Martin März in 1991.

18 We ll be your back-up team! fairtrade - valuable business contacts fairtrade headquarters since 1991 fairtrade was founded by Martin März in Since long, fairtrade ranks among the leading organisers of professional international trade fairs in emerging markets, especially in North and Sub-Saharan Africa, the Middle East and Eastern Europe. Heidelberg Kiev Managed by its shareholder and his son Paul März and committed to the values of a family business and the team spirit, fairtrade maintains a powerful network of partnerships throughout the world. Organized in cooperation with Messe Düsseldorf Algiers Baghdad Tehran Organized in cooperation with Palar Samaneh fairtrade organizes shows in the sectors Agrofood, CIT Solutions, Energy, Environment, Industry and PlastPrintPack and strives for a high level of customer satisfaction. By means of innovative products and excellent service fairtrade organizes professional platforms for valuable business contacts between exhibitors and visitors. Abidjan Accra Lagos Addis Ababa fairtrade is a member of UFI The Global Association of the Exhibition Industry and AAXO The Association of African Exhibition Organisers. Our management system is ISO 9001: 2015 certified. Organizer and international contact: fairtrade GmbH & Co. KG Ms Leonie Ganser Kurfürsten-Anlage 36 D Heidelberg, Germany Tel.: Fax: l.ganser@fairtrade-messe.de Contact Ethiopia and East Africa Prana Events Mr. Nebeyu Lemma - MD Bole Medhanialem, Lucky Building 5th Floor, R#507 P.O.Box: 17500, Addis Ababa - Ethiopia Tel: / Fax: info@pranaevents.net

plastprintpack 5-7 DECEMBER Accra International Conference Centre 4 th INTERNATIONAL TRADE SHOW PLASTICS PRINTING

plastprintpack 5-7 DECEMBER Accra International Conference Centre 4 th INTERNATIONAL TRADE SHOW PLASTICS PRINTING plastprintpack 4 th INTERNATIONAL TRADE SHOW PLASTICS PRINTING PACKAGING 5-7 DECEMBER 2017 Accra International Conference Centre www.ppp-westafrica.com Partner Event Organiser STRONG FACTS ON PLASTPRINTPACK