Quality and Courtesy. A successful formula. Two ice cream parlours in the heart of Florence. Fiume Arno

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1 FIRENZE

2 Quality and Courtesy A successful formula The twins, MASSIMO and ROBERTO, chefs and owners of La Carraia. Two ice cream parlours in the heart of Florence LA CARRAIA started production and sale of ice cream products in From the start they undertook to interpret and evolve the best of the antique flavours of traditional Florentine ice cream. Gelateria LA CARRAIA takes its name from the famous Ponte alla Carraia, the second oldest bridge after the Ponte Vecchio in Florence. In the subsequent years, LA CARRAIA used their own personal experience and the best resources available in Italy to create an unique and exclusive product that distinguishes itself from other Florentine ice creams. Fiume Arno LA CARRAIA concept has been to concentrate on the quality of products, competitive prices and attention to customer service at their locations. The interest shown in LA CARRAIA ice cream and related products has resulted in a continued increase in business volume. In 2008 another shop location Gelateria LA CARRAIA No.2 was opened in Florence.

3 Baroque Style italian taste Antique gold effect, gilded framed mirrors, elegant glass vases, all images that remind us of a byegone artisans era. The various shades of green combined with gold and white are the predominate colours.

4 Cosy and welcoming spaces Where ice cream is the absolute STAR Projects

5 An unique ice cream that was created from an exclusive receipt aimed at guaranting the best quality 3 Guarantee NO HYDROGENATED FATS EASLY DIGESTIBLE SEASONAL FRUITS

6 Ice cream increases your good humour From obseravations undertaken by specialists, it seems that ice cream is capable of provoking sensations of well being, that create a physical relaxation among one in three persons.

7 Whether with a fruit or chocolate base, ice cream is a delicacy appreciated by all: who doesn t have a photo of a kid with an ice cream in hand on a Sunday afternoon in August? Almost 30% of people who eat an ice cream are reminded of their infancy, thanks to the memoirs that characterize that period of one s life. That memory that reminds you of the pleasant sensations generated by ice cream and supported by the fact that kids, not used to strong and decisive flavours, naturally recognize the light flavour of a good and reassuring food. Also the natutral fats contained in the elements create a sensation of well being and satisfaction, when combined with the low levels of sugar flavours in the ice cream, are sufficient to create the same sensations. The Institute of Italian Ice Cream has released statistics produced by Eurisko, that show that 85% of the Italian population really love ice cream, 95% consume it on a regular basis, whilst 38% do so on a frequent basis.

8 PRODUCT BRAND BASE La Carraia milk base This milk based ice cream is produced by adding milk, cream and sugar to create a neutral mix for ice cream with a cream base, without the use of non-hydrogenated vegetable fats, using a heated process. The result is a creamy and compact ice cream, ideal for those who enjoy a delicate flavour with a light essence of cream; an ice cream not too sweet, not too rich and easy to digest.

9 PRODUCT BRAND BASE La Carraia fruit base This ice cream is based on the use of fruits without non-hydrogenated vegetable fats and no milk derivatives allowing a production process using fresh (or frozen) fruits and without the need to pasteurize. The result is a fruit flavoured ice cream of the highest quality, always spreadable and not sticky with a creamy base, guaranteeing a long shelf life in the display cabinet. An unique product that enhances the fruit flavour.

10 Temptations that last forever MANY FLAVOURS Yoghurt Cookies Hazel cream Pistacchio Strawberry Meringue Coffee Our cakes reflect the traditions of Florentine cooking, produced using milk and fresh cream, with the addition of hazel nuts, pistacchio nuts and many other flavours. Created in various forms and sizes to satisfy all the requests of our clients, from the more traditional to the exotic. Mixed with fantasy and simple, pleasing creativity.

11 One for One The dome of Florence So many flavours and so many colours to visually enjoy.

12 Gelateria La Carraia P.zza Nazario Sauro 25/R, Florence, Italy Gelateria La Carraia 2 Via Dei Benci 24/R, Florence, Italy

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